Lalit Modi was a marketing director for the BCCI who is credited with creating the popular Indian Premier League (IPL) Twenty20 cricket tournament. He structured the IPL similarly to other professional sports leagues around the world by forming city-based franchises and recruiting Bollywood celebrities and businesspeople as team owners to generate interest. The IPL proved hugely successful in attracting spectators, players, and sponsors. It helped professionalize cricket in India and increased salaries for players. However, Modi's involvement in the IPL later declined due to conflicts with the BCCI.
IPL's Opening Week Receives Over 186K MentionsSimplify360
This year IPL almost seems to be a hush hush game. Compared to years in the past. Lesser publicity, lesser number of ads and an uninterested audience. However, for cricket lovers, it sure does not make any difference.
That is exactly the reason why Twitter is flooded with tweets about the IPL. With 88.5% buzz on twitter alone, it sure is not a lost game!
The Indian Premier League - IPL launched in 2008 has achieved a very high level of popularity with more than 140 million TV audiences and a brand valuation of more than 4 billion USD. The high publicity and glamour filled, franchisee owned cricketing event has also seen unprecedented money paid as franchisee fees, players fees and through advertisement revenue along with scandals of match fixing.
The business model needs appreciation for integrating a number of complex processes such as entertainment, glamour, marketing, pricing and hard-hitting cricket. The attached ppt conducts some analysis of the IPL business cases and provides rational revenue & cost structures implemented to make the event viable.
Dear Patrons,
Fiesta sport & leisure are present the Corporate Cricket Premier League
Each team will receive 15-colored dress
The tournament will be played on weekends on league cum Knockout.
Draw will be held in the presence of Captains Meeting
All the teams will be assured of minimum 3 League matches.
Probable VENUES:- DDA Sports Complexes (Jasola, Siri fort, Saket) & Sawan Sports Complex on Saturday and Sunday.
PRIZES
• At the end of every match, a Man of the Match award will be presented.
• Losing semifinalist will play for 3rd Place.
• At the end of the tournament following prizes will be given.
- Best Batsman
- Best Bowler
- Best Fielder
- Man of the Tournament- Apart from the above, there will be 15 individual prizes for Winners, Runners-Up, & third teams in addition to Trophies. All players of the 3rd & 4th place to get "T Shirts"
All players of the Top 2 teams to get “Jogging Kit (Shirts, Half Pant & Shocks)"
All players of the winning team to get "Mega Cup" + Movie Tickets & more
Participation Fee: Rs. 32,000/-The teams will be entertained on a first come first serve basis. There is no restriction on the number of teams from one organization. The confirmation must be sent through email at fiestasports@gmail.com.We sincerely hope that your team will accept our invitation and join hands with us to make success of this tournament. Eagerly looks forward to your kind participation.
Yours sincerely,
Team Fiesta
Its about the marketing strategy of IPL , its business and revenue model, about their sponsorship, and role of advertisement in ipl and its conclusion ..
IPL's Opening Week Receives Over 186K MentionsSimplify360
This year IPL almost seems to be a hush hush game. Compared to years in the past. Lesser publicity, lesser number of ads and an uninterested audience. However, for cricket lovers, it sure does not make any difference.
That is exactly the reason why Twitter is flooded with tweets about the IPL. With 88.5% buzz on twitter alone, it sure is not a lost game!
The Indian Premier League - IPL launched in 2008 has achieved a very high level of popularity with more than 140 million TV audiences and a brand valuation of more than 4 billion USD. The high publicity and glamour filled, franchisee owned cricketing event has also seen unprecedented money paid as franchisee fees, players fees and through advertisement revenue along with scandals of match fixing.
The business model needs appreciation for integrating a number of complex processes such as entertainment, glamour, marketing, pricing and hard-hitting cricket. The attached ppt conducts some analysis of the IPL business cases and provides rational revenue & cost structures implemented to make the event viable.
Dear Patrons,
Fiesta sport & leisure are present the Corporate Cricket Premier League
Each team will receive 15-colored dress
The tournament will be played on weekends on league cum Knockout.
Draw will be held in the presence of Captains Meeting
All the teams will be assured of minimum 3 League matches.
Probable VENUES:- DDA Sports Complexes (Jasola, Siri fort, Saket) & Sawan Sports Complex on Saturday and Sunday.
PRIZES
• At the end of every match, a Man of the Match award will be presented.
• Losing semifinalist will play for 3rd Place.
• At the end of the tournament following prizes will be given.
- Best Batsman
- Best Bowler
- Best Fielder
- Man of the Tournament- Apart from the above, there will be 15 individual prizes for Winners, Runners-Up, & third teams in addition to Trophies. All players of the 3rd & 4th place to get "T Shirts"
All players of the Top 2 teams to get “Jogging Kit (Shirts, Half Pant & Shocks)"
All players of the winning team to get "Mega Cup" + Movie Tickets & more
Participation Fee: Rs. 32,000/-The teams will be entertained on a first come first serve basis. There is no restriction on the number of teams from one organization. The confirmation must be sent through email at fiestasports@gmail.com.We sincerely hope that your team will accept our invitation and join hands with us to make success of this tournament. Eagerly looks forward to your kind participation.
Yours sincerely,
Team Fiesta
Its about the marketing strategy of IPL , its business and revenue model, about their sponsorship, and role of advertisement in ipl and its conclusion ..
The IPL Model: Sports Marketing and Product Placement Sponsorship inventionjournals
Product Placement is a new innovative and modern form of advertising and promotional mechanism in which the marketers brand their goods by placing it in sports & entertainment programs. Brand Placement when collaborated with a well respected athlete or is strategically placed on the field at a game has helped many brands draw much needed exposure to their product offerings. The modes of product placement have transformed over the years, from the traditional practice of inserting ten or thirty seconds commercials to direct placement of the brand during live game or match intervals. The infiltration of corporate sponsorship and advertising into organized sport like cricket has now opened up new gates for sports administration in India. In 2008, the Board of Control for Cricket in India (BCCI) launched the Indian Premier League (IPL) – a high octane, sporting extravaganza filled with glitter, glamour and entertainment quotient. The IPL has turned out to be a very successful advertising and branding platform for various brands. IPL, a multi-million-dollar business in India has created a fusion of commercial interest and political power. The league has become a mass sports property for major multinational brands. The main objective of this study is to find out the effectiveness of brand placement as a promotional tool. Understanding the nature and extent of incorporation of brand placement in sports tournaments like the IPL and studying the viability from advertiser’s point of view as a marketing tool
Hi, I am Pranay Hardas, MBA student in LNCT BHOPAL, with my team I made a presentation on Business model of Indian Premier League
#pranayhardas #ipl #ipl2023
#wpl #mba
Effectiveness of TV advertising on major cricket events in IndiaGaurav Sharma
describes the current sponsorship scenario in india for cricket events, analyse the impact of advertising on sales/brand image and recommendation on whether advertising on cricket events or not
I was called to make a presentation on- 'Tools for surging economy' in Apree, a Marketing Seminar organized by Spotlight Event and Apnacircle in August 2010 in Goa. It was my first attempt as a speaker in such forums with stalwarts like Harish Bijoor and others. I decided to share my views on how Sports and its various facets can act as an effective tool to reach consumers effectively.
#Brands today are moving on to Digital Space where there experience more versatility. This medium is definitely viral where message moves at the speed of thoughts. Under such circumstances measuring and managing Brand Communication is crucial. Brands need to keep an eye on this Digital PR. BuzzAngles a Digital PR Measuring tool helps Brand Managers understand and Map how they are perceived in this Digital Space and how they stand in terms of their Competition
The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. It is a complex world and most times replete with jargon or terms which are not easily understood. Having said that, brands are built or (sometimes) destroyed overnight as opinions or experiences are floating freely for anyone who is willing to lend an ear.
In order words the digital world is a necessary evil and listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.
How does IPL franchises makes money 1.pdfdibyajyt14
The Indian sports equipment and apparel market value is estimated at $30 billion in 2023 and is expected to reach $43.80 billion by 2028. Every franchise sells its merchandise including jerseys, caps, wrist watches, wristbands and other items, through retail stores and receives a shares of the revenue collected from consumers.
Similar to Cricket from sports to corporate business (20)
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Implicitly or explicitly all competing businesses employ a strategy to select a mix
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involves recognizing relationships between elements of the marketing mix (e.g.,
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RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
2. BACKGROUND
ENTRY INTO CRICKRT
MONEY MAKER
INDIAN PREMIRE LEAGUE
KEY FEATURES OF IPL
IPL FROM PLAYERS,SPECTATORS,FRANCHISES,
STRATEGIES EMPLOYED
BCCI POINT OF VIEW
DEALS OF IPL FOR BCCI
HIS AWARDS & RECOGNITIONS
CONCLUSION
3. Born in 1963 in Delhi, India, Lalit Kumar Modi
studied at the prestigious St.Joseph's
College, Nainital. He attended Duke University
in the United States, graduating in 1986 with a
degree in marketing.
He is the scion of Modi Enterprises, a multi
Billion Dollar group, the industrial
conglomerate founded in 1933, it has interests
in agro-chemicals, tobacco, tea and
beverages, education, entertainment and Real
estate. He also sits on the board of Godfrey
Philips, one of India's tobacco companies
4. He Joined BCCI in 2004 as a Marketing
Director. Modi was in the side of Jagmohan
Dalmiya in the power struggle between
Jagmohan Dalmiya and Sharad Pawar. But
after the defeat of Dalmiya he came in the
side of Sharad Pawar. Then he said "no one
in cricket wants to be in wrong side".
5. Team Sponsorship Deal for Team India with Sahara
group for 4 years - 103 million dollars (415 Crores) on
20.12.05
Team Apparel Sponsor Deal for Team India with Nike for
4 year - 53 million dollars (215 Crores) on 24.12.05
Media Rights Deal with Nimbus for 4 years- 612 million
dollars on 18.2.06
Media Rights for overseas matches with Zee for 4 years
- 219 million dollars 0n 7.4.06
BCCI Sponsorship Deal with WSG - 46 million dollars
(173 Crores) on 27.8.07
6. The BCCI launched the Indian Premier
League (IPL) on the lines of football’s
English Premier League and the National
Basketball League (NBA) of the US. The IPL
is a professional Twenty20 cricket league
created and promoted by the BCCI and
backed by the ICC
7. IPL has been conceived on the lines of the English premier
league, where local football teams with a defined fan
base(supporters) play against each other.
The idea behind IPL is to sell cricket as a high involvement
reality show that would appeal to all audiences.
IPL has eight teams sold to franchises for perpetuity. These
franchises can run the league in their individual styles and
can raise resources from the primary market.
8. IPL- already a US$ 2bn property, is essentially an
attempt to sell cricket as a reality show.
Some of the franchisee would look at IPL as a
means to promote their brand (UB group) while the
others would look it as a financial investment e.g.
(India Cements).
Our belief is that the three successful teams could
easily do revenues of Rs 3bn per year in the next
three-four years
He has a vision of Champions league and BCCI own
Tv channel
9. Top players are earning minimum 1-2 crores per
season. (with highest being Mahendra Singh Dhoni
how is paid 6 crores per season).
Lalit Modi rightly points out, “It benefits world
cricket because it benefits all their players - they are
able to supplement their income by coming to us
IPL is an opportunity to take cricket to new
audiences, new frontiers. The emphasis on
innovation and the fan-friendly format have already
proven wildly popular at domestic level in
England, South Africa and Australia
10. IPL team owners have two channels of revenue, central
and local.
· Central - Includes Media, sponsorship and
suppliers, which BCCI will sells and shares with the
teams.
· Local - Includes things like stadium ticket sales, local
sponsorship. Concessions, merchandise ,
which franchisees will be responsible for selling.
IPL – We have nothing to lose!!!
(BCCI’s prospective)
11. The vision to take IPL global through international partnerships
with Google-Youtube.
His strategy to keep the IPL alive even after the season by
organizing international off season matches to keep the
audience engaged and boost the brand recall of IPL.
The inspiration that he imbibed in every youngster in India who
dreams to be the next generation Sachin Tendulkar,Kapil Dev or
a Saurav Ganguly. He provided the platform for players like
Asnodkar, R. Khan who could not even dream of earning such
huge sums from their cricketing abilities. IPL inspired them to
believe in themselves and put in their hard work so that they get
the chance to play for their nation and this dream has been
realized by players like Manpreet Gony, Murali Vijay, Ravinder
Jadeja who have got their bright chances.
12. Lalit Modi provided us the ultimate product mix
of Cricket + Bollywood which has no other match
in terms of entertainment value delivered.
And, ultimately to take on the other commercial
sport events of the west like the American
Baseball , the English Premier League or may be
other soccer leagues in the Europe. As, the
growth rate of IPL in the sports industry clearly
poses a major threat to these leagues in the
coming future. So, he is making India shine
globally.
13. One, “Packaging of the Event” from day 1 as
entertainment is the biggest strategic hit. Cricket
just happens to be there!
Two, to keep it focussed in 20 overs and inviting
International players, not only enhanced the
entertainment value but also factored in the
fastest growing segment of high income youth.
This segment is short of time and wants
everything to be packaged small.
Three, It structured teams around states thereby
ensuring team and brand loyalties and assured
eyeballs when it comes to media.
14. Four, attracting the movie stars like Shah Rukh
Khan, Preity Zinta and Shilpa Shetty along with highly
placed industrialist as team owners, ensured ample
media and public interest which further contributed
to the success of the event.
Five and finally, organisers packaging of all above
and ensuring the event was always in controversies
and news, meant branding exercise of the kind that
has not been seen in sports. At the end of the
end, we have a happy lot of bunches –
public, sponsors, media and most importantly IPL
bankers!
Six he also applied a rule of only 4 foreign players
could play in 1 match so local support could be
got.Even a strategy of cheerleaders to attract crowd.
15. IPL Media Rights Deal with Sony - 1.26 Billion
Dollars 0n 15.1.08
IPL Teams Sale with various parties -723.6
million Dollars on 25.01.08
Web Media Rights to Live current Media - 50
million dollars on 18.4.08
IPL Title sponsorship and Ground sponsors - 220
million dollars - mar-apr 2008
16. Channel Genre Average TRP
SONY & SET MAX IPL 10-11
ZEE Soaps + Rock and 5 - 5.5
Roll family
STAR Soaps + Paachvi 4-5
Pass (SRK)
9X Chak De Bacche+ 0.7 - 1.35
Reality
NDTV Mythological + 1.25 - 2.12
Drama
17. Teams Owners Franchises Amount
Mumbai RIL $111.9 m
Delhi GMR Group $84 m
Kolkata Red Chillies $75.09 m
Entertainment
Chennai India Cements $91 m
Jaipur Emerging Media $67 m
Hyderabad Deccan Chronical $107 m
Bangalore UB Group $111.6 m
Mohali Preity Zinta, Ness $76 m
Wadia
18. "The Business Standard Award" for making BCCI the Most
Innovative Company
"Brand Builder of the Year" by Asia Brand Conference
CNBC Awaaz "The Consumer Award for Transforming Cricket
in India“
NDTV Profit "The Most Innovative Business Leader in India".
Frost & Sullivan Growth Excellence Awards For "Excellence in
Innovation“
CNBC Business Leader" award
He was listed among India's 20 most powerful people by India
Today magazine.
Lalit Modi was voted no 19 in the list of 25 most powerful
Global Sports figures.
19. Cricinfo says “ Lalit Modi will be known as
the man who changed the landscape of
cricket.
“If there is no Lalit Modi IPL can run better.”
Lalit Modi will be remember as the person
who change the face of Indian and the
world cricket forever & bring cricket to
cricket business
20. Ipl.com
wikipedia.org
godfreyphillips.com
modi.com
Business Today
Outlook
THANK YOU