The album covers for Bastille's two albums, Bad Blood and All This Bad Blood, feature a continuous theme depicting a man running from an oncoming car surrounded by blood. This reinforces the album titles and creates a dramatic feel like a film poster. While the band has not used traditional magazine ads, their social media and tour posters continue this theme to promote ticket sales. The single "Things We Lost in the Fire" also depicts the car crash scene from the music video, tying it to the album artwork branding.