Marketing lessons about talking to the baby boomer audience. Where are they? What are they doing? What do they think? How can you tell them about your products and services?
Who are Baby Boomers today? This is the question that this annual report tries to answer. By summarizing and highlighting the most compellingconclusions of academic research, polls,and media on the subject of Boomer
trends, Sabi’s annual BOOMer Report attempts to define key characteristics of the Boomer generation, as it
stands, today. Taken together, we hope these trends will paint as clear a picture as possible of the Baby Boomer generation in America in 2015.
Boomers are single-handedly re-defining what it means to age, giving rise to a brand new lifestage, 'The Second Act'. If you'd like a free PDF of BOOM! visit our site.
Originally prepared in 2006. Are Generation X a lost generation?
Introduction to generations: https://www.slideshare.net/Steve_Mellor/the-generations-presentation-1-introduction
Boomers: https://www.slideshare.net/Steve_Mellor/presentation-2-boomers
Millenials: https://www.slideshare.net/Steve_Mellor/presentation-4-generation-y
Generational Marketing: https://www.slideshare.net/Steve_Mellor/presentation-5-how-understanding-the-generations-benefits-marketing
Who are Baby Boomers today? This is the question that this annual report tries to answer. By summarizing and highlighting the most compellingconclusions of academic research, polls,and media on the subject of Boomer
trends, Sabi’s annual BOOMer Report attempts to define key characteristics of the Boomer generation, as it
stands, today. Taken together, we hope these trends will paint as clear a picture as possible of the Baby Boomer generation in America in 2015.
Boomers are single-handedly re-defining what it means to age, giving rise to a brand new lifestage, 'The Second Act'. If you'd like a free PDF of BOOM! visit our site.
Originally prepared in 2006. Are Generation X a lost generation?
Introduction to generations: https://www.slideshare.net/Steve_Mellor/the-generations-presentation-1-introduction
Boomers: https://www.slideshare.net/Steve_Mellor/presentation-2-boomers
Millenials: https://www.slideshare.net/Steve_Mellor/presentation-4-generation-y
Generational Marketing: https://www.slideshare.net/Steve_Mellor/presentation-5-how-understanding-the-generations-benefits-marketing
Over the past 10 years men have been portrayed as idiotic, coddled, domestically challenged buffoons, never to be trusted (especially with their own children). However, considering recent reports and failed brand efforts targeting contemporary men ... we thought we'd take a closer look. Check out our latest contextual piece exploring contemporary masculinity.
You've no doubt heard about Millennials (also known as Generation Y, born after 1980) for years now. ... Born after 1995, members of the emerging Gen Z are expected to become the dominant business influencers of tomorrow
It is estimated that by the year 2014, 36% of the workforce will be composed of Millennials, rising to nearly 50% in 2020. Born between 1981 and 2000, Millennials are a generation of individuals raised with technology and motivated by progress. Unlike previous generations, these individuals are disrupting traditional business models and demanding products that connect them with the world. Speed, innovation and collaboration are the key tools needed by organizations in order to keep this generation engaged. This presentation will examine the factors that differentiate Millennials from other individuals, offer insight into the unprecedented impact this generation is having on the enterprise, and detail strategies that companies may employ to transform Millennials’ unique abilities into a competitive advantage in today’s workplace.
The post-World War II generation - What baby boomers want knowConversion Fanatics
Why do so many marketers overlook the buying potential of the baby boomers age group, excluding them in favor of the 25-49 cohort? Research shows that this is a habit that marketers need to break.
Generational cohorts in India are never homogenous. In such a complex and diverse country, there are clear distinctions in the context and attitudes of urban, “small-town” and rural groups, even from the same generation, and understanding that is a story unto itself. However, understanding the attitudes and aspirations of the urban young is a great starting point, as these eventually find reflection in the larger groups throughout the rest of India.
India’s urban young aren’t the same as their western counterparts. Yes, living in an increasingly globalised world engages them in similar debates about geopolitics, draws them towards the same content and even leads them towards the same social and environmental causes. But that’s only scratching the surface.
To truly understand this generation, we must understand the context they come from….
Gen X were the slackers, the latchkey kids, the middle children of generations...but a funny thing happened on the way to Gen X at 50. They became the new middle, holding political and purchase power for themselves and their Millennial and Boomer relatives. Ignore them at your peril.
www.reports.sparksandhoney.com
Right now, Gen-Xers are doing something utterly revolutionary that is going unnoticed: They aren’t getting “old” and they’ve flipped the entire aging paradigm on its head.
Welcome back to The Generation Edge series, our monthly magazine exploring the identity, values, and lifestyle of the post millennial generation. People born after about 1995, the eldest of which are 19 now. We call them Generation Edge.
In this edition we explore how Gen X parents are shaping this new generation. Because, like it or not, our parents exert tremendous influence on the people we become...
Marketing to Seniors: 6 Myths vs. RealitiesNextpoint
The text in this SlideShare originally appeared in an orange magazine article titled "Senior Moment," by Rebecca Rolfes. orange is a content marketing magazine published by Imagination, a Chicago-based content marketing agency for thought leaders.
The Millennial Generation: Who They Are & Why You Need ThemMorgan Smith
Delivered at Longmont Startup Week 2016 by Morgan Smith. These slides focus on the generational story and profile of the Millennial Generation and outline the economics, consumption habits, politics, and workplace habits around Millennials and then answers why we need them. The slides are only part of the presentation delivered by Morgan and hearing him in person completes your understanding of the information presented.
Once dominated by a largely young consumer base, the Middle East and North Africa (MENA) region is at a demographic tipping point. This executive summary version of Generation BOLD, an Innovation Group MENA report, looks at over-50s in the region, who are reinventing cultural preconceptions about aging and retirement.
Closing the Money Gap: What Marketers Need to KnowYoung & Rubicam
There is a huge disconnect today between how young people view the role of money in their lives, and the age-old practices of financial institutions and brands. This is the Money Gap. Y&R Asia and VML’s latest proprietary report, “Closing the Money Gap,” uncovers major truths about young adults’ changing relationship with money and identifies broad opportunities for finance brands to stay relevant to the drivers of tomorrow.
Find out more at www.yr.com
The definitive view of baby Boomers in the UK. Originally prepared in 2006.
More in this series:
Introduction to generations: https://www.slideshare.net/Steve_Mellor/the-generations-presentation-1-introduction
Generation X: https://www.slideshare.net/Steve_Mellor/presentation-3-generation-x
Millenials: https://www.slideshare.net/Steve_Mellor/presentation-4-generation-y
Generational Marketing: https://www.slideshare.net/Steve_Mellor/presentation-5-how-understanding-the-generations-benefits-marketing
Sabi was founded in 2009 in response to the discovery of a white space in the market - namely, a dearth of companies catering to the Baby Boomer population, as it ages.
All products on the market required for “aging” - such as walking canes, pill carriers and bathroom fixtures -
were designed exclusively to be
functional, with virtually no consideration for streamlined usage or aesthetics. We decided it was time to change
that and offer Boomers stylish and expertly designed alternatives - products they would love to use. So,
that’s what we did.
In order to determine the most needed products among this large and growing aging population, we did our research. We read everything we could get our hands on - statistical
reports, academic papers, newspaper articles - you name it. The more we read, the more we realized that while there was a lot of very deep and targeted research out there about
the cohort, there was nothing that presented a full and well-rounded picture of the generation.
That was our objective in piecing together and writing the first annual BOOMer Report: to share our learnings and paint a picture, not of one single aspect of the generation,
but instead a snapshot in time of the generation as a whole.
Our ultimate objective is to inspire the emergence of other initiatives like ours - both public and private - that will consider the needs of the population as it ages and design products and services, accordingly.
Having undertaken this process, and developed three product lines geared to Boomers as they age, a singular universal truth has emerged for our small start-up: when you create products to be better designed and more beautiful than alternatives on
the market, no matter which market you’re targeting, you’ll end up creating products that everyone loves to use.
Over the past 10 years men have been portrayed as idiotic, coddled, domestically challenged buffoons, never to be trusted (especially with their own children). However, considering recent reports and failed brand efforts targeting contemporary men ... we thought we'd take a closer look. Check out our latest contextual piece exploring contemporary masculinity.
You've no doubt heard about Millennials (also known as Generation Y, born after 1980) for years now. ... Born after 1995, members of the emerging Gen Z are expected to become the dominant business influencers of tomorrow
It is estimated that by the year 2014, 36% of the workforce will be composed of Millennials, rising to nearly 50% in 2020. Born between 1981 and 2000, Millennials are a generation of individuals raised with technology and motivated by progress. Unlike previous generations, these individuals are disrupting traditional business models and demanding products that connect them with the world. Speed, innovation and collaboration are the key tools needed by organizations in order to keep this generation engaged. This presentation will examine the factors that differentiate Millennials from other individuals, offer insight into the unprecedented impact this generation is having on the enterprise, and detail strategies that companies may employ to transform Millennials’ unique abilities into a competitive advantage in today’s workplace.
The post-World War II generation - What baby boomers want knowConversion Fanatics
Why do so many marketers overlook the buying potential of the baby boomers age group, excluding them in favor of the 25-49 cohort? Research shows that this is a habit that marketers need to break.
Generational cohorts in India are never homogenous. In such a complex and diverse country, there are clear distinctions in the context and attitudes of urban, “small-town” and rural groups, even from the same generation, and understanding that is a story unto itself. However, understanding the attitudes and aspirations of the urban young is a great starting point, as these eventually find reflection in the larger groups throughout the rest of India.
India’s urban young aren’t the same as their western counterparts. Yes, living in an increasingly globalised world engages them in similar debates about geopolitics, draws them towards the same content and even leads them towards the same social and environmental causes. But that’s only scratching the surface.
To truly understand this generation, we must understand the context they come from….
Gen X were the slackers, the latchkey kids, the middle children of generations...but a funny thing happened on the way to Gen X at 50. They became the new middle, holding political and purchase power for themselves and their Millennial and Boomer relatives. Ignore them at your peril.
www.reports.sparksandhoney.com
Right now, Gen-Xers are doing something utterly revolutionary that is going unnoticed: They aren’t getting “old” and they’ve flipped the entire aging paradigm on its head.
Welcome back to The Generation Edge series, our monthly magazine exploring the identity, values, and lifestyle of the post millennial generation. People born after about 1995, the eldest of which are 19 now. We call them Generation Edge.
In this edition we explore how Gen X parents are shaping this new generation. Because, like it or not, our parents exert tremendous influence on the people we become...
Marketing to Seniors: 6 Myths vs. RealitiesNextpoint
The text in this SlideShare originally appeared in an orange magazine article titled "Senior Moment," by Rebecca Rolfes. orange is a content marketing magazine published by Imagination, a Chicago-based content marketing agency for thought leaders.
The Millennial Generation: Who They Are & Why You Need ThemMorgan Smith
Delivered at Longmont Startup Week 2016 by Morgan Smith. These slides focus on the generational story and profile of the Millennial Generation and outline the economics, consumption habits, politics, and workplace habits around Millennials and then answers why we need them. The slides are only part of the presentation delivered by Morgan and hearing him in person completes your understanding of the information presented.
Once dominated by a largely young consumer base, the Middle East and North Africa (MENA) region is at a demographic tipping point. This executive summary version of Generation BOLD, an Innovation Group MENA report, looks at over-50s in the region, who are reinventing cultural preconceptions about aging and retirement.
Closing the Money Gap: What Marketers Need to KnowYoung & Rubicam
There is a huge disconnect today between how young people view the role of money in their lives, and the age-old practices of financial institutions and brands. This is the Money Gap. Y&R Asia and VML’s latest proprietary report, “Closing the Money Gap,” uncovers major truths about young adults’ changing relationship with money and identifies broad opportunities for finance brands to stay relevant to the drivers of tomorrow.
Find out more at www.yr.com
The definitive view of baby Boomers in the UK. Originally prepared in 2006.
More in this series:
Introduction to generations: https://www.slideshare.net/Steve_Mellor/the-generations-presentation-1-introduction
Generation X: https://www.slideshare.net/Steve_Mellor/presentation-3-generation-x
Millenials: https://www.slideshare.net/Steve_Mellor/presentation-4-generation-y
Generational Marketing: https://www.slideshare.net/Steve_Mellor/presentation-5-how-understanding-the-generations-benefits-marketing
Sabi was founded in 2009 in response to the discovery of a white space in the market - namely, a dearth of companies catering to the Baby Boomer population, as it ages.
All products on the market required for “aging” - such as walking canes, pill carriers and bathroom fixtures -
were designed exclusively to be
functional, with virtually no consideration for streamlined usage or aesthetics. We decided it was time to change
that and offer Boomers stylish and expertly designed alternatives - products they would love to use. So,
that’s what we did.
In order to determine the most needed products among this large and growing aging population, we did our research. We read everything we could get our hands on - statistical
reports, academic papers, newspaper articles - you name it. The more we read, the more we realized that while there was a lot of very deep and targeted research out there about
the cohort, there was nothing that presented a full and well-rounded picture of the generation.
That was our objective in piecing together and writing the first annual BOOMer Report: to share our learnings and paint a picture, not of one single aspect of the generation,
but instead a snapshot in time of the generation as a whole.
Our ultimate objective is to inspire the emergence of other initiatives like ours - both public and private - that will consider the needs of the population as it ages and design products and services, accordingly.
Having undertaken this process, and developed three product lines geared to Boomers as they age, a singular universal truth has emerged for our small start-up: when you create products to be better designed and more beautiful than alternatives on
the market, no matter which market you’re targeting, you’ll end up creating products that everyone loves to use.
Millennials: Understanding the GenerationUrbanBound
Understanding the Millennial mindset can be a tricky thing to do. Understand some of the key things Millennials need in the workforce in order to be happy. For even more information, check out our eBook here: http://resources.urbanbound.com/millennial-mindset-understanding-millennials
The Millennial and The Baby Boomer ProjectTersur Orsar
This presentation is about Baby Boomers and Millennials, In this presentation, we cover the myths, difference, similarities and what both age groups have to offer in the work place.
The Future Is Here: It's Just Not Evenly DistributedMartin Hamilton
This is a talk for the Loughborough University Computer Society about the nitty gritty of my.Lboro, our new student portal site. It touches on cloud APIs, Zend and much, much more!
Although the NextGens (Y & Z) is 24H connected, the need for real facetime is bigger than ever. The NextGen is looking for soulmates and allies in life, in brands and companies. Joeri Van den Bergh (co-founder & NextGen specialist at InSites Consulting & author of ‘How Cool Brands Stay Hot’) studies the current behavior of the youngest generations to understand how marketing will change tomorrow.
De kracht van een goede organisatie licht in het verbinden van generaties. Op de werkvloer, maar vooral in het werkveld. Alleen door goede samenwerking komen we verder.
For more information visit http://www.howcoolbrandsstayhot.com/trends
Enjoy the inspiration!
Early 2014, five trend watchers teamed up to share their views on the consumer and societal evolutions for 2014 and beyond. In this brand-new consumer trends paper, we gathered 5 paradoxical trends defining the consumer of today and of the future:
1. Learn from Joeri Van den Bergh how global brands such as Heineken and Renault are using serendipity in their advertising.
2. Find out from Steven Van Belleghem how companies benefit from the abundance of useful information to predict consumer behavior.
3. Follow Tom Palmaerts to experience four possible cloaking channels: de-facing, de-sharing, de-leting and the dark web…
4. Discover with Sven Mastbooms how existing business models are under pressure due to the consumers’ urge to take a quicker, easier and cheaper shortcut to the solution.
5. And finally tune in to Herman Konings to find out how consumers are taking control of their own health.
As diferenças entres as Gerações: a importância de conhecer seu público (Trad...Mauro de Oliveira
Um maiores desafios para um profissional é conhecer os diferentes tipos de público. Nesta aula, realizada na pós graduação da USP, são apresentadas as principais características de cada uma das gerações. Conhecer cada uma delas é fundamental para quem busca sucesso no mercado.
Presentation delivered by Janet Hahn, PhD, Coordinator, Center for Gerontology/Asst. Professor, School of Interdisciplinary Health Programs, Western Michigan University at the marcus evans Long-Term Care & Senior Living Central CXO Summit in October 2016 in Chicago
Boomers Aren't Dead Yet: Insights Report October 2013The Buntin Group
Do you realize Brad Pitt and Madonna are Baby Boomers? Yep. This report will make you look at Boomers differently. See what your brand can do to reach a generation that is 80 million strong!
Created in Adobe InDesign, this press kit encourages potential sponsors to partner with CARE Oklahoma while also exposing their own brand to leaders in the long-term care profession
This E-Book peels back the layers and uncovers fundamental truths about demographics and lifestyle attributes Millennials share universally as well as how they can be segmented into unique groups. Take a closer look and see how wonderfully complex & awesome they are and how you can reach them more effectively.
Creating Something Out of Nothing: Social Media in the Nonprofit SectorRebecca Gordon
We all know of organizations that have used social media to dramatically impact their connections with the people they serve and potential donors. This presentation focuses on how to build relationships with social media in the nonprofit sector.
Heroes are known to be bold problem solvers who fight for good. Why then are Millennials known as the “hero” generation? And why does that answer matter to companies?
Millennials are the largest generation yet and are poised to change the world. Increasingly acting as agents of change, they not only expect to succeed at having an impact on the world, but also seek out brands with the same goals in mind.
Millennial expert Todd Metrokin, Vice President and Creative Strategist, Ogilvy & Mather Washington D.C., shares a deeper look at Millennial behaviors and how to market to this “hero” generation.
The 5 keys to engage Millennial thinking - Fintech Americas, Miami October 2015Juan Lopez Salaberry
A fresh perspective on millennial thinking with 5 actionable items you can apply today to increase engagement with the generation that will represent 75% of the worldwide workforce by 2025. Presented at Fintech Americas in Miami.
By 2030, Millennials (ages 18-35) will make up 50% of the US workforce – a fact particularly important for employers and human resource leaders that know future success depends on their ability to attract and retain the best young talent. They are digitally connected, technologically savvy and excited to share their opinions, beliefs and dreams–but what does all that mean for their careers? And for the people who will hire them?
Similar to Baby Boomers: The sweet-spot demographic in the middle of the action (20)
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
2. BOOMER DEMOGRAPHICS
• Baby boomers: the generation born
between 1946 -1964 (ages 51 and 69)
• Nearly 80 million boomers
• $3 Trillion yearly consumer spend
• By 2015, people aged 50 and older will
represent 45% of the U.S. population
• By 2017 , 50 percent of the U.S.
population will be 50+. . (Nielsen)
“Those born during that 19-year period – from 1945 to 1964 –
were part of the largest, most prosperous, best-educated and,
some might say, most indulged and indulgent generation that
the world has ever seen”
#babyboomers | @BoomboxNetwork | @DFWama
4. BOOMER PSYCHOGRAPHICS
Ø Don’t want to be 32 any more
Ø Health conscious: Food, exercise,
surgeries, supplements
Ø Active: account for 31% of the
workforce
Ø Not retiring any time soon
Ø Inheriting! $15 Trillion
Ø Dating: largest growing demographics in
online dating
Ø Traveling: are 80% of leisure travelers
Today’s boomer are NOT their parent’s type of middle-aged “old” people:
#babyboomers | @BoomboxNetwork | @DFWama
5. BOOMER as CONSUMERS
Boomers spend $3 Trillion every year. They have the most amount of discretionary
income of any generation.
Within the next 5 years, baby boomers are projected to hold 70% of US disposable
income and buy 49% of total consumer-packaged goods.
33% of boomers shop online and spend $7 Billion (2013) + internet is major source of
research for comparison shopping
FUN FACTS:
¤ Americans buy an average of 13 cars in their
lifetime, 7 of those after the age of 50.
¤ More than half of boomers support their adult
children financially.
¤ Women over 50 spend $21 Billion on clothes
annually.
#babyboomers | @BoomboxNetwork | @DFWama
6. BOOMER vs MILLENIALS
“Millenials with weak job market, working for low wages
and mired in student loan debts,. have less to spend than other
demographic groups..
Given the above, it is hard to make (let alone sustain) the claim
that a lack of technology use and online engagement is a good.
reason to ignore people 50+” National Venture Capital Association
#babyboomers | @BoomboxNetwork | @DFWama
7. BOOMER & TECHNOLOGY
It’s a myth that older people don’t use technology, they aren’t online, they aren’t
mobile and social. The data suggest otherwise... To paraphrase Vint Cerf (70 years
old), Google evangelist and recognized “father of the Internet”:
“We aren’t scared of technology. We invented it!”
Computers & Gadgets:
Take a look around the Apple store next time you’re there.
ALSO 33 percent of all tablets are owned by people 50+ (AARP)
Mobile:
81% of baby boomers own a mobile phone – Actually it’s the fastest
growing demographic in mobile frontier. (Nielsen)
Online:
78%of people 50+ are online.
Over 65% use broadband at home. (Forrester).
#babyboomers | @BoomboxNetwork | @DFWama
8. 70% of Boomers
are on Facebook
BOOMERS are CONNECTED V.1
“The Boomers have always embraced science and technology and are
using today’s internet-linked products to enrich their lives by staying
connected, socializing, shopping and entertaining themselves. While
they are slower to adopt the new technologies, once they are
mainstream, Boomers buy in.” (Nielsen 2012)
Some fun numbers: (FastCompany, Nov 2013)
è The fastest growing demographic
Twitter is the 55-64 age bracket: 79%
since 2012
è The 45–54 year age bracket is the
fastest growing demographic on both
Facebook and Google+
è For Facebook, this group has jumped
46%.
è For Google+, 56%.
#babyboomers | @BoomboxNetwork | @DFWama
9. BOOMERS are CONNECTED V.2
Boomers are the Sandwich Generation.
They are influencing the purchasing decisions of
their peers, parents, children and grandchildren.
And their influence is as powerful offline as online.
11. BOOMER BEAUTY SURVEY
Q. When it comes to
the majority of
advertising by beauty
and grooming
brands, how do you
feel about their
advertisements?"
#babyboomers | @BoomboxNetwork | @DFWama
12. BOOMER BEAUTY SURVEY
Q. Tell us about your
preferred sources to
learn about beauty
products:
#babyboomers | @BoomboxNetwork | @DFWama
13. BOOMER OPPORTUNITIES
In Washington, addressing the needs of
100 million people
is called an unaffordable cost.
For entrepreneurs, addressing the needs of
100 million people
is called an opportunity.
Jody Holtzman, AARP
#babyboomers | @BoomboxNetwork | @DFWama
14. BOOMER OPPORTUNITIES
Boomer consumers spend close to 50 percent of all CPG dollars
and are set to control 70% of disposable income,
yet less than 5 percent of advertising is geared towards them.
#babyboomers | @BoomboxNetwork | @DFWama
15. BOOMER OPPORTUNITIES
"Baby Boomers were born
to be wild
and their retirement
promises
to be even wilder” (Reuters)
#babyboomers | @BoomboxNetwork | @DFWama
18. BOOMER & BLOGGER OUTREACH CASE STUDY
Situation:!
The Alzheimer’s Prevention Initiative was looking to test the impact
of social media on accelerating the number of new
registrations to the Alzheimer’s Prevention Registry.
#babyboomers | @BoomboxNetwork | @DFWama
20. #ENDALZNOW CASE STUDY
Keyword rich, powerful content tells the story & precise Call-to-Action
drives sign-ups.
#babyboomers | @BoomboxNetwork | @DFWama
21. #ENDALZNOW CASE STUDY
All content was supported by social shares across various channels.
#babyboomers | @BoomboxNetwork | @DFWama
22. THANK YOU!
CHRIS BRADSHAW
Co-Founder
Boombox Network LLC
Chris@boomboxnetwork.com
@chrisbradshaw
@boomboxnetwork
T: 214.566.8162
And boomers
everywhere also
thank you in advance.