Met deze prensetatie willen we meer inzichten geven in de gezondheidszorg in de Benelux en hoe deze industrie zich weergeeft op LinkedIn.

1. BeNeLux Insights in the HealthCare Industry Webinar led by Jelle Linssen & Marlene de Koning
September 2014

2. Introduction
#INgezondheidszorg

3. Agenda
1
Overview of BeNeLux HealthCare Industry
2
How are these Professionals represented on LinkedIn?
4
How active are HealthCare Practitioners on LinkedIn?
3
What are HealthCare Practitioners looking for in a job?
5
How are HealthCare Practitioners using LinkedIn for career moves?

4. Why Social Recruitment?
©2014 LinkedIn Corporation. All Rights Reserved.

5. LinkedIn: A global pool of talent
3M+
INDONESIA
2M+
PHILIPPINES
1M+
MALAYSIA
1M+
SINGAPORE
1M+
SAUDI ARABIA
18M+
BRAZIL
100M+
UNITED STATES OF AMERICA
9M+
CANADA
27M+
INDIA
6M+
AUSTRALIA
1M+
NEW ZEALAND
3M+
SOUTH AFRICA
1M+
UNITED ARAB EMIRATES
16M+
UNITED KINGDOM
8M+
FRANCE
7M+
ITALY
2M+
BELGIUM
1M+
DENMARK
3M+
TURKEY
5M+
NETHERLANDS
1M+
SWEDEN
6M+
SPAIN
313M+
Members
worldwide
+2
New members per second
+3M
LinkedIn Company Pages
5M+
CHINA
©2014 LinkedIn Corporation. All Rights Reserved.
Source: LinkedIn Data from Sep’14

6. Growth of vacancies
As of 2015 the employment need will start growing again
10% of Dutch labour is in healthcare
The chance of working in the healthcare industry is 1:10
Dutch economy
Only 25% of the costs in healthcare is specialist care
What is happening in the Healthcare Industry?
Sources: NVZ zorg loont brancherapport, Arbeidsmarktprognoses van VOV personeel, CBS and CPB
©2014 LinkedIn Corporation. All Rights Reserved.

7. Agenda
1
Overview of BeNeLux HealthCare Industry
2
How are these Professionals represented on LinkedIn?
4
How active are HealthCare Practitioners on LinkedIn?
3
What are HealthCare Practitioners looking for in a job?
5
How are HealthCare Practitioners using LinkedIn for career moves?

8. 611k+
Members in the HealthCare Industry on LinkedIn Benelux
*Healthcare Professionals are members working within the Healthcare Industry
Source: LinkedIn Data from Sep’14
There are a total of 611k+ HealthCare Professionals on LinkedIn within BeNeLux
©2014 LinkedIn Corporation. All Rights Reserved.

9. Two main clusters where these Professionals are located are around Brussels and within the Randstad
1%
23%
76%
Luxembourg
Belgium
Netherlands
Source: LinkedIn Data from Sep’14
©2014 LinkedIn Corporation. All Rights Reserved.

10. 36%
3%
9%
3%
49%
36% of the HealthCare Professionals on LinkedIn are HealthCare Practitioners
*Other contains e.g.: Research, Sales & Purchasing, Legal, Marketing, HR.
Admin
Support
Other
HCPs
IT
Source: LinkedIn Data from Sep’14
©2014 LinkedIn Corporation. All Rights Reserved.

11. Top Occupations for HealthCare Practitioners are…
©2014 LinkedIn Corporation. All Rights Reserved.
Psychiatrist
Pharmacist
Caregiver
Psychologist
Nurse
Physician
26%
25%
11%
8%
4%
1%
*Other HCPs are e.g.: Physiotherapists, Medical Assistant / Technician, Medical Administrator
Source: LinkedIn Data from Sep’14

12. HCPs are a fast growing population on LinkedIn BeNeLux
+31% joined LinkedIn
In 2013
©2014 LinkedIn Corporation. All Rights Reserved.
Source: LinkedIn data over 2013
*Growth is calculated as people who joined LinkedIn during 2013 as percentage of HCP base at the end of 2012

13. …With Nurses & Caregivers growing even faster
+31% Growth in HCPs
+57% Growth in Nurses
+100% Growth in Caregivers
In 2013
©2014 LinkedIn Corporation. All Rights Reserved.
Source: LinkedIn data over 2013

14. Recap
611K+ HealthCare Professionals on LinkedIn of which currently 36% are HCP’s
HealthCare Practitioners is a very fast growing category of professionals on LinkedIn, more than 31% growth during 2013
©2014 LinkedIn Corporation. All Rights Reserved.

15. Agenda
1
Overview of BeNeLux HealthCare Industry
2
How are these Professionals represented on LinkedIn?
4
How active are HealthCare Practitioners on LinkedIn?
3
What are HealthCare Practitioners looking for in a job?
5
How are HealthCare Practitioners using LinkedIn for career moves?

16. The top 3 criteria that HCPs look for in a job are Challenging Work, Cultural Fit and Good Colleague Relationships
Source: In Q1 2014, we surveyed LinkedIn members to identify they key attributes that professionals want when considering a job opportunity. Sample size: 245 HCP members & 10k+ in the total market within the BeNeLux
69%
60%
56%
41%
36%
65%
61%
41%
50%
33%
Challenging Work
Culture that fits my
Personality
Good Relationship with
Colleagues
Excellent Compensation &
Benefits
Values Employee
Contributions
HealthCare Professionals
Entire Market
©2014 LinkedIn Corporation. All Rights Reserved.

17. How can you communicate with your audience?
©2014 LinkedIn Corporation. All Rights Reserved.

18. Agenda
1
Overview of BeNeLux HealthCare Industry
2
How are these Professionals represented on LinkedIn?
4
How active are HealthCare Practitioners on LinkedIn?
3
What are HealthCare Practitioners looking for in a job?
5
How are HealthCare Practitioners using LinkedIn for career moves?

19. Top Followed companies by HCPs are
31% of HCPs follow 1 or more companies
HealthCare Practitioners are following HealthCare companies
1Excludes current employer
©2014 LinkedIn Corporation. All Rights Reserved.
Source: LinkedIn Data until May’14

20. 78%
71%
68%
More likely to respond to InMail
Interested in new jobs
News & insights
71% of members who follow your company are interested in working for you
©2014 LinkedIn Corporation. All Rights Reserved.

21. 41% of HCPs are a member of 1 or more groups
HealthCare Practitioners are looking for engagement on LinkedIn
1% of members active within the last 6 months
Source: LinkedIn data, Company update data between Mar’14 and Aug’14
66% of HCPs saw a company update
©2014 LinkedIn Corporation. All Rights Reserved.

22. Agenda
1
Overview of BeNeLux HealthCare Industry
2
How are these Professionals represented on LinkedIn?
4
How active are HealthCare Practitioners on LinkedIn?
3
What are HealthCare Practitioners looking for in a job?
5
How are HealthCare Practitioners using LinkedIn for career moves?

23. Gaining Insights Followers & Sponsored Updates
In their email Inbox
When they search for or are targeted with jobs
Via ads throughout LinkedIn
When they research your company and careers page
When they network with your employees
Tom VandenBosch
How can you engage with HealthCare Practitioners on LinkedIn
©2014 LinkedIn Corporation. All Rights Reserved.

24. Source LinkedIn Data, Hires in 2014 up until Aug’14
HealthCare Practitioners are changing jobs
7k+
©2014 LinkedIn Corporation. All Rights Reserved.
HealthCare Practitioners changed jobs since January’14
*Members who changed job are identified by having changed their profile from one job to another

25. 42% of new hires looked for jobs on LinkedIn
42% Looked for Jobs on LinkedIn
12% of job changers were followers of the
company before they were hired
©2014 LinkedIn Corporation. All Rights Reserved.
Source LinkedIn Data, Hires in 2014 up until Aug’14
*Members who changed job are identified by having changed their profile from one job to another

26. Apply to your jobs
Bringing him to your targeted Career Page
If talent is not actively looking, how will they know you are hiring?
Tom VandenBosch Psychiatrist
Your ideal candidate
Seeing relevant Jobs
Visiting Home page
©2014 LinkedIn Corporation. All Rights Reserved.

27. 3 Key takeaways
Why?
Having good relationships is the most significant differentiator for HealthCare Practioners
Of the 611K people in the HealthCare Industry more than 7K changed jobs in 2014
42% of job movers is looking on LinkedIn for opportunities, are they able to find you?
©2014 LinkedIn Corporation. All Rights Reserved.