Meesho an online reselling platform giving wings to people seeking work from home work. Today we will discuss:
Catch this video in Hindi: https://youtu.be/hyoBCovbRPs
1. How Meesho Work
2. How Meesho Earns
3. How we can earn through this platform
4. Possible Challenges for Meesho
5. Pro's and Con's of Meesho
6. Meesho Interview Preparation
Introduction to India's Startup Hub: https://youtu.be/XFinFePh700
Meesho Reselling Program: https://onlineseoblog.com/startup-business-model-analysis/b2b-b2c-startups-working-operation/meesho-reselling-works-revenue-interview/
Doubts will be taken through email: jatin6343@gmail.com
Website: www.onlineseoblog.com
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2. What is Meesho
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Milestones Achieved
Investment: $125 million from FB, Naspers and others | revenue: 80 crore (currently in loss) |
2mn sellers presence in 500+ towns
Revenue Model
Logistics, Commission, Boost Ranking, Lead Selling (future)
Top Services
Garments, Footwear, Electronics, Kitchen Products
Founders
Vidit Aatrey and Sanjeev Barnwal in December 2015
Introduction
Reselling Platform enables small businesses and individuals to start their online stores via
social channels such as WhatsApp, Facebook, Instagram etc
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Presented By: Jatin Srivastava_Onlineseoblog
3. Garments Electronics
Footwear Other Services
Garments
Sarees, Kurtis, activewear, shirts,
ethinic wear
Footwear
casual shoes, formal, sports
Electronics
headphones, mobile, dryers, power
bank etc
Other Services
Kitchen, Ornaments, Beautician, etc.
Top Notch Services
*Might be in pipeline
Presented By: Jatin Srivastava_Onlineseoblog
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Sudden trust of consumers on online purchases
contributes a lot to its success
E-Commerce Boom
Thanks to Jio 4G and other service provider to
provide internet at affordable prices
Internet Boom
Thanks to Govt. of India who encourage it citizens to
make more digital payments
Digital Payments
One nation one tax hence making movement of
products easy
GST
Enabling Factors
Presented By: Jatin Srivastava_Onlineseoblog
5. How Meesho Works for Merchants
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Visit the website
Click on Sign up as
Merchant
Fill the form &
verify business
Upload high quality
images of products
Start receiving
orders
Delivery & Payment by
Meesho (Account
Manager)
Presented By: Jatin Srivastava_Onlineseoblog
6. How Meesho Works for Resellers
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Download the
application
Move to collections
– pick appropriate
category
Share info on Social
Media Platforms
Set customized
pricing – wait for
order
Order the product
i.e. fill address and
hit done
Review and Make
Payment or COD
Presented By: Jatin Srivastava_Onlineseoblog
7. 01
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You need to purchase any item before making a deal.
Hence start your business with zero investment
No-Investment
They deal in various categories including garments,
footwear, beauty, electronics, etc.
Collections
No tension of delivery or payment
Logistics & Payment
Easily return defected products
Easy Return
Pro’s of Meesho
Presented By: Jatin Srivastava_Onlineseoblog
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Return is easy but you need to bear high delivery
charges upto 100
Delivery Charges
They are not responsive on phone and email support
Poor Support
It sometimes becomes hard to trust on local products
Trust
Poor reviews on mouthshut, ambitionbox
Online Reviews
Con’s of Meesho
Presented By: Jatin Srivastava_Onlineseoblog
9. Commission Based
Logistics
Boost Ranking & Lead
Selling*
Take 10%-20% commission from MRP
Higher end revenue from logistics
In-App boost of products and selling leads to retailers *
Meesho Revenue Model
*Not sure on this
Presented By: Jatin Srivastava_Onlineseoblog
10. Trust Competitors
Delivery
Charges
Cyber Attack
Trust
Need to work on customer reviews
ad improve support
Delivery Charges
Revoke delivery charges
Competitors
GlowRoad, Shopperts, StoreHippo
Cyber Attack
Website/App down, hacking
attempt, etc.
Possible Challenges for Meesho
Presented By: Jatin Srivastava_Onlineseoblog