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Email Marketing in the U.S.

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Email Marketing in the U.S.

  1. 1. E-mail marketing in the U.S. - Statista Dossier Statista Dossier © Statista, Inc. (NY)
  2. 2. Table of Contents E-mail marketing in the U.S. - Statista Dossier
  3. 3. Overview 07 Planned changes to marketing budgets in the U.S. in 2015, by channel 08 E-mail marketing spending in the U.S. 2014-2019 09 Leading objectives for improving U.S. e-mail marketing ROI 2015 10 Marketing channels driving revenue according to U.S. B2B and B2C marketers 2015 11 Customer marketing methods in the U.S. 2015 12 E-mail marketing method usage time as per maketers worldwide Q2 2014 13 Marketers' opinion of the future of email marketing worldwide by 2020 14 Number of e-mail users worldwide 2012-2016 15 Number of U.S. e-mail users 2013-2019 Effectiveness 17 U.S. online shopper conversion rates in 1st quarter 2014, by traffic source 18 Most effective digital marketing channels for customer retention in the U.S. 2014 19 B2B demand generation: cost-per-lead in the U.S. 2014, by channel 20 Email marketing: CTR and open rates in North America Q1 2010-Q3 2014 21 U.S. e-mail marketing influence on online and offline buying 2015 22 Global e-mail forward-to-open rate 2015, by audience size
  4. 4. 23 Direct mail effectiveness in the U.S. 2014 E-mail advertising 25 E-mail advertising spending in the U.S. from 2010 to 2017 26 Distribution of online advertising revenue in the U.S. from 2006 to 2014, by type 27 E-mail conversion rate in the U.S. Q2 2015, by device type 28 E-mail opens share in the U.S. Q1-Q2 2015, by device 29 Share of website visitors supplying e-mail addresses for marketing purposes 2014 30 Marketers: preferred ways of being contacted by agencies in the United States in 2014 31 Time spent reading ad e-mails in the U.S. Q2 2015, by device type 32 U.S. consumer actions influenced by shopping cart reminder e-mails 2015 Mobile e-mail marketing 34 Most popular mobile activities in the United States 2014 35 U.S. e-mail marketing mobile optimization level 2014 36 Mobile e-mail opens share in the U.S. Q1-Q2 2015, by OS 37 Treatment of e-mails not rendering well on mobile devices in the U.S. 2012 and 2014 Personalization
  5. 5. 39 Leading digital marketing channels with personalized messages worldwide 2015 40 Perceived personalization impact on marketing metrics worldwide 2015 41 E-mail open and click rates in the U.S. in 2014, by personalization 42 E-mail subject personalization influence on open rate America Q1 2015, by industry Consumer perception and behavior 44 Marketing communication channels preferred by U.S. consumers 2015 45 Consumer perception of e-mail advertising in the U.S. 2010-2014 46 Attitudes toward retailer email ads in the U.S. 2014, by gender 47 Attitudes toward retailer email ads in the U.S. 2014, by age 48 Promotional e-mail signup reasons according to U.S. consumers 2014 49 E-mail marketing frequency preference according to U.S. consumers 2015 50 Reasons why U.S. consumers mark promo e-mails as spam 2015
  6. 6. Overview E-mail marketing in the U.S. - Statista Dossier
  7. 7. Overview Further information regarding this statistic can be found on page 52. 7 Will your organization increase, decrease or maintain spending on the following marketing mediums in 2015? Planned changes to marketing budgets in the U.S. in 2015, by channel Note: United States; Among trade show marketers/exhibitors Source: Exhibitor; ID 257294
  8. 8. Overview Further information regarding this statistic can be found on page 53. 8 E-mail marketing spending in the United States from 2014 to 2019 (in billion U.S. dollars) E-mail marketing spending in the U.S. 2014-2019 Note: United States; forecast Source: Forrester Research; Advertising Age; ID 266624
  9. 9. Overview Further information regarding this statistic can be found on page 54. 9 What are your top five priorities for improving the ROI of your e-mail marketing programs in 2015? Leading objectives for improving U.S. e-mail marketing ROI 2015 Note: United States; 2014; mid-market n=174; enterprise n=174; among mid-market and enterprise marketers Source: MarketingCharts; Various sources (Relevancy Group; Liveclicker); ID 374636
  10. 10. Overview Further information regarding this statistic can be found on page 55. 10 Leading marketing channels influencing revenue growth according to B2B and B2C professionals in the United States in 2015 Marketing channels driving revenue according to U.S. B2B and B2C marketers 2015 Note: 600 Respondents; among digital marketers Source: Various sources (Webmarketing123); MarketingCharts; ID 400082
  11. 11. Overview Further information regarding this statistic can be found on page 56. 11 Leading marketing methods according to marketing executives in the United States in 2015 Customer marketing methods in the U.S. 2015 Note: United States; December 11 to 22, 2014; 327 Respondents Source: Autopilot; ID 426388
  12. 12. Overview Further information regarding this statistic can be found on page 57. 12 Length of time selected e-mail marketing methods were used according to marketers worldwide in 2nd quarter 2014 E-mail marketing method usage time as per maketers worldwide Q2 2014 Note: Worldwide; Q2 2014; 89 Respondents; Among e-mail marketers Source: Forrester Research; StrongView; ID 452673
  13. 13. Overview Further information regarding this statistic can be found on page 58. 13 How will email marketing change in the next five years? Marketers' opinion of the future of email marketing worldwide by 2020 Note: Germany; United States; France; January 2015; 18 years and older; 300 Respondents; among marketers with decision-making authority and who send out more than 500 thousand promotional emails per month Source: MarketingCharts; Various sources (Mailjet); ID 381645
  14. 14. Overview Further information regarding this statistic can be found on page 59. 14 Number of e-mail users worldwide from 2012 to 2016 (in billions) Number of e-mail users worldwide 2012-2016 Note: United States; 2012 Source: The Radicati Group; ID 255080
  15. 15. Overview Further information regarding this statistic can be found on page 60. 15 Number of e-mail users in the United States from 2013 to 2019 (in millions) Number of U.S. e-mail users 2013-2019 Note: United States; 2013 to 2015 Source: eMarketer; ID 253790
  16. 16. Effectiveness E-mail marketing in the U.S. - Statista Dossier
  17. 17. Effectiveness Further information regarding this statistic can be found on page 61. 17 Conversion rate of U.S. online shoppers in the 1st quarter of 2014, by traffic source U.S. online shopper conversion rates in 1st quarter 2014, by traffic source Note: United States; 1st quarter 2014 Source: Monetate; ID 241467
  18. 18. Effectiveness Further information regarding this statistic can be found on page 62. 18 Most effective digital marketing channels for customer retention in the United States in 2nd quater 2014 Most effective digital marketing channels for customer retention in the U.S. 2014 Note: United States; 300 digital marketers Source: eMarketer; GigaOM; Various sources (Extole); ID 316104
  19. 19. Effectiveness Further information regarding this statistic can be found on page 63. 19 Perception of lead generation cost (cost-per lead) among B2B marketers in the United States as of October 2014, by channel B2B demand generation: cost-per-lead in the U.S. 2014, by channel Note: United States; 200 Respondents; among B2B marketing professionals Source: Website (Software Advice); MarketingCharts; ID 368308
  20. 20. Effectiveness Further information regarding this statistic can be found on page 64. 20 Email open and clickthrough rates (CTR) in North America from 1st quarter 2010 to 3rd quarter 2014 Email marketing: CTR and open rates in North America Q1 2010-Q3 2014 Note: North America; 1st quarter 2010 to 3rd quarter 2014; based on 8.7 billion e-emails sent by Epsilon among more than 140 participant clients Source: Epsilon; MarketingCharts; ID 378385
  21. 21. Effectiveness Further information regarding this statistic can be found on page 65. 21 Share of consumers who made online and offline purchases influenced by a promotional e-mail in the United States as of January 2015 U.S. e-mail marketing influence on online and offline buying 2015 Note: United States; January 21 to 23, 2015; 18 years and older; 2,057 Source: MarketingSherpa; PR Newswire; ID 434677
  22. 22. Effectiveness Further information regarding this statistic can be found on page 66. 22 Share of opened marketing e-mails that were forwarded worldwide as of March 2015, by audience size Global e-mail forward-to-open rate 2015, by audience size Note: United States; January 2013 to March 2015; based on Litmus clients; broader metrics may vary Source: MarketingCharts; Various sources (Litmus); ID 453341
  23. 23. Effectiveness Further information regarding this statistic can be found on page 67. 23 Are you more likely to make a purchase based on direct mail promotions than e-mail promotions? Direct mail effectiveness in the U.S. 2014 Note: Source: AYTM; ID 322237
  24. 24. E-mail advertising E-mail marketing in the U.S. - Statista Dossier
  25. 25. E-mail advertising Further information regarding this statistic can be found on page 68. 25 E-mail advertising spending in the United States from 2010 to 2017 (in billion U.S. dollars) E-mail advertising spending in the U.S. from 2010 to 2017 Note: United States; August 2013; includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets on all formats mentioned Source: eMarketer; ID 190338
  26. 26. E-mail advertising Further information regarding this statistic can be found on page 69. 26 Distribution of online advertising revenue in the United States from 2006 to 2014, by type Distribution of online advertising revenue in the U.S. from 2006 to 2014, by type Note: United States; 2006 to 2014 Source: PwC; IAB; ID 190431
  27. 27. E-mail advertising Further information regarding this statistic can be found on page 70. 27 Advertising e-mail conversion rate in the United States in the 2nd quarter 2015, by device type E-mail conversion rate in the U.S. Q2 2015, by device type Note: United States; Q2 2015; based on 1.32 million B2C e-mails sent by Movable Ink's customers Source: Various sources (Movable Ink); ID 433687
  28. 28. E-mail advertising Further information regarding this statistic can be found on page 71. 28 Distribution of advertising e-mails opened in the United States in the 1st and 2nd quarter 2015, by device E-mail opens share in the U.S. Q1-Q2 2015, by device Note: United States; Q1 and Q2 2015; based on 1.32 million B2C e-mails sent by Movable Ink's customers Source: Various sources (Movable Ink); ID 433662
  29. 29. E-mail advertising Further information regarding this statistic can be found on page 72. 29 What percentage of anonymous visitors to your website ultimately convert by supplying an e-mail address? Share of website visitors supplying e-mail addresses for marketing purposes 2014 Note: United States Source: Bizo; Oracle; ID 308053
  30. 30. E-mail advertising Further information regarding this statistic can be found on page 73. 30 How would you prefer to be contacted by marketing agencies?* Marketers: preferred ways of being contacted by agencies in the United States in 2014 Note: United States; July 2014; 110 senior level Marketers Source: RSW/AgencySearch; RSW/US; ID 248411
  31. 31. E-mail advertising Further information regarding this statistic can be found on page 74. 31 Length of time spent reading advertising e-mails by consumers in the United States in the 2nd quarter 2015, by device type Time spent reading ad e-mails in the U.S. Q2 2015, by device type Note: United States; Q2 2015; based on 1.23 million B2C e-mails sent by Movable Ink's customers Source: Various sources (Movable Ink); ID 433697
  32. 32. E-mail advertising Further information regarding this statistic can be found on page 75. 32 Actions taken by consumers after receiving shopping cart e-mail remiders in the United States as of January 2015 U.S. consumer actions influenced by shopping cart reminder e-mails 2015 Note: United States; January 21 to 23, 2015; 18 years and older; 2,057 Source: MarketingSherpa; PR Newswire; ID 434687
  33. 33. Mobile e-mail marketing E-mail marketing in the U.S. - Statista Dossier
  34. 34. Mobile e-mail marketing Further information regarding this statistic can be found on page 76. 34 Most popular activities on smartphones and tablets according to device owners in the United States in March 2014 Most popular mobile activities in the United States 2014 Note: United States; March 2014; smartphone n = 349, tablet n = 169 Source: Motorola; eMarketer; Various sources (B2X Care Solutions); ID 315541
  35. 35. Mobile e-mail marketing Further information regarding this statistic can be found on page 77. 35 Are your marketing e-mails optimized for mobile?* U.S. e-mail marketing mobile optimization level 2014 Note: United States; September 2014; 182 Respondents; among U.S. publishers Source: Various sources (Folio); Lyris; ID 372733
  36. 36. Mobile e-mail marketing Further information regarding this statistic can be found on page 78. 36 Percentage of advertising e-mails opened via mobile device in the United States in the 1st and 2nd quarter 2015, by operating system Mobile e-mail opens share in the U.S. Q1-Q2 2015, by OS Note: United States; Q1 and Q2 2015; based on 1.32 million B2C e-mails sent by Movable Ink's customers Source: Various sources (Movable Ink); ID 433680
  37. 37. Mobile e-mail marketing Further information regarding this statistic can be found on page 79. 37 If you get a mobile e-mail that doesn't look good, what do you do? Treatment of e-mails not rendering well on mobile devices in the U.S. 2012 and 2014 Note: United States; 2012 and 2014; 18-75 years; 2012: n = 1,033, 2014: n=1,308 Source: BlueHornet; ID 256025
  38. 38. Personalization E-mail marketing in the U.S. - Statista Dossier
  39. 39. Personalization Further information regarding this statistic can be found on page 80. 39 Digital channels in which personalized communication is delivered according to marketers worldwide as of June 2015 Leading digital marketing channels with personalized messages worldwide 2015 Note: Worldwide; June 2015; 506 Respondents Source: VentureBeat; ID 451788
  40. 40. Personalization Further information regarding this statistic can be found on page 81. 40 Perceived effect of personalization on selected metrics according to marketers worldwide as of June 2015 Perceived personalization impact on marketing metrics worldwide 2015 Note: Worldwide; June 2015; 506 Respondents Source: VentureBeat; eMarketer; ID 451658
  41. 41. Personalization Further information regarding this statistic can be found on page 82. 41 E-mail open and click rates in the United States in 2014, by degree of personalization E-mail open and click rates in the U.S. in 2014, by personalization Note: United States Source: MailerMailer; ID 260678
  42. 42. Personalization Further information regarding this statistic can be found on page 83. 42 Positive influence of subject line personalization on e-mail unique open rate in North America in 1st quarter 2015, by industry E-mail subject personalization influence on open rate America Q1 2015, by industry Note: North America; Q1 2015; based on Experian Marketing Services clients' mailings; broader industry metrics may vary Source: Experian; MarketingSherpa; ID 452690
  43. 43. Consumer perception and behavior E-mail marketing in the U.S. - Statista Dossier
  44. 44. Consumer perception and behavior Further information regarding this statistic can be found on page 84. 44 Preferred marketing communication channels according to consumers in the United States as of January 2015 Marketing communication channels preferred by U.S. consumers 2015 Note: United States; January 21 to 23, 2015; 18 years and older; 2,057 Source: MarketingSherpa; PR Newswire; ID 434579
  45. 45. Consumer perception and behavior Further information regarding this statistic can be found on page 85. 45 Consumer attitudes to e-mail marketing in the United States in 2010, 2012 and 2014 Consumer perception of e-mail advertising in the U.S. 2010-2014 Note: United States; 2010, 2012 and 2014; 18 years and older; 2010: n = 5,022; 2012: n = 30,475; 2014: n = 33,456; online adults Source: Forrester Research; MarketingCharts; ID 453458
  46. 46. Consumer perception and behavior Further information regarding this statistic can be found on page 86. 46 Perception of retailer promotional emails and ads among email users in the United States in 2014, by gender Attitudes toward retailer email ads in the U.S. 2014, by gender Note: United States; December 2 to 4, 2014; 18 years and older; 2,042; among email users who opened and read promotional emails; respondents who somewhat or strongly agree Source: eMarketer; Various sources (Listrak); ID 381620
  47. 47. Consumer perception and behavior Further information regarding this statistic can be found on page 87. 47 Perception of retailer promotional emails and ads among email users in the United States in 2014, by age Attitudes toward retailer email ads in the U.S. 2014, by age Note: United States; December 2 to 4, 2014; 18 years and older; 2,042; among email users who opened and read promotional emails; respondents who somewhat or strongly agree Source: eMarketer; Various sources (Listrak); ID 381632
  48. 48. Consumer perception and behavior Further information regarding this statistic can be found on page 88. 48 Reasons for signing up to receive promotional e-mails according to consumers in the United States in 2014 Promotional e-mail signup reasons according to U.S. consumers 2014 Note: United States; 2014; 18-75 years; 1,308 Source: BlueHornet; ID 410976
  49. 49. Consumer perception and behavior Further information regarding this statistic can be found on page 89. 49 Frequency with which consumers would like to receive promotional e- mail in the United States as of January 2015 E-mail marketing frequency preference according to U.S. consumers 2015 Note: United States; January 21 to 23, 2015; 18 years and older; 2,057 Source: MarketingSherpa; PR Newswire; ID 434649
  50. 50. Consumer perception and behavior Further information regarding this statistic can be found on page 90. 50 Leading reasons why consumers mark business e-mails as spam in the United States as of March 2015 Reasons why U.S. consumers mark promo e-mails as spam 2015 Note: United States; March 2 to 4, 2015; 472 Respondents Source: MarketingSherpa; Various sources (TechnologyAdvice); ID 435373
  51. 51. References E-mail marketing in the U.S. - Statista Dossier
  52. 52. References 52 Will your organization increase, decrease or maintain spending on the following marketing mediums in 2015? Source and methodology information Source Exhibitor Conducted by Exhibitor Survey period End of 2014 / beginning of 2015 Region United States Number of respondents nearly 400 Age group n.a. Special characteristics Among trade show marketers/exhibitors Published by Exhibitor Publication date April 2015 Original source exhibitoronline.com Website URL http://www.statista.com/statistics/257294/planned- changes-to-marketing-budgets-in-the-us-by-channel/ Planned changes to marketing budgets in the U.S. in 2015, by channel Notes: During the survey, this question was posed as follows: "In addition to trade shows, indicate whether your organization will increase, decrease or maintain spending on the following marketing mediums in 2014?" The source does not provide survey information (date of survey, date of publication, type of survey used). Date of survey is an estimate; date of publication is the access date.
  53. 53. References 53 E-mail marketing spending in the United States from 2014 to 2019 (in billion U.S. dollars) Source and methodology information Source Forrester Research; Advertising Age Conducted by Forrester Research Survey period November 2014 Region United States Number of respondents n.a. Age group n.a. Special characteristics forecast Published by Forrester Research; Advertising Age Publication date November 2014 Original source adage.com Website URL http://www.statista.com/statistics/266624/e-mail- marketing-expenditure-in-the-united-states/ E-mail marketing spending in the U.S. 2014-2019 Notes: Figures have been rounded.
  54. 54. References 54 What are your top five priorities for improving the ROI of your e-mail marketing programs in 2015? Source and methodology information Source MarketingCharts; Various sources (Relevancy Group; Liveclicker) Conducted by Various sources (Relevancy Group) Survey period 2014 Region United States Number of respondents mid-market n=174; enterprise n=174 Age group 18 years and older Special characteristics among mid-market and enterprise marketers Published by MarketingCharts; Various sources (Relevancy Group; Liveclicker) Publication date December 2014 Original source marketingcharts.com Website URL http://www.statista.com/statistics/374636/leading- objectives-improving-email-roi-usa/ Leading objectives for improving U.S. e-mail marketing ROI 2015 Notes: The source does not provide information on the date or type of the survey.
  55. 55. References 55 Leading marketing channels influencing revenue growth according to B2B and B2C professionals in the United States in 2015 Source and methodology information Source Various sources (Webmarketing123); MarketingCharts Conducted by Various sources (Webmarketing123) Survey period February 2015 Region United States Number of respondents 600 Age group 18 years and older Special characteristics among digital marketers Published by Various sources (Webmarketing123); MarketingCharts Publication date February 2015 Original source marketingcharts.com Website URL http://www.statista.com/statistics/400082/revenue- influencing-b2b-b2c-marketing-channels-usa/ Marketing channels driving revenue according to U.S. B2B and B2C marketers 2015 Notes: This question was phrased by the source as follows: "Which channel makes the biggest positive impact on revenue?" The source does not specify the exact date or the type of the survey.
  56. 56. References 56 Leading marketing methods according to marketing executives in the United States in 2015 Source and methodology information Source Autopilot Conducted by Autopilot Survey period December 11 to 22, 2014 Region United States Number of respondents 327 Age group n.a. Special characteristics multiple answers were possible Published by American Marketing Association Publication date January 2015 Original source 2015 Marketing Automation Performance Report, page 13 Website URL http://www.statista.com/statistics/426388/leading- customer-marketing-methods-usa/ Customer marketing methods in the U.S. 2015 Notes: The question was phrased by the source as follows: "How are you currently marketing to your leads and customers?"
  57. 57. References 57 Length of time selected e-mail marketing methods were used according to marketers worldwide in 2nd quarter 2014 Source and methodology information Source Forrester Research; StrongView Conducted by Forrester Research Survey period Q2 2014 Region Worldwide Number of respondents 89 Age group n.a. Special characteristics Among e-mail marketers Published by Forrester Research; StrongView Publication date April 2015 Original source strongview.com Website URL http://www.statista.com/statistics/452673/length-usage -email-marketing-methods-worldwide/ E-mail marketing method usage time as per maketers worldwide Q2 2014 Notes: The source does not provide the information in regards to the missing percentage points.
  58. 58. References 58 How will email marketing change in the next five years? Source and methodology information Source MarketingCharts; Various sources (Mailjet) Conducted by Various sources (Mailjet) Survey period January 2015 Region Germany; United States; France Number of respondents 300 Age group 18 years and older Special characteristics among marketers with decision-making authority and who send out more than 500 thousand promotional emails per month Published by MarketingCharts; Various sources (Mailjet) Publication date January 2015 Original source marketingcharts.com Website URL http://www.statista.com/statistics/381645/marketers- view-of-email-marketing-future/ Marketers' opinion of the future of email marketing worldwide by 2020 Notes: The source does not provide information on the type of the survey. The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.
  59. 59. References 59 Number of e-mail users worldwide from 2012 to 2016 (in billions) Source and methodology information Source The Radicati Group Conducted by The Radicati Group Survey period 2012 Region United States Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by The Radicati Group Publication date October 2012 Original source Email Market 2012-2016, page 3 Website URL http://www.statista.com/statistics/255080/number-of-e- mail-users-worldwide/ Number of e-mail users worldwide 2012-2016 Notes: * Forecast. Figures have been rounded.
  60. 60. References 60 Number of e-mail users in the United States from 2013 to 2019 (in millions) Source and methodology information Source eMarketer Conducted by eMarketer Survey period 2013 to 2015 Region United States Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by eMarketer Publication date September 2015 Original source Push Marketing Roundup, page 2 Website URL http://www.statista.com/statistics/253790/number-of-e- mail-users-in-the-united-states/ Number of U.S. e-mail users 2013-2019 Notes: * Forecast. Internet users who send an email via any device at least once per month.
  61. 61. References 61 Conversion rate of U.S. online shoppers in the 1st quarter of 2014, by traffic source Source and methodology information Source Monetate Conducted by Monetate Survey period 1st quarter 2014 Region United States Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by Monetate Publication date June 2014 Original source Monetate EQ1 2014, page 20 Website URL http://www.statista.com/statistics/241467/us-online- shopper-conversion-rates-by-traffic-source/ U.S. online shopper conversion rates in 1st quarter 2014, by traffic source Notes: n.a.
  62. 62. References 62 Most effective digital marketing channels for customer retention in the United States in 2nd quater 2014 Source and methodology information Source eMarketer; GigaOM; Various sources (Extole) Conducted by GigaOM; Various sources (Extole) Survey period Q2 2014 Region United States Number of respondents 300 digital marketers Age group n.a. Special characteristics n.a. Published by eMarketer Publication date July 2014 Original source emarketer.com Website URL http://www.statista.com/statistics/316104/effective- digital-marketing-channels-customer-retention-usa/ Most effective digital marketing channels for customer retention in the U.S. 2014 Notes: n.a.
  63. 63. References 63 Perception of lead generation cost (cost-per lead) among B2B marketers in the United States as of October 2014, by channel Source and methodology information Source Website (Software Advice); MarketingCharts Conducted by Website (Software Advice); Various sources (Research Now) Survey period as of October 2014 Region United States Number of respondents 200 Age group n.a. Special characteristics among B2B marketing professionals Published by Website (Software Advice); MarketingCharts Publication date October 2014 Original source marketingcharts.com Website URL http://www.statista.com/statistics/368308/b2b-demand- generation-channels-cost-per-lead-usa/ B2B demand generation: cost-per-lead in the U.S. 2014, by channel Notes: The source does not provide information on the type of the survey. The figures may be over or under 100 percent due to rounding. The figures present a combined result for: very low cost and somewhat low cost; and very high cost and somewhat high cost per lead. The source does not provide survey date. The date given in the field "survey time period" is the release date.
  64. 64. References 64 Email open and clickthrough rates (CTR) in North America from 1st quarter 2010 to 3rd quarter 2014 Source and methodology information Source Epsilon; MarketingCharts Conducted by Epsilon Survey period 1st quarter 2010 to 3rd quarter 2014 Region North America Number of respondents n.a. Age group n.a. Special characteristics based on 8.7 billion e-emails sent by Epsilon among more than 140 participant clients Published by MarketingCharts Publication date January 2015 Original source marketingcharts.com Website URL http://www.statista.com/statistics/378385/email-open- and-clickthrough-rates-north-america/ Email marketing: CTR and open rates in North America Q1 2010-Q3 2014 Notes: n.a.
  65. 65. References 65 Share of consumers who made online and offline purchases influenced by a promotional e-mail in the United States as of January 2015 Source and methodology information Source MarketingSherpa; PR Newswire Conducted by MarketingSherpa Survey period January 21 to 23, 2015 Region United States Number of respondents 2,057 Age group 18 years and older Special characteristics n.a. Published by PR Newswire Publication date June 2014 Original source prnewswire.com Website URL http://www.statista.com/statistics/434677/email- marketing-influence-online-offline-purchase-usa/ U.S. e-mail marketing influence on online and offline buying 2015 Notes: n.a.
  66. 66. References 66 Share of opened marketing e-mails that were forwarded worldwide as of March 2015, by audience size Source and methodology information Source MarketingCharts; Various sources (Litmus) Conducted by Various sources (Litmus) Survey period January 2013 to March 2015 Region United States Number of respondents n.a. Age group n.a. Special characteristics based on Litmus clients; broader metrics may vary Published by MarketingCharts; Various sources (Litmus) Publication date June 2015 Original source marketingcharts.com Website URL http://www.statista.com/statistics/453341/email- forward-to-open-rate-audience-size/ Global e-mail forward-to-open rate 2015, by audience size Notes: Analysis based on 400,000 commercial e-mail sends wih at least 500 opens.
  67. 67. References 67 Are you more likely to make a purchase based on direct mail promotions than e-mail promotions? Source and methodology information Source AYTM Conducted by AYTM Survey period August 28, 2014 Region United States Number of respondents n.a. Age group 376 Special characteristics n.a. Published by AYTM Publication date August 2014 Original source aytm.com Website URL http://www.statista.com/statistics/322237/direct-mail- effectiveness/ Direct mail effectiveness in the U.S. 2014 Notes: n.a.
  68. 68. References 68 E-mail advertising spending in the United States from 2010 to 2017 (in billion U.S. dollars) Source and methodology information Source eMarketer Conducted by eMarketer Survey period August 2013 Region United States Number of respondents n.a. Age group n.a. Special characteristics includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets on all formats mentioned Published by eMarketer Publication date August 2013 Original source emarketer.com Website URL http://www.statista.com/statistics/190338/us-online- email-ad-spending-forecast-2010-to-2015/ E-mail advertising spending in the U.S. from 2010 to 2017 Notes: * Projection. Figures for 2010, 2011 and 2012 are derived from IAB/PwC data. Figure for 2010 comes from an earlier eMarketer publication.
  69. 69. References 69 Distribution of online advertising revenue in the United States from 2006 to 2014, by type Source and methodology information Source PwC; IAB Conducted by PwC Survey period 2006 to 2014 Region United States Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by PwC; IAB Publication date April 2015 Original source Internet Advertising Revenue Report 2014, page 13 Website URL http://www.statista.com/statistics/190431/categorie- breakdown-of-us-online-advertising-revenue-since- 2006/ Distribution of online advertising revenue in the U.S. from 2006 to 2014, by type Notes: Figures for the period 2006 to 2011 come from earlier editions of the same report. *In the Internet Advertising Revenue Report 2012, category "rich media and digital video" was split into two separate categoeries. Historical data for years 2006 to 2010 can be found in the download documents. **The category "mobile" was added in the 2011 IAB Internet Advertising Revenue Report. Earlier data for this category not available.
  70. 70. References 70 Advertising e-mail conversion rate in the United States in the 2nd quarter 2015, by device type Source and methodology information Source Various sources (Movable Ink) Conducted by Various sources (Movable Ink) Survey period Q2 2015 Region United States Number of respondents n.a. Age group n.a. Special characteristics based on 1.32 million B2C e-mails sent by Movable Ink's customers Published by MarketingProfs; Website (socialmouths.com) Publication date August 2015 Original source socialmouths.com Website URL http://www.statista.com/statistics/433687/email- conversion-rate-by-device-type-usa/ E-mail conversion rate in the U.S. Q2 2015, by device type Notes: n.a.
  71. 71. References 71 Distribution of advertising e-mails opened in the United States in the 1st and 2nd quarter 2015, by device Source and methodology information Source Various sources (Movable Ink) Conducted by Various sources (Movable Ink) Survey period Q1 and Q2 2015 Region United States Number of respondents n.a. Age group n.a. Special characteristics based on 1.32 million B2C e-mails sent by Movable Ink's customers Published by Website (socialmouths.com); MarketingProfs Publication date August 2015 Original source socialmouths.com Website URL http://www.statista.com/statistics/433662/email-open- share-usa-by-device/ E-mail opens share in the U.S. Q1-Q2 2015, by device Notes: n.a.
  72. 72. References 72 What percentage of anonymous visitors to your website ultimately convert by supplying an e-mail address? Source and methodology information Source Bizo; Oracle Conducted by Oracle Survey period May 2014 Region United States Number of respondents 505 marketers Age group n.a. Special characteristics n.a. Published by Bizo Publication date June 2014 Original source The State of B2B Lead Nurturing - 2014 Report, page 8 Website URL http://www.statista.com/statistics/308053/website- visitors-supply-email-adress-marketing-usa/ Share of website visitors supplying e-mail addresses for marketing purposes 2014 Notes: During the survey, this question was posed as follows: "On avergae, what percentage of anonymous visitors to your website do you estimate ultimately convert by supplying an e-mail address?"
  73. 73. References 73 How would you prefer to be contacted by marketing agencies?* Source and methodology information Source RSW/AgencySearch; RSW/US Conducted by RSW/AgencySearch; RSW/US Survey period July 2014 Region United States Number of respondents 110 senior level Marketers Age group n.a. Special characteristics n.a. Published by RSW/US Publication date August 2014 Original source Agency-Marketer Business Report, page 21 Website URL http://www.statista.com/statistics/248411/marketers- preferred-ways-of-being-contacted-by-agencies-in-the- us/ Marketers: preferred ways of being contacted by agencies in the United States in 2014 Notes: During the survey, this question was posed as follows: "What are your preferred methods of contact if an agency is trying to reach out to you to make you aware of the value they can bring to your company?" The source does not provide information on the type of survey used. Respondents were allowed to select three answers.
  74. 74. References 74 Length of time spent reading advertising e-mails by consumers in the United States in the 2nd quarter 2015, by device type Source and methodology information Source Various sources (Movable Ink) Conducted by Various sources (Movable Ink) Survey period Q2 2015 Region United States Number of respondents n.a. Age group n.a. Special characteristics based on 1.23 million B2C e-mails sent by Movable Ink's customers Published by MarketingProfs; Website (socialmouths.com) Publication date August 2015 Original source socialmouths.com Website URL http://www.statista.com/statistics/433697/time-spent- reading-ad-email-by-device-type-usa/ Time spent reading ad e-mails in the U.S. Q2 2015, by device type Notes: n.a.
  75. 75. References 75 Actions taken by consumers after receiving shopping cart e-mail remiders in the United States as of January 2015 Source and methodology information Source MarketingSherpa; PR Newswire Conducted by MarketingSherpa Survey period January 21 to 23, 2015 Region United States Number of respondents 2,057 Age group 18 years and older Special characteristics n.a. Published by PR Newswire Publication date June 2014 Original source prnewswire.com Website URL http://www.statista.com/statistics/434687/shopping- cart-email-reminder-consumer-influence-usa/ U.S. consumer actions influenced by shopping cart reminder e-mails 2015 Notes: n.a.
  76. 76. References 76 Most popular activities on smartphones and tablets according to device owners in the United States in March 2014 Source and methodology information Source Motorola; eMarketer; Various sources (B2X Care Solutions) Conducted by Motorola; Various sources (B2X Care Solutions) Survey period March 2014 Region United States Number of respondents smartphone n = 349, tablet n = 169 Age group 16 to 65 years Special characteristics n.a. Published by eMarketer Publication date August 2014 Original source emarketer.com Website URL http://www.statista.com/statistics/315541/popular- smartphone-tablet-activities-us/ Most popular mobile activities in the United States 2014 Notes: n.a.
  77. 77. References 77 Are your marketing e-mails optimized for mobile?* Source and methodology information Source Various sources (Folio); Lyris Conducted by Various sources (Folio); Lyris Survey period September 2014 Region United States Number of respondents 182 Age group 18 years and older Special characteristics among U.S. publishers Published by Various sources (Folio); Lyris; eMarketer Publication date October 2014 Original source foliomag.com Website URL http://www.statista.com/statistics/372733/us-email- marketing-mobile-optimization/ U.S. e-mail marketing mobile optimization level 2014 Notes: * This question was phrased by the source as follows: "Where are you in your mobile optimization strategy?"
  78. 78. References 78 Percentage of advertising e-mails opened via mobile device in the United States in the 1st and 2nd quarter 2015, by operating system Source and methodology information Source Various sources (Movable Ink) Conducted by Various sources (Movable Ink) Survey period Q1 and Q2 2015 Region United States Number of respondents n.a. Age group n.a. Special characteristics based on 1.32 million B2C e-mails sent by Movable Ink's customers Published by MarketingProfs; Website (socialmouths.com) Publication date August 2015 Original source socialmouths.com Website URL http://www.statista.com/statistics/433680/mobile-email- open-share-usa-by-os/ Mobile e-mail opens share in the U.S. Q1-Q2 2015, by OS Notes: n.a.
  79. 79. References 79 If you get a mobile e-mail that doesn't look good, what do you do? Source and methodology information Source BlueHornet Conducted by BlueHornet; Various sources (Flagship Research) Survey period 2012 and 2014 Region United States Number of respondents 2012: n = 1,033, 2014: n=1,308 Age group 18-75 years Special characteristics n.a. Published by BlueHornet Publication date August 2014 Original source 2014 Consumer Views of Email Marketing, Findings and Trends, page 18 Website URL http://www.statista.com/statistics/256025/treatment-of- e-mails-not-rendering-well-on-mobile-devices-in-the- us/ Treatment of e-mails not rendering well on mobile devices in the U.S. 2012 and 2014 Notes: *The source changed the categories between 2012 and 2014; instead of "I don't know" and "File it" the categories are now 'I don't get email" and "Other" The source does not provide a more specific date or type of survey used. The source does not provide information regarding percentage points exceeding 100 percent.
  80. 80. References 80 Digital channels in which personalized communication is delivered according to marketers worldwide as of June 2015 Source and methodology information Source VentureBeat Conducted by VentureBeat Survey period June 2015 Region Worldwide Number of respondents 506 Age group n.a. Special characteristics n.a. Published by VentureBeat Publication date July 2015 Original source http://insight.venturebeat.com Website URL http://www.statista.com/statistics/451788/digital- marketing-channels-with-personalized-communication/ Leading digital marketing channels with personalized messages worldwide 2015 Notes: n.a.
  81. 81. References 81 Perceived effect of personalization on selected metrics according to marketers worldwide as of June 2015 Source and methodology information Source VentureBeat; eMarketer Conducted by VentureBeat Survey period June 2015 Region Worldwide Number of respondents 506 Age group n.a. Special characteristics n.a. Published by VentureBeat; eMarketer Publication date August 2015 Original source emarketer.com Website URL http://www.statista.com/statistics/451658/personalizati on-impact-on-marketing-metrics-worldwide/ Perceived personalization impact on marketing metrics worldwide 2015 Notes: Figures may not add up to 100% due to rounding.
  82. 82. References 82 E-mail open and click rates in the United States in 2014, by degree of personalization Source and methodology information Source MailerMailer Conducted by MailerMailer Survey period 2014 Region United States Number of respondents n.a. Age group n.a. Special characteristics n.a. Published by MailerMailer Publication date October 2014 Original source mailermailer.com Website URL http://www.statista.com/statistics/260678/e-mail-open- click-rates-personalization/ E-mail open and click rates in the U.S. in 2014, by personalization Notes: n.a.
  83. 83. References 83 Positive influence of subject line personalization on e-mail unique open rate in North America in 1st quarter 2015, by industry Source and methodology information Source Experian; MarketingSherpa Conducted by Experian Survey period Q1 2015 Region North America Number of respondents n.a. Age group n.a. Special characteristics based on Experian Marketing Services clients' mailings; broader industry metrics may vary Published by Experian; MarketingSherpa Publication date June 2015 Original source marketingsherpa.com Website URL http://www.statista.com/statistics/452690/subject-line- personalization-influence-email-open-rate-industry/ E-mail subject personalization influence on open rate America Q1 2015, by industry Notes: n.a.
  84. 84. References 84 Preferred marketing communication channels according to consumers in the United States as of January 2015 Source and methodology information Source MarketingSherpa; PR Newswire Conducted by MarketingSherpa Survey period January 21 to 23, 2015 Region United States Number of respondents 2,057 Age group 18 years and older Special characteristics n.a. Published by PR Newswire Publication date June 2014 Original source prnewswire.com Website URL http://www.statista.com/statistics/434579/marketing- communication-channel-choice-us-consumer/ Marketing communication channels preferred by U.S. consumers 2015 Notes: n.a.
  85. 85. References 85 Consumer attitudes to e-mail marketing in the United States in 2010, 2012 and 2014 Source and methodology information Source Forrester Research; MarketingCharts Conducted by Forrester Research Survey period 2010, 2012 and 2014 Region United States Number of respondents 2010: n = 5,022; 2012: n = 30,475; 2014: n = 33,456 Age group 18 years and older Special characteristics online adults Published by Forrester Research; MarketingCharts Publication date October 2014 Original source marketingcharts.com Website URL http://www.statista.com/statistics/453458/consumer- attitude-email-marketing-usa/ Consumer perception of e-mail advertising in the U.S. 2010-2014 Notes: n.a.
  86. 86. References 86 Perception of retailer promotional emails and ads among email users in the United States in 2014, by gender Source and methodology information Source eMarketer; Various sources (Listrak) Conducted by Various sources (Listrak) Survey period December 2 to 4, 2014 Region United States Number of respondents 2,042 Age group 18 years and older Special characteristics among email users who opened and read promotional emails; respondents who somewhat or strongly agree Published by eMarketer; Various sources (Listrak) Publication date January 2015 Original source emarketer.com Website URL http://www.statista.com/statistics/381620/attitudes- toward-retailer-email-ads-by-gender-usa/ Attitudes toward retailer email ads in the U.S. 2014, by gender Notes: n.a.
  87. 87. References 87 Perception of retailer promotional emails and ads among email users in the United States in 2014, by age Source and methodology information Source eMarketer; Various sources (Listrak) Conducted by Various sources (Listrak) Survey period December 2 to 4, 2014 Region United States Number of respondents 2,042 Age group 18 years and older Special characteristics among email users who opened and read promotional emails; respondents who somewhat or strongly agree Published by eMarketer; Various sources (Listrak) Publication date January 2015 Original source emarketer.com Website URL http://www.statista.com/statistics/381632/attitudes- toward-retailer-email-ads-by-age-usa/ Attitudes toward retailer email ads in the U.S. 2014, by age Notes: n.a.
  88. 88. References 88 Reasons for signing up to receive promotional e-mails according to consumers in the United States in 2014 Source and methodology information Source BlueHornet Conducted by BlueHornet Survey period 2014 Region United States Number of respondents 1,308 Age group 18-75 years Special characteristics n.a. Published by BlueHornet Publication date August 2014 Original source 2014 Consumer Views of Email Marketing: Findings and Trends, page 10 Website URL http://www.statista.com/statistics/410976/promotional- emails-subscription-reasons-usa/ Promotional e-mail signup reasons according to U.S. consumers 2014 Notes: The source does not provide the exact date or the type of the survey.
  89. 89. References 89 Frequency with which consumers would like to receive promotional e- mail in the United States as of January 2015 Source and methodology information Source MarketingSherpa; PR Newswire Conducted by MarketingSherpa Survey period January 21 to 23, 2015 Region United States Number of respondents 2,057 Age group 18 years and older Special characteristics n.a. Published by PR Newswire Publication date June 2014 Original source prnewswire.com Website URL http://www.statista.com/statistics/434649/promotional- email-frequency-preference-usa-consumer/ E-mail marketing frequency preference according to U.S. consumers 2015 Notes: n.a.
  90. 90. References 90 Leading reasons why consumers mark business e-mails as spam in the United States as of March 2015 Source and methodology information Source MarketingSherpa; Various sources (TechnologyAdvice) Conducted by MarketingSherpa; Various sources (TechnologyAdvice) Survey period March 2 to 4, 2015 Region United States Number of respondents 472 Age group n.a. Special characteristics n.a. Published by MarketingSherpa Publication date March 2015 Original source marketingsherpa.com Website URL http://www.statista.com/statistics/435373/reasons-for- marking-promo-emails-spam-usa/ Reasons why U.S. consumers mark promo e-mails as spam 2015 Notes: n.a.

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