At our first Social Circle event, we're discussing new social media innovations, hearing Kirstie Smiths 10 lessons and getting inspiration from the latest cool digital campaigns ⭕️

1. Our first circle
Wednesday 12th September 2018
Social
Circle

2. Facebook - @socialcirclebrum
Twitter - @circlebrum
Instagram - @socialcirclebrum
SlideShare - SocialCircleBrum

3. This evening…
1. New innovation
2. 10 lessons with
3. Drinks
4. Cool campaigns
Social
Circle

5. Hello

6. Fellow travelers

7. To succeed in social,
you need to be social

8. New innovation
Social
Circle

9. Insta
suggesting
emojis

10. New
Snapchat
lenses
introduced

11. Facebook
business
manager
messenger
bot

12. Facebook
canvas now
instant
experience

14. Facebook
watch
launches
globally

15. Using voice on social

16. Instagram
could
launch a
shoppable
app
25 million
businesses
are using
Instagram
2 million
businesses
actively use
advertising on
Instagram
300 million
users use
Instagram
stories every
day

17. Stories vs news feed

18. Social usage

19. Opening up
the circle
Social
Circle

20. 10 lessons musings
with…
Social
Circle

21. Tweet: @10Kirstie
Insta: _makeandbelieve
Link: /kirstiecmsmith
Hello, I’m Kirstie

22. 1. Choose your
idols
Done

23. “If you’re not passionate enough about what
your company does to find fuel for
conversations every day, for hours on end,
with as many people as possible, maybe
you’re in the wrong business.”
Gary Vaynerchuck
Founder, Vayner Media

26. 2. Choose your
approach

29. 6 steps to SOSTAC
Situation
analysis
Control
Objectives
Strategy
Tactics
Actions
Situation Analysis
Looking at where we’re at now. An internal and
external analysis.
Objectives
Where do we want to go? What do we want to
achieve?
Strategy
How do we get there?
Tactics & actions
The details of the strategy, the channels and the
content
who does what, when (the plan)
Control
This is how we will measure success, carry out any
testing and reporting back.

30. 3.
Go to events and
make friends

34. 4. New
networking

35. Shapr
Networking
app

36. 5.
Building your
personal brand

37. “Your brand is what other
people say about you when
you're not in the room.
― Jeff Bezos, Founder, Amazon

39. 3. Choose your genius
zones
Combine two or more expert areas to
create genius zones—areas in which
you are irreplaceable.
Your personal brand | Josh Steimle

40. Your personal brand | Josh Steimle
1. Find your “why”
Once you know why you’re building a
personal brand it will guide all other steps on
your journey.
Start with this simple exercise by filling in
the blanks. You can redo this later, just put
whatever comes to mind first.
I want to: ___________________________
[what you want to contribute]
So that: ____________________________
[the impact you want to make]
“People don’t
buy what you
do; they buy
why you do it.
― Simon Sinek, Start With Why

41. 6. Insta tools
Hello Mr

42. Unfold app

44. Later.com

45. 7.
Benchmarking

47. 8.
Sheryl Sandberg

48. “What is your
biggest
problem?”

49. 9. LinkedIn
is cool

51. Best practice LinkedIn
posting
1. Use emotive language in 1st 3 lines of text
2. Don’t be afraid of long posts … (see more)
3. Ask questions
4. Use multiple choice
5. @mention colleagues or influencers
6. Use relevant hashtags
7. Use white space
8. Try video
LinkedIn | Creating engaging content

52. 10. Do the work
Do it!

54. 1. Idols
2. Approach
3. Brum events
4. New networking
5. Personal brand
6. Insta tools
7. Benchmarking
8. Shezza
9. LinkedIn
10.Books

55. Thank you
Any questions?
Insta: @_makeandbelieve
Twitter: @10Kirstie
LinkedIn: /kirstiecmsmith

56. Campaigns
Wednesday 12th September 2018
Social
Circle

63. See you next month!
Social
Circle

64. Facebook - @socialcirclebrum
Twitter - @circlebrum
Instagram - @socialcirclebrum
Bye!