1. SATURN
JULIAN KRYSTEL YUAN ADAM
CMO CEO CFO CTO

2. planIt Conquer your future by
focusing on the present.

3. A MOBILE APPLICATION FOR COLLEGE STUDENTS
THAT BUILDS HEALTHY HABITS BY PROVIDING
FRAMEWORKS TO BREAK DOWN OVERWHELMING
PROJECTS INTO ACTIONABLE TASKS.
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Value Proposition

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THE PROBLEM

5. WE HAVE CONDUCTED 73 INTERVIEWS, WHICH
INCLUDED COLLEGE STUDENTS, ADVISORS,
COUNSELORS AND A PSYCHIATRIST.
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6. Intent to Solve
“Facts.” Anxiety and Depression Association of America, ADAA,
adaa.org/finding-help/helping-others/college-students/facts.
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The Problem

7. 20.4 M
COLLEGE STUDENTS
Total enrolled Undergraduate
and graduate students in 2016
Intent to Solve
“Facts.” Anxiety and Depression Association of America, ADAA,
adaa.org/finding-help/helping-others/college-students/facts.
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The Problem

8. Intent to Solve
17.3 M = 85%
ARE OVERWHELMED
by the magnitude of tasks
“Facts.” Anxiety and Depression Association of America, ADAA,
adaa.org/finding-help/helping-others/college-students/facts.
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The Problem

9. SOM SAM TAM
20.4 M 17.2 M 57 M
“Digest of Education Statistics, 2015.” National Center for Education Statistics (NCES)
Home Page, a Part of the U.S. Department of Education, nces.ed.gov/programs/digest/
d15/tables/dt15_303.70.asp.
COLLEGE
STUDENTS
Total enrolled Undergraduate
and graduate students in 2016
YOUNG
PROFESSIONALS
Workers include teachers,
nurses, programmers, civil
engineers, and over 175 other
occupations.
FREELANCE &
TELECOM WORKERS
Total of the U.S. independent
workforce.
“The Young Professional Workforce.” DPEAFLCIO, dpeaflcio.org/programs-publications/
issue-fact-sheets/the-young-professional-workforce/.
“Freelance Statistics: The Freelance Economy in Numbers.” Ben Matthews, 8 Jan. 2017,
benrmatthews.com/freelance-statistics/.
“The 2017 State of Telecommuting in the U.S. Employee Workforce.” Exclusive Insights
on the State of Telecommuting, www.flexjobs.com/2017-State-of-Telecommuting-US/.

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THE SOLUTION

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Task Management
Based on Insights
Task
Prioritization
Flexible
Layouts

12. planIt
School Planner
Abandoned Convention

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Features
Leveraging the Technology
Handwritten to
Digital Sync

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VALIDATION

15. OVER THE WEEKEND WE TESTED OUR CONCIERGE
SERVICE FOR 11 PEOPLE
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16. planIt
Validation
Concierge the Product
1
Freelist work and
personal tasks
1
Arrange tasks on a
2x2 and add priority
2 Make sure they have
the confidence to
accomplish their
task list
33

17. 1
Freelist work and
personal tasks
1
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18. Arrange tasks on a
2x2 and add priority
2
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19. Make sure they have the
confidence to
accomplish their task list
33
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REVENUE MODELS

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Research
WE SPOKE 28 COLLEGE STUDENTS AND CCA STAFF
TO GET A SENSE OF HOW APP
VALUE IS PERCEIVED
Scope of research

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Research
What productivity related apps
have you purchased in the past?
90%
10%
Based off interviews

23. planIt
Research
What productivity related apps
have you purchased in the past?
90%
10%
Have paid for a
productivity
app, aside from
native apps
Use native apps or
analog solutions
Based off interviews

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Research
What do you look for when
purchasing a product like this?
8%
20%
61%
11%
Based off interviews

25. planIt
Research
What do you look for when
purchasing a product like this?
8%
20%
61%
11%
Based on
ratings
Price Sensitive
Quality of
Design
Required
Based off interviews

26. planIt
The Model
The right fit
VSOne-Time Freemium

27. Licensing
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The Model
The right fit

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Revenue Hypothesis
Freemium
Basic
Task Management
Access to Prioritization
Framework
Quick Task Generator
OCR text recognition
-
-
-
-
Device Sync
Access to cloud based
archive
Premium
-
-
Free $20 year

29. • CONNECTIONS TO STUDENT NETWORKS
• SIGN UP ON OUR WEBSITE
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How can you help?

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“Facts.” Anxiety and Depression Association of America, ADAA, adaa.org/
finding-help/helping-others/college-students/facts.
Mueller, Pam, and Daniel Oppenheimer. “The Pen Is Mightier Than the
Keyboard.” Psychological Science, Princeton University, Apr. 2014,
journals.sagepub.com/doi/abs/10.1177/0956797614524581.
Mele, Christopher. “Paper Calendars Endure Despite the Digital Age.” The
New York Times, The New York Times, 29 Dec. 2016, www.nytimes.com/
2016/12/29/business/paper-calendars.html.
Photography Credit Image 1: Tim Gouw
WORK CITED & SOURCES

31. planIt
1. Value Proposition
2. Molecule
3. Solution
4. Competitors
5. Validation
6. Revenue Models
7. Market Sizing
8. Problem Synthesis
9. Business Model Canvas
APPENDIX

32. planIt
College Students
Prioritization is
hard and it is easy
to become
overwhelmed by
tasks
An app that builds
healthy habits by
providing frameworks to
break down large
problems.
MOLECULE
PEOPLE
PROBLEM SOLUTION

33. COLLEGE
STUDENTS
PLANNING
TOOLSMETHOD
too proud to
ask for help
avoidance
multi-task
doesn’t work
tasks take
long to finish
unprepared
lack structure
haven’t dealt
with rigor
overworked
overbooked
haven’t adapted
use the wrong
framework
difficult to
maintain
good ones are
expensive
lack
understanding
over reliance on
digital mediums
haven’t been
taught properly
can be too
rigid
need new
resources
can be lost
or stolen
FEEL
OVERWHELMED
AND
UNORGANIZED
THE PROBLEM
Fishbone Diagram
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34. Revenue Streams
Channels
Customer
Relationships
Customer
Segments
Value
Propositions
Key
Activities
Key
Partners
Key Resources
Cost Structure
On:
Iteration:
11 06
02
2017
No.
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College
Students
Teach how
to prioritize
Customer
service
World of mouth
Google calendar
App & web development Freemium
Young
professionals
Freelance &
Telecom
workers
Website & App
Digitize paper
planning
Organize plans
made digitally
and physically
Networking
Platform
Marketing
Platform
Email
On campus ad
Universities
& Colleges
Provide
various
formats
Provide quick tips
OCR tech

35. planIt
The Competition
Revenue Model Analysis
One Time +
Usage
- Pen requires
journals
Freemium
- Basic
- Plus
- Premium
Free
- Added Value
- Ecosystem
- Google
Free
- We have no
idea how
it’s done?
One Time Tier
- Mobile
- iPad
- Desktop