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Assignment
DRIVE WINTER 2015
PROGRAM BBA
SEMESTER 5
SUBJECT CODE & NAME BBR 504 VISUALMERCHANDISE
BK ID B1805
CREDITS 2
MARKS 30
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately
of 400 words. Each questionis followedbyevaluationscheme.
Q.1 Define visual merchandising.Whatare the objectivesofvisual merchandising?
Answer: - Visual merchandising: - Visual merchandising is the activity and profession of developing the
floorplansandthree-dimensionaldisplaysinordertomaximize sales.
Both goods and services can be displayed to highlight their features and benefits. The purpose of such
visual merchandisingistoattract, engage,andmotivate the customertowardsmakingapurchase.
Visual merchandisingcommonlyoccursinretail
Q.2 a) What isthe relationshipbetweenmarketing communicationand visual merchandising?
Answer: - Relationshipbetweenmarketingcommunicationand visual merchandising

2. Marketing communication: - Marketing communications are messages and related media used to
communicate with a market. Marketing communications is the "promotion" part of the "marketing mix"
or the "four Ps": price, place, promotion, and product. It can also refer to the strategy used by a
companyor individual toreachtheirtargetmarketthroughvarioustypesof communication.
Visual merchandising: - Visual merchandise is the presentation of a store and its merchandise in such a
mannerthat will attractthe attentionof potential customers.
Definition:Visual merchandiseisthe presentation
b) What do you meanby thematiccommunication?Give two examplesof thematiccommunication.
Answer: - Thematic communication: - Thematic interpretationis an approach to heritage interpretation
originally advocated by professor William J. Lewis (University of Vermont) and subsequently developed
by professor Sam H. Ham (University of Idaho). In the thematic approach, an interpreter relies on a
central theme (i.e.,amajorpointormessage) to
Q.3 a) Explainthe concept of non-store retail merchandising.
Answer: - Non-store retail merchandising: - Marcy has developed a line of organic cosmetics that is not
only environmentally safe and hypoallergenic, but also free from animal testing. She thinks her product
has great potential, but she needs to get it in front of customers. She needs to retail the makeup.
Retailingissimplyactivitiesrelatedtoselling
b) Write a short note on product presentationin non-store retail merchandising.
Answer: - Non-store retail merchandising: - Non-store retailing is the selling of goods and services
outside the confines of a retail facility. It is a generic term describing retailing taking place outside of
shopsand stores(thatis,off the premisesof fixedretail locationsandof marketsstands).
Product presentationin non-store retail merchandising:-
I. On the basis of ownership:
1. Independentretailer:

3. An independentretailerisone who
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