This document discusses globalization and its key aspects. Globalization refers to increasing interdependence between countries through flows of goods, services, capital, people, information and ideas across borders. Nearly $23 trillion in imports and exports cross borders annually. Globalization involves all aspects of everyday life from the products we use to communication. Characteristics include falling trade barriers and technological innovation enabling connections across borders. Top globalized countries are also listed. Current issues discussed are poor working conditions and low pay at some factories producing for multinational companies. In response, companies like Nike have increased monitoring of suppliers and relations with advocacy groups. Globalization impacts marketing through expanded markets and strategies to standardize or adapt to local preferences. Both advantages and ethical

1. Globalization
Submitted By :-
Harmanpreet Singh

2. CONTENTS
1. Globalization Definition
2. Globalization Involving Us All
3. Characteristics And Forces
4. Top 10 Globalized Countries
5. Globalization’s Current Issue
6. Nike’s Response : Learning to Become a Global
Corporate Citizen.
7. Globalization And Marketing

3. Globalization Definition
•
- “Processes by which goods, services, capital,
people, information, and ideas flow across national
borders.”
•
- “Trend toward greater economic, cultural , political,
and technological interdependence among national
institutions and economies.”

4. Globalization Involving Us All
•
Nearly 23 trillion dollars
accounts for the total value
of imports/exports that cross
national borders each year.
•
Your Everyday Life:
− Wake up to a GE alarm clock
made in China
− Slip on Adidas sandals made in
Indonesia
− Put your American Eagle clothes
on from Mexico
− Unplug your Nokia phone made in
the U.S. and Taiwan
− Hop into your Toyota made in
Kentucky
− Listen to Coldplay from England

5. Globalization (Continued)
•
Two Characteristics: •
Two Forces:
Falling Barriers to Trade/ Investment
GATTWTO
Technological Innovation
InternetTransportation
Communication
Denationalization- national boundaries becoming less relevant.n- entities cooperating across national borders.

6. Globalization (Continued)
Top Ten Globalized Countries

7. Globalization’s Current Issue
•
Rise of the Anti-Nike Movement (1990’s- early 2000’s)
− One of the top companies that use sweatshops
− Manufactured lower cost products in factory countries
•
Underpaid workers in Indonesia
− Less than minimum wage (2,100 rupiah to $1 U.S.)
•
Child labor (12 and under) in Cambodia and Pakistan
•
Poor work conditions in China and Vietnam
− Auditors found out poor health and safety standards in several plants

8. Globalization’s Current Issue (Cont.)
e: Learning to Become a Global Corporate Citizen.
ff and Training
Increase Monitoring of its Suppliers
labor-management relations and fair wages.nd environmental compliance
Relations with Non-Profit Organizations
ons Global Compact

9. Globalization and Marketing
•
Expands the market in
which consumers buy
from
− Access EBay sellers from
across the globe.
•
Two Strategies for
Businesses:
− Global Strategy
•
Reduce marketing costs by
standardizing product and
marketing strategy
− Multi-National Strategy
•
Adapt products and
marketing strategies in
each national market to
suit local preferences

10. Globalization and Christian Ethics
•
Unethical Problems:
• Global Inequality
−
Widening gap of rich and
poor
• Environmental Regulations
– Unsanitary sweatshops
– Emission of harmful toxins
•
Exploits Labor
Standards
•
Sweatshop in Malaysia

11. Advantages of Globalization and Christian Ethics
Advantages:
cy in developed and developing nationsloped and developing nationsoping nations’ economiesrty in developing nations

12. THANK YOU