This document contains data from multiple tables summarizing various business metrics including leads by channel, leads and spending by channel, sales tracking, non-converted leads, weekly and monthly forecasts, supplier data, and internal operations reporting for delivery boys and packing/cleaning staff. The tables provide information on order IDs, lead sources, products sold, revenues, customers, suppliers, employees and their corresponding order volumes, costs, commissions and locations.

1. Leads By Channel
Date Order ID Lead Source Order Status User Name Mobile Email Address City Age Gender Subscribed Plan (Y/N) Plan Subscribed Products Sold Quantity Cost/product Total cost
1st Mar 2021 #FG001 Social Media Delivered A 9999966666 - Pune 25 M Y Gold Category 1 1 250 250
1st Mar 2021 #FG002 Google Ads Order Returned B 8888899999 - Ahmedabad 30 F N - Category 2 2 200 400
1st Mar 2021 #FG003 Brochure Delivered C 7777744444 - Delhi 35 F Y Platinum Category 3 1 300 300
1st Mar 2021 #FG004 Refferal Items in Basket D 4444455555 - Bangalore 23 M Y Category 4 3 220 660
1st Mar 2021 #FG005 Email Abondoned on
Cart Page
E 6666655555 - Delhi 32 F N Category 1 2 250 500
Leads & Spends by
Channel
Date Location Marketing channel No. of leads No. of Subscribers Spends on channel Conversion Rate Revenue ROI
1st Mar 2021
Pune
Google Ads
Emails
Calls
Web Forms
Social Media
References
Others
Ahmedabad
Google Ads
Emails
Calls
Web Forms
Social Media
References
Others
Delhi
Google Ads
Emails
Calls
Web Forms
Social Media
References
Others
Sales Tracking
Date Day Month
No. of
customers No. of orders No. of Product sold Total Revenue Total Profit
1st Mar 2021 Monday March 10 15 18 4000 800
Non-converted leads
Lead Status Date Name Mobile Email
Remarketing channel
(SMS/app
notification/email)
Remarketing
Frequency (Weekly/Bi
monthly) Offer
Items in Basket
1st Mar 2021
1st Mar 2021
1st Mar 2021
1st Mar 2021
Abandoned on
payment page
1st Mar 2021
1st Mar 2021
1st Mar 2021
Weekly Forecast
Weekly forecast
Estimated increase in customers Estimated increase in order value
Estimated increase in marketing &
distribution spends Estimated. Increase in revenue
% increase Value % increase Value % increase Value % increase Value
Monthly Forecast
Monthly forecast
Estimated increase in customers Estimated increase in order value
Estimated increase in marketing &
distribution spends Estimated. Increase in revenue
% increase Value % increase Value % increase Value % increase Value
Supplier Data

2. Date
Supplier
Name Mobile
Products
Supplied Volume Supplied Volume Required Fixed Cost Incentives Total Cost Location
Produce
(Organic/pesticide
s)
Supplier Side
Analysis
No. of suppliers by
Area
No. of
Suppliers by
product
No. of suppliers by
produce
(organic/pesticides)
Internal Operation
reporting
Delivery Boys
Date
Employee
Name Designation Work Done
No. of Orders
delivered
Commision per order (If
applicable)
Packing & Cleanig
Staff
Date
Employee
Name Designation Work Done
No. of Orders
packed
Commision per order (If
applicable)