Brad Farris' presentation on how to grow your business and generate leads in the digital age. This presentation was given during MotherG's 2015 Family Reunion Event

1. Being Helpful to Generate Leads
in the Digital Age
Marketing for Small Business

2. Brad Farris: Who is He?

3. In the good old days, generating
leads was easy.

4. Do good work, get lots of referrals

5. What happened?

6. There’s only one way to generate
leads.

7. If a prospect sees that you
understand their problem
they will believe that you can fix it.

8. The Resistance: Skepticism

9. The Antidote: Give Good Stuff
Away

10. A2L Consulting
Ken
Lopez
Internet Marketing is dumb!
They’re not my customers
Social is a waste of time...

11. Out of frustration, he gave it a try.

12. Sales process changed

13. The Process
Create interesting and valuable content
Get it in front of your target audience
Make compelling offers to capture leads
Qualify and close Sales

14. Big Picture Overview

15. Your Website = Home Base

18. Social Media = Embassies
Activities here drive traffic back to your website’s
content and offers

19. Targeted Communities = Outposts
Communities rich with your target customers are perfect
places to publish your content

20. Where are the Embassies and
Outposts for my industry?
Ask your prospects and customers...

21. What makes great content?

22. Now let’s break that down…

23. GOOGLE
CLIENT
? CRAPPY
1ST
DRAFT
INDUSTRY
GROUPS
BLOGPOST
BACKLINKS
from other
blogs
How do I demonstrate
helpfulness?
Repeat
10-20x

24. PRESENTATION
10-20BLOGS EBOOK
LANDINGPAGE
LEADS
INDUSTRY
GROUPS
BLOGPOST
VIDEO SLIDESHARE
GOOGLE
BACKLINKS
from other
blogs

25. When you give, Ask!

26. When they give, follow up
Thank You Page
Thank You Email
Additional (related) content
Call

27. This takes a lot of time...
Where should I invest?

28. Content Creation
Your Ideas
Your voice
You need to write a
CRAPPY first draft.
Editing and final drafts
Making things “pretty”
Distribution
Your Job Delegate

29. The more things change...

30. ...the more they stay the same.

31. If a prospect sees that you
understand their problem
they will believe that you can fix it.

32. Thank You! Questions?
Brad Farris
@blfarris
blfarris@anchoradvisors.com
773-282-7677 x110