Barbara Balzano has over 15 years of experience in marketing, branding, social media management, and business leadership. She has a proven track record of helping businesses meet and exceed goals through strategic marketing. Her experience spans various industries including luxury brands, hospitality, fashion, and startups. She is currently a Keyholder and Supervisor at Brooks Brothers Fleece where she oversees store operations and merchandising.

1. BARBARA J. BALZANO
(516) 528-1669 │ balzab@aol.com
MARKETING & SOCIAL MEDIA MANAGER
Creative leader with expertise in marketing, branding, social media management, and team leadership. Proven history of
generating revenue by meeting and exceeding business goals and employing strategic marketing techniques. Strong
entrepreneurial skills support growth and sustainability within startups, new businesses, and established brands.
 Luxury Brands
 Hospitality & Tourism
 Cosmetics & Fashion
 Startups & Small Business
 Event Planning
 Strategic Planning
 Solutions Development
 Customer Service
 Interior Design
 Merchandising
 Email Marketing
 Brand Development
P R O F E S S I O N A L E XP E R I E N C E
BROOKS BROTHERS FLEECE, Long Island, NY 2015 – Present
Keyholder & Supervisor
 Catalyze smooth operations by assisting with day-to-day functions, including store opening/closing, customer
service, financial transactions, and problem solving.
 Oversee children’s collection, ensuring consistent supply and effective merchandising.
J. MICHAELS TUSCAN STEAKHOUSE, Northport, NY 2012 - 2014
Director of Marketing
 Strengthened branding initiatives at upscale restaurant by managing marketing, advertising, and social media.
 Expanded brand awareness by reaching out to salons,marinas, chambers of commerce, and wedding vendors.
 Managed and updated dynamic company website that included changing menus and restaurant information.
 Expanded e-mail list daily through in-store capture and external list acquisition.
SELF-EMPLOYED (VARIOUS CLIENTS), New York & Long Island, NY 2007 - 2011
Consultant, Sales Manager
 Opened bedding store for designer Ann Gish, creating sales, operations, stock, POS, and inventory processes.
 Built upscale wine and liquor boutique from ground up for Figaro’s Wine and Liquor, overseeing buying,
staffing, wine tasting, advertising, grass root marketing, merchandising, general management, and P&L.
 Boosted sales at Fifth Avenue, Madison Avenue, and Soho Domenico Vacca stores by directing Men’s and
Women’s Clothing Departments for importer of fine, Italian-made apparel.
ANNE FONTAINE, Manhasset, NY 2006 -2007
Store Manager
 Met profitability goals by overseeing management, brand recognition, team leadership, and customer service.
 Drove sales by 5% by utilizing grassroots marketing techniques to increase brand awareness.
 Facilitated communication among management by traveling to Normandy, France for management gathering.
POLO RALPH LAUREN, Manhasset, NY 2003 - 2006
Women’s & Children’s Department Manager
 Enhanced employee morale and customer service while driving revenue growth for $5.2M Women’s Department
and $2M Children’s Department focused on sale of luxury items.
 Led team of 16 associates across two departments to succeed in competitive sales environment.
 Generated revenue within layette department by implementing baby registry.
 Grew Women’s and Children’s Department sales 5% and 10% respectively by participating in seasonal buys,
coordinating seasonal trunk shows, and organizing events.
 Established atmosphere of exceptional customer service by hiring/training staff and quickly solving problems.
AD D I TI O N A L CA R E E R H I G H L I G H TS
 Promoted golf and country club as Social Media Communications Coordinator, updating Facebook page and
website daily while simultaneously coordinating promotional collateral.
 Enabled startup by collaborating with general manager to design marketing plans, coordinate new sales office,
and initiate/manage social media promotions for 145-room inn during three years as Social Sales Manager.
 Built custom party poem business from the ground up, including cultivating web presence by launchingwebsite.
E D U C A TI O N
BS in Marketing, Specialty in Fashion Related Industries, Fashion Institute of Technology, New York City, NY