Content marketing is defined as the sum total of knowledge that a brand transmits to people over time to build a competitive advantage through creating social value and loyalty. There are 10 steps to an effective content strategy: 1) Set objectives around knowledge, timing, innovation and relationships; 2) Set KPIs like reach, engagement, clicks and replies; 3) Analyze competitors' strategies and strengths/weaknesses; 4) Identify pain points and knowledge gaps; 5) Understand different platform suitabilities; 6) Lay out the content strategy, tone and inventory; 7) Determine content types like images, video and articles; 8) Create and schedule content; 9) Publish content; 10) Measure engagement and performance.

1. 10 steps towards a successful
content marketing strategy

2. Prepared by
Rabie Soubra
Executive Director
iAdz digital marketing agency
Riyadh
Phone
0542600001
Email and Site
rabie@iadzdigital.com
www.iadzdigital.com

3. What is Content marketing?
The term content marketing have
mushroomed recently
but it seems that there is still a bit
of confusion about it

4. Definition
Content:
The sum total of the knowledge that a brand transmits towards people
that accumulates over time, stays relevant, and leads to the creation
of a competitive advantage

5. The ultimate objective is always to create
social value
Reason to endorse
Value of direct contact
The value for loyalty
Bond with people
Reason to follow
The value of knowledge

6. These are 10 easy steps for
a content strategy that works every time

7. First: Set your objectives

8. Content is not an end in itself
Knowledge
What knowledge, if transmitted
to people will create a
competitive advantage
Timing
What is the best time to connect
with people in an non intrusively
Innovation
How can you create constantly
innovative content
Relationship
What relationship can be
established where both parties
exchange value

9. Second: Set your KPI’s

10. 01 03 0502 04
Reach
Engagem
ent
Clicks
Replies
Favorites
Benchmark the following

11. Third: Understanding and analysing
the competition

12. What is their strength
What is their weakness
What are they doing right
Their Strategy
Where do they build value
What patterns do we observe

13. Fourth: Identify pain points

14. Are there remnants
of bad reputation
Pain Points
Is there a knowledge problem
What are growth obstacles
Is there a problem in the
quality of communication

15. Fifth: Understanding the difference
between platforms
More suited for
tactical competitions
Ideal for higher reach
Ideal for direct dialogue
lead generationMore suitable for
increasing
engagements and
cross promotions

16. Sixth: Laying down the strategy
Story
Tone
Inventory
Editorial
Control

17. Seventh: Determining types of content
Images
Video
Articles
Infographics
Audio

18. Eighth: Creating the content
Scheduling Final stories
EditorialsFormatting

19. Ninth: Publishing the content

20. Monitoring KPI’s and performance
measuring engagement levels
and other vital signs
Tenth: measuring the content

21. Thank you