PlumLife is a Dallas-based technology startup that offers a cloud-based, open source total life scheduling system product, but has struggled to gain customers, funding, and traction since launching in 2010. The document discusses PlumLife's journey in creating their business plan and product, customer segmentation efforts, marketing challenges, funding needs, and lessons learned along the way as they work to achieve revenue goals and scale their subscription-based business model. It provides an overview of PlumLife's progress to date and goals for 2011 in securing additional funding and growing paid subscribers.
B3: When to Invest in Sales and Marketing During Hypergrowth, Steven BooneLean Startup Co.
This document summarizes the key points about investing in sales and marketing at different stages of a company's growth. It discusses that at the seed stage, companies should focus on founder-led sales, one marketer, and partnering with other brands. At Series A, companies can hire 2-3 more marketers and initial sales hires while owning events. At Series B, companies can scale to 9 marketers and 14 salespeople while beginning geographic expansion. Later stages focus on scaling processes, alignment between leadership, and exploring new markets and distribution channels.
The document discusses key performance indicators (KPIs) for measuring innovation. It argues against a "one-size-fits-all" Procrustean KPI system, as financial KPIs alone can stifle innovation. Instead, KPIs should be adapted based on a project or venture's maturity. It presents a classification of innovation accounting KPIs for reporting, governance, and overall performance. Specific KPIs discussed include cost per learning, experimentation velocity, knowledge-to-assumption ratio, and barebones net present value. The document concludes that an innovation accounting system tailored to a venture's stage is necessary for corporate startups to succeed.
Monika Saha - Key Considerations When Operationalizing Your Pricing StrategyPrice Intelligently
Making changes to your pricing can be daunting, but in this presentation Monika Saha from Zuora outlines the steps you need to take in order to operationalize a change in your pricing strategy. You'll discover a whole host of learnings from this presentation given at SaaSFest 2017.
The document provides an overview of virtual selling. It discusses the new skills required for working from home, such as using communication platforms and presenting proposals online. It also covers finding new sales opportunities, conducting sales dialogues, and signing deals online. The document then discusses challenges of the new normal like office organization lagging technology, customer reluctance to technology, and staff reluctance to change. It provides tips for virtual selling such as setting up a dedicated workspace, establishing a routine, dressing professionally, and creating a work-life balance. The document also discusses using technology like laptops, internet connection, cloud CRM systems, and communication tools for virtual selling.
Get financially Fit: Tips for Using QuickBooksIntuit Inc.
The document provides tips for small business owners on using QuickBooks to simplify finances and get financially fit. It summarizes Lielette Calleja's presentation on simplifying spending, connecting bank feeds, automating tasks, capturing expenses, getting paid, tracking income, and leveraging business insights. The presentation focused on identifying key profit drivers like price, variable costs, fixed costs, sales volume to make better business decisions using financial reports.
Buy-in: Getting to the yes - Deepak ThakralExoLeaders.com
The document discusses common tactics used to challenge proposals, such as confusion, delay, fear mongering, and ridicule. It provides advice on how to effectively get buy-in for a proposal from stakeholders. It outlines a case study where a product manager presents a new mobile website project to a committee. Various committee members employ different challenging tactics to the proposal. The document concludes by recommending being prepared for anticipated questions, focusing on the whole audience, and keeping responses respectful to successfully get approval.
PlumLife is a Dallas-based technology startup that offers a cloud-based, open source total life scheduling system product, but has struggled to gain customers, funding, and traction since launching in 2010. The document discusses PlumLife's journey in creating their business plan and product, customer segmentation efforts, marketing challenges, funding needs, and lessons learned along the way as they work to achieve revenue goals and scale their subscription-based business model. It provides an overview of PlumLife's progress to date and goals for 2011 in securing additional funding and growing paid subscribers.
B3: When to Invest in Sales and Marketing During Hypergrowth, Steven BooneLean Startup Co.
This document summarizes the key points about investing in sales and marketing at different stages of a company's growth. It discusses that at the seed stage, companies should focus on founder-led sales, one marketer, and partnering with other brands. At Series A, companies can hire 2-3 more marketers and initial sales hires while owning events. At Series B, companies can scale to 9 marketers and 14 salespeople while beginning geographic expansion. Later stages focus on scaling processes, alignment between leadership, and exploring new markets and distribution channels.
The document discusses key performance indicators (KPIs) for measuring innovation. It argues against a "one-size-fits-all" Procrustean KPI system, as financial KPIs alone can stifle innovation. Instead, KPIs should be adapted based on a project or venture's maturity. It presents a classification of innovation accounting KPIs for reporting, governance, and overall performance. Specific KPIs discussed include cost per learning, experimentation velocity, knowledge-to-assumption ratio, and barebones net present value. The document concludes that an innovation accounting system tailored to a venture's stage is necessary for corporate startups to succeed.
Monika Saha - Key Considerations When Operationalizing Your Pricing StrategyPrice Intelligently
Making changes to your pricing can be daunting, but in this presentation Monika Saha from Zuora outlines the steps you need to take in order to operationalize a change in your pricing strategy. You'll discover a whole host of learnings from this presentation given at SaaSFest 2017.
The document provides an overview of virtual selling. It discusses the new skills required for working from home, such as using communication platforms and presenting proposals online. It also covers finding new sales opportunities, conducting sales dialogues, and signing deals online. The document then discusses challenges of the new normal like office organization lagging technology, customer reluctance to technology, and staff reluctance to change. It provides tips for virtual selling such as setting up a dedicated workspace, establishing a routine, dressing professionally, and creating a work-life balance. The document also discusses using technology like laptops, internet connection, cloud CRM systems, and communication tools for virtual selling.
Get financially Fit: Tips for Using QuickBooksIntuit Inc.
The document provides tips for small business owners on using QuickBooks to simplify finances and get financially fit. It summarizes Lielette Calleja's presentation on simplifying spending, connecting bank feeds, automating tasks, capturing expenses, getting paid, tracking income, and leveraging business insights. The presentation focused on identifying key profit drivers like price, variable costs, fixed costs, sales volume to make better business decisions using financial reports.
Buy-in: Getting to the yes - Deepak ThakralExoLeaders.com
The document discusses common tactics used to challenge proposals, such as confusion, delay, fear mongering, and ridicule. It provides advice on how to effectively get buy-in for a proposal from stakeholders. It outlines a case study where a product manager presents a new mobile website project to a committee. Various committee members employ different challenging tactics to the proposal. The document concludes by recommending being prepared for anticipated questions, focusing on the whole audience, and keeping responses respectful to successfully get approval.
Matching Price to Value: 3 Lessons in Monetization from Menlo Ventures - Naom...Traction Conf
Creating long-term value for your customer and being compensated appropriately for that value is the key reason to start a company. Learn actionable monetization tips from the former Head of Growth at Evernote & Invoice2Go and now Investor at Menlo Ventures. As someone who has built new products from scratch, and helped existing products scale from 10M to over 100M users, Naomi empathizes with entrepreneurs at every stage of the business and product lifecycle.
Most people understand the importance of segmentation when it comes to building out your sales and marketing funnels, but Katie Rogers outlines the importance of post-sale segmentation in this presentation from SaaSFest 2017.
With traditional acquisition channels becoming crowded and less effective, Patrick Campbell makes the case for Freemium as an acquisition model. Learn how to use Freemium as an effective growth lever for your business from these slides presented at SaaSFest 2017.
The document discusses how to build strong emotional connections with clients in order to increase loyalty and business results. It notes that after a major bank introduced a credit card designed for emotional connection, millennial use increased 70% and new accounts grew 40%. To develop excellent habits, the speaker advocates practicing skills repeatedly at the edge of one's abilities and with a coach. Fully emotionally connected customers are on average 52% more valuable than highly satisfied customers alone. The document provides tips for using triggers like meetings and emails to prompt client action and connection.
Kate Moore - Acquisition the Agile Way: Scaling Marketing from $5M to $25MPrice Intelligently
This document discusses using Agile methods for acquisition strategies. It begins with an overview of Agile concepts like Kanban, visualizing work, and limiting work in process. It then discusses the benefits of continuous improvement culture and testing approaches like starting small, testing frequently, and analyzing results. Finally, it provides details on the success of applying these concepts through over 31,000 downloads of their guide and running 37 marketing trials per month.
The document discusses using return on investment (ROI) analysis to evaluate the costs and benefits of technology initiatives for nonprofits. It provides a primer on ROI, including how to quantify both tangible and intangible benefits. It also presents three interactive scenarios where ROI could be used to justify technology proposals, such as providing laptops to reduce travel costs, upgrading monitors to improve productivity, and implementing an intranet to reduce paperwork. The key is to focus on benefits rather than features, collect credible data, consider all costs and benefits, and use storytelling techniques to communicate ROI analyses and drive buy-in for initiatives.
Increase the Value of your Personal Injury Law Firm with FITGreg Chambers
Get the most value from your largest asset – your law firm – using the principles of Focus, Individual Strengths, and Technology. (The power of predictable law firm lead generation.) http://www.chamberspivot.com/teleseminar-increasing-the-value-of-your-law-firm/
Speakers
Myles Kleeger - President & CRO / Braze (formerly Appboy)
Ben Hindman - CEO / Splash & Formerly Director of Events / Thrillist
Maria Pergolino - Chief Marketing Officer / Anaplan
Vivek Sharma - Founder & CEO / Movable Ink
Description
These executives have built powerful programs to drive ARR at every stage of the funnel. From generating to accelerating to renewing key accounts, they all share one secret: they do it in-person. A new era of automation and measurement has transformed events from a cost center to a revenue engine.
Dr Robert East: Net Promoter Score - is there a better alternative?WOMMA UK
The document examines alternatives to the Net Promoter Score (NPS) for measuring word-of-mouth (WOM). It finds that the NPS does not adequately measure the impact and volume of both positive and negative WOM. An alternative measure called the Net Effect of WOM is proposed that considers both positive and negative WOM volume and impact on purchase propensity. Initial tests find the alternative measure differs from the NPS and ACSI in predicting sales, supporting further validation with larger sample sizes.
Zero to 100 - Part 6: Experiences putting Theory into PracticeDavid Skok
Zero to 100 is a learning program from David Skok. It is a detailed instruction manual for how to take your startup from zero to $100m, with a particular focus on the area of building a go-to-market machine. So many of today’s founders come from a product or technical background, and have never been involved with sales and marketing. Right after starting their venture, they are hit with the huge problem of how to build their go-to-market organization and processes. It breaks the journey down into 9 steps, and explains why it is crucial not to skip steps in this journey in the rush to get ahead. The major emphasis of the course focuses on building a repeatable, scalable and profitable growth machine. Once you have that in place, you are ready to hit the gas and scale like crazy.
To see videos of the presentations, click here: https://www.forentrepreneurs.com/matrix-growth-academy-zero-to-100-videos/
The lean startup methods focus on validated learning through building, measuring, and learning from minimum viable products (MVPs) and experiments. This allows startups to test hypotheses about their products and business models quickly to discover what works best under conditions of extreme uncertainty. Pivoting the business model or product based on learnings is preferable to wasting resources on assumptions that are not validated. Key aspects of the lean startup approach include developing an MVP to test hypotheses with minimum waste, measuring key metrics to understand what is working, and either pivoting the business or persevering based on experimental results.
This document discusses customer-centric growth strategies. It emphasizes the importance of understanding users' real-life journeys beyond just actions on a company's platform. It recommends using research and identification to understand users, their actions through different funnels, and their full journeys. This will help companies better identify growth opportunities and determine effective testing and scaling strategies that are tailored to users' actual needs and behaviors. A case study of Peerspace is provided as an example of optimizing user funnels and gathering feedback across the full customer experience.
Simple Facebook Strategies for Realtors - LIR2019Antoine Dupont
This document provides marketing strategies for using Facebook videos. It recommends creating three types of videos - Why videos that explain your motivation and background without any selling, How videos that show how-to content without selling, and What videos that directly promote products and services. Videos should be kept short, between 20-90 seconds with an ideal length of 60 seconds. Videos significantly outperform other content, with 1800% more engagement and 18x the results of photos. Marketers are advised to test videos targeting different audiences, manage expectations as most videos will fail, and build a portfolio of video content over 6-12 months with evergreen videos providing the highest return on ad spend.
This document discusses strategies for working from home effectively. It notes that working from home full-time is becoming more common due to the pandemic. Some advantages of working from home include flexibility and no commute, but it can also be difficult to separate work and personal life. The document provides tips for establishing a routine, dressing appropriately, managing stress, and using tools like Zoom to collaborate remotely when working from home.
GOKCE TOMBUL - HOW TO BUILD A SUCCESSFUL EXPERIMENTATION PROGRAMHilary Ip
This document outlines how to build a successful experimentation program. It discusses setting clear business metrics and prioritizing user problems through qualitative research. Key steps include forming hypotheses tied to user problems, prioritizing hypotheses using frameworks like ICE (Impact, Confidence, Ease), designing and testing experiments, and analyzing results to determine if the experiment solved problems and moved metrics. The success of an experimentation program depends on strong hypotheses, prioritization frameworks, and the speed of experimentation.
The document discusses various topics on the author's mind including everyone leaving, whether products delivered meet expectations, risk management and IT issues. It emphasizes the importance of understanding the customer's desired outcomes rather than just providing technology. Partners should work as a team with the customer to build trust, share a vision, understand each other's issues and manage risks cooperatively.
Call Reluctance: 3 Steps to Overcome Your Fear of Rejection when Selling By P...InsideSales.com
Featuring Michael Pedone, founder of SalesBuzz, and Anil Somaney, VP of Business Development at InsideSales.com
Call reluctance is the #1 hidden fear of B2B inside sales reps and it’s costing them and their companies thousands of dollars in lost potential revenue every month. As a straight commission sales rep for 20+ years as well as a small business owner, Michael Pedone has been on both sides of the fence.
In this webinar you’ll learn:
• What causes call reluctance
• 3 steps to overcome your fear of rejection
• How to make sure it never comes back
How To Stand-Out In A Content Saturated World - LIR2019Antoine Dupont
This document discusses how to stand out in a content saturated world by focusing on touchpoints rather than tactics. It provides 4 principles: 1) Build peak moments into experiences, 2) Clarity is the new creativity, 3) Videos that matter to customers, 4) Touchpoints are more important than tactics. Each touchpoint in the customer experience should create a "wow moment" to increase loyalty, satisfaction, word of mouth and profits. The document emphasizes communicating problems customers want solved, comparing options, reviewing experiences and finding the best solutions.
Baby Boomers: The sweet-spot demographic in the middle of the actionBOOMbox Network
Marketing lessons about talking to the baby boomer audience. Where are they? What are they doing? What do they think? How can you tell them about your products and services?
This document provides a summary of Marinia David's education and experience. It states that she participated in education and cultural exchange programs in France during high school. She has been a student at West University of Timisoara for five years, graduating with a bachelor's degree in Special Education in 2008. Currently, she is studying for a Master's degree in Adult Education, expected to complete in July 2010. In 2008, she also graduated from a Human Resources Management course. Recently, she has begun looking for a job.
Matching Price to Value: 3 Lessons in Monetization from Menlo Ventures - Naom...Traction Conf
Creating long-term value for your customer and being compensated appropriately for that value is the key reason to start a company. Learn actionable monetization tips from the former Head of Growth at Evernote & Invoice2Go and now Investor at Menlo Ventures. As someone who has built new products from scratch, and helped existing products scale from 10M to over 100M users, Naomi empathizes with entrepreneurs at every stage of the business and product lifecycle.
Most people understand the importance of segmentation when it comes to building out your sales and marketing funnels, but Katie Rogers outlines the importance of post-sale segmentation in this presentation from SaaSFest 2017.
With traditional acquisition channels becoming crowded and less effective, Patrick Campbell makes the case for Freemium as an acquisition model. Learn how to use Freemium as an effective growth lever for your business from these slides presented at SaaSFest 2017.
The document discusses how to build strong emotional connections with clients in order to increase loyalty and business results. It notes that after a major bank introduced a credit card designed for emotional connection, millennial use increased 70% and new accounts grew 40%. To develop excellent habits, the speaker advocates practicing skills repeatedly at the edge of one's abilities and with a coach. Fully emotionally connected customers are on average 52% more valuable than highly satisfied customers alone. The document provides tips for using triggers like meetings and emails to prompt client action and connection.
Kate Moore - Acquisition the Agile Way: Scaling Marketing from $5M to $25MPrice Intelligently
This document discusses using Agile methods for acquisition strategies. It begins with an overview of Agile concepts like Kanban, visualizing work, and limiting work in process. It then discusses the benefits of continuous improvement culture and testing approaches like starting small, testing frequently, and analyzing results. Finally, it provides details on the success of applying these concepts through over 31,000 downloads of their guide and running 37 marketing trials per month.
The document discusses using return on investment (ROI) analysis to evaluate the costs and benefits of technology initiatives for nonprofits. It provides a primer on ROI, including how to quantify both tangible and intangible benefits. It also presents three interactive scenarios where ROI could be used to justify technology proposals, such as providing laptops to reduce travel costs, upgrading monitors to improve productivity, and implementing an intranet to reduce paperwork. The key is to focus on benefits rather than features, collect credible data, consider all costs and benefits, and use storytelling techniques to communicate ROI analyses and drive buy-in for initiatives.
Increase the Value of your Personal Injury Law Firm with FITGreg Chambers
Get the most value from your largest asset – your law firm – using the principles of Focus, Individual Strengths, and Technology. (The power of predictable law firm lead generation.) http://www.chamberspivot.com/teleseminar-increasing-the-value-of-your-law-firm/
Speakers
Myles Kleeger - President & CRO / Braze (formerly Appboy)
Ben Hindman - CEO / Splash & Formerly Director of Events / Thrillist
Maria Pergolino - Chief Marketing Officer / Anaplan
Vivek Sharma - Founder & CEO / Movable Ink
Description
These executives have built powerful programs to drive ARR at every stage of the funnel. From generating to accelerating to renewing key accounts, they all share one secret: they do it in-person. A new era of automation and measurement has transformed events from a cost center to a revenue engine.
Dr Robert East: Net Promoter Score - is there a better alternative?WOMMA UK
The document examines alternatives to the Net Promoter Score (NPS) for measuring word-of-mouth (WOM). It finds that the NPS does not adequately measure the impact and volume of both positive and negative WOM. An alternative measure called the Net Effect of WOM is proposed that considers both positive and negative WOM volume and impact on purchase propensity. Initial tests find the alternative measure differs from the NPS and ACSI in predicting sales, supporting further validation with larger sample sizes.
Zero to 100 - Part 6: Experiences putting Theory into PracticeDavid Skok
Zero to 100 is a learning program from David Skok. It is a detailed instruction manual for how to take your startup from zero to $100m, with a particular focus on the area of building a go-to-market machine. So many of today’s founders come from a product or technical background, and have never been involved with sales and marketing. Right after starting their venture, they are hit with the huge problem of how to build their go-to-market organization and processes. It breaks the journey down into 9 steps, and explains why it is crucial not to skip steps in this journey in the rush to get ahead. The major emphasis of the course focuses on building a repeatable, scalable and profitable growth machine. Once you have that in place, you are ready to hit the gas and scale like crazy.
To see videos of the presentations, click here: https://www.forentrepreneurs.com/matrix-growth-academy-zero-to-100-videos/
The lean startup methods focus on validated learning through building, measuring, and learning from minimum viable products (MVPs) and experiments. This allows startups to test hypotheses about their products and business models quickly to discover what works best under conditions of extreme uncertainty. Pivoting the business model or product based on learnings is preferable to wasting resources on assumptions that are not validated. Key aspects of the lean startup approach include developing an MVP to test hypotheses with minimum waste, measuring key metrics to understand what is working, and either pivoting the business or persevering based on experimental results.
This document discusses customer-centric growth strategies. It emphasizes the importance of understanding users' real-life journeys beyond just actions on a company's platform. It recommends using research and identification to understand users, their actions through different funnels, and their full journeys. This will help companies better identify growth opportunities and determine effective testing and scaling strategies that are tailored to users' actual needs and behaviors. A case study of Peerspace is provided as an example of optimizing user funnels and gathering feedback across the full customer experience.
Simple Facebook Strategies for Realtors - LIR2019Antoine Dupont
This document provides marketing strategies for using Facebook videos. It recommends creating three types of videos - Why videos that explain your motivation and background without any selling, How videos that show how-to content without selling, and What videos that directly promote products and services. Videos should be kept short, between 20-90 seconds with an ideal length of 60 seconds. Videos significantly outperform other content, with 1800% more engagement and 18x the results of photos. Marketers are advised to test videos targeting different audiences, manage expectations as most videos will fail, and build a portfolio of video content over 6-12 months with evergreen videos providing the highest return on ad spend.
This document discusses strategies for working from home effectively. It notes that working from home full-time is becoming more common due to the pandemic. Some advantages of working from home include flexibility and no commute, but it can also be difficult to separate work and personal life. The document provides tips for establishing a routine, dressing appropriately, managing stress, and using tools like Zoom to collaborate remotely when working from home.
GOKCE TOMBUL - HOW TO BUILD A SUCCESSFUL EXPERIMENTATION PROGRAMHilary Ip
This document outlines how to build a successful experimentation program. It discusses setting clear business metrics and prioritizing user problems through qualitative research. Key steps include forming hypotheses tied to user problems, prioritizing hypotheses using frameworks like ICE (Impact, Confidence, Ease), designing and testing experiments, and analyzing results to determine if the experiment solved problems and moved metrics. The success of an experimentation program depends on strong hypotheses, prioritization frameworks, and the speed of experimentation.
The document discusses various topics on the author's mind including everyone leaving, whether products delivered meet expectations, risk management and IT issues. It emphasizes the importance of understanding the customer's desired outcomes rather than just providing technology. Partners should work as a team with the customer to build trust, share a vision, understand each other's issues and manage risks cooperatively.
Call Reluctance: 3 Steps to Overcome Your Fear of Rejection when Selling By P...InsideSales.com
Featuring Michael Pedone, founder of SalesBuzz, and Anil Somaney, VP of Business Development at InsideSales.com
Call reluctance is the #1 hidden fear of B2B inside sales reps and it’s costing them and their companies thousands of dollars in lost potential revenue every month. As a straight commission sales rep for 20+ years as well as a small business owner, Michael Pedone has been on both sides of the fence.
In this webinar you’ll learn:
• What causes call reluctance
• 3 steps to overcome your fear of rejection
• How to make sure it never comes back
How To Stand-Out In A Content Saturated World - LIR2019Antoine Dupont
This document discusses how to stand out in a content saturated world by focusing on touchpoints rather than tactics. It provides 4 principles: 1) Build peak moments into experiences, 2) Clarity is the new creativity, 3) Videos that matter to customers, 4) Touchpoints are more important than tactics. Each touchpoint in the customer experience should create a "wow moment" to increase loyalty, satisfaction, word of mouth and profits. The document emphasizes communicating problems customers want solved, comparing options, reviewing experiences and finding the best solutions.
Baby Boomers: The sweet-spot demographic in the middle of the actionBOOMbox Network
Marketing lessons about talking to the baby boomer audience. Where are they? What are they doing? What do they think? How can you tell them about your products and services?
This document provides a summary of Marinia David's education and experience. It states that she participated in education and cultural exchange programs in France during high school. She has been a student at West University of Timisoara for five years, graduating with a bachelor's degree in Special Education in 2008. Currently, she is studying for a Master's degree in Adult Education, expected to complete in July 2010. In 2008, she also graduated from a Human Resources Management course. Recently, she has begun looking for a job.
This document provides a summary of Marinia David's education and experiences. It states that she participated in education and cultural exchange programs in France during high school. She has been a student at West University of Timisoara for five years, graduating with a bachelor's degree in Special Education in 2008. She is currently studying for a Master's degree in Adult Education, expected to complete in July 2010. In 2008, she also graduated from a Human Resources Management course.
This document summarizes some of the religious beliefs of ancient Egyptians based on artifacts and texts that have been discovered. It discusses how the Book of the Dead provided insights into judgments of the dead and their journey to the afterlife. Hieroglyphs on temple walls also revealed myths like that of Isis and Osiris, where Isis used magic to resurrect her husband Osiris and later their son Horus defeated Seth to become king. Archaeological sites like the Valley of the Kings containing tombs like Tutankhamun's have furthered understanding of Egyptian afterlife beliefs.
Roman houses came in several types - the casa, a simple shack; the domus, the typical house for a single family; insulae, multi-story apartment buildings for the poor; and villas, houses in the countryside. The domus was centered around interior courtyards called the atrium and peristylum and included rooms like the tablinum, triclinium dining room, cubiculum bedrooms, and culina kitchen. Wealthier homes also had features like ornate mosaics, frescoes, hypocaust heating, and indoor plumbing and bathrooms. Archaeological remains show these house designs persisted in Roman settlements throughout the Empire.
This document provides an overview of the direct selling industry and its growth opportunities. It contains the following:
1) An introductory article explaining how direct selling is the original social networking business model and how now is a prime time for direct sellers due to the industry generating over $125 billion in revenue globally in 2020 through 75 million representatives.
2) A listing of contents for the document which includes articles on top publicly traded direct selling companies achieving record sales and profits, technological advances benefiting direct selling, direct selling as an ideal home-based business, deregulation opening energy market opportunities for direct sellers, and a profile of the direct selling industry.
3) Information about the publication including that it is a special
This document is a report that summarizes the results of a survey of 325 senior finance executives at small and midsize companies regarding cost management in the economic recovery. It finds that companies are taking a cautious, low-risk approach to growth focused on continuous cost improvement. Finance functions have become more influential in cost savings efforts. Executives plan to achieve more expansive cost savings through continuous monitoring of expenses. The sponsor's perspective is also included at the end.
This document discusses planning for the future of a loved one with special needs. It covers understanding public benefits like SSI and Medicaid, making decisions about guardianship and living situations, and creating an effective plan through a special needs trust (SNT). The key steps outlined are to envision the future, create a memorandum of intent, estimate income and expenses, and utilize a third-party SNT to provide supplemental funds and maintain eligibility for benefits. Properly establishing an SNT can help ensure a child's needs are met after their parents are gone.
The objective of the digital divide presentation is to demonstrate the discrepancy that exists between the availability of technology and its usage in different parts of the world
ASA Conference #AIA15 Informed Aging: Grow your Business by Educating Your Co...BOOMbox Network
Panel Presentation for American Society on Aging, Aging in America Conference 2015. Presentation Title - Informed Aging: Grow Your Business by Educating Your Community.
This presentation discusses the value in creating educational and networking events in your community. Both Annual and Monthly event types are discussed. Details on Why you should create an event - What type of event might work best for you and your community - Who should you invite - Where should you hold the event - When you have the event(s). Handouts were provided.
Presenters: Laurie Miller, Apple Care and Companion, Barbara Crowley, Snabbo.com, Chris Bradshaw, Boombox Network
La Unión Europea ha acordado un embargo petrolero contra Rusia en respuesta a la invasión de Ucrania. El embargo prohibirá las importaciones marítimas de petróleo ruso a la UE y pondrá fin a las entregas a través de oleoductos dentro de seis meses. Esta medida forma parte de un sexto paquete de sanciones de la UE destinadas a aumentar la presión económica sobre Moscú y privar al Kremlin de fondos para financiar su guerra.
Sabi was founded in 2009 in response to the discovery of a white space in the market - namely, a dearth of companies catering to the Baby Boomer population, as it ages.
All products on the market required for “aging” - such as walking canes, pill carriers and bathroom fixtures -
were designed exclusively to be
functional, with virtually no consideration for streamlined usage or aesthetics. We decided it was time to change
that and offer Boomers stylish and expertly designed alternatives - products they would love to use. So,
that’s what we did.
In order to determine the most needed products among this large and growing aging population, we did our research. We read everything we could get our hands on - statistical
reports, academic papers, newspaper articles - you name it. The more we read, the more we realized that while there was a lot of very deep and targeted research out there about
the cohort, there was nothing that presented a full and well-rounded picture of the generation.
That was our objective in piecing together and writing the first annual BOOMer Report: to share our learnings and paint a picture, not of one single aspect of the generation,
but instead a snapshot in time of the generation as a whole.
Our ultimate objective is to inspire the emergence of other initiatives like ours - both public and private - that will consider the needs of the population as it ages and design products and services, accordingly.
Having undertaken this process, and developed three product lines geared to Boomers as they age, a singular universal truth has emerged for our small start-up: when you create products to be better designed and more beautiful than alternatives on
the market, no matter which market you’re targeting, you’ll end up creating products that everyone loves to use.
Roman houses came in several types - the simplest being casas which were round shacks, while domus referred to typical family homes. Domus were centered around interior courtyards (atria and peristyles) and lacked windows on the exterior. They typically had one floor and specialized rooms. Wealthier domus also included features like mosaic floors, wall paintings, hypocaust heating, and indoor plumbing. The poorest Romans lived in multi-story apartment blocks called insulae, while those in the country lived in working farms (villae rusticae) or country estates (villae urbanae) which resembled domus. Remains of these classical Roman house types can still be seen at
Roman houses came in several types - the simplest being casas, which were basic shacks. More common were domus, which typically consisted of rooms arranged around an atrium and peristyle garden and lacked windows on the exterior. Wealthier domus had features like mosaic floors, wall paintings, hypocaust heating, and indoor plumbing. The poorest Romans lived in insulae, multi-story apartment blocks that were prone to fires and collapse. Rural villas either served agricultural purposes (villa rustica) or as country homes for rest (villa urbana), and incorporated farm buildings and amenities. Remains of these classic Roman house types can still be seen at sites in Aragon like Villa Fort
Presentation based on Ben Holmes, Index Ventures Ventures http://www.slideshare.net/benholmes/venture-capital-an-entrepreneurs-manual
Created for EnterpriseTO
The Better Approach to Succession Planning - MITBA CEO Conference 2011Kenny Ong
Malaysian Insurance and Takaful Broker Associations (MITBA) CEO Conference 2011
Bali, October 2011
- Different Succession Planning objectives and motives
- Why Succession Planning don't work in many cases
- Matching your Succession Plan to your Business Model
- Practical aspects of Succession Planning
- Managing youe Talents Pipeline with proper Performance Management tools
7 Marketing Automation Strategies That Actually Drive Business ResultsThree Deep Marketing
IBM Marketing Cloud and Three Deep Marketing have teamed up for a back-to-school marketing session! Join us as we chat about building bridges between Marketing and IT departments. Here's the slides from our panel discussion on September 22, 2016
How to have success in your new/small businessReg Gupton Inc
The document discusses the three roles that every small business owner takes on: entrepreneur, manager, and technician. It notes that most small business owners start as technicians and get into business to do the technical work they enjoy. However, being a successful business owner requires balancing all three roles. The document provides tips for developing a business blueprint, understanding the phases of business growth, creating systems and processes, and focusing on customers. It emphasizes that the key to success is adopting an entrepreneurial perspective and building a business system rather than just doing the technical work.
This document provides an overview of strategic planning and developing a business plan. It discusses elements like defining products/services, identifying target markets, analyzing competitors through PEST, SWOT, and Porter's Five Forces models, and creating financial forecasts. Tools for implementation include a balanced scorecard to translate strategies into measurable objectives and a milestone schedule to set goals for 6 months, 1 year, and 5 years. Formulating strategies involves identifying issues, alternatives, barriers, and action steps to pursue objectives over the next year.
Dharmesh talks about the lessons learned in his 10 years at Hubspot.
See all talks here: http://businessofsoftware.org/2016/07/all-talks-from-business-of-software-conferences-in-one-place-saas-software-talks/
All the things an entrepreneur or start-up needs to know. Is it about the idea? Is it about a great product? How to build a team? Do I need a business plan? How do I raise money? What is a great business strategy?
How to Transform Your Business Into a Marketing Services ProviderinterlinkONE
This presentation was delivered by John Foley, Jr. at the 2012 PODi AppForum.
It delivers an in-depth look at the dramatic changes that have affected the print industry recently along with proven strategies, plans and tactics that print service providers can follow to grow their business despite the decrease in printed materials.
This presentation examines case studies of companies that have already found ways to adjust their business model, and succeed. It provides commentary and advice from industry leaders who not only offer valuable guidance on what printers must do now, but also how they can prepare for what changes will come in the near future.
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- Discover various paths that you can take to transform your business into one that successfully offers full marketing services
- Learn how to make the necessary internal and external changes, including resources, messaging, and more
- Take home business strategies, marketing plans, and campaign ideas that will help your business grow!
The document discusses lifestyle entrepreneurship and provides advice for those interested in pursuing it. It defines lifestyle entrepreneurs as those who start businesses to achieve a certain lifestyle rather than solely for wealth accumulation. It then provides tips for lifestyle entrepreneurs such as developing a business plan, building a team, marketing strategies, pricing approaches, and maintaining a work-life balance.
This document contains summaries of multiple presentations on business topics such as marketing strategies, managing different generations in the workplace, common mistakes that entrepreneurs make, and practical business solutions. Specific presentation topics discussed include search engine optimization, social media marketing, communicating with different generations, the seven biggest mistakes entrepreneurs make, and balancing entrepreneurship with strategic direction.
The document discusses improving collaboration between business and IT teams when implementing a new CRM system at Procter & Gamble Professional. It emphasizes starting with leadership alignment on goals, breaking down functional silos, focusing on business value through a phased approach, and strong project management to drive adoption. Key lessons include defining a clear business purpose, establishing guiding principles, and measuring success based on value delivered to the business.
The document outlines an 8-step process for organizations to build a data-driven culture centered around web analytics. It discusses establishing urgency, gaining executive buy-in, developing a vision with analytics at the core, internal communication strategies, identifying quick wins, continuous improvement processes, and routinely using data to drive insights. Organizations should assess where they are along a 5 stage path from just starting to use analytics tools to having fully integrated data systems that continuously deliver insights.
Social Fresh Tampa 2011: The Social Engagement Journey w/ Kristy BolsingerSocial Fresh Conference
The document discusses trends impacting businesses like constant connectivity and demand for real-time communication. It describes a 5 stage model for social engagement within an organization from disconnected silos to a fully engaged enterprise. Finally, it provides tools and frameworks for developing objectives, goals, strategies, and tactics to progress along the social engagement journey.
Deliver More Impact with Data Informed Decisions webinar Salesforce.org
What impact are you having? Which programs are working? Is your organization using your resources effectively? Measuring results is a key aspect of delivering better programs and services. However, many organizations are still using spreadsheets and disconnected databases to collect this data, and therefore, have trouble quantifying their impact. Join us to hear how two organizations, The Cara Program and Springboard Collaborative, are leveraging Salesforce to track their program data and understand their results. The Cara Program, a Chicago human services agency, uses Salesforce for case management for their workforce development programs. Springboard Collaborative uses Salesforce to track their students results for their program that seeks to narrow the literacy achievement gap in low income communities. You'll hear about how each organization decided on Salesforce, learn about the successes and challenges they've had through implementation, and see a demo of their Salesforce solutions.
Speakers:
Lori Freeman, Director Product Marketing, Salesforce Foundation
Chrissy Houlahan, COO, Springboard Collaborative
Steve Heye, Manager of Technology, The Cara Program
Tucker MacLean, Vice President of Sales and Marketing, Exponent Partners
Key Factors Shared by Successful Business Owners: Tap Into Them and Thrive!GuardianSmallBizdom
Do you ever wonder what differentiates good entrepreneurs from wildly successful ones? This presentation will uncover the secrets and drivers to becoming a successful business owner. You will learn:
• The specific characteristics that are most important to running a thriving business
• How those characteristics have helped entrepreneurs succeed
• How to leverage these characteristics to build an exceptional business
For more information, check out smallbizdom.com.
Changing Behaviours For Better Performance GuideDotYou
The document describes a business owner's experience with the Wakefield Business Support Programme. It helped the owner in several ways:
1) Through an Enterprise Development Grant and business mentoring, the Programme provided both financial and advisory support that helped the owner establish and grow their business.
2) The mentoring helped with creating a business plan and providing business insights and knowledge to other enterprises.
3) As a result of the extensive and high-quality support, the owner's business has been able to grow at a much faster pace than would have been possible without the Programme's assistance.
The document discusses various aspects of growing a technology business, including enabling growth through capability, connections, and capital. It addresses attracting talent, creating fundability, managing growth challenges, and planning for different growth stages. Strategic issues, management issues, and poor measurement are provided as examples of signs of troubled companies. Principles of being clear on strengths and weaknesses, having measureable goals, and communicating well are suggested for getting to growth.
This presentation is from our Sales and Marketing seminar conducted in April 2011, where we covered essential topics on Sales and Marketing management including Lead Nurturing, Automating lead Generation, Social Media Marketing and Aligning Sales with Marketing function. The seminar was well received by the audience as they found it informative and interesting. Uploading the presentation on slideshare to reach out and share our knowledge with a wider audience.
This document summarizes Mass Ingenuity's NOW Management System, which aims to improve business results by guiding leadership teams through customizing and installing a management framework. The system is designed to visually inform employees about routine work and strategic initiatives, define priorities and accountabilities, and provide real-time performance transparency. It is claimed to improve customer experience, reduce costs, and accelerate growth. Typical client results show profit growth, 30% improved employee engagement, and 10-15% reduced costs within 12-24 months of implementing the system.
Similar to Baylor University EMBA Class of 2012 (20)
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
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Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
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Baylor University EMBA Class of 2012
1. BAYLOR EMBAGlobal Strategy / Business Plan April 28, 2011 PlumLife Entrepreneurial Journey Chris Bradshaw, COO, PlumLife, LP
2. Who Are We & Why Do You Care? Dallas-based technology start-up Total Life Scheduling System Cloud-based Open source Product in market since September 2010 Currently focused on customers, funding and traction And I know Sharon
3. The Journey of PlumLife (so far) Creating the Business Plan Creating the Product Offering Customer Segmentation Marketing / Sales Costs / Expenses Funding / Revenue What we would do over (so far) What we did right/well (so far)
4. Creating the Business Plan You MUST go through the process Don’t get attached to ANYTHING Be Prepared for change Business Model Changes Slower Revenue & Higher Costs Projections are always gone Learn to say NO No right answer
6. Creating the Product Original Product Add-on for Outlook Business Validation research in 2007 Problem Pricing Positioning Drivers for our audience security, 85% using Outlook Pre-launch research October 2009 Yikes!!!! The World Had Changed!!!!
8. Customer Segmentation Initial Thoughts – Household CEO HHI greater than $100K 95% women 9MM Target Audience Current Thinking – Any Busy Person HHI greater than $50K 60% women 22MM Target Audience
9. Market Potential #1 Target: Women, 25-54 with $75K+ income (18.7MM) Niche not Mass 89% of market has broadband at home 78% use an electronic tool for managing calendar and/or contacts 70% of market is comfortable with online banking, online bill pay Additional targets: Executive assistants, Wedding market 80% of purchases made by women, $7T 9
10. Market Segments #2 Command Central 22MM ($75K HHI) 60% women 40% men Divorced Families Wedding Planning Direct Sellers 16.1MM Small Office 4.5M>20 emp Non-profit Aging Population = Care Management 65+ growing from 40M to 80M by 2040
26. Marketing & Branding Changed our name THREE times Mom’s Office Suite GotItTogether PlumLife PlumLife shows well for awareness Has legs for the future offerings (not limiting) Incorporated Social Media immediately, but so-so Twitter Facebook YouTube Posterous Blog Just starting our online SEO/SEM
33. Costs / Expenses Minimize Fixed costs Hosting and product maintenance Consistency in product knowledge and QA Public Relations (very successful) All labor is contract or project-based Revenue is behind projections Use free tools – Dropbox, Google Docs We did a Direct Sales Initiative Expensive infrastructure Wrong assumptions about Direct Sellers Expense of exhibiting
35. Funding / Revenue Angel and Self-Funded to date Fund Raising is a non-stop process VC and Funder presentations Bring discipline and focus Tighten up messaging Prioritizes and defines next set of hurdles
37. What we would do over Reserve more $$$ for marketing Think ahead to our exit strategy and post money valuation Say NO more often Feature Creep Small Business Version Hire focused Customer Support sooner Not take the detour into Direct Sales Expensive Infrastructure Wrong assumptions about Direct Sellers Maybe accept the invitations to DEMO and ASTIA They wanted too much $$ and % Not the right audience
38. Some Things We Did Well Have a Great Vision and know our goal Found great resources & always listen Development Team PR Team Contractors Specialists, mentors and advisors for key decisions Have a patent pending Bought our URL Celebrate the Successes
39. Thank You for Listening If you have any questions or would like to subscribe to PlumLife contact us! Chris Bradshaw Chris.Bradshaw@PlumLife.com
Editor's Notes
Cap our investment in the Outlook productOutlook Add-In: Need $1.5MM to sustain us until revenueWeb/Cloud: Need $5MM to make it to revenueHybrid: Need $7MM to make it to revenue
Direct Sellers Association, 2009 Avon 5.4MM, Mary Kay 2MM, Tupperware 2MMWedding Market