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10 steps for a content strategy
Content marketing is defined as the sum total of knowledge that a brand transmits to people over time to build a competitive advantage through creating social value and loyalty. There are 10 steps to an effective content strategy: 1) Set objectives around knowledge, timing, innovation and relationships; 2) Set KPIs like reach, engagement, clicks and replies; 3) Analyze competitors' strategies and strengths/weaknesses; 4) Identify pain points and knowledge gaps; 5) Understand different platform suitabilities; 6) Lay out the content strategy, tone and inventory; 7) Determine content types like images, video and articles; 8) Create and schedule content; 9) Publish content; 10) Measure engagement and performance.
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10 steps for a content strategy
- 1. 10 steps towardsa successful content marketing strategy
- 2. Prepared by Rabie Soubra ExecutiveDirector iAdz digital marketing agency Riyadh Phone 0542600001 Email and Site rabie@iadzdigital.com www.iadzdigital.com
- 3. What is Contentmarketing? The term content marketing have mushroomed recently but it seems that there is still a bit of confusion about it
- 4. Definition Content: The sum totalof the knowledge that a brand transmits towards people that accumulates over time, stays relevant, and leads to the creation of a competitive advantage
- 5. The ultimate objectiveis always to create social value Reason to endorse Value of direct contact The value for loyalty Bond with people Reason to follow The value of knowledge
- 6. These are 10easy steps for a content strategy that works every time
- 7. First: Set yourobjectives
- 8. Content is notan end in itself Knowledge What knowledge, if transmitted to people will create a competitive advantage Timing What is the best time to connect with people in an non intrusively Innovation How can you create constantly innovative content Relationship What relationship can be established where both parties exchange value
- 9. Second: Set yourKPI’s
- 10. 01 03 050204 Reach Engagem ent Clicks Replies Favorites Benchmark the following
- 11. Third: Understanding andanalysing the competition
- 12. What is theirstrength What is their weakness What are they doing right Their Strategy Where do they build value What patterns do we observe
- 13. Fourth: Identify painpoints
- 14. Are there remnants ofbad reputation Pain Points Is there a knowledge problem What are growth obstacles Is there a problem in the quality of communication
- 15. Fifth: Understanding thedifference between platforms More suited for tactical competitions Ideal for higher reach Ideal for direct dialogue lead generationMore suitable for increasing engagements and cross promotions
- 16. Sixth: Laying downthe strategy Story Tone Inventory Editorial Control
- 17. Seventh: Determining typesof content Images Video Articles Infographics Audio
- 18. Eighth: Creating thecontent Scheduling Final stories EditorialsFormatting
- 19. Ninth: Publishing thecontent
- 20. Monitoring KPI’s andperformance measuring engagement levels and other vital signs Tenth: measuring the content
- 21.