Banking in Pakistan
Understanding the Basics




    Traditional Banks         Mobile Users               Mobile Banking

•   Banking Model       •     No of Mobile Users     •   Banking for the
                                                         Unbanked
•   Gaps in the Model   •     Mobile Penetration.
                                                     •   User-friendly
•   Banked percentage                                    Technology
    of the Population
                                                     •   Reducing Expenses




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Banking Model: Simplified

                 • State Bank of Pakistan is the Central bank of the country and its head office is
                   at Islamabad.
                 • It has offices at Karachi, Hyderabad, Sukkur, Rawalpindi, Lahore, Faisalabad,
    Central        Gujranwala, Sialkot , Multan ,Peshawar and Quetta.
    Banking


             • It is the most effective mobilizer of savings and provides short term
               requirements of working capital to trade, commerce and industry.
             • National Bank of Pakistan , Habib Bank Limited, United Bank Limited, Muslim
               Commercial Bank Limited ,Allied Bank of Pakistan Limited are the five
  Commercial commercial banks in the country.
    Banking


                 • It comprises of 18 foreign banks with 64 branches which are located at Karachi
                   and other commercial cities.
                 • It is engaged in financing foreign trade and is authorized to perform normal
   Exchange        banking functions .
    Banking



Source: Wikipedia
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Banking Model: Simplified


                 • Post Office Savings Bank is the only Savings Bank in the country.
                 • It is controlled by the Government of Pakistan.
                 • It accepts deposits from the public and invests them in various
   Savings Banks Government projects.




                     • There are 3 systems of cooperative banking in Pakistan.
                     • They consist of primary cooperative societies at the base; Central
                       Cooperative Banks and Banking Unions in the middle and Provincial
    Co-operative       Cooperative Banks at the top.
       Banks




Source: Wikipedia
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Unbanked Pakistan


                                     •   85% of the Pakistani adult population are
                                         financially excluded and do not use either
                                         formal or informal financial products.

                                     •   11% of the adult population are formally
                                         banked, but almost a quarter of these people
                                         withdraw funds immediately.

                                     •   32% of the adult population use other formal
                                         products such as insurance, leasing or
                                         microfinance.
     An average Pakistani
 farmer has no means of saving




Source: Finscope
        Pakistan Today

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Mobile Connectivity




                                              •   Total Subscribers: 107 million

                                              •   Annual growth rate: 4%

                                              •   Population Penetration: 64%




Pakistan has the highest mobile penetration
rate in the South Asian region.


   Source: Budde
•   Mobile phone subscriptions in Pakistan is 112
                           million whereas only 25 million people –
                           mostly from high income group have bank
                           accounts

                       •   Which means 22% of the country’s population
                           owns bank accounts, while more than 60%
                           have access to mobile phones




Source: Tribune


                  Obopay Confidential                                      7
Mobile Banking: The Solution


                    There exists a comprehensible window of
                      facilitation between the 25 million bank
                     account holders versus the 112 million
                                 mobile subscribers.




                    Five mobile phone companies have brought
                       the entire country under comprehensive
                                    network coverage.




                       SBP has now issued four branchless
                    banking licenses and there are two services
                      which are operational in the market at
                                      scale.



Source: MIFA
Mobile Banking: The Solution


                     Insufficient funding to increase outreach. All
                        banks have limited access to capital.




                      Lack of diverse products and services for
                            every section of the society




                     Duplication of efforts by non-governmental
                      stakeholders (e.g., SBP credit bureau,
                                  wholesale funds)




Source: MIFA
Bringing it all Together


        Consumer                                                              Linkages
         •   Universal                                                        •   Eco-system approach
         •   Ubiquitous                                                       •   Direct integrations
         •   UI                                                               •   Inter-operable




    Platform
    •   High Performing
                                                         GTM
    •   Efficient
                                                         •   Investment in branding, distribution
    •   Global
                                                             and operations
                                                         •   Strategic partnerships
                                                         •   Appetite to stay the course


    Mass Market Offerings   Drive Volume/Profitability       Create Largest/Network Effect


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Banking in Pakistan

  • 1.
  • 2.
    Understanding the Basics Traditional Banks Mobile Users Mobile Banking • Banking Model • No of Mobile Users • Banking for the Unbanked • Gaps in the Model • Mobile Penetration. • User-friendly • Banked percentage Technology of the Population • Reducing Expenses Like us on www.facebook.com/ObopayMobilePayments
  • 3.
    Banking Model: Simplified • State Bank of Pakistan is the Central bank of the country and its head office is at Islamabad. • It has offices at Karachi, Hyderabad, Sukkur, Rawalpindi, Lahore, Faisalabad, Central Gujranwala, Sialkot , Multan ,Peshawar and Quetta. Banking • It is the most effective mobilizer of savings and provides short term requirements of working capital to trade, commerce and industry. • National Bank of Pakistan , Habib Bank Limited, United Bank Limited, Muslim Commercial Bank Limited ,Allied Bank of Pakistan Limited are the five Commercial commercial banks in the country. Banking • It comprises of 18 foreign banks with 64 branches which are located at Karachi and other commercial cities. • It is engaged in financing foreign trade and is authorized to perform normal Exchange banking functions . Banking Source: Wikipedia Follow us on http://twitter.com/Obopay
  • 4.
    Banking Model: Simplified • Post Office Savings Bank is the only Savings Bank in the country. • It is controlled by the Government of Pakistan. • It accepts deposits from the public and invests them in various Savings Banks Government projects. • There are 3 systems of cooperative banking in Pakistan. • They consist of primary cooperative societies at the base; Central Cooperative Banks and Banking Unions in the middle and Provincial Co-operative Cooperative Banks at the top. Banks Source: Wikipedia Read our http://blog.obopay.com
  • 5.
    Unbanked Pakistan • 85% of the Pakistani adult population are financially excluded and do not use either formal or informal financial products. • 11% of the adult population are formally banked, but almost a quarter of these people withdraw funds immediately. • 32% of the adult population use other formal products such as insurance, leasing or microfinance. An average Pakistani farmer has no means of saving Source: Finscope Pakistan Today Join us on www.linkedin.com/company/obopay
  • 6.
    Mobile Connectivity • Total Subscribers: 107 million • Annual growth rate: 4% • Population Penetration: 64% Pakistan has the highest mobile penetration rate in the South Asian region. Source: Budde
  • 7.
    Mobile phone subscriptions in Pakistan is 112 million whereas only 25 million people – mostly from high income group have bank accounts • Which means 22% of the country’s population owns bank accounts, while more than 60% have access to mobile phones Source: Tribune Obopay Confidential 7
  • 8.
    Mobile Banking: TheSolution There exists a comprehensible window of facilitation between the 25 million bank account holders versus the 112 million mobile subscribers. Five mobile phone companies have brought the entire country under comprehensive network coverage. SBP has now issued four branchless banking licenses and there are two services which are operational in the market at scale. Source: MIFA
  • 9.
    Mobile Banking: TheSolution Insufficient funding to increase outreach. All banks have limited access to capital. Lack of diverse products and services for every section of the society Duplication of efforts by non-governmental stakeholders (e.g., SBP credit bureau, wholesale funds) Source: MIFA
  • 10.
    Bringing it allTogether Consumer Linkages • Universal • Eco-system approach • Ubiquitous • Direct integrations • UI • Inter-operable Platform • High Performing GTM • Efficient • Investment in branding, distribution • Global and operations • Strategic partnerships • Appetite to stay the course Mass Market Offerings Drive Volume/Profitability Create Largest/Network Effect Corporate Website Like us on www.facebook.com/ObopayMobilePayments
  • 11.
    Thank You info@obopay.com www.obopay.com www.facebook.com/ObopayMobilePayments http://twitter.com/Obopay http://blog.obopay.com/ www.linkedin.com/company/obopay http://pinterest.com/obopay