The document provides feedback on a business's financial profile in three key areas: financial performance, managing accounts, and managing profile. For each item assessed, the feedback is marked green (G) if it is likely to improve the profile, amber (A) if it could be improved, or red (R) if it could negatively impact the profile. Some items flagged for improvement include not knowing current ratio details, accounts not being prepared by a professional, and only occasionally checking for negative publicity about the business. The document recommends addressing any red or amber items by exploring ways to improve numbers, ensuring accounts are easily understood, and being more proactive in monitoring factors that could affect the profile.

1. 4/30/2020 IDENTIFYING YOUR BUSINESS’S STRENGTHS AND WEAKNESSES
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Feedback
You have assessed your profile against three key categories, and your feedback is shown below.
Approaches which are likely to improve your financial profile are shown as green (G), those which
could be improved are amber (A), and those which could negatively impact your profile are red (R).
Financial Profile Feedback
Your business’s financial performance - overall feedback
The key numbers in your accounts are often used to judge your profile. Different numbers may be
visible to different audiences and in different jurisdictions.
If you have any reds or ambers in this section, you may wish to explore if you can improve these
numbers. To generate ideas, look back to Module 2: Examining your business finances and Module 5:
Optimizing your financial planning, and speak with your financial advisors.
My revenue has held steady since my last accounts were filed.
My operating profit has held steady since my last accounts were filed.
I do not know the details of my current ratio.
My cash figure has remained steady since my last accounts.
Managing your accounts - overall feedback
In addition to your financial figures, the way that your accounts are presented is also important. The
financial community often uses your approach to managing and presenting your accounts as an
IMPROVING YOUR FINANCIAL PROFILE

2. 4/30/2020 IDENTIFYING YOUR BUSINESS’S STRENGTHS AND WEAKNESSES
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indicator of how professionally you manage your business.
If your business is growing, you have a great story to tell, so making sure your story can be easily read
and fully understood can help your profile.
If you have any reds or ambers in this section, discuss these with your financial advisors and
investigate how larger businesses in your region approach these areas.
Not applicable – I am not required to file any accounts.
Not applicable – I am not required to file any accounts.
I present my accounts in my own format.
My accounts are not prepared by a professional accountant.
Managing your profile - overall feedback
Being proactive can help to ensure you plan your profile well and respond quickly to anything which
might affect it negatively. You cannot improve factors which are adversely affecting your profile if you
do not know about them.
If you have any reds and ambers in this section, consider whether you, or one of your team, could be
more active in monitoring these factors.
I only check my credit rating or profile before applying for funding or bidding for new
business.
I do not meet with my financial advisors to plan my year-end.
I check for any fines or judgments against my business at least every year.
I occasionally check for any negative news stories or social media about my business.