In our Strategic Management Class at the Monfort College of Business. We where assigned the taks to conduct an analysis of NIKES Strategic business plan. Here is the presentation that me and my teamates put together using many different reasearch platforms and also using Canva to design the look of our presentation.
Prensentation of the nike company :
History of the company - Location of its headquarters - Logo - Ethics
-Sustainability of the company
-Famous athlete who endorsed the brand
In our Strategic Management Class at the Monfort College of Business. We where assigned the taks to conduct an analysis of NIKES Strategic business plan. Here is the presentation that me and my teamates put together using many different reasearch platforms and also using Canva to design the look of our presentation.
Prensentation of the nike company :
History of the company - Location of its headquarters - Logo - Ethics
-Sustainability of the company
-Famous athlete who endorsed the brand
United Breaks Guitar - A Case Study on 'Online Reputation Management'Ronak Mehta
Business owners are often taken off-guard by online reputation issues. Many don’t even realize they need to be concerned about their reputation online. A common question that everyone comes across is: “Why are people saying bad things about us on the Internet, and what can we do about it?” Executives spend long years developing a strong brand. It can be beyond unsettling to wake up one day and see defamatory remarks appearing online, particularly when the items move beyond constructive criticism to include outrageous accusations and even slanderous or libelous remarks. Even worse, the negative reviews are often on websites that rank high in search engines, so anyone doing a search on the company name will probably see them. Whether the comments are true or not, these negative search results jeopardize the company’s online reputation.
This Case Study, shows how Dave Carroll, a musician from Halifax, used the Internet to reach billions of people on the internet, to share his bad experience with one of the well known Brands in the Aviation Industry.
This ppt shows numerous aspects of the very famous Nike brand. It talks about Nike's history or origin, marketing strategy, various segmentations, brand positioning, marketing mix, competitors, social media presence and Nike in covid-19 era.
United Breaks Guitar - A Case Study on 'Online Reputation Management'Ronak Mehta
Business owners are often taken off-guard by online reputation issues. Many don’t even realize they need to be concerned about their reputation online. A common question that everyone comes across is: “Why are people saying bad things about us on the Internet, and what can we do about it?” Executives spend long years developing a strong brand. It can be beyond unsettling to wake up one day and see defamatory remarks appearing online, particularly when the items move beyond constructive criticism to include outrageous accusations and even slanderous or libelous remarks. Even worse, the negative reviews are often on websites that rank high in search engines, so anyone doing a search on the company name will probably see them. Whether the comments are true or not, these negative search results jeopardize the company’s online reputation.
This Case Study, shows how Dave Carroll, a musician from Halifax, used the Internet to reach billions of people on the internet, to share his bad experience with one of the well known Brands in the Aviation Industry.
This ppt shows numerous aspects of the very famous Nike brand. It talks about Nike's history or origin, marketing strategy, various segmentations, brand positioning, marketing mix, competitors, social media presence and Nike in covid-19 era.
Nestlé the infant formular controversyEric Nhan Le
Most of the charges against infant formulas focus on the issue of discouraged breast feeding among Third World mothers and have led to misuse of the products, thus contributing to infant malnutrition and death....
La mappatura e l’analisi degli stakeholdercittametro
Slide presentate da Luca Melis nel corso del Laboratorio "I processi partecipativi nel Piano strategico della Città Metropolitana di Genova", organizzato a Genova il 6 ottobre 2015 nell'ambito delle attività del Progetto "Verso la costituzione delle Aree Metropolitane e la riorganizzazione delle Province" del Formez PA
Pillole di Project Management 5th - stakeholder management
Il termine “stakeholder” indica “qualsiasi gruppo o individuo che può influenzare o è influenzato dal raggiungimento degli obiettivi dell’organizzazione. Il gruppo o gli individui hanno dunque un interesse per il progetto e/o per il suo risultato, possono essere impegnati e/o attivamente coinvolti o, in alternativa, i loro interessi possono essere influenzati dal suo esito o dalla sua stessa esistenza.
L’importanza dell’impegno (engagement - ingaggio) degli stakeholder e il loro allineamento agli obiettivi e alla visione di progetto sono stati ampiamente comprovati sia dalla letteratura accademica che dalla pratica di PM.
Case 4 - Nike.rtfdTXT.rtfQuestion Nike Please reflect on th.docxwendolynhalbert
Case 4 - Nike.rtfd/TXT.rtf
Question: Nike: Please reflect on the potential influences of “external environments” on a firm; in this case, which aspects of the environment have impacted Nike’s labor practices and how?
Hitting the Wall: Nike and International Labor Practices Moore: Twelve year olds working in [Indonesian] factories? That’s O.K. with you? Knight: They’re not 12-year-olds working in factories... the minimum age is 14. Moore: How about 14 then? Does that bother you? Knight: No.
— Phil Knight, Nike CEO, talking to Director Michael Moore in a scene from documentary film The Big One, 1997.
Nike is raising the minimum age of footwear factory workers to 18... Nike has zero tolerance for underage workers. 1
— Phil Knight, 1998
In 1997, Nguyen Thi Thu Phuong died while making sneakers. As she was trimming synthetic soles in a Nike contracting factory, a co-worker’s machine broke, spraying metal parts across the factory floor and into Phuong’s heart. The 23 year-old Vietnamese woman died instantly.2
Although it may have been the most dramatic, Phuong’s death was hardly the first misfortune to hit Nike’s far-flung manufacturing empire. Indeed, in the 1980s and 1990s, the corporation had been plagued by a series of labor incidents and public relations nightmares: underage workers in Indonesian plants, allegations of coerced overtime in China, dangerous working conditions in Vietnam. For a while, the stories had been largely confined to labor circles and activist publications. By the time of Phuong’s death, however, labor conditions at Nike had hit the mainstream. Stories of reported abuse at Nike plants had been carried in publications such as Time and Business Week and students from major universities such as Duke and Brown had organized boycotts of Nike products. Even Doonesbury had joined the fray, with a series of cartoons that linked the company to underage
and exploited Asian workers. Before these attacks, Nike had been widely regarded as one of the world’s coolest and most successful companies. Now Nike, the company of Michael Jordan and Tiger Woods; Nike, the sign of the swoosh and athletic prowess, was increasingly becoming known as the company of labor abuse. And its initial response — “We don’t make shoes” — was becoming harder and harder to sustain.3
Nike, Inc.
Based in Beaverton, Oregon, Nike had been a corporate success story for more than three decades. It was a sneaker company, but one armed with an inimitable attitude, phenomenal growth, and the apparent ability to dictate fashion trends to some of the world’s most influential consumers. In the 1970s, Nike had first begun to capture the attention of both trend-setting teenagers and financial observers. Selling a combination of basic footwear and street-smart athleticism, Nike pushed its revenues from a 1972 level of $60,000 to a startling $49 million in just ten years.4 It went public in 1980 and then astounded Wall Street in the mid-1990s as annual growth staye ...
This ppt is about the manufacturing practices of Nike company. It also includes a vedio tat will tell how from waste plastic, nike t-shirts are manufactured.
Globalization is a process of interaction and integration among
the people, companies, and governments of different nations,
a process driven by international trade and investment and
aided by information technology. This process has Promise and
Perils, and different effects on the environment, on culture, on
political systems, on economic development and prosperity,
and on human physical well-being in societies around the world.
Nike and Starbucks are a key examples of globalisation
because, although they began in the USA, They are now
worldwide, well known brands, in the analyze of both case
studies of Nike and Starbucks we will follow this table of
Contents.
Nike, formerly known as Blue Ribbon Sports, is a multinational firm based in the United States. This is one of the greatest sports and fitness companies in the world.
Check this Nike Case Study presentation to know more about Nike.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
NIKE : INTERNATIONAL LABOR PRACTICES
1. OR
Presented By:
Aarathy Krishna PGP05052
Joel K Daniel PGP05072
Praneeth PGP05083
Sonia Mohil FPM08
NIKE : INTERNATIONAL LABOR PRACTICES
2. INTRODUCTION
1964
• Founded in 1964 as "Blue Ribbon Sports” by Bill Bowerman and Phil Knight
• Based in Beaverton, Oregon
1971
• Name changed to Nike Inc.
2012-14
• Annual Revenue (2012) :$24.1 billion
• Brand Value (2014): $19 billion
• Most valuable brand among sports business
Subsidiaries
• Brand Jordan
• Hurley International
• Converse
Brands
• Nike Golf
• Nike Pro
• Nike+
• Air Jordan
• Nike Dunk
• Foamposite
3. THE KEY DIFFERENTIATOR
One of the world’s first
“virtual” corporations- a
manufacturing firm with no
physical assets
PRODUCTION
• No in-house production, no
dedicated manufacturing lines
• Not only outsource but outsource
to low cost parts of the world
MARKETING
• Money saved through outsourcing
pumped into marketing
• Establish an invincible brand
around the Nike name through
celebrity endorsements
4. IRONY WITHIN THE SUCCESS STORY
• The manufacture of Nike products carried out through low paid
underage non-American workers
• Constant hunt for cheaper supply base
• Started with Japan, then moved on to South Korea and Taiwan. In
1982 86% of supplies from these countries.
• By 1990 Indonesia emerged as the critical location for Nike with six
factories and a booming enthusiastic footwear industry
Country Wage Rate
Indonesia $1 per day
South Korea $24.4 per day
USA $8 per hour
6. 1991: unfamiliar turbulence
• In 1991 a rare wave of labor unrest
swept across Indonesia. There
were 112 strikes in 1991 as
compared to 19 in 1989.
• Articles in Indonesian newspapers about abuses by foreign companies
• AAFLI & ITB: Published critical reports on foreign companies in
Indonesia and tracing abusive practices to foreign owners
• Jeff Ballinger
• Nike’s policy of competing on cost fostered and encouraged contractors to
mistreat workers
• Nike’s contractors were constantly flouting labor laws and paying below
subsistence wages
• Transform Nike’s competitive strength into a strategic vulnerability
Sources
Indonesian
Government
Outside
Organizers
Random
eruptions
7. Immediate response
Indonesian Government
•Raised minimum wage from 2100 rupiah to 2500 rupiah
•No impact on training wage
•But this increase was still considered not enough by outside observers
Nike
•Denied responsibility for conditions in contractor’s factories
•“Without an in-house manufacturing facility the company could not be held responsible for the actions of
independent contractors”
•Composed a Code of Conduct and MOU covering different aspects of working conditions and attached it to the new
contracts
Reebok
•Reebok Human Rights award
•Formal Human Right’s Policy
•Specific standards for contractors and audits to ensure compliance
8. Focus of american media on nike
Kathy Lee
Gifford’s Sweat
Shop Scandal and
her reaction
Life Magazine’s
Picture of a 12
year old boy
stitching a Nike
Soccer Ball
Harper’s
Magazine article
by Jeff Ballinger
CBS interview
of Indonesian
worker
9. Response of washington
“No Sweat” campaign by Representative George Miller
Foundation of AIP by President Clinton
Establishment of Labor Practices Department by
former public relations executive Dusty Kidd
10. culmination
• Protests at Nike’s retail stores
• Dragging of Nike’s celebrity endorsers into the ruckus
• Release of The Big One by Michael Moore
• Op Ed by Greg Rushford “Nike Lets Critics Kick It
Around” in The Wall Street Journal
• Doonesbury Comic Strips
11. Damage control
• Drafted a series of
regulation
• composed into code of
conduct and MoU
• Addressing safety
standards, environmental
regulation and worker
insurance
1992: Severity of
Labour issue was
high
• Andrew Young- Good
works International Firm
• Report – not addressing
labour practises
• Merely made suggestions
to improve system and
implement awareness
1996: External
evaluation of
Code of Conduct
• Reebok faced same
problem , subject to
activist pressure and
unflattering media
• But they played
smart- aggressively
moving into human
rights arena
• Failure to address issue
of wages
• Only 10 day interview
• Translator provided by
Nike
• Lapse in accepted
research technique
• format of report
NIKE REFUSING TO ADDRESS THE PRESSING ISSUE OF WAGES PAID, DAMAGED THE SITUATION FURTHER.
12. Issue of wages
INDONESIA
Low wage - $1 /day
S. Korea - $24.4 /day
USA - $8 /hour
(athletic shoe manufacturing)
Nike’s cost competence strategy
Mistreat by contractors to maximise their
profit
Violation of Labour laws
* JAN 1992 : Increase in minimum daily wage
from 2100 Rupiah to 2500 Rupiah
( $1.04 to $1.24 / day)
* Labour condition (Child labour, Slave labour
and Unsafe environment) and wages
continued to be primary issue.
* Initially Nike ignored the issue to diffuse it
* 1997: Amos Tuck School of Business Survey
* Vietnam – discretionary income
* Indonesia: vary with demography
-91% -support individually
-49% only support dependants
-82% contributed to families (all
demography)
But…
* Factory wage – secondary in most
households
* Suggested progress in developing countries
providing jobs and wages, who didn’t
previously have both.
* STILL SOCIAL COMPARISON WAS
UNAVOIDABLE
13. Consequences of being unethical
• Weak demand and retail
oversupply
• Earnings fell 69% and layoff
of 1600 workers
Financial
problems
• Adidas’s logo replaced Nike’s
swoosh among the teen
• New Balance and Airwalk
tripled advertising budgets
Competitors
taking
advantage
• Victim of its own popularity
• Serious image problem
Loss of
goodwill
Denunciation
Symbol of
corporate greed
and exploitation
Rejection of Nike’s
Contracts
Spread of Student
Protests
14. SavingTheSwoosh Admitting the mistake
• Phil Knight accepted the
mistake in May 1998 to the
National press Club and
confessed labor issues .
• Acceptance about the slave
wages, forced overtime and
arbitrary abuse.
Correcting the mistakes
• Raising the age of sneakers workers to
18 and apparel workers to 16.
• Adoption of U.S. OSHA clean air
standards.
• Expansion of monitoring programs and
educational programs and micro loans
for workers.
Independent
Monitoring
Internal
Monitoring
Fair Labor
Association
Adjoining other
manufacturers
FurtherInitiatives
Extensive Training
Programs
Sole focus on CSR
Maintaining Labor
Standards
Continuous
Improvemen
15. Jack welch Model:- types of manager
Phil Knight (Initially) Phil Knight (Later)
Poor High
VALUES
High
Low
Competence
16. ACM Model
ACTORS
MANIFESTATION/S CONSEQUENCE/S
Actors
Internal Actors
Phil Knight-CEO
Jeff Ballinger
Andrew Young
Workers
Labor Association
External Actors
Government
Monitoring Firms
AT School of Business
Competitors
Customers
Media
Celebrities & brand endorsers