1. Theory
• In your group, use the grid to list as many
media theories (and their theorists if
relevant).
• Is there any you are uncertain about?
2.
3. • Now have a look at some of the resources that
we have explored this year.
• Look at the extensive list of theories that I
have provided. Based on your knowledge of
the text, what theory could you apply to the
analysis of this text?
19. Stuart Hall’s reception
theory
Enigma codes Action codes Dependency theory
Propp’s 7 character theory Todorov’s Equilibrium
theory
Linear/non
linear/circular/flash back-
forward narratives
Uses and Gratification
theory
Baudrillard’s Hyperreality
theory
Laura Mulvey’s Male Gaze
theory
Marxism Hegemony
Dominant and personal
ideologies
Maslow’s Hierarchy of
needs
Cultivation theory Two step flow
The hypodermic needle
theory
Effects theory Binary opposition Postmodernism
Stereotypes/
countertypes
Pastiche Bricolage parody
Intertextuality Queer theory Alvorado’s race and
ethnicity theory
Prensky’s Digital natives and
digital immigrants
Demographics and
psychographics
Moral panic Tafjal and Turner
Self identity and social
identity
Stryker – ideas on identity
Bakhtin – ideas on identity Giroux – youth as empty
category
Technological convergence Cross media convergence
Technological determinism Globalisation Cultural imperialism Web 1.0 and 2.0
42. Revision #1
1. Use the list of theories as a revision resource.
2. Test yourself on your understanding of the
theory
3. Identify two or three media texts that we
have looked at this year that demonstrate or
challenge that theory.
Top tip: Make revision cards with the theory on one side, the
definition and an example on the reverse.
Get other people to test you!
