Zashadu, founded by Zainab Ashadu, is a luxury leather brand that combines traditional Nigerian craftsmanship with sustainable practices, aiming to redefine luxury in the leather industry. The brand emphasizes the use of high-quality materials and collaborates with local artisans to ensure fair working conditions. Zashadu's unique creations reflect the beauty and potential of African fashion, showcasing a commitment to social responsibility and cultural heritage.

1. MADE IN NIGERIA
MEDIA KIT

2. “ The future of African Fashion could be incredibly
bright and exciting if we allow our rich history and
culture to inspire us ”
Zainab Ashadu

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ZASHADU, AN UNIQUE DESIGN
Aesthetic with a nomadic soul, Zainab Ashadu fell in
love for the first time with a leather clutch belonging
to her mother, aged eight. A fascination for the
cut and the material led her to discover the arts,
architecture and fashion, years later at the London
College of Fashion before becoming Art Director at
the African Artists Foundation in Lagos, Nigeria.
A constant journeying between London and Lagos,
and inspired by the apparent dichotomy in her
identity, in 2010, she created Zashadu to open a
new chapter in the history of leather in Africa. Her
desire is to create unique handmade pieces that
represent the beauty of Made in Nigeria.

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Conceived as an invitation to timeless elegance,
Zashadu’s collections reflect the desire of a
generation who search for luxury with a purpose.
A combination of perfect cuts, rare materials and
a transferal of traditional knowledge, Zashadu
creates a new luxury brand that seeks inspiration
along the African coasts.

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THE BIRTH OF A BRAND
Zashadu started a revolution in luxury principles by
creating the first leather brand inspired by Nigerian
know-how. Bold and elegant, Zashadu combines
luxury and sustainable development by creating
exceptional pieces with social responsibility. This
movement highlights a new perspective in the
leather industry.
The vegetable-tanned leather selected carefully in
Kano, exotic leathers used are chosen by Zashadu
before being handcrafted in the workshop in
Lagos. Zashadu leather highlights the quality of
select tanneries in Nothern Nigeria which was
recognized for thousands of years by its leather,
especially the famous Sokoto Goat skins, one of
the most precious leathers in the world.

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The TKO in grey in lambskin and reptile print

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THE MADE IN NIGERIA
Handmade in Lagos, the unique creations of
Zashadu are proudly Made in Nigeria. At the
Zashadu workshop each artisan is dedicated
to the creation of a piece from start to finish. An
exclusivity that ensures total control of the
manufacturing process.
Hailing from Kano in northern Nigeria, tanners
chosen by Zainab Ashadu are selected for their
quality and environmentally friendly processes.
Zashadu is a pioneer in the use of vegetable
tanned leather and ecologically friendly dyes in the
luxury handbags industry.

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The Justice bag in black with gator print

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THE SOCIAL ENGAGEMENT
Zashadu works with local communities to build
up relationships by fair trading based on respect
and trust. This bond helps to ensure the working
conditions and fair salaries for craftsmen.

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THE BESPOKE
Whether you know exactly what you desire,or
you just have a vague idea, Zashadu will keep
you company step by step offering a wide range
of precious leathers dyed in a respectful way to
create exceptional pieces.
To satisfy all the desires of its clients, each bespoke
Zashadu experience is truly unique. From the
design concept to the choice of leathers, to the
final combination, Zashadu offers you an insight
into traditional knowledge in the spirit of Made in
Nigeria.

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The Justice bag in nude with ethically farmed python

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CONTACT
PRESS OFFICE
Agence Wild Flowers
presse@wildflowers.fr
ZASHADU
Made in Nigeria
www.zashadu.com