Bata-Facts,Background,Today ,Competitors Distribution Network

1. Sales and Distribution
Management
Made by:- Ankit Singh
Class:- B.COM(H)
Semester-4

2. Topics
• The topics of this presentation are:-’
• Competitors of Bata
• Marketing Analysis of Bata
• Distribution network of BATA
• Thanks

3. AMUL-INTRO
• Bata Brands is a Swiss multinational shoes maker based
in Lausanne, Switzerland. It is a family-owned global footwear and fashion
accessory manufacturer and retailer. It is the largest shoemaker company in
the world by volume, selling 1 million shoes every day.
• The company is organized into three business units:
• Bata, Bata Industrials and AW Lab.
• The company has a retail presence of over 5300 retail stores in more than 70
countries and production facilities in 18 countries.

7. Competitors
• Relaxo Footwear
• Mirza Intl
• Khadim India
• Sreeleathers
• Bhartiya Inter
• Liberty Shoes
• Superhouse

8. COMPERTITORS ANALYSISName Last Price Market Cap.
(Rs. cr.)
Sales
Turnover
Net Profit Total Assets
Bata india 770.60 9,904.33 2,467.16 158.75 1,295.44
Relaxo Footwear 699.15 8,414.52 1,739.84 122.97 735.49
Mirza Intl 132.90 1,598.87 935.67 71.20 645.58
Khadim India 719.90 1,293.31 - - -
Sreeleathers 239.05 601.33 99.59 13.40 220.56
Bhartiya Inter 403.50 491.51 477.82 15.64 484.91
Liberty Shoes 227.35 387.40 497.39 6.54 296.42
Superhouse 142.45 162.68 590.74 13.00 431.02
Competition

10. Marketing Analysis

11. BATA-
Distribution
Management

14. Distribution network
• 1. Company operated retail outlets
The Company operates its own retail network of over 1,100 retail stores spread across the country. These outlets are serviced through
six distribution centres spread out geographically and each responsible for a particular region.
The process flow begins with the transportation of the finished products from the Company’s manufacturing units and contract
manufacturers’ plants to the distribution centres through the services of third party carrying and forwarding agents. The distribution
centres in turn transport these products to the Company operated retail outlets based on specific demand requirements. These retail
outlets are manned by the Company’s employees and exclusively market the Company’s footwear brands.
As part of its strategy to provide complete footwear solutions to customers, the retail outlets also market accessories like shoes laces,
socks, shoe polish. In certain outlets, the Company also provides cosmetic services like pedicures, etc.
Out of the 1,100 retail stores, the Company has designated 84 stores as factory outlets which are used to sell merchandise at marked
down prices. These factory outlets are used primarily by the Company to sell surplus or non-moving products and factory seconds
stocks.
Institutional sales as well as supplies to the civil and defence agencies are also taken care of through the Company’s distribution network.
The Company has designated specific senior managers to oversee the marketing to this segment of buyers. The requirements are directly
supplied from the Company’s distribution centres.

15. • 2. Dealer Network
The Company also uses the dealer network of the footwear industry to market its products.
Through this channel, the Company supplies its products to non-exclusive wholesale distributors
who in turn distribute the Company’s products to independent dealers across the country. The
dealers covered under this channel are non-exclusive Bata dealers and hence sell footwear and
related products of other companies also.
3. Market Extension Programme
The Company is undertaking steps to generate volume business in semi-urban markets and
markets which are unrepresented and under-represented footwear markets, pursuant to its Market
Extension Programme, through authorised Bata dealerships. Under this programme, the Company
appoints authorised dealers, subject to certain selection criteria who run outlets which exclusively
market the Company’s products and adhere to rules and regulations of the Company.
As on date, there are 470 such outlets in the country. The dealer outlets are not manned by Bata
employees but are manned by the employees of the private dealer.