The document provides an overview and analysis of BBC Worldwide's (BBC WW) global strategy. It includes a history of the BBC and BBC WW, an industry and SWOT analysis, financial analysis of BBC WW divisions, identification of critical success factors, alternative strategies, and recommendations. Key points discussed are limited revenues and brand awareness internationally for BBC WW, perceived as only a news provider, and the need to increase brand awareness and penetration in key overseas markets like the US.