media studies

1. Dominant ideologies about women
• women in the media 2014
• http://www.youtube.com/watch?v=NswJ4kO9
uHc&safe=active

2. What does this mean?
"Life doesn't imitate Art, it
imitates bad TV"
(Woody Allen)
Original quote: Does life imitate art or does art imitate life? (Oscar wilde)

3. Baudrillard & hyperreality

4. Baudrillard
Part One: Jean Baudrillard (1929-2007)
Baudrillard was a controversial Philosopher
whose main ideas and concepts have been
used to understand the effect of living in a
Postmodern environment on our
perceptions of reality.
His most important book "Simulacra and
Simulations" became the basis of the Matrix
films
 Simulations and Simulacra
 Hyperreality

5. Hyperreality
Key Term: Hyperreality
Was first described by the
Philosopher Jean Baudrillard were
he suggested that the media can
now create such idealistic
representations of reality that out
perform actual reality.
The audience is left feeling
depressed as they're own life
doesn't live up to artificial reality.

6. Baudrillard cont.
• The effect of Postmodernism on the Audience can be extensive and can alter
our perceptions of the media and reality as the media and reality merge.
REALITY

HIGHTEN AND EXAGGERATE
(SIMULATE)

SIMULACRA

HYPERREALITY

7. Simulations and Simulacra
• Media represent reality and
in doing so change it to make
it more visual and fun.
• However what happens when
we start to believe that this
"Simulation" is actual reality?

8. Baudrillard and Aspirational TV
http://www.youtube.com/watch?v=59OJ17raqWw
• How can we see the hyperreal world of TV
advertising as a simulation of Reality?
• What effects will this have on the public?

9. Big brother
• https://www.youtube.com/watch?v=BBwepkV
urCI
• Do media producers create a sense of
hyperrealism here?
• To what effect?

10. Advertising and music videos
• Can you find an example of a music video that uses
hyperrealism?
• Can you find a tv and a print advert that uses
hyperrealism?
• Why have the media producers used this technique?
• What are the positive and negative implications for
both audiences and institutions?
• Is it reinforcing a dominant ideology? If so, which?

11. HW
• In the comments section below the blog post,
post a link to a music video that you feel
utilises hyperrealism.
• Due: Tuesday the 18th