performance products for the automotive industry. This is fo you to slice and dice according to your needs as the presentation is around 20 slides long. It includes case studies and pricing for each product as well as 2 proposals for a 20K budget.

1. data marketing automotive industry oct 2009

3. showcase database: The Great Australian Survey (GAS)

4. advanced targeting

5. premium data marketing

6. targeted email campaign

7. GAS, Rewards Central and FDS case studies

8. sponsorship of a question

9. GAS and Rewards Central case studies

10. summary

11. lead generation

12. campaign flow

13. form fill example

14. co-registration

15. GAS case study

16. CPA

17. GAS case study

19. Australia Post (FDS)

20. Rewards Central

21. Rewards Palace

22. Survey Choicethey are the perfect way to drive targeted traffic and monitor conversions lead generation can be delivered through online offers, targeted emails, specific questions…

25. premium data marketing automotive industry oct 2009

27. click-thru rates: 10%-20%

29. B2B: from $310 p’000 emails

30. set-up fee: $400

31. minimum order 10,000 emails

34. book in a maximum of test drives

36. males and females tracked separatelyresults

41. appears as any other question

42. data is collected from respondents

43. tele + postal details can be supplied to client

45. ask a generic question without naming the brand

47. $310 p’000 postal records

48. $450 p’000 telemarketing records

53. email (see left) sent to around 70K members, targeted to everyone keenresults

54. sample campaign – premium CPM 1 – email cpm 50,000 emails @ 25.2c = $12,600 2 – question sponsorship 21,300 emails @ 31c = $6,603 + setup = $797 TOTAL = $20,000

55. lead generation automotive industry oct 2009

57. question shown to existing members via mini-surveys and website

58. name of the client must appear (privacy laws)

60. leads acquired on an on-going basis

61. question to remain active as long as the client wishes

63. from $3 per postal record

64. from $5 per telemarketing record

65. additional data: from $0.20c per field (answer to other questions of the survey)

66. setup fee: $500Yes No example: Would you like to receive the XXX e-brochure?

70. pay for registrations only

74. get as many followers on twitter

77. book in a maximum of test drives

79. sample campaign – lead generation per response 1 – co-registration question 3,500 email leads @ $1.50 = $5,250 2 – form fill, all databases @ $2 / email lead est. 5,000 sign ups = $10,000 (or $10 per brochure request) (or $50 per test drive booked) 3 – CPA online exposure and emails 2,125 leads @ $ 2 = $4,250 + setup = $500 TOTAL = $20,000

80. Mark Halstead sms “info” to: 0413 154 784 mark@3Dinteractive.com.au