This document discusses the key factors that influence consumer behavior including cultural, social, personal, and psychological factors. It outlines a model of consumer behavior that examines the buyer decision process from need recognition through post-purchase evaluation. Finally, it explores the different stages of the purchase decision making process.

1. BASIC DETERMINANTS OF
CONSUMER BEHAVIOUR

2. A Model of Consumer Behavior
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3. Factors Influencing Consumer Behavior
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4. Buyer Decision Process
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5. Purchase Decision Making
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