The document provides 25 tips for effective blogging, emphasizing the importance of matching blog tone to professional goals, consistency in posting, and generating engaging content. It includes strategies such as creating a blog schedule, writing great headlines, optimizing URLs, incorporating data, and promoting content across various platforms. Additionally, it advises patience and a long-term commitment to blogging for meaningful results.

2. Tip #1
Match the tonality and persona of your
blog to match your professional
aspirations.

3. Tip #2
Write more about what you want to know
and get better at.

4. Tip #3
Show up. Half of blogging is consistency.
the other half is focus.
Consistency is one of the most important
things that bloggers tend to forget. It’s much
easier to lose your traffic than it is to build it
up, so make sure you consistently blog.
Source: Neil Patel, Founder of KISSmetrics

5. Tip #4
Keep your blog content fresh by staying on
top of news in your industry.

8. Tip #5
Create a blog schedule, compile blogging
ideas in advance and keep them in the
cloud (e.g. Google Spreadsheet) for
retrieval whenever, wherever.

11. Tip #6
Check Out popular topics on other blogs.

13. Tip #7
Build a bank of evergreen content.
Evergreen content refers to content with a
longer shelf life than simple news updates.

14. Tip #8
Keep headlines tight, every word counts.
Average length of a blog headline (40
characters), 55-60 characters received the
most social shared, >60 decline in social
shares.
Source: TrackMaven study

15. Tip #9
Write great headlines, a great headline is
an art form. Create curiosity, make it clear
that the content is actionable, address
your reader directly

16. Tip #10
Use bullets and numbered lists, organize
content and readability, structure with
subheads and bold text.

18. Tip #11
Use image captions. Interestingly placed
captions intrigue users to read on.
Studies show that people are twice as likely to
read image captions as compared to body
copy.
Source: Drew Whitman of Ca$hvertising

19. Tip #12
Good writing follows a rational approach, a
natural progression that has logic and
structure. Beginning->Middle->End

20. Tip #13
Add Tweetable quotes, like a pull quote
that makes it easier for people to share

22. Tip #14
Have an excerpt for the article, let the
audience know precisely what the article is
going to be about.

24. Tip #15
Use the rel=canonical to point copied
versions of your article to the original.
"What if I have a canonical and I point to
myself. Does that work? Yep that works fine."
Source: Matt Cutts (Google)

25. Image Source: https://moz.com/blog/dispelling-a-persistent-rel-canonical-myth

27. Tip #16
Optimize your URL for search and
readability

29. Tip #17
Include data in blog posts.
"I find that when I support my blog posts with
data, I tend to get better engagement. People
stay longer, share more and visit more pages."
Source: Eric Siu, COO at Single Grain

31. Tip #18
Time it well.
" Don't fear the weekend, posts published on
weekends account for only 13% of posts but
received over 32% of social shares"
Source: TrackMaven study

32. Image Source: http://pages.trackmaven.com/rs/trackmaven/images/TrackMaven_Content-Marketing-Report_.pdf

33. Image Source: http://pages.trackmaven.com/rs/trackmaven/images/TrackMaven_Content-Marketing-Report_.pdf

34. Tip #19
Tweet when you first publish your blog.
Tweet post again later in the day with a
different intro. Tweet if for the third time a
day later.

35. Tip #20
Repurpose your content - publish on other
channels

36. Tip #21
Compile your top articles into an e-book
and publish them for free on Amazon.
http://kdp.amazon.com

38. Tip #22
Turn your blog into a presentation and
publish it on Slideshare! Conversely, find a
popular topic on Slideshare and make it
into a post.

39. Tip #23
Share posts with niche LinkedIn groups.
" LinkedIn has been a great platform for blog
post promotion …it has really been a winner
for me with regard to content promotion"
Source: Stephanie Sammons, Influential Blogger

40. Tip #24
Co-created content has social promotion
built in.

42. Tip #25
Give it time, be patient. Plan to invest in
blogging for a long time before you see a
return.
" If you’re seeking short-term ROI blogging is the
wrong path. But if you can stick it out for years
without results and constantly learn & improve,
you can achieve something remarkable. "
Source: Rand Fishkin, CEO of MoZ

43. e: arun.nair@indianeye.org
m: +91 91670.86664
w: indianeye.org
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