Thursday May 12th, Nick Vinckier was asked to give a social media presentation at the Kick Off Event for fraternity and sorority clubs in Antwerp, Belgium.
Nick told the fraternities and sororities about the importance of social media and how to become a viral organization.
Dark Social Is The Most Important Marketing Data You're Not TrackingUnified
Brands are missing out on a massive amount of campaign performance—70% of it to be exact. This unattributed data, appropriately dubbed Dark Social, is not only the potential difference between making and missing important business goals, but is also a concept that so many marketers don’t even know exists.
Viral Marketing & Advertising Strategies for Social Networksbarenblat
Overview of marketing and advertising solutions for popular social networks; including Facebook, MySpace, LinkedIn, and others. About how to create social advertising campaigns, create branded groups, drive brand awareness using social apps & widgets, and reach consumer audiences on social networks & widget platforms.
Going the extra mile on Social Media (Comm'af Limburg)Scopernia
Thursday March 10th, Dado Van Peteghem was asked to give a presentation at Comm'af, Limburg: a cooperation between Voka Limburg and the PXL College. The event generated quite the buzz as Comm'af managed to get Marc Coucke as the keynote speaker. Dado was asked to bring the 200-some attendants up to speed on social media: moving them from Social 1.0 towards Social 2.0.
If you weren't able to attend the event, or just want to check out Dado's presentation once again - we uploaded his slides for you.
Op donderdag 19 mei gaf Nick als keynote speaker de aftrap voor de Howest Digital Academy in Kortrijk.
De wereld verandert aan een ongeziene snelheid door diverse innovaties. De impact hiervan op onze maatschappij is ongezien, laat staan de veranderende verwachtingen van de consument richting bedrijven. Het is een understatement om te stellen dat producten anders in de markt moeten worden gezet dan voorheen, zeker via sociale media. In deze presentatie toont Nick hoe je als bedrijf van een 1.0 aanpak op sociale media naar een 2.0 aanpak kunt verschuiven.
Wednesday 27th of October, Nick Vinckier was asked to give a presentation about his own experience as storyteller and influencer at Influo, Antwerp. Or how content creators can go from storyteller to influencer and the important role of personal branding.
Digital transformation journey - walk the talk management aan tafelScopernia
The presentation Jo Caudron gave for the Management Aan Tafel breakfast meeting on how to deal with digital transformation. "Beyond the talk, start the walk".
Digital transformation The Conference 2016Scopernia
Digital is disrupting the world, transforming business and people along the way. This presentation discusses key strategic insights in transformation and how to actually manage your own transformation.
Most banks are currently investigating or “leveraging blockchain”. Some of them are even testing “use cases” to go beyond the talk and hype. All of them are focusing on a single future scenario, which is dangerous. In this slide deck, I give banks 7 tips on what they should do with a blockchain.
Made by: https://twitter.com/SDWouters
Dark Social Is The Most Important Marketing Data You're Not TrackingUnified
Brands are missing out on a massive amount of campaign performance—70% of it to be exact. This unattributed data, appropriately dubbed Dark Social, is not only the potential difference between making and missing important business goals, but is also a concept that so many marketers don’t even know exists.
Viral Marketing & Advertising Strategies for Social Networksbarenblat
Overview of marketing and advertising solutions for popular social networks; including Facebook, MySpace, LinkedIn, and others. About how to create social advertising campaigns, create branded groups, drive brand awareness using social apps & widgets, and reach consumer audiences on social networks & widget platforms.
Going the extra mile on Social Media (Comm'af Limburg)Scopernia
Thursday March 10th, Dado Van Peteghem was asked to give a presentation at Comm'af, Limburg: a cooperation between Voka Limburg and the PXL College. The event generated quite the buzz as Comm'af managed to get Marc Coucke as the keynote speaker. Dado was asked to bring the 200-some attendants up to speed on social media: moving them from Social 1.0 towards Social 2.0.
If you weren't able to attend the event, or just want to check out Dado's presentation once again - we uploaded his slides for you.
Op donderdag 19 mei gaf Nick als keynote speaker de aftrap voor de Howest Digital Academy in Kortrijk.
De wereld verandert aan een ongeziene snelheid door diverse innovaties. De impact hiervan op onze maatschappij is ongezien, laat staan de veranderende verwachtingen van de consument richting bedrijven. Het is een understatement om te stellen dat producten anders in de markt moeten worden gezet dan voorheen, zeker via sociale media. In deze presentatie toont Nick hoe je als bedrijf van een 1.0 aanpak op sociale media naar een 2.0 aanpak kunt verschuiven.
Wednesday 27th of October, Nick Vinckier was asked to give a presentation about his own experience as storyteller and influencer at Influo, Antwerp. Or how content creators can go from storyteller to influencer and the important role of personal branding.
Digital transformation journey - walk the talk management aan tafelScopernia
The presentation Jo Caudron gave for the Management Aan Tafel breakfast meeting on how to deal with digital transformation. "Beyond the talk, start the walk".
Digital transformation The Conference 2016Scopernia
Digital is disrupting the world, transforming business and people along the way. This presentation discusses key strategic insights in transformation and how to actually manage your own transformation.
Most banks are currently investigating or “leveraging blockchain”. Some of them are even testing “use cases” to go beyond the talk and hype. All of them are focusing on a single future scenario, which is dangerous. In this slide deck, I give banks 7 tips on what they should do with a blockchain.
Made by: https://twitter.com/SDWouters
This document discusses the challenges of digital transformation. It notes that organizations have a choice in how they respond - through disruption, modeling change, or transformation. Examples are given of how different industries like automotive, real estate, and logistics are being impacted by digital technologies. The document argues that to successfully transform, organizations need a vision of the future, people who look forward, and technology to connect people with knowledge.
The document is a presentation on digital transformation given by Jo Caudron. It discusses various metaphors to describe how digital disruption is impacting organizations, including the glass house to represent changing relationships with customers, the package for shifting from bundled to unbundled products, and the frog to illustrate bypassing in the value chain. It stresses that organizations need a vision of the future and a digital roadmap to guide their transformation.
The document provides an overview of digital transformation and its impacts. It discusses how digital disruption is occurring in waves across many industries. It also examines how digital transformation affects business models and relationships with customers through concepts like the glass house, unbundling of products, and new forms of gatekeepers. The document argues that digital transformation is a complex and ongoing journey that requires understanding impacts, having a vision, and developing a strategy, leadership, and roadmap to guide the process.
How Digital Transformation Is Changing The Way We WorkScopernia
The document discusses how digital transformation is changing the way people work. It notes that 100,000 banking jobs were lost in 2015 due to digital disruption. Digital waves since 1995 have disrupted industries like music, photography, video rental, print media, TV, travel and real estate. By 2020, the document predicts that all industries will be subject to digital disruption. This disruption changes the relationship with markets, experiences with products/services, positions in value chains, and gives mobile access to everything everywhere. Specifically, it enables radical transparency in businesses, humanization, working from anywhere, finding partners/suppliers from anywhere, new funding models, and virtual team collaboration - representing just the beginning of changes to the way people work through digital transformation.
This document provides an overview of digital transformation and its impact. It discusses how digital disruption is affecting various industries in waves. It also examines the relationship between organizations and their customers/markets as digital changes everything. Key aspects that are impacted include products/services, business models, and an organization's position in the value chain. The document outlines a framework for digital transformation, including understanding the environment, defining a vision and strategy, building the right organization, and establishing leadership and capabilities. The goal is to help organizations adapt and thrive in the digital world.
The document provides an overview of digital transformation and its impacts. It discusses how digital disruption is real and has impacted industries like banking. It outlines the choices organizations face regarding disruption, modeling, and transformation. It also examines how digital changes business models, organizations, products/services, and customer relations. Key areas of impact include new on-demand business models, reverse mentoring, freelancing, artificial intelligence, proactive products, and the appification of customer relations. Organizations must scan their environment, determine digital's impact, create a vision, define a strategy, build a roadmap, and establish digital leadership to successfully transform.
Why Food Retail Will Accelerate E-CommerceScopernia
Food Retail is going online as we speak, and this promises to accelerate e-commerce in general. The complexity of fresh food logistics and the high "on-demand" nature, will create a "new normal" that will influence the service level consumers expect from all e-commerce.
Digital transformation in Sales ManagementScopernia
Thursday February 25th, Dado Van Peteghem was asked to give a presentation at the Sales Summit in Brussels, Belgium.
As the internet is becoming more and more of a middle man for transactions, sales persons need to cope with digital transformation as well. This presentation gives you insights on how to deal with the digital evolution in sales management.
Open & Private Blockchains at CSCMP Benelux Supply Chain EventScopernia
This document is a series of slides from a presentation by Sam Wouters on blockchains and bitcoin. It discusses the key differences between open and private blockchains, how blockchains work through decentralization, immutability and other principles, and potential applications of blockchain technology beyond digital currency, including for finance, supply chains, identity and more. It argues that open blockchains have advantages over private blockchains in fostering innovation, though private blockchains may have some uses for internal networks.
Mastering Digital Transformation for NotareesScopernia
The document provides an overview of digital transformation and how organizations can successfully navigate disruption. It discusses how digital disruption is impacting various industries and the importance of having a plan to transform. Key points emphasized are the need to scan the environment, determine impact, create a vision for the future, define a transformation strategy and build a roadmap. It also stresses the importance of leadership, establishing the right mindset, resources and mandate to fully embrace digital in the core of the business.
Why Food Retail Will Accelerate EcommerceScopernia
On 28 April 2016, Jo Caudron was asked to give a keynote presentation at Retail Detail.
Jo spoke about why food retail will accelerate ecommerce. Retailers, prepare for the third wave of digital retail!
• NEED MORE INFO ON DIGITAL TRANSFORMATION?
http://j.mp/duc-dtm
• JO CAUDRON AS SPEAKER ON YOUR EVENT?
jo.caudron@duvalunion.com
• DIGITAL TRANSFORMATION, THE BOOK:
digitaltransformationbook.com
Digital transformation Fujitsu London September 2016Scopernia
Digital disruption is changing many industries. This presentation is not about how digital is pushing towards a paperless world, but how it is fundamentally changing how we work, communicate and share knowledge. The presentation also deals with what it takes to actually start digital transformation in your organisation.
Traditional retail is challenged by new players like Zalando, Amazon, Alibaba and many others. How can the retail incumbents respond to this digital tsunami? By winning the omnichannel war, battle by battle.
Digital transformation - Watify Launch EventScopernia
How will digital disruption change businesses, people and society? And how should Europe and European companies, big and small, respond? My keynote on the Watify Launch Event in Brussels.
The Science behind Viral Marketing is a look at the key factors that drive growth in viral marketing. (Hint, the most important factor is not the one everyone expects.) It also looks at what is needed to get virality to work, and how to create and optimize viral marketing campaigns or viral products.
One part of the presntation shows the key formulae behind viral marketing.
Suitable for marketers or for product designers.
Awesome Digital Campaign Case Study 2014Ardian Atmaka
This document summarizes several digital marketing campaigns from 2014 that were award winners or nominees at Cannes Lions. It discusses how the campaigns effectively used emotions to engage audiences. Some of the highlighted campaigns utilized techniques like Google autocomplete to deliver messages, interactive videos to raise product awareness, and social media to promote brands. The document concludes by listing additional award-winning examples and emphasizing the importance of using data, adapting new technologies, strong storytelling, integrated approaches, and marketing marketing efforts.
10 Inspiring Corporate Venturing Initiatives in the UAEScopernia
Corporate Venturing is a growing trend worldwide, allowing corporates to accelerate innovation through collaboration with startups.
Since we opened our office in Dubai in 2017, we have collaborated with major local and international organisations to help them invest in corporate venturing but also discovered marvellous local initiatives.
That's why we decided to highlight and share with you 10 of the greatest corporate venturing initiatives in the UAE.
Download the full slide deck for free here: bit.ly/Future_of_Mobility
This is a presentation given by Aitor Somers, consultant at Duval Union Consulting and expert in mobility. This slide deck gives a more thorough insight on the symbiosis between the mobility of the future and other societal, demographical and economic changes on a holistic level.
Digital Transformation in Media - 7 Steps to Become Future ProofScopernia
The document provides an overview of digital transformation and outlines 7 steps for organizations to become future proof. It discusses understanding digital disruption and its impact on industries. Next, it emphasizes the importance of defining a north star vision for the future and a strategic roadmap for transformation. Finally, it stresses the need to create new customer-centric business models, build a digital leadership team, and change organizational culture.
Digital transformation 7 Steps To Become A Future Proof OrganisationScopernia
The world is changing at a high pace. Digital disruption has an impact on every part of society and is transforming business in every industry. This presentation shows how you can master your digital transformation in 7 steps. The endgoal is to become a future proof organisation
The document discusses the future of retail being hybrid. It argues that retailers must combine online and offline experiences to succeed against digital disruptors. Specifically, it recommends that retailers (1) reinvent their physical store experiences and link them to online, (2) benchmark against digital competitors and copy their successes, and (3) develop a hybrid strategy that innovates new business models utilizing both online and offline platforms.
This document discusses the challenges of digital transformation. It notes that organizations have a choice in how they respond - through disruption, modeling change, or transformation. Examples are given of how different industries like automotive, real estate, and logistics are being impacted by digital technologies. The document argues that to successfully transform, organizations need a vision of the future, people who look forward, and technology to connect people with knowledge.
The document is a presentation on digital transformation given by Jo Caudron. It discusses various metaphors to describe how digital disruption is impacting organizations, including the glass house to represent changing relationships with customers, the package for shifting from bundled to unbundled products, and the frog to illustrate bypassing in the value chain. It stresses that organizations need a vision of the future and a digital roadmap to guide their transformation.
The document provides an overview of digital transformation and its impacts. It discusses how digital disruption is occurring in waves across many industries. It also examines how digital transformation affects business models and relationships with customers through concepts like the glass house, unbundling of products, and new forms of gatekeepers. The document argues that digital transformation is a complex and ongoing journey that requires understanding impacts, having a vision, and developing a strategy, leadership, and roadmap to guide the process.
How Digital Transformation Is Changing The Way We WorkScopernia
The document discusses how digital transformation is changing the way people work. It notes that 100,000 banking jobs were lost in 2015 due to digital disruption. Digital waves since 1995 have disrupted industries like music, photography, video rental, print media, TV, travel and real estate. By 2020, the document predicts that all industries will be subject to digital disruption. This disruption changes the relationship with markets, experiences with products/services, positions in value chains, and gives mobile access to everything everywhere. Specifically, it enables radical transparency in businesses, humanization, working from anywhere, finding partners/suppliers from anywhere, new funding models, and virtual team collaboration - representing just the beginning of changes to the way people work through digital transformation.
This document provides an overview of digital transformation and its impact. It discusses how digital disruption is affecting various industries in waves. It also examines the relationship between organizations and their customers/markets as digital changes everything. Key aspects that are impacted include products/services, business models, and an organization's position in the value chain. The document outlines a framework for digital transformation, including understanding the environment, defining a vision and strategy, building the right organization, and establishing leadership and capabilities. The goal is to help organizations adapt and thrive in the digital world.
The document provides an overview of digital transformation and its impacts. It discusses how digital disruption is real and has impacted industries like banking. It outlines the choices organizations face regarding disruption, modeling, and transformation. It also examines how digital changes business models, organizations, products/services, and customer relations. Key areas of impact include new on-demand business models, reverse mentoring, freelancing, artificial intelligence, proactive products, and the appification of customer relations. Organizations must scan their environment, determine digital's impact, create a vision, define a strategy, build a roadmap, and establish digital leadership to successfully transform.
Why Food Retail Will Accelerate E-CommerceScopernia
Food Retail is going online as we speak, and this promises to accelerate e-commerce in general. The complexity of fresh food logistics and the high "on-demand" nature, will create a "new normal" that will influence the service level consumers expect from all e-commerce.
Digital transformation in Sales ManagementScopernia
Thursday February 25th, Dado Van Peteghem was asked to give a presentation at the Sales Summit in Brussels, Belgium.
As the internet is becoming more and more of a middle man for transactions, sales persons need to cope with digital transformation as well. This presentation gives you insights on how to deal with the digital evolution in sales management.
Open & Private Blockchains at CSCMP Benelux Supply Chain EventScopernia
This document is a series of slides from a presentation by Sam Wouters on blockchains and bitcoin. It discusses the key differences between open and private blockchains, how blockchains work through decentralization, immutability and other principles, and potential applications of blockchain technology beyond digital currency, including for finance, supply chains, identity and more. It argues that open blockchains have advantages over private blockchains in fostering innovation, though private blockchains may have some uses for internal networks.
Mastering Digital Transformation for NotareesScopernia
The document provides an overview of digital transformation and how organizations can successfully navigate disruption. It discusses how digital disruption is impacting various industries and the importance of having a plan to transform. Key points emphasized are the need to scan the environment, determine impact, create a vision for the future, define a transformation strategy and build a roadmap. It also stresses the importance of leadership, establishing the right mindset, resources and mandate to fully embrace digital in the core of the business.
Why Food Retail Will Accelerate EcommerceScopernia
On 28 April 2016, Jo Caudron was asked to give a keynote presentation at Retail Detail.
Jo spoke about why food retail will accelerate ecommerce. Retailers, prepare for the third wave of digital retail!
• NEED MORE INFO ON DIGITAL TRANSFORMATION?
http://j.mp/duc-dtm
• JO CAUDRON AS SPEAKER ON YOUR EVENT?
jo.caudron@duvalunion.com
• DIGITAL TRANSFORMATION, THE BOOK:
digitaltransformationbook.com
Digital transformation Fujitsu London September 2016Scopernia
Digital disruption is changing many industries. This presentation is not about how digital is pushing towards a paperless world, but how it is fundamentally changing how we work, communicate and share knowledge. The presentation also deals with what it takes to actually start digital transformation in your organisation.
Traditional retail is challenged by new players like Zalando, Amazon, Alibaba and many others. How can the retail incumbents respond to this digital tsunami? By winning the omnichannel war, battle by battle.
Digital transformation - Watify Launch EventScopernia
How will digital disruption change businesses, people and society? And how should Europe and European companies, big and small, respond? My keynote on the Watify Launch Event in Brussels.
The Science behind Viral Marketing is a look at the key factors that drive growth in viral marketing. (Hint, the most important factor is not the one everyone expects.) It also looks at what is needed to get virality to work, and how to create and optimize viral marketing campaigns or viral products.
One part of the presntation shows the key formulae behind viral marketing.
Suitable for marketers or for product designers.
Awesome Digital Campaign Case Study 2014Ardian Atmaka
This document summarizes several digital marketing campaigns from 2014 that were award winners or nominees at Cannes Lions. It discusses how the campaigns effectively used emotions to engage audiences. Some of the highlighted campaigns utilized techniques like Google autocomplete to deliver messages, interactive videos to raise product awareness, and social media to promote brands. The document concludes by listing additional award-winning examples and emphasizing the importance of using data, adapting new technologies, strong storytelling, integrated approaches, and marketing marketing efforts.
10 Inspiring Corporate Venturing Initiatives in the UAEScopernia
Corporate Venturing is a growing trend worldwide, allowing corporates to accelerate innovation through collaboration with startups.
Since we opened our office in Dubai in 2017, we have collaborated with major local and international organisations to help them invest in corporate venturing but also discovered marvellous local initiatives.
That's why we decided to highlight and share with you 10 of the greatest corporate venturing initiatives in the UAE.
Download the full slide deck for free here: bit.ly/Future_of_Mobility
This is a presentation given by Aitor Somers, consultant at Duval Union Consulting and expert in mobility. This slide deck gives a more thorough insight on the symbiosis between the mobility of the future and other societal, demographical and economic changes on a holistic level.
Digital Transformation in Media - 7 Steps to Become Future ProofScopernia
The document provides an overview of digital transformation and outlines 7 steps for organizations to become future proof. It discusses understanding digital disruption and its impact on industries. Next, it emphasizes the importance of defining a north star vision for the future and a strategic roadmap for transformation. Finally, it stresses the need to create new customer-centric business models, build a digital leadership team, and change organizational culture.
Digital transformation 7 Steps To Become A Future Proof OrganisationScopernia
The world is changing at a high pace. Digital disruption has an impact on every part of society and is transforming business in every industry. This presentation shows how you can master your digital transformation in 7 steps. The endgoal is to become a future proof organisation
The document discusses the future of retail being hybrid. It argues that retailers must combine online and offline experiences to succeed against digital disruptors. Specifically, it recommends that retailers (1) reinvent their physical store experiences and link them to online, (2) benchmark against digital competitors and copy their successes, and (3) develop a hybrid strategy that innovates new business models utilizing both online and offline platforms.
12 Steps to Become a Future Proof OrganizationScopernia
Digital Transformation is real but and takes more than insights and inspiration to become a future proof organization. This presentation explains in 12 steps how to evolve from urgency to vision, from strategy to planning and from governance to culture.
The travel industry was one of the first to be disrupted by digital and is stil subject to permanent change. This presentation applies the 7 metaphors to identity the parallels with other industries and describes a method to master the transformation.
Man Machine Collaboration Dell EMC event in Brussels Scopernia
This document discusses how machines and automation will impact jobs and employment. It introduces the concepts of necessary trusted service level (NTSL) and levels of automation (LOA) to analyze which job tasks can be automated and which require human skills. The model presented argues that jobs of the future will rely on man-machine collaboration, with machines handling routine tasks and data processing while humans focus on skills like creativity, social interaction and contextual thinking. The document provides examples of companies adopting this approach and outlines a five step process for organizations to develop strategies balancing technological progress with meaningful employment.
Automation and AI are becoming a reality and entering many (white collar) professions. Will robots take over all our jobs? Man Machine Collaboration is a framework to anticipate and connect automation and human employment to work towards a positive future.
Digital Transformation In The Hotel IndustryScopernia
Presentation for the GM's of Benelux Accor hotels in Amsterdam. How recognise the patterns of disruption and develop your own plan to understand and deal with transformation.
Digital transformation is happening across many industries. Three common misunderstandings about digital transformation are that it is only about technology, only about product innovation, or the same as digitization. A plan for digital transformation should scan innovations, determine impact, create a vision, build a roadmap, install leadership, and design the organization. The future will bring more changes like augmented reality, artificial intelligence, and self-driving vehicles that will disrupt many industries.
We believe that every organisation, large or small, has much to learn from Amazon. If you're in any kind of commerce or logistics, you absolutely must pay attention to Amazon.
In The Amazon Case we'll explain you why they are winning and how they are doing it.
Digital Transformation From Strategy To ImplementationScopernia
Creating a digital transformation strategy is one thing but how do you put the insights and plans into practice. This presentation deals with vision, strategy, roadmap, governance, leadership, channel hacking, start-up-thinking and many more issues.
The document provides an overview of digital transformation and the challenges organizations face. It discusses various forces disrupting industries like new gatekeepers, empowered customers who expect instant access and personalized experiences, and emerging technologies like artificial intelligence, robotics, and the Internet of Things. The document advocates that organizations transform by scanning their environment, determining digital's impact, creating a vision for the future, and defining a strategic roadmap.
Digital transformation AP hotel industry 21042017Scopernia
The Artesis Plantijn Hogeschool in Antwerp conducted research on how hotels are using social media. This is Jo Caudron's closing keynote on the impact of digital transformation on the travel industry.
The document discusses digital transformation and provides a plan for organizations to transform. It outlines scanning innovations, determining impact, creating a north star vision and strategy, building a roadmap, installing digital leadership, and building a digital organization and culture. Key aspects of digital transformation include dealing with disruption, choosing between fear or being inspired, and having a plan to transform through various stages.
The document provides an overview of digital transformation and its impacts. It discusses how digital disruption is affecting various industries and the need for organizations to transform their business models, leadership, culture and ways of working to adapt. It emphasizes the importance of continuously scanning the environment, having a vision for the future, and developing a strategic roadmap to guide the transformation journey and build a future-proof organization.
Digital Transformation And The Future Of EmploymentScopernia
Digital is forcing companies to embrace new business models and technologies. Automation and AI are part of the possible solution. But what is the impact on employment? Will we lose our jobs? Can we prepare people to work in a Man-Machine-Collaborative environment?
7. Social media is over the
@nickvinckier
hype cycle…
TRIGGER
PEAK OF INFLATED EXPECTATIONS
TROUGH OF DISILLUSIONMENT
SLOPE OF ENLIGHTENMENT
PLATEAU OF PRODUCTIVITY
8. @nickvinckier
Iedereen is op
sociale media
aanwezig
We nemen
sociale media
niet serieus
De mogelijkheden met
sociale media
zijn eindeloos
VAL OPEXPERIMENTEERPLAN
9. @nickvinckier
Iedereen is op
sociale media
aanwezig
We nemen
sociale media
niet serieus
De mogelijkheden met
sociale media
zijn eindeloos
A goal without a
plan is just a wish- some cheesy author
16. Becoming the viral fraternity
Ambassador
Collaboration
Accelerate
your Growth
Grab the
Opportunity
Set up the
8-loop
Disproportionate
Relevant
Content
Tools 2.0
The Poetry of
the Post
18. 8 2 years
Medium
High
Interaction
2 weeks 2 months
Low
Duration
Owned
‘destinations’
(website)
Traditional
channels
Social media
0a
W
EBSITE
20% of our posts should
contain a trigger to bring
people to the brand
website.
35. @nickvinckier
Imagine you want to make
people recycle better
VS.
Would you upload a traditional spot on
YouTube or go for a Vine activation?
36. @nickvinckier
Imagine you want to make youngsters
responsible towards alcohol
VS.
Would you post research results or start a
#challenge on Instagram?
77. Becoming the viral fraternity
Ambassador
Strategy
Native
Activations
Grab the
Opportunity
Set up the
8-loop
Disproportionate
Relevant
Content
Tools 2.0
The Poetry of
the Post
@nickvinckier
78. Becoming the viral fraternity
1. Bekijk je vereniging als een merk en gebruik je merk als hefboom
2. Stel je doelen voorop en werk een minimaal plan uit
3. Onthoud de 7 stelregels voor sociale media
• Zet de 8-loop architectuur op
• Vertel disproportionele relevante verhalen
• Vertel ze op de Poetry of The Post-manier
• Zet actief in op de groei van je publiek
• Grijp opportuniteiten
• Gebruik zo veel mogelijk relevante tools
• ‘Misbruik’ de kracht van jullie omvang en zet in op mensen
@nickvinckier