Intro To Fashion Merchandising


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Introduction to Fashion Merchandising degree program at The University of Memphis

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Intro To Fashion Merchandising

  1. 1. Fashion Merchandising at The University of Memphis
  2. 2. Welcome <ul><li>The Fashion Merchandising degree program is housed in the Family and Consumer Studies unit within University College. </li></ul><ul><li>The program is accredited by the Association of Family and Consumer Sciences. </li></ul><ul><li>Students earn a Bachelor of Professional Studies degree with a concentration in Fashion Merchandising and a minor in Marketing Management. </li></ul>
  3. 3. 4 components of the Degree <ul><li>General education (35 – 41 hours)* </li></ul><ul><li>Major and minor courses (54 hours) </li></ul><ul><li>University College courses (15 hours) </li></ul><ul><li>General electives (10 -16 hours) </li></ul><ul><li>= Total of 120 credit hours </li></ul><ul><li>* University College students are exempt from the American Heritage category of general education (6 hours) as long as they completed U.S. History courses in high school. </li></ul>
  4. 4. General Education courses <ul><li>English Composition (6 hours) </li></ul><ul><li>Oral Communication (3 hours) </li></ul><ul><li>Math (3 hours) </li></ul><ul><li>Literature (3 hours) </li></ul><ul><li>Humanities (6 hours) </li></ul><ul><li>Social science (6 hours) </li></ul><ul><li>Natural science (8 hours) </li></ul>
  5. 5. Major Courses <ul><li>The major courses are divided into three categories: </li></ul><ul><li>Family and Consumer Studies Core </li></ul><ul><li>Fashion Merchandising courses </li></ul><ul><li>Marketing Management minor courses </li></ul>
  6. 6. Family & Consumer Studies Core <ul><li>Home Furnishings and Related Arts </li></ul><ul><li>Child and Adolescent Development </li></ul><ul><li>Trends and Issues in the Profession </li></ul><ul><li>Family Resource Management </li></ul><ul><li>Textiles </li></ul><ul><li>Senior Seminar in Merchandising </li></ul>
  7. 7. Fashion Merchandising courses <ul><li>Introduction to Fashion Merchandising </li></ul><ul><li>Visual Merchandising </li></ul><ul><li>Merchandising Systems </li></ul><ul><li>Behavioral Aspects of Clothing </li></ul><ul><li>Readings in Clothing and Textiles or </li></ul><ul><li>Readings in Fashion Merchandising </li></ul>Pictures of window displays created by students in Visual Merchandising class
  8. 8. Marketing Minor <ul><li>Accounting I </li></ul><ul><li>Microeconomics </li></ul><ul><li>Principles of Marketing </li></ul><ul><li>Consumer Behavior </li></ul><ul><li>Advertising & Sales Promotion </li></ul><ul><li>Supply Chain Management </li></ul><ul><li>6 hours of pre-approved Marketing electives </li></ul>
  9. 9. University College courses <ul><li>Thematic Studies (6 hours) </li></ul><ul><ul><li>These courses are included in other required groups. </li></ul></ul><ul><li>UNIV 4110, Internship (6 hours) </li></ul><ul><ul><li>An internship must be completed in the student’s professional semester in a fashion merchandising or marketing business. </li></ul></ul><ul><li>UNIV 4995, Senior Project (3 hours) </li></ul><ul><ul><li>The student’s culminating senior project is completed in the professional semester. </li></ul></ul>
  10. 10. General Electives <ul><li>Elective courses can be any course (1000 to 4000 level) taught at the University. </li></ul><ul><li>Some popular elective courses include: </li></ul><ul><ul><li>Introduction to the University (a freshman level course) </li></ul></ul><ul><ul><li>Photography or Ceramics from the Art Department </li></ul></ul><ul><ul><li>Physical education courses like yoga or walking </li></ul></ul><ul><ul><li>Home furnishings courses </li></ul></ul>
  11. 11. Professional Semester <ul><li>The professional semester is the student’s last semester. The courses are Senior Seminar, Internship, and Senior Project. All other courses must be completed prior to the professional semester. </li></ul><ul><li>Team building and communication projects are emphasized in these final courses. </li></ul><ul><li>Students attend courses for the first six weeks of the semester and complete their internship and senior project in the remainder of the semester. </li></ul>
  12. 12. Internships <ul><li>Students are required to secure an internship in a fashion merchandising or marketing business during the professional semester. </li></ul><ul><li>Internships can be completed locally or in other parts of the country. </li></ul><ul><li>Previous internship sites include: </li></ul><ul><ul><li>Varsity Spirit Corporation in Memphis </li></ul></ul><ul><ul><li>Simon mall management in Memphis </li></ul></ul><ul><ul><li>Fossil in Dallas </li></ul></ul><ul><ul><li>Donna Karan in Los Angeles </li></ul></ul><ul><ul><li>Vera Wang in New York </li></ul></ul>
  13. 13. Career Opportunities <ul><li>Retail buyer </li></ul><ul><li>Retail management </li></ul><ul><li>Store/boutique ownership </li></ul><ul><li>Visual merchandising </li></ul><ul><li>Merchandise planner </li></ul><ul><li>Fashion marketing </li></ul><ul><li>Textile sales and marketing </li></ul>
  14. 14. Frequently Asked Questions <ul><li>Can I finish this degree in 4 years? </li></ul><ul><li>A. Yes! The degree requires 120 credit hours. If you average 15 hours per semester, you can graduate in 4 years. </li></ul><ul><li>Does this degree program include fashion design courses? </li></ul><ul><li>A. No, the courses focus on the merchandising and marketing of fashion, not fashion design. Certainly, you will discuss and learn about fashion designers in some courses. </li></ul><ul><li>What can I do with this degree after graduating? </li></ul><ul><li>A. Oh the places that you can go, as Dr. Seuss says. Graduates go in many directions with this versatile degree. See specifics on the Career Opportunities page. </li></ul>
  15. 15. Are you ready to get started? <ul><li>For more information, visit the University College webpage at </li></ul><ul><li>Set up an appointment with an academic advisor in University College by calling (901) 678-2716 </li></ul><ul><li>Prepare yourself for an exciting, challenging adventure </li></ul>
  16. 16. References <ul><li>Accreditation seal from The American Association of Family and Consumer Sciences website at </li></ul><ul><li>Audio file download from; “Get Low” from Instrumental Icons, volume 2 album </li></ul><ul><li>Clip art from Microsoft Office </li></ul><ul><li>Career opportunities information from the Academic Advising manual for Family and Consumer Studies </li></ul><ul><li>University of Memphis, University College logo downloaded from </li></ul><ul><li>Visual Merchandising window display pictures from personal archive </li></ul>