Ipl 2

INTRODUCTION
The Indian Premiere League (often abbreviated as IPL), is
a Twenty20 cricket competition initiated by Board of
Control for Cricket in India (BCCI) and supervised by BCCI
Vice President Rajeev Shukla, Chairman and
Commissioner for IPL
India's biggest property developer DLF Group paid US$50
million to be the title sponsor of the tournament for 5
years from 2008 to 2013

The first session of the Indian Premiere
League commenced on 18 April 2008
and lasted for 46 days with 60 matches
scheduled. Increase in the number of
franchises from 8 to 10 will increase
matches from 60 to 94 if the same
format is used
It Include 8 teams or “franchises”, consisting of player of
different countries. On March 21st 2010 it was
announced that 2 new teams from Pune and Kochi will
be added to the IPL season

HISTORY
It was late June 2007 that two men arranged for a meeting for discussing an
interesting sport event. It was Lalit Lodi ( vice president of BCCI) and with
Andrews Wildblood who participated in the history creating discussion
Following the same format as that of the club football in Europe, particularly
English Premier league, IPL was launched as a competitive response to the
Indian Cricket League (ICL) which was launched by the Zee group
Logo of EPL Logo of ICL

The man behind IPL
In 2008-10 there was only 8 teams

TEAM COST OWNER COMPANY
$111.9million Mukesh Ambani Reliance industries
$111.6million Vijay Mallya United Breweries
$107 million T. Venkatram
Reddy
Deccan Chronicle
Group
$91 million N. Srinivasan Indian cements
$84 million G. Mallikarjuna
Rao
GMR Group
$76 million Preity Zinta, Ness
Wadia
Dabur Group(30%)
$75.4million Sharukh khan &
Juhi Chawla
Red Chillies
Entertainment.
$67 million Shilpa ,Raj kundra Emerging media

In 2011 two new teams were added in IPL
$370 million Subrata Roy
Sahara
Sahara India
Pariwar
$ 320 million Rendezvous
sports world
In 2010, IPL became the first sporting event ever to be broadcasted live on
YouTube

TEAM COMPOSITION
Each team of IPL has a minimum of 16 players of whom 8 can be
international
Composition of final 11 players
International – 4 players
National – 4 players
Ranji - 2
Under 19- 1

2008-2010
DLF IPL Cricket trophy
compromises of a player a
player in a gold leafing. He is
shown holding a bat in his
hand, next to a map of India.
On the map, the names of all
the IPL teams have been
engraved, symbolized by eight
rubies.

2011-2013
A new trophy was designed
for IPL 4 in view of it has
been changed to a large cup

The orange cap is for highest run gather
The Purple cap is for highest wicket-taking
bowlers

PRIZE
The IPL offers a total Rs. 25 crore in prize money
• Champions: Rs. 10 crore
• Runner up: Rs. 7.5 crore
• Third prize: Rs: 3.75 crore
• Fourth prize: Rs. 3.75 crore

RULES
Players
 Acquiring Players
 Revenue Distribution
Rights (Title & Television)
 Others Rules

GOVERNMENT REVENUE
Direct Tax
Service Tax

First season:
The tournament started on 18th April 2008 in Bangalore and lasted for
46 days with 59 matches scheduled, out of which 58 took place and 1
was washed out due to rain. The final was played in DY Patil Stadium,
Nerul, Navi Mumbai . Rajasthan Royals defeated Chennai Super Kings in
a last ball thriller.
Rajasthan Royals won the IPL champion

Second season:
The 2009 IPL, was the second seasons of the IPL. The tournament was
held in South Africa and was played between 18 April to 24 May 2009. IPL
was the second biggest cricket tournament in the world, after the Cricket
World Cup. The top four ranking sides progressed to the knockout stage
of semi- final followed by a final. Deccan Chargers defeated Bangalore
Royal Challengers in a thriller and emerged as the second IPL Champion.

Third season:
The third season of IPL opened in January 2010 with the auction for the
players. 66 players was offer but only 11 players were sold. No players
from Pakistan was selected. It was played between 12 March and 25 April
2010. It was also the first ever cricket tournament that was broadcast live
on YouTube. The final four matches of the tournament were screened in
3D across movies halls in India.
The tournament was won by the Chennai Super Kings, who defeated the
Mumbai Indians in the final played at Navi Mumbai.
.

Fourth Season:
The IPL 4 was hosted in India and the opening and closing ceremonies were
held in M.A. Chidambaram Stadium, Chennai. The season ran from 8 April to
28 May 2011. This season the number of teams in the league went from
eight to ten with the addition of the Pune Warriors India and the Kochi
Tuskers Kerala. The tournament was won by the Chennai Super Kings for the
second successive seasons, defeating Royal Challengers Bangalore by 58 runs
in the final in Chennai. With this win Chennai Super Kings became the only
team to have won the IPL on more than one occasion.

Fifth Season:
The IPL 2012 was the fifth season. The tournament began on 4 April and
ended on 27 May 2012. it went for 53 days and 74 matches. Opening
ceremony held on Chepak Stadium. In this season the number of teams in
the league went from ten to nine with the termination of Kochi Tuskers (
not paying the premium mount of 156 crores) Kerala. Kolkata Knight Riders
were the winning team , defending champions Chennai Super Kings.

BROADCASTS AND SPONSORSHIPS
The official sponsor of IPL is DLF group paid US$50 millions
for 5 years tournament (2008 – 2013)
The television rights were sold to Sony for 10 years at Rs.
8700 crores ($1.94 billion)
Sponsorship agreements include a deal with motorcycle
maker Hero Honda worth $22.5 million
PepsiCo for 2 years at $12.5 million
Kingfisher at $26.5 million

CHEERS TO IPL
IPL has given a new outlook to cricket,
making it more diverse and
entertainment for cricket lover.
It is the sum of sports+ entertainment+
money+ glamour = IPL

REASONS TO BE SUCCEED
• The IPL matches will be played on a Twenty20 cricket format and is by
far, the shortest form of the game.
• Huge amounts of money are involved.
• The best of the best players participate in the IPL tournament.
• Retired players can play.
• Involvements of different popular actor and actress.
• Cheer girls

MARKETING STRATEGY
Auctioning the franchisees and players
Advertisement on TV , Radio Channels
Cheerleaders
World wild telecast
Closing and opening ceremony
Team owners selling tickets personally

Impact of IPL on other media
Television General
Entertainment
Channels
Box Office

EFFECT OF IPL
The rising popularity of 2010 IPL
merchandise, makes the event all the
more special. Do opt to shop online for
2010 merchandise and buy a wide
range of IPL jersey, IPL T-shirts, team
specific Caps, Bags, Bottle Chiller, gym
bags, horns and others from brands
such as Adidas, Reebok, Puma.
According to the Internet reports of media research by Television
Audience Measurement (TAM) in 2010 , 38% of all IPL viewers are from
female category, which stands at around 6.68 million(2010) compared to
the last two years.

More recently, to add buzz to the IPL season 3,
many fashion shows and post-match parties have
been organized in T20 format matches scheduled
after the match event.

PROCESS
IPL is the biggest event of the year
Marketing of IPL
An arrangement of stadium

SACKING OF LALIT MODI
BYE BYE……..

Shah Rukh fights with MCA officials and
security guards

Luke Pomersbach arrested for allegedly molesting a US
women

IPL- HONEY ITS ALL ABOUT MONEY!!!!

STRENGTH
 Short span
 BCCI as a pillar
 Involvement of top stars and celebrities
 Global reach

WEAKNESS
 Controversies
 Money factor
 Conflicts with international cricket

OPPORTUNITIES
 Very attractive as a marketing communication
opportunities
 Huge opportunity for merchandising
 Teenage segment need to be targeted

THREAT
 If the level of competition drops, then revenue will
fall
 Gaining popularity of other sports amongst youth
 Government regulations

Ipl 2

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