This document provides 10 tips for digital lead generation. It advises that just because someone provides their details on a landing page does not mean they are ready to buy. It stresses understanding the target market, researching competitors, testing before launch, developing a clear call to action, using different media, keeping ads and pages simple, delivering high quality leads, being wary of cheap options, continually testing messages, having a defined contact strategy, nurturing leads, and following up to improve lead quality.

1. DIGITAL BASED
LEAD GENERATION
10 THINGS YOU NEED TO KNOW ABOUT:

2. JUST BECAUSE SOMEONE PUTS THEIR
DETAILS INTO YOUR LANDING PAGE,
DOESN’T MEAN THEY’RE READY TO BUY.
SMART DIGITAL LEAD GENERATOR

3. AS MUCH AS YOU POSSIBLY CAN
UNDERSTAND YOUR TARGET MARKET

4. SEE WHAT’S IN THE MARKET BEFORE YOU START
RESEARCH YOUR COMPETITORS

5. AND TEST BEFORE LAUNCH
DEVELOP A SERIOUS CALL TO ACTION

6. WHEREVER POSSIBLE
USE DIFFERENT MEDIA STREAMS

7. SIMPLE
KEEP YOUR ADS AND LANDING PAGES

8. DELIVER GREAT LEAD QUALITY
GOOGLE, FACEBOOK, TWITTER AND LINKEDIN

9. THINGS ARE OFTEN CHEAP FOR A REASON
BE WARY OF CHEAP

10. UNTIL YOU FIND THE ONES THAT WORK
CONTINUALLY TEST DIFFERENT MESSAGES

11. MAKE SURE YOUR CONTACT STRATEGY IS WELL DEFINED
WHEN YOU GET A LEAD

12. NURTURE; THEN TRY AND TRY AGAIN
IF YOU DON’T SUCCEED AT FIRST

13. TO BETTER LEAD QUALITY
FOLLOW THE ROAD…