Recommended
More Related Content
Similar to B@ta offers you the opportunity to become a franchise partner and leverage its
Similar to B@ta offers you the opportunity to become a franchise partner and leverage its (20)
Recently uploaded
Recently uploaded (20)
B@ta offers you the opportunity to become a franchise partner and leverage its
- 1. India’s largest footwearbrand WELCOME TO BATA’SWORLD OF SURPRISES
- 2. Our Vision Our vision is to makegreat shoes accessible toeveryone in urbanIndia Our Values • Serve WithPassion • Be Bold • Count OnMe • Exceed CustomerExpectation • ImproveLives
- 3. Bata India fast became the pride of a newly independentnation. Sri Rabindranath Tagorepaid a visit to a Batafactory in Batanagar Meeting with Mrs. IndiraGandhi First Prime Minister Jawaharlal Nehru visitinga Bata factory inBatanagar Mother Teressaduring avisit to our stores Power Jogger Bata on the independence ofIndia in 1947
- 4. Let’s take awalk through our rich history 1931 Bata started itsjourney from the state of West Bengal in India. Batanagar was established nearKolkata. 1894 Founded by T omas Bata, whose family had been in the shoe-making business for generations. 1970 Iconic brands were created keeping in mind new customer segments.
- 5. Bata develops a variety of retail concepts such as Bata City Stores, Large Format Storesand Sports ConceptStores. 1980 1999 T o adjust to the marketevolution Bata undertakes a major reorientation frommanufacturing to designing, marketing and distribution.
- 6. Bata Shoe Organization strengthened its presence in 60 countries with 5000+stores. Latin America, Africa, Asia and India. 2008
- 7. Began broadening its network through the franchise model in Tier II, III,and IVcities. 2017 2018 Introduced the RedConcept Store format and exclusive stores for Power , Bubblegummers and Bata Women'sfootwear .
- 8. Launched the firstNaturalizer flagship store inIndia. 2019
- 9. T o extend the reach of its products and services, Bata India Limited increased its franchisee penetration to 280plus stores across 250plus cities through its global store concept Red. 2021
- 10. Italy Switzerland Chile Czech Republic Peru Colombia Kenya SouthAfrica Zimbabwe India Bangladesh Pakistan Malaysia Thailand Singapore 70Countries 5000+Stores 26Production Facilities Bata Stores inEurope: Bata Stores in LatinAmerica: Bata Stores inAfrica: Bata Stores inAsia: Bata Stores in FarEast: Our trail of footprints across the globe
- 12. 2 1 Million footwear pairs production capacity per annum 1 5 5 8 + Retail stores 4 Strategically located manufacturing units 3.23 Million sqft retail space across India 50 Million pairs sold in2019 9700 Employees across functions and locations A lot of happy solesin India
- 13. Awards &Accreditations Winner ‘ZeroDefect’ Case Study Winner ‘Supplier Development Approach’, ByCII (2019) Most AdmiredFashion Brand (Footwear), 2019 Most InfluentialBrand Of The Year,2019 Best Customer Retail Experience 2019 –ByCustomer Fest Award Best Loyalty Program InRetail, 2019,Customer Ad Fest Franchisor of the Year in the Footwear category by FRO Awards. (2021) E ‰ eGold Award 2020 In Beauty &Fashion Category E ‰ eBronze InRetail &E ‰ e Honor For E"ective Marketing
- 14. Enjoy the popularity ofour brand ambassadors
- 15. India's Favourite FootwearBrand BATAINDIA • Turnover of overINR 3000+ Cr • Sellsover50 million pairs of footwear every year • Serves over 1,20,000 customers everyday • Sells through over 1558retailstores • Employs more than 9762people BATASHOE ORGANISATION • Serves 1 million customers perday • Employs more than 50k+people • Operates with 5000+ retailstores • Runs 26 production facilities across20 countries
- 16. Footfall WinningCollections NOV-DEC AUG-OCT MAY-JULY JAN-APR All-time favourite footwear collections drawconsumersfrequently.
- 21. 4 world classunits-Batanagar (Kolkata), Bataganj (Patna), Bangalore and Hosur (TamilNadu)with ProductionCapacity of 2 1million pairs peryear . Latest designing and testing capabilities with modern IT infrastructure and QC and R&D laboratory accredited by Ministryof Science& T ech,FDDI &others. MANUFACTURING &PRODUCT DEVELOPMENT Bataganj Batanagar Bangalore Hosur
- 22. Retail Division Retail network of 1558 stores •With over 3.23 million sqft of retail space •Presence in over 700 cities across India, Bata continues with its strategy of retail expansion •More than 85 new Bata stores openingevery year •Growth via penetration in newer markets and expansion in existing markets •New stores offeringan incomparable footwear shopping experience
- 29. FranchiseBusiness Vision: To reach every Indian urban household with opening of 500 stores by 2023
- 30. 2017 2018 2019 2020 2021 2022 2023 600 Stores 400 Stores 285 Stores 225 Stores 165Stores 110Stores 70 Stores Franchise BusinessJourney Franchise BusinessExpansion: To reach out to 500+ cities in the next 2 years.
- 31. Brand strength Most trustedbrand for 85+years Unmatched products Choose from a wide range of products High ROI Paybackperiod of 2-3years Why Partner withBata India?
- 32. We are lookingfor Bata brand ambassador Ethics as corevalue Entrepreneurial mindset Customer centricity Process adherence to company SOP andguidelines
- 33. Types of formats Red B First City Population >100,000 <100,000 Store Location Ground floor in aprime location of acity Ground floor in aprime location of acity Store Area >1000 sqft >600 sqft Frontage >15ft >12ft Investment 35 - 40 lakh 25 - 30 lakh
- 34. Investment that bringsreturns Investment (Lakhs) Red B First Total Investment* 35-40 25-30 Investment Breakup (Lakhs) Franchisee Fee* 2.5 2.5 Initial Purchase* 20 13-15 Capex –Furniture &Fixture* 12-16 9-12 * +GST as applicable.
- 35. How to getstarted STORE LAUNCH Layout drawings/furniture &fixture specifications/quotation from authorized vendorto be shared byCompany Franchisepartner deposits amount for initialstock billing Undertake fabricationwork by Franchisepartner through authorizedvendor Hiring ofStore manager and sales sta"swith Company’sapproval for training Application form to besubmitted by Franchise partner along with franchise fee submission Welcome kit +LOIfor onboarding partner Property measurement in CADformat to be provided by Franchisepartner Property &market to be verified bycompany personnel Shortlisting of proposed propertyby Franchise partner Store launch planto be finalizedin discussion with partner Completion of fabrication work by Franchise partner through authorizedvendor Installation of POS On floortraining of store teambefore storelaunch Branding andinstore visual work tobe supported byCompany Installation of signage byCompany Stocks tobe received and displayed asper VATGuideline Approval by Bata management
- 36. Always by yourside SOP guidelines for smooth functioning of store Extensive staff training – Virtual and on job Campaigns &consumer promotions to pushsales EOSSsupport for stock liquidation Merchandise replenishment through BOne application Integrated CRM module Online POS billing software Instore VM & branding Store Launch kit Tosupport our partners to the bestof our ability Experienced team of retail professionals
- 37. Brand Marketing Support Communication Strategy Bata’s communication strategy aims at strengthening the company’s image and increasing the company’sbrand equity whilst creating a common Bataimage. Instore VM &Branding To enhance instore shopping experience and create a welcoming environment, we provide standardizedInstore look andfeel with all POPmaterials. Campaigns &Promotions Regional &National campaigns and promotions for customer acquisition,discounting o"ers –End of Season Sale, creative support for local store marketing and manymore.
- 38. !"#$% &#'( Outdoor media support like hoardings, banners, pole branding, invitation, flyers etc. Store launch Pre & post launch support to make customersaware about the new store in their vicinity& drive footfall. • Digital & social platform support via search marketing toimprove store discoverability through correct listing on platforms such as Google &Bata.in. and awareness campaign via Facebook &Instagram. • Launch promo o"ersto ensure customer conversion. Brand Marketing Support
- 39. Our high-techsoftware solutions will help you manage your storee‰ciently . POS System –Anonline software system to facilitate stores with billing and stock management. B-One Application is availableto install in your Android/iOS for support in order placement. Instant updates on the latest products ando"ers. Seamless Ordering Application
- 40. Testimonials
- 41. Gunjur Franchise –South Bata has been a reputed family footwear brand in India. Inthe last few years, Bata has diversified its product line to appeal to our younger masses by introducing more stylish and youthfulproducts. We started our franchisee journey with Bata in July 2017.It has been a very fruitful and prosperous journey for us. During this period, our trust in Bata has grown. And we believe that we will both continue to prospertogether . - Delsy Cyril
- 42. Bankura Franchise - East Bata - Nation's largest and most reputed footwear brand. For the last few years, Bata has been focusing on catering to the youth. As a result, it's now more stylish and fashionable. Since 2018, Iam associated with the company as abusiness partner and in the near future, Iwouldlove to be part of more projects because prospects of success are good. The brand Bata is well-known for its high quality standards and excellent customer service. Being a part of this 126-year-old company, Iconsider myself fortunate. - Prasenjit Misra
- 43. –Anurag Gautam We opened a Bata store in2019. Initially, we were confused, but now looking at customers’ feedback and company’s support, we are happy that we chose the right brand. It clearly showswhy Bata is considered a market leader in the footwear industry. We look forward to expanding this network and openingmore Bata franchise stores. Dadri Franchise - North
- 44. –Sanchit Agarwal We are part of the Bata family since 2018. This is a complete family footwear store catering to all the demographics. With growing business, we look forward to opening more Bata franchise stores in the future. We are proud to be a Bata franchise. Waidhan Franchise - West
- 45. Welcome to our openculture Feel free to ask us questions. Here are some FAQs – Q. Isthere any security deposit? A. No. Q. What is Franchisee AssociationFees? A. One time Franchise Association Fee of ` 2,50,000/- +applicable GST is a non-refundable fee spent on your store under various heads such as Bata LED Signage, store layout, instore VM/Branding, POS software installation and maintenance, store launch marketing support of 50k, store team training, uniform for storesta". Q. Isstock bought on returnable basis? Stock Correction, ifany? A. It is Outright Buy &Sell model with No Returns. We do not have Stock Correction, rather weparticipate (50:50 ratio) in Stock Clearance through EOSS/Consumer Promotions/TropicalCampaigns. Q. What will happen to slow moving/non-movingstocks? A. 85%of our collection is a Core Collection which is continued across seasons and are Core/Bestseller Articles, hence chances are very less for those items becoming non-moving stocks. However , we dosupport you through EOSS/Other Promotions on cost sharing basis(50:50). Q. What will happen todamaged or defective stocks? A. Fresh defective stocks (if received from RDC) To be sent back towarehouse/RDC post verification from DM/RM (Operations T eam). Credit notes will be issued to Franchise partner . Q. What is the agreement period? Isitrenewable? A. 5 years and yes, it is renewable.