Turn Clicks into Customers: Leveraging Social Media to Engage Customers and Build Your Brand Success

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Janette Toral

Presentation delivered by Janette Toral at the National Sales and Marketing Professionals Convention (March 24, 2011).

Business

Blogger
feature
Event
blogging
Blog
wri9ng
contest
Photo
tagging
in
social
networks

"Like"
a

Facebook

page

Real
users?

Spamming

Fake
accounts

User
ideas
submission
Photo
submission
and
vo9ng
User
story
submission
and
vo9ng

h2p://enjoythebest.ph/

h2p://cashcashpinoy.com

TV
PRINT
POS
CRM

digital
digital
digital
digital

social
social
social
social

game
game
game
game

mobile
mobile
mobile
mobile

Be
Useful

Changes
the
rules
of
engagement.

See
you
online

h2p://facebook.com/jane2etoral

h2p://slideshare.net/jane2etoral

h2p://twi2er.com/digitalﬁlipino

Entrepreneurs and marketing practitioners today are recognizing the power and influence of bloggers to generate awareness, ignite conversations, and inspire people to action. However, very few blog marketing entrepreneurs today can help in blog and content creation for the long term. Janette Toral discussed the opportunities and lessons learned in blog entrepreneurship. This is also to promote the Ateneo-DigitalFilipino.com Blog Entrepreneur Program that will start this October 16, 2010. Details at http://bit.ly/blogentrep

區域資優教育方案分享簡報Frank Liu

A presentation made by Janette Toral at PitchCon (November 12, 2022) on marketing communication as a concept and career. But more specifically, a presentation on the fascinating challenge of becoming a marketing practitioner that answers the question: "What do marketing communication practitioners actually do?" Key Talking Points: * General introduction to the concept marketing communication * A day-to-day timeline of what they do as marketing professionals * Challenges of their profession Common myths in the marketing profession debunked * Overview of what Marketing and PR professionals do in their daily lives at work and outside it * What's in it for aspirants considering pursuing a similar path

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Survey done last May 1 to 15, 2016 by Janette Toral. This is part of her initiative in forming a Digital Influencers Panel. To get a copy of the 2nd edition, join the survey at https://goo.gl/forms/UMZjAF8dyxBJ6yhg1 The updated report will be presented at the E-Commerce Entrepreneurs Summit this January 2017 as part of the "State of E-Commerce in the Philippines Multi-Sectorial Report". Details at http://www.ecomsummit.asia

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When doing business online, entrepreneurs need to know about the Philippines E-Commerce Law or Republic Act 8792. Making sure their systems and processes are compliant. Know about the legal accountabilities indicated in the law. Learn more at http://ecommercebootcamp.digitalfilipino.com/lesson/the-e-commerce-law/ Read the full text at http://digitalfilipino.com/the-philippines-e-commerce-law-republic-act-no-8792/

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