The Power point presentation is all about Basics of Marketing which include introduction of marketing, definition of marketing and the core concepts of marketing.

1. BASICS OFBASICS OF
MARKETINGMARKETING
Presented by- Sayali
ware

2. I N T R O D U C T I O NI N T R O D U C T I O N,,
D E F I N I T I O N &D E F I N I T I O N &
C O R EC O R E
C O N C E PTC O N C E PT
O FO F
M A R K E T I N GM A R K E T I N G

3. Marketing management focuses on
satisfying customer requirements
by identifying needs and
wants, and developing products
and services to meet them.
INTRODUCTIONINTRODUCTION

4. DEFINITIONDEFINITION
“Marketing management
growing and keeping customers by
creating, delivering and
communicating customer superior
value”.

6. NEEDS, WANTS AND DEMANDSNEEDS, WANTS AND DEMANDS
1. Need: -1. Need: - A human need is a state of felt
deprivation of some basic satisfaction. e.g. people
require food, clothing, shelter, safety, belonging &
esteems.
-Types of Needs:-Types of Needs:
a. Stated needs
b. Real needs
c. Unstated needs
d. Delight needs
e. Secret needs

7. 2. Wants:-2. Wants:-
Wants are the forms taken by human needs has they are
shape by culture & individual
personality people have almost unlimited wants but
unlimited resources.
People choose product that provide the most value &
satisfaction for their money.
Example: - a human being needs food but wants the burger,
French rice, & soft drink.

8. Demand:-Demand:-
Given with they wants & resources. People demand
product with benefits that
the most value of a satisfaction.
Types of Demand:Types of Demand:
a. Negative Demand
b. Nonexistent Demand
c. Latent Demand
d. Declining Demand
e. Irregular Demand
f. Full Demand
g. Overfull Demand
h. Unwholesome Demand

9. ProductsProducts
Products are defined as anything
that can be offered to some one
to satisfy a need or want.

10. Value and SatisfactionValue and Satisfaction
Value:-
Value is a central marketing concept. It reflects
the sum of perceived tangible
and intangible benefits and costs to
customers. It is the relation between cost and
benefit. It is the relation between what we
give and what we get. Value increases with
quality and services and decreases with price.

11. Satisfaction:-Satisfaction:-
Satisfaction reflects a person’s judgments
of a product’s perceived
performance in relationship to
expectations. If performance falls short of
expectations,
person is dissatisfied and disappointed. If
it matches expectations, the customer is
satisfied. If it exceeds them, the customer
is delighted.

12. Exchange and TransactionsExchange and Transactions
Exchange is the act of obtaining a desired
product from someone
by offering something in return. A
transaction involves at least two thing
of value, conditions that are agreed to, a
time of agreement and a place
of agreement.

13. MarketMarket
A market consist of all the existing
and potential consumers
sharing a particular need or want
who might be willing and able to
engage in exchange to satisfy that
need or want.

14. Thus, all the above concepts finally
brings us full circle to the
concept of marketing

15. AnyAny
Questions?Questions?

16. Thank YouThank You