1. I
Build detailed notes with plenty of examples
and explanations as this will form part of
your revision pack.
Key points
Technological Convergence:
• Radio institutions are now starting to use visual platforms to promote radio
Audience consumption trends:
• 15-34 audiences rely increasingly on internet and YouTube for information
and entertainment
• As a result of this, audiences want more visual content
Media ownership:
Definition for revision:
Media ownership is the process of progressively fewer organizations
controlling an increasing share of the mass media.

2. There are increasing levels of consolidation, with many media
industries already highly concentrated and dominated by a very small
number of firms.
What does “consolidation” mean and what is this sentence referring to?
• BBC Radio now owns 55% of UK listening
audience, compared to 42% for commercial radio.
AS RESITTERS CHECK THIS STAT
PLEASE
Public service broadcasting:
http://www.bbc.co.uk/aboutthebbc/licencefee/
How is the BBC paid for? (give brief overview for your revision notes)

3. • What is the BBC’s annual budget?
• How much is used for radio and what percentage of the overall budget is this?
What was Radio 1’s budget last year?
Mini question:
How is the license fee an advantage to BBC radio,
compared to how income is generated by the
commercial sector? What are the effects of this?
Key points: Brand reach, Brand loyalty, Quality of content
Use the quotes below and screen shots from Radio 1’s website and a commercial station of your
choice.
From “Putting Listeners First: The BBC’s Responsibility to Radio”.
“...in an age characterised by the PROLIFERATION of media outlets and
the FRAGMENTATION and DIVERSIFICATION of audiences, it is
extraordinary that radio is the one media sector that is increasing...the
past ten years have seen the BBC’s lead in audience share over
commercial radio grow from 2% to 13%”
- What is meant by the “fragmentation and diversification of audiences”?
“The disparity in funding between BBC radio and commercial radio is
one of the reasons for this: as the recession diminishes commercial
radio revenue, their funding is now 60% of the BBC’s”

4. “The disadvantages faced by commercial radio have limited the
sector’s ability to increase and widen its’ listenership, constraining
revenue generation and thus reducing the level of available funds to
re-invest in content”
Targeting audiences and media synergy:
“The BBC’s dominance within radio is compounded by its’ ability to
cross- promote its’ radio services on BBC television”
- As the commercial sector loses sponsors, how does BBC Radio benefit from
cross promotion?
- Are there examples of cross- promotion on the BBC’s websites, iPlayer, radio
sites etc? Print screen and annotate
Media ownership
Targeting local audiences through national and international institutions
How does the BBC's market share enable them to target local audiences?
Big weekend- pick one small town in the UK, give residents priority with tickets, free,
tickets given as prizes, listeners follow clues to get tickets- this promotes brand
loyalty

5. http://www.bbc.co.uk/podcasts/series/mills
http://www.bbc.co.uk/iplayer/search?q=BBC%20Radio%201's%20Big%20Weekend
• Print screen and annotate examples to show how visual mediums are used to
target and maintain audiences