LHBS Insight & Inspiration Snapshot
This presentation includes some of the most interesting insights about emerging & shifting consumer behavior and inspiration in the area of marketing, product and service innovation.
All signs come straight out of our Inspiration-Hub, a digital platform that tracks changes in people, markets and technology to bring customized insights and inspiration to your organization.
LHBS is an unconventional strategy firm that helps clients better understand today and successfully shape tomorrow. LHBS has extensive experience & expertise in business development, brand building and customer experience. The firm works across all major industries for clients from the FT Global 500, German Mittelstand and fast growing startups.
Every year, planners at Y&R share a roundup of today’s most interesting trends and their inherent tension. This year’s North American Trends with Tension report takes on an array of topics from privacy, wellness, and gender fluidity.
China’s brands haven’t yet made a notable impact on the global consumer market, but will that change in the near future? Before the country can develop a cohort of strong brands, its marketers will have to remake what “Made in China” means to consumers. A leading crop of Chinese brands are already chipping away at some of the key factors standing in the way of global success as China actively seeks to export more than just the rest of the world’s manufactured goods.
This report details the external and internal factors hindering the efforts of Chinese brands to take root in developed markets. It also details some of the strategies that prominent brands, from Lenovo and Li-Ning to Haier and Huawei, are deploying to knock down these roadblocks.
Every year, planners at Y&R share a roundup of today’s most interesting trends and their inherent tension. This year’s North American Trends with Tension report takes on an array of topics from privacy, wellness, and gender fluidity.
China’s brands haven’t yet made a notable impact on the global consumer market, but will that change in the near future? Before the country can develop a cohort of strong brands, its marketers will have to remake what “Made in China” means to consumers. A leading crop of Chinese brands are already chipping away at some of the key factors standing in the way of global success as China actively seeks to export more than just the rest of the world’s manufactured goods.
This report details the external and internal factors hindering the efforts of Chinese brands to take root in developed markets. It also details some of the strategies that prominent brands, from Lenovo and Li-Ning to Haier and Huawei, are deploying to knock down these roadblocks.
Womenomic Luxury, Cognitive Technology, New Wave Boomer Beauty—just a few items from our Future 100 list of what’s next in the year ahead.
It’s a wide-ranging compilation that reflects developments surfacing across sectors including technology, retail, food and beverage, travel, sustainability and luxury. The list also includes new types of goods or businesses, new behaviors and ideas with the potential to ladder up to bigger trends.
Y&R once again sent some of its brightest minds to the interactive portion of the annual event and here’s what they had to say about the trends at the intersection of technology and advertising, and what they mean for brands today.
The Future 100 - trends and change to watch in 2016; cultural shifts that affect businesses and consumers alike, by the J. Walter Thompson Intelligence.
It’s only in the last few decades that cheap and easy alternatives to the post have proliferated, radically reshaping the way in which we correspond. But postal services are here to stay. We still need packages delivered, for one thing, and we’re also developing a greater appreciation for the act of sending and receiving physical mail.
“The Future of Correspondence” assesses the role of mail in the digital age, delving into the rise of “slow communication” and the fusion of digital and physical. It examines what’s driving these developments, the ways in which they’re manifesting and what they mean for marketers. The report also spotlights eight innovative direct mail campaigns and takes a look at how email is evolving, the advent of delivery lockers and new approaches to stamps and addresses.
This report is the result of quantitative, qualitative and desk research conducted by JWTIntelligence throughout the year. For this report, JWTIntelligence interviewed relevant influencers and experts, and surveyed 1,200 adults aged 18-plus in the U.S. and the U.K. from Feb. 1-4, 2013, using SONAR™, JWT’s proprietary online tool.
Download the full report at www.jwtintelligence.com
The Flux Paradox - Branding at the Speed of ChangeYoung & Rubicam
Insights on how brands can build loyalty at the speed of change - By Matt Godfrey, President of Y&R Asia.
The erosion of consumer loyalty, or 'The Flux Paradox', is being driven by rapid product innovation. This dwindling brand loyalty, in Asia at least, is borne out by Y&R’s own proprietary research ‘Generation Asia’; a survey conducted by Y&R Advertising and VML, of 34,000 people across 10 countries.
It’s time for a move to the Middleburbs, where we take refuge in content safe havens and our brand expectations are continuously rising. And with a new generation of tech-obsessed consumers entering adulthood, today’s cultural landscape is changing and creating new opportunities for marketers. Mindshare North America's latest Culture Vulture Trends report is here, unveiling the latest consumer shifts and cultural trends forecast to grow over the next year.
Y&R Advertising sent some of its brightest minds to the SXSW Interactive Festival and here’s what they had to say about the trends at the intersection of technology, innovation, and advertising, and what they mean for brands today.
It's about that time when your mom calls brands "disruptive." The word has reached that excruciating level of mainstream use and misuse. Alas, this presentation takes a look at some of those "disruptors" and focuses on the value they provide to other brands. Insights, not threats.
Brian Solis takes a look at how disruption changed the face of the music industry, and the lessons all businesses can learn from this period of massive change. This paper examines the effects of "digital Darwinism" on how we create, distribute and consume music, as well as the effects of disruptive technology on our everyday lives.
Womenomic Luxury, Cognitive Technology, New Wave Boomer Beauty—just a few items from our Future 100 list of what’s next in the year ahead.
It’s a wide-ranging compilation that reflects developments surfacing across sectors including technology, retail, food and beverage, travel, sustainability and luxury. The list also includes new types of goods or businesses, new behaviors and ideas with the potential to ladder up to bigger trends.
Y&R once again sent some of its brightest minds to the interactive portion of the annual event and here’s what they had to say about the trends at the intersection of technology and advertising, and what they mean for brands today.
The Future 100 - trends and change to watch in 2016; cultural shifts that affect businesses and consumers alike, by the J. Walter Thompson Intelligence.
It’s only in the last few decades that cheap and easy alternatives to the post have proliferated, radically reshaping the way in which we correspond. But postal services are here to stay. We still need packages delivered, for one thing, and we’re also developing a greater appreciation for the act of sending and receiving physical mail.
“The Future of Correspondence” assesses the role of mail in the digital age, delving into the rise of “slow communication” and the fusion of digital and physical. It examines what’s driving these developments, the ways in which they’re manifesting and what they mean for marketers. The report also spotlights eight innovative direct mail campaigns and takes a look at how email is evolving, the advent of delivery lockers and new approaches to stamps and addresses.
This report is the result of quantitative, qualitative and desk research conducted by JWTIntelligence throughout the year. For this report, JWTIntelligence interviewed relevant influencers and experts, and surveyed 1,200 adults aged 18-plus in the U.S. and the U.K. from Feb. 1-4, 2013, using SONAR™, JWT’s proprietary online tool.
Download the full report at www.jwtintelligence.com
The Flux Paradox - Branding at the Speed of ChangeYoung & Rubicam
Insights on how brands can build loyalty at the speed of change - By Matt Godfrey, President of Y&R Asia.
The erosion of consumer loyalty, or 'The Flux Paradox', is being driven by rapid product innovation. This dwindling brand loyalty, in Asia at least, is borne out by Y&R’s own proprietary research ‘Generation Asia’; a survey conducted by Y&R Advertising and VML, of 34,000 people across 10 countries.
It’s time for a move to the Middleburbs, where we take refuge in content safe havens and our brand expectations are continuously rising. And with a new generation of tech-obsessed consumers entering adulthood, today’s cultural landscape is changing and creating new opportunities for marketers. Mindshare North America's latest Culture Vulture Trends report is here, unveiling the latest consumer shifts and cultural trends forecast to grow over the next year.
Y&R Advertising sent some of its brightest minds to the SXSW Interactive Festival and here’s what they had to say about the trends at the intersection of technology, innovation, and advertising, and what they mean for brands today.
It's about that time when your mom calls brands "disruptive." The word has reached that excruciating level of mainstream use and misuse. Alas, this presentation takes a look at some of those "disruptors" and focuses on the value they provide to other brands. Insights, not threats.
Brian Solis takes a look at how disruption changed the face of the music industry, and the lessons all businesses can learn from this period of massive change. This paper examines the effects of "digital Darwinism" on how we create, distribute and consume music, as well as the effects of disruptive technology on our everyday lives.
Artículos de belleza, cuidado y aseo personal.
Catálogo #YvesRocher Campaña 7/2015, Vigencia del 12 de mayo al 1 de junio de 2015.
Pedidos en nuestra página de Facebook https://www.facebook.com/ComercializadoraValleD y en vaalle-d@outlook.com
De volta à 2002, relembramos algumas características deste marco regulatório americano.
Introdução ao estudo de uma perspectiva em função dos legados e oportunidades no Brasil, visando o presente e o futuro.
Repositorios de tesis: Capacidad del sistema académico NEA para la generación...Belarmina Benitez
En el mundo académico existe una gran cantidad de literatura académica y científica, producto de grandes esfuerzos, tanto del Estado como de otras instituciones y obviamente de los estudiosos e investigadores que generan, a diario, conocimiento especializado.
Los repositorios institucionales se han transformado en la opción para sacar a la luz la producción intelectual, habida cuenta de que en ellos es posible reunir, publicar, diseminar y preservar la misma.
La idea de dar visibilidad a dicha producción genera un sinnúmero de desafíos, tanto para las universidades como para los investigadores; problemas que se pueden resumir en la pérdida del anonimato de los autores; la visibilidad de proyectos similares; la posibilidad de compartir recursos humanos y económicos, entre otros.
Esta problemática también está presente en las universidades del NEA (AR), dado que estas instituciones no cuentan con Repositorios Institucionales que alberguen la producción científico-académica generada en ellas.
El presente trabajo pretende describir los elementos necesarios para presentar un acabado diagnóstico de situación que permita impulsar la creación de estos RI para beneficio de la comunidad académica.
"At The Ends Of My Comfort Zone" Rahim Blak - Męskie Gadanie.Rahim Blak
"At The End Of My Comfort Zone" 01.2015
Prezentacja o "granicach strefy komfortu", zmiana przyzwyczajeń i poglądów w których zostaliśmy wychowani, nie mieści się w granicach naszej "strefy komfortu". Prezentacja jest owocem autorefleksji i pytania - "które momenty w naszym życiu są najważniejsze?" dla mnie najbardziej przełomowymi momentami zawsze była "ZMIANA", a ta najczęściej wiązała się z wychodzeniem ze strefy komfortu, czyli opuszczania środowiska, w którym zaczyna nam być już dobrze. Prezentacja podzielona jest na V akty, I. Islam w Europie i Asymilacja. II. Poświęcenie "życia" sztuce. III. Artysta w świecie biznesu. IV. SaaS i globalne startupy. V. Rodzina. Prezentacja ma formułę otwartą. Kolejne dekady dopiszą kolejne akty. W kontekście marketingu zadaję również pytanie o sposób budowania marki osobistej w kontekście "zmian stref komfortu" - np zmian środowisk (świat islamu, świat sztuki, świat biznesu...). mamy dzisiaj bowiem modę na konkret, a zmiany "depozycjonują" odbiór naszej osoby. Znamy prawa marketingu i komunikacji, tworzymy produkty, one są na sprzedaż... Na szczęście ja i Michał na sprzedaż nie jesteśmy;), nudne musi być życie osoby o jednej twarzy i jednym wizerunku, przede mną jeszcze masa zupełnie nowych wyzwań, chcę wejść w budownictwo (takie prawdziwe wysokie budynki:) i może nawet politykę! Ostatni slajd na pewno się nie zmieni, bo "życie zaczyna się w momencie, w którym opuszczamy naszą strefę komfortu". Rahim Blak.
Epic: "Life Begins At The End Of Your Comforte Zone" (Neale Danald Walsh)
Rahim Blak Absolwent ASP w Krakowie i MBA w Łodzi, gdzie prowadzi zajęcia na ExecutiveMBA. "CEO i współzałożyciel grupy click community, która jest agencją mediów społecznościowych oraz platformą aplikacji „click apps”. W branży Digital i Social Media zaczynał ze swoją agencją Interaktywną art world™. Aktualnie zajmuje się także rozwijaniem produktów marketingowych i startupów w modelu SAAS i cloud marketing. Swój najnowszy startup "edrone" pozycjonuje jako "Pierwszy CRM dla e-commerce". Jest członkiem rady przedsiębiorców ASP w Krakowie, prowadzi zajęcia z e-marketingu i social media na MBA w Łodzi i WSE w Krakowie.
La revista Españoles se edita en Uruguay para toda la colectividad de este país y ofrece informaciones de interés para el colectivo de españoles en este país.
FEED: The 2009 Razorfish Digital Brand Experience ReportIN2marcom .com
Razorfish’s annual consumer behavior report that traditionally charts how consumers are adopting new internet technologies and digital services.
This year's focus is on understanding how digital is changing the way that consumers interact with brands.
What’s trending in 2015 for wearables, virtual reality, consumer technology adoption? Find out (and more!) in GSW’s third report of their 4-part annual trends series: Digital Trends. With a unique perspective on behavioral trends at the cross section of digital + health, the report outlines the top eight trends expected to change the landscape in 2015.
Change is a constant
Society is transforming. Powerful trends are reshaping businesses, driving new technologies, shifting talent needs, and changing human behaviour. It is crucial for all industries to stay up to date with these changes, and respond accordingly.
We’ve mapped these trends for over 20 years by collaborating with industry leaders across the world. We use the insights to shape our programs, so that our talented students meet market demand. With these reports we are sharing our insights with the world.
This is the second issue of the trend report Changes of Tomorrow. It builds on the first report released in Spring 2015. The focus stays the same with four themes framing the research, and we’ve collaborated to define new trends and update existing ones.
Regardless of your industry, it’s essential to consider the impact of these changes on your work. The “Reflect” sections at the end of each trend will help you do that. You will also find tips, tools, and methods to support you to stay up to date and lead the change.
In our ninth annual report, we see how consumers are both welcoming and resisting technology's growing omnipresence in our lives. For many, technology serves as a gateway to opportunity and an enabler of hyper-efficient lifestyles, but those who are most immersed are starting to question its effect on their lives and their privacy. One result is that more people are trying to find a balance and lead more mindful, in-the-moment lives.
Our forecast also puts a spotlight on the growth of immersive experiences; the accelerating shift to a visual vocabulary; the new appeal of imperfection; and the rise of telepathic technology, which will enable brands to better understand minds and moods and react in a very personalized way.
The full report-in which we cover each trend in detail, highlighting what's driving the shift, how it's manifesting and what it means for brands-is available at www.jwtintelligence.com
Carat Trends 2021 - The Year of Emotionally Intelligent Marketingdentsu
In 1970 American writer and futurist Alvin Toffler wrote his best-selling book Future Shock. The book defined the phrase as a certain psychological state of individuals and entire societies brought about by a personal perception of “too much change in too short a period of time”.
2020 has undoubtedly been that year.
The world feels like a very different place to the end of the previous decade. For brands, the volatile times mean a greater need for emotional intelligence; listening and understanding how their consumers feel and helping people navigate the new world through their products, services and actions.
Top Trends from SXSW Interactive 2014. The Big Roundup.Ashika Chauhan
SXSW wasn’t just about one or two pieces of new tech, what it actually felt like was a glimpse into the not-so-distant future.
Trends you might of heard of like wearables, data and the internet of things are still around, but they’re beginning to grow-up and different industries are beginning to be disrupted as a result.
More than anything, the conference instilled a sense of responsibility in me. The decisions we make today, as people, as agencies and as brands will define the future we live in tomorrow.
The deck covers the most prominent trends from this year. I'd love to hear your thoughts, say hello @ashikachauhan.
Ashika Chauhan is Big’s Digital Experience Director and is passionate about creative innovation.
Our Guide to Digital disruption Update 2019John Ashcroft
A collection of our articles on Digital Disruption and Change Management updated for 2019.
Don't thumb your nose at Digital Disruption
So what do we mean by digital disruption
The six forces shaping digital disruption
Digital Disruption Industries of the future
Which jobs will be at risk in the years ahead
Digital Disruption and the UK Banking System
Measuring Innovation Pace in FinTech - October 2019LHBS
Innovation is a race. 37% of banks in Germany viewed
fintech as a possible threat.
In the financial service industry, legacy organizations and emerging fintech disruptors are competing in the same environment, for the same customers.
Innovation pace refers to the speed at which a business is innovating and releasing new consumer-facing features. By measuring this pace of innovation, you can begin answering:
- What kind of value does your business bring to the customers?
- More importantly, are you continuously delivering more value to the customers faster than your competitors?
We took the fast-changing fintech industry as a practical use case to demonstrate why and how innovation pace is measured and what it could mean for business.
Key content:
- The incredible pace of innovation in the current fintech sector by looking at N26 and Revolut
- Guides and examples of using customer value proposition canvas as a measuring tool for innovation pace
- Next steps of what comes afterwards to benchmark your business' innovation pace
Once run by a few large banks, it has been taken over by smaller, more nimble and technology-driven disruptors who are putting the power back into the hands of consumers.
Banks need a more customer-centric way to do business and to differentiate themselves in new ways.
This report series will explore the most crucial changes happening in the finance industry, and how legacy banks need to act today to be around tomorrow.
This is part 3/3, and explores successful case examples of greater organizational transformation with focus on two crucial components to enable business to simply the challenges of tomorrow by working smarter today.
- The two key approaches to organizational transformation within legacies, with focus on traditional banks
- Several case studies of best practice transformation examples
- Implications & actionable starting points for traditional banks to approach transformation in an effective way (minimize risk, maximize cooperation)
Once run by a few large banks, it has been taken over by smaller, more nimble and technology-driven disruptors who are putting the power back into the hands of consumers.
Banks need a more customer-centric way to do business and to differentiate themselves in new ways.
This report series will explore the most crucial changes happening in the finance industry, and how legacy banks need to act today to be around tomorrow.
This is part 2/3, exploring how traditional banks can react, respond and adapt to keep up with the pace of change.
- How banks can observe trends and expectations with effective monitoring
- How banks can respond with innovations their audience need and want
- How banks can quicken their ways of working for sustainable and accelerated innovation through seeing new competitors in a collaborative light
Once run by a few large banks, it has been taken over by smaller, more nimble and technology-driven disruptors who are putting the power back into the hands of consumers.
Banks need a more customer-centric way to do business and to differentiate themselves in new ways.
This report series will explore the most crucial changes happening in the finance industry, and how legacy banks need to act today to be around tomorrow.
This is part 1/3, diving into the world of finance exploring how traditional banks need to act today to be around tomorrow.
- The current state of banking
- 5 Key expectations that banks should be responding to with both services and communications
- An opportunity for banks to begin exploring opportunities for self-disruption
The Agile Sprint is an approach to creating and improving user experience and product design, placing the business, technology and (especially) the user in the spotlight.
This is your guide to running successful Agile Sprints in your organization through exploring the What, Why & How of the Agile approach.
Retail is undoubtedly reverting to “under construction”. Customer’s expectations are changing, malls and shops are closing down, others are opening up and doing better than ever. Many brands are investing in customer experience, shaping them into something unforgettable for their store visitors.
How should stores navigate all the trends? How can they ensure customer’s come back for more?
This Snapshot explores the current state of retail, where it is going, customers’ expectations and best practices along the customer journey followed by implications for retailers.
Spotify: the largest on-demand music service in the world, and growing fast. They offer a “freemium” as well as a paid premium model, allowing users the option to avoid advertisements and listen offline.
Tens of millions of daily Spotify users generates data that gives Spotify a unique opportunity to develop their products and services based on user behavior.
This report will provide some background on Spotify and explore their Customer Value Proposition using our CVP Canvas.
We will identify the brand initiatives surrounding product innovation, added-value services, shopping experience, and communication that contributed to a new success.
Influencers Now: The Current State Of Influencer MarketingLHBS
Ways of communicating have always evolved, only now they’re arriving faster than ever before. It’s becoming increasingly instantaneous, visual, authentic and personal in terms of the content being shared, and the younger generation need brands to keep up.
Online influencers are fitting the bill with their 24/7 presence, high engagement and openness of every aspect of their lives.
This snapshot evaluates the current state of Influencer Marketing to help inspire brands in how they could approach collaborations:
Who are they?
Where are they?
How are they used?
Touch-Point Technology: Transforming the Customer JourneyLHBS
Technology has become a part of almost every day-to-day activity. Things are no different for how brands do business. The customer journey has been transformed to address rising expectations in speed, precision, personalization and security through implementation of technologies at crucial touch-points, or the moments of interaction between the brand and the customer.
This snapshot explores three trends we see in today’s brands’ use of technology at touch-points along the customer journey:
Reducing customer effort
Re-humanizing interactions
From responsive to predictive
giffgaff's Strategy - The Underdog Leading in CXLHBS
giffgaff’s network users are not only at the heart of their business, they are their business. A consistent brand image has brought them out on top in customer satisfaction in the UK, outperforming all competitors including O2, EE and Virgin.
How are they continuing to encourage and harness the power of a loyal and engaged community? How do they continue to deliver mutually beneficial value while staying true to their core values?
This report will introduce giffgaff’s core ideas, and explore their Customer Value Proposition using our CVP Canvas to identify the brand initiatives around product innovation, added-value services, shopping experience, and communication that contributed to exceptional customer experience.
From Wasted to Wellbeing: Fostering a Sense of Community in Festivals of Exer...LHBS
Festivals are rapidly shifting their focus from just giving an opportunity to party and drink to having more of a wellness character. Consumers still crave of connecting with friends and other peers and want to make unique experiences. However, trends like the health and wellness economy are changing their mindset towards how they define fun and a good time hanging out with friends.
This snapshot explores wellness and fitness festivals from three different angels:
- fostering a sense of togetherness in a more digital, isolated world
- leveraging the health consumer mindset of the “FitGen”
- providing unforgettable occasions to celebrate in the experience economy
A Little More Conversation: Branding with Voice UILHBS
How we use and interact with machines and software is changing. Some assumed it was a fad, but we’re now seeing voice technology infiltrating our businesses, mobiles, vehicles and now our homes.
Brands are adopting the idea that voice is here to stay, which brings with it a shift in user experience, and in turn, customer expectations of usability.
Everything You Thought About Customer Service & Loyalty is Wrong // Toolbox S...LHBS
What we think about in customer service could be wrong, from what customers want to who’s the best personality for teams.
Technology research firm Gartner Inc. (previously CEB) recently presented findings from a number of studies carried out within the realm of customer service across the world.
The research spanned many different industries and consisted of over 125,000 customers, over 5000 service representatives, over 100 companies and revealed three major findings.
We explore these findings and offer actionable steps and useful resources to begin customer service transformations within any company.
Domino's Strategy: From Pizza to Tech Giant // Customer Value SeriesLHBS
Domino’s has been seeing double digit growth for several consecutive quarters. The pizza chain has been outperforming giants such as Google or Facebook on the stock market.
What contributed to the success of this company, once simply known for bad pizza? How did the brand harness technology to embed itself into the lives of its customers by delivering a better experience?
Take a look at our report where we provide some background on Domino’s and explore their Customer Value Proposition using our CVP Canvas to identify the brand initiatives around product innovation, added-value services, shopping experience, and communication that contributed to a new success.
Gen Z Girls: Living For Looks, Looking To LiveLHBS
Welcome to the latest in our Snapshot series. In this edition, we will delve deeper into what defines and motivates the next generation of consumers, focusing on girls.
Growing up “publicly” online has inevitably lead to an increase in self-consciousness. They have grown up closer to gender equality, a readily available outlet for their voice to be heard as well as almost every service at their fingertip. We explore how this is changing their values and ways they engage with brands.
Sustainability: Ecology & Economy // Snapshot Series LHBS
Sustainability has been a buzzword for the last couple of years. It means connecting economy with ecology, being able to internationally compete while also protecting the environment. A lot of companies are already committing to “being green”. It gives a competitive advantage and sustainability is increasingly expected by consumers. The movement is called Green Economy and describes a sustainable business that protects natural resources and doesn’t harm the environment.
This report explores the Green Economy from three angles:
insights into industry evolvements and consumer expectations
introduces best practices of brands that get it right
take-aways derived from insights and best practice examples
Amazon: Anything, Anywhere, Anytime // Customer Value SeriesLHBS
Experts predict that Amazon is going to become the most valuable company in the world this year. No other online retailer comes close to the e-commerce giant. With the introduction of Amazon Go, a new technology that provides a checkout-free shopping experience, the retailer is pushing further into the physical realm, setting new standards for the future of brick-and-mortar.
Amazon is striving to be “Earth’s Most Customer-Centric Company”. In this report we will shed light on how the e-tailer actually creates value for its customers in four interrelated but distinctive areas: core product innovation, added-value services, shopping experience and communication.
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At LHBS, we believe that brand or business strategies need to be prescriptive not just descriptive. A strategy needs to drive action through meaningful Customer Value Propositions. That’s why we work with our Customer Value Proposition Canvas as a navigation system for bringing strategy to life. We’ve created the Customer Value Series to analyze and share how leading companies bring their Customer Value Propositions to life through their core products, added value services, the customer journey and communication.
This issue highlights AMAZON.
We hope you enjoy this deck and are able to be inspired by it in your innovation process.
Welcome to our annual collection of top 25 signs according to marketing & innovation experts using & working daily with our Inspiration-Hub.
We have selected the 25 most game changing and important signs that drew the attention of our readers this year the most.
Explore the collection of disruptive signs from categories such as consumer insights, product innovation, service innovation, experience innovation & communication and see where the market is going.
Many experts and industry pundits are predicting the demise of retail in the face of digitalization. But the notion of ‘Pure Play’ has failed. Digital only and brick and mortar only retailers are on the decline, many purely e-retailers going out of business altogether. The largest retailer in the world, Amazon, is investing in traditional brick and mortar outlets. The fact is, stores are the ‘new black’.
One of the biggest opportunities for traditional retailers of all types is creating a unique and sought after customer experience. Customer experience can be applied to better, quicker and more efficient processes or to immersive, truly experiential events enabled by exciting newly emerging or maturing technologies.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
2. ABOUT
LHBS.
We are an unconventional strategy firm that helps clients better
understand today and successfully shape tomorrow. LHBS has
extensive experience & expertise in business development, brand
building and customer experience. The firm works across all major
industries for clients from the FT Global 500, German Mittelstand
and fast growing startups.
Ž
http://www.lhbs.com
3. This presentation includes some of the most interesting insights
about emerging & shifting consumer behavior and inspiration in the
area of marketing, product and service innovation.
All signs come straight out of our Inspiration-Hub, a digital platform
that tracks changes in people, markets and technology to bring
customized insights and inspiration to your organization.
LHBS Insight & Inspiration Snapshot
5.
$10 US Bill to Feature a Woman
The new $10 bank note in the US will become the first bill to feature a woman.
The government is taking a step towards valuing the stories of important female leaders by announcing that in 2020 it will include a female portrait on its currency
bills. Previously, all the women featured on the American currency were only present on a dollar coin. The use of them was not widespread as they the circulation of
$1 coins in the US is very limited. It is not yet known who will the lady be— the Treasury Department is currently asking US citizens for their suggestions via social
media.
*
Source:
US
Treasury
6.
Barbie's First Flats
The famous Barbie has just received its first ever pair of flats.
The new Barbie doll will have movable ankles which will allow her to change from the usual heels into more comfortable flat shoes. Previously all Barbies had
permanently pointed toes— even the scientist and snowboard Barbie—which resulted in the doll being able to wear heels at all times. Additionally, the latest doll
series comes with eight new skin tones, diverse facial sculpts, and various types and colors of hair and eyes. The new series is a welcomed change amongst the
growing scrutiny on the lack of diversity and gendered expectations of toys. Recently, many studies are attempting to increase parents and companies awareness on
how the dolls that young girls play with change their body image, as well as impact the girls' confidence later in life.
*
Source:
Lips2q
7.
Nearly All Americans Binge View TV
According to a study made by TiVo, 92% of respondents admitted to bing-view TV content at some point in the last year.
In the study, “Binge viewing” is defined as watching more than 3 episodes of a TV show in one day— and it seems that nearly all Americans are doing it. It seems that
those who participated in the survey did all the watching in one place— Netflix. The most binge-watched series were House of Cards and Unbreakable Kimmy
Schmidt. There are some downsides, however. 31% of the respondents admitted to losing sleep because of the binge watching habit and 37% said that they have
spent an entire weekend binge watching a show.
*
Source:
TiVo
8.
Gen Z and Gender Attitudes
A JWT study shows the progressive views on gender and sexual orientation of Generation Z.
The advertising agency J. Walter Thompson has surveyed a sample of Generation Z in the US and the UK (teens aged 12 to 19) and found that 82% of teens say that
“they do not care about other people’s sexual orientation”. 81% of them agrees that gender does not define a person as much as it used to and “traditional” female
versus male stereotypes are outdated and not valid for them. Comparing with Millennials, 88% of Gen Z admits to feel braver with exploring their own sexuality. The
majority of teens across the UK and the US holds strongly positive views on same-sex marriage and believes everyone should have the right to wed. Only 7% of UK
teens disagreed with this statement.
*
Source:
JWT
9.
Rising Numbers of Teens Coding
The numbers of teens that enroll for extra coding courses is increasing.
The short and difficult programs include evening coding schools or intense programming boot camps where students learn to build their own websites, programs or
design mobile apps. On the courses there are no certificates— the only thing you graduate with is the program or website you coded. According to website Course
Report, the number of young students that graduated from these short programs jumped from 7,000 in 2014 to 16,000 in 2015. Tech industry becomes one of the
most reliable when it comes to employment and high starting salaries.
*
Source:
Course
Report
10.
Is “Play” the Future of Retail?
Psychologists agree that play has the same benefits for adults, as it has for children. Innovative retailers increasingly use the "play" concept in the
store experience design.
Playing is considered a fun activity that accelerates learning, but also one that creates an emotional connection to the world. Adults do not get the chance to play
very often, but it is not because they do not want to— the instinct never dies. Rather, we have less time for play; and there are different expectations put on us.
Retailers, however, are starting to recognize this gap and increasingly provide adults with countless opportunities to play. Combining retail with these interactive
attractions and entertainment stimulates the senses. In addition, the interaction with tangible objects in a physical space—as opposed to a virtual one— creates a
more memorable experience that can increase the value of retail stores over their e-commerce rivals.
*
Source:
The
Guardian
11.
Small-Talk Gender Gap
Researchers from German and American Universities have conducted a study on how the outcome of business negotiation changes when men or
women engage in a small-talk beforehand.
Chitchat about the weather and other non-work related things in a professional setting can increase the social capital and boost the bargaining power— but only for
men. The researchers found that following a short conversation, men were found to be: “more likable and cooperative,” they got a higher “relational satisfaction
score” and thus were “more likely to be selected for future negotiations”. When it came to women having a small-talk before the meeting, there was no positive
impact on the outcome of the negotiation. The reason behind is that women are stereotypically seen as social and talkative— a chitchat is more or less expected.
Men, however, are seen as less communal and concerned about others, which actually works in their favor. By breaking the stereotype of being “all about business,”
they are benefiting more from the conversation.
*
Source:
Benefits
of
Small-‐talk
Study
12.
Media Consumption
According to the Media Consumption Forecasts report by ZenithOptimedia, the average global individual media consumption stands at 8 hours a
day, making a half of our waking day spent consuming media.
The Internet consumption is growing the fastest and increased 12% globally this year and the amount of time people spend using the internet has doubled since
2012. Smartphones were the fastest accelerators of this trend, giving people connectivity everywhere they want. Television still dominates the global media use,
though it is quickly losing their shares to the digital devices. Newspapers saw the largest drop and the average reading time is down by 27%.
*
Source:
ZenithOp2media
Report
13.
Millennials Fear Phone Calls
Despite the inseperable relationship between millennials and their phones, it has been often noted that they are adverse to making and receiving
phone calls.
Millennials' "fear" of the phone may be a lack of experience in making phone calls. As email, SMS, and instant messaging has defined the generation's communication
style, many see phone calls an invasive way of getting in touch with someone. Others feel it puts them on the spot, and they want control over how and when they’d
like to be reached. While they might not like to talk on them, over 80 percent of Millennials have been found to sleep with their smartphones, according to the
Millennial Generation Research Review.
*
Source:
Business
Insider
15. This part includes three chapters with inspirational examples in the
areas of:
• Marketing Innovation
• Product innovation
• Service innovation
LHBS Inspiration
17.
Patrón's VR Tour
In a high-tech version of brand storytelling, the tequila brand has rigged a 360-degree VR camera to a drone in order to show off its Hacienda
headquarters.
The virtual reality experience gives viewers the perspective of the brand's mascot, a bee, as it travels over the headquarters, giving a breathtaking, inside look at the
tequila production process, from the agave fields and through the distillery and the bottling plant. The tour highlights the artisanal process of Patrón manufacturing
that has resisted more modern manufacturing processes in favor of tradition and quality. The "Art of Patrón Virtual Reality Experience" has been rolled out to Patrón
events, while a 360-degree web experience is online and also available for fans with their own VR devices.
*
Source:
Art
of
Patrón
18.
Paul McCartney sells LINE Sound Stickers
Paul McCartney became the first western musician to sell sound stickers within the Japanese messaging app.
McCartney's official Line profile currently has nearly 11 million followers, which not only makes him one of the most popular artists on the messaging platform, but
also the former Beatle's biggest presence on social media globally. The new set of stickers includes a collection of 24 images that fans download in order to paste into
conversations with friends. The singer recorded several phrases in both English and Japanese, and the sound stickers are combined with 24 illustrated emoji-like
stickers that convey various expressions. The release was timed with McCartney's latest tour of Japan and the stickers are available for 100 virtual coins
(approximately 2€) in LINE's in-app store.
*
Source:
Paul
Voices
New
Sound
S2ckers
On
LINE!
(Paul
McCartney
Blog)
19.
IKEA Meatball Tasters
For the launch of the its location in Sydney, IKEA asked its customers to fantastically design the new store.
The crowdsourced campaign took the form of videos to highlight the creative side of the customers, who designed jobs such as the "Ultimate IKEA Assembler" who
sets the world records for assembling the flatpack furniture, the "Comfort Coordinator" who tests all the bedding and pillows, and a "Meatball Tester" who would
sample Swedish meatballs all day long.
*
Source:
Meatball
tasters,
cuddle
toy
checkers
among
‘jobs’
for
customers
at
new
Ikea
store
20.
Thalys Sounds of the City
International high-speed train operator Thalys has deployed three interactive billboards which encourage travel by letting passersby experience
the sounds of another city.
The experiential marketing campaign installed the interactive billboard maps in Amsterdam, Paris, and Brussels. The maps contained more than 1000 sounds from
other nearby cities that are served by Thalys's network, which passersby could experience by simply plugging their headphones into one of the billboard's 1000
headphone jacks. By capturing the sound identities of these various cities, Thalys gave those who encountered the outdoor ads a chance to discover a new city via its
unique soundscape.
*
Source:
Thalys
Sounds
of
the
City
21.
Nivea's UV-Sensitive Doll
In order to spread awareness of the dangers of the sun to kids, Nivea has created a doll that can, like us, get burnt from too much sun.
The Nivea doll is made of UV-sensitive material so the dolls skin turns red, or "burns", if it is not first covered in sunscreen before taken out into the sun. The logic
behind the campaign is that if the children see first-hand what their parents have told them about the dangers of the sun, they will be more willing to make sure they
are protected with sunscreen. Nivea produced a video spot to detail the campaign as it was deployed to the sunny of beaches of Brazil, showing off the doll as a
clever way of taking the raising of awareness from screen and print ads onto the sand.
*
Source:
Nivea
Doll
(YouTube)
22.
Ballantine's Instagram Magazine
Following the trend of innovative branded content appearing on Instagram, Ballantine's is appealing to the platform's whisky drinkers with a new
Instagram-only "magazine."
The Ballantine's magazine– called "W"– leverages the Instagram grid collage so users can scroll down to read the profile page like it is a print publication or website.
Users who wish to learn more about a specific feature can tap on the image which will allow them to delve deeper into the content. The magazine deploys the grid
collage in both portrait and landscape view, so that readers can enjoy various infographics, design features, and photos in both layouts.
*
Source:
Ballan2ne's
(Instagram)
23.
The Imagination Machine
S7 Airlines has developed a headset that literally read the minds of shoppers at a busy Moscow mall, and charted their dream destinations through
a computer simulation.
The headset read participants' brainwaves through EEG sensors to read their minds and simulate the flight path from Moscow to their dream destinations on a 2
meter globe projected onto a huge screen. Each participant was given 45 seconds to make it to their destination. The more focused they were, the faster the plane
flew– in real time– around the 3d projection-mapped globe. Those whose plane landed in their dream destination within 45 seconds were given a prize of a ticket to
fly there, courtesy of S7. Out of 250 participants, 49 were successful. Those who weren't were awarded a consolation prize of 5,000 air miles.
*
Source:
Imagina2on
Machine
(YouTube)
24.
Adidas Opens Football Center
In hopes to deepen its connection with grassroots football players, Adidas is opening its first urban football center.
The hub is based in Berlin, and is being poised to offer a grassroots location for local youth to play football. The brand is working with a group of 35 young people–
who they are calling "Club of 35"– to gauge the needs and preferences for the modern player, and the brand has shaped the design of the center around their
feedback. For the site's grand opening, the brand is hosting a tournament for young local players– marking the street-level approach that Adidas is taking towards
football marketing. The modernization of the football pitch comes at a time when Adidas is also starting from scratch on their football boot line, in what they are
calling "a complete football reset." Along with the new football center, Adidas will be doing over 30 local events in virtually every major city this summer as part of
their "Be the Difference" campaign, which aims to get the attention of sportswear consumers through disruptive, engaging, and emotive marketing.
*
Source:
Adidas
News
Stream
25.
Coca-Cola Personalizes Twitter Ads
As it brings back the "Share a Coke" campaign, Coca-Cola is tailoring its social media ads to its viewers.
The customized ads address the recipient by name, reflecting the "Share a Coke" bottle concept, which placed a selection of names on each bottle sold in stores.
With the personlized Twitter ads, though, the brand is urging consumers to buy an 8-ounce glass bottle of the drink that is personalized with their name. The
campaign reflects the increase of personalization in social media advertisement, which L2's "Intelligence Report on Personalization" has predicted to increase
threefold in the next two or three years.
*
Source:
Share
A
Coke
27.
Anti-Global Warming Ice Cream
Ben & Jerry's has introduced a new ice cream flavor to raise awareness against global warming.
The new flavor is called SOS (Save our Swirled) and is comprised of raspberry ice cream and swirls of marshmellow and raspberry syrup and white fudge ice cream
cones. The flavor is launched along with the global climate talks being held in Paris at the end of this year. The slogan features the ice cream maker's typical brand
humor as it points out the parallel between ice cream and the polar ice caps threatened by climate change: "If it's melted, it's ruined." Ben & Jerry's has worked with
the activist group Avaaz on the campaign, encouraging people to sign a petition calling for urgent action to be taken against global warming.
*
Source:
Save
our
Swirled
28.
EasyJet to Use Drones, 3-D Printing
The airline has successfully used a drone to inspect its planes and plans to use 3-D printing to manufacture replacement parts.
In order to speed up putting its jets back into service, the airline plans to roll out drones at its engineering centers over the next 12 months. Meanwhile, the airline is
working with Airbus to replace cabin parts such as armrests using 3-D printing technologies, in hopes that 3-D printed replacements will improve repair times as
well as help remedy the persistent problem of storage space within the cabin. The move, according to CEO Carolyn McCall, aims to use emerging technologies to run
the fleet "more effectively, efficiently, and safely."
*
Source:
EasyJet
Media
Centre
29.
Flower Power
Flower Power is a Bluetooth-connected device that can monitor a houseplant's health and send real-time status to a user's smartphone.
The device contains several sensors that measure the essentials of plant health such as light intensity, air temperature, fertilizer level, and soil moisture. It makes
taking care of plants easy– no need to have having a green thumb after years of experience caring for plants, the app lays out the plant's vital present health through
a comprehensible interface. The device is connected to a database of 6,000 plants so it is a versatile and well-informed device that takes the guesswork out of plant
care.
*
Source:
Flower
Power
30.
Krug Champagne App
The new free app from champagne brand Krug lets drinkers scan their bottles to learn more each the individual bottle as well as receive
recommendations.
Krug drinkers simply need to download the app and create a profile. Then, they are able to scan any bottle of Krug for its unique ID. The app unlocks the production
history of the luxury beverage, including details about the individual bottle. The app even recommends tasting suggestions and curated playlists that renowned
musicians have created for the app. The app's launch has been coordinated with a live music event in London that featured by the London Philharmonia Orchestra.
*
Source:
Krug
App
31.
Pizza Box Movie Projector
Pizza Hut Hong Kong is delivering pizzas in specially-designed boxes that turn pizza night into movie night.
The pizza boxes become movie projectors through simply inserting a pizza table (aka a pizza protector) that is made of a specially developed lens into a hole that can
be easily made in the side of the pizza box through perforated part of the cardboard. Patrons can then scan a QR code on the side of the pizza box which brings up a
movie they can stream. To watch a movie through the projector, users must simply put their phone inside the box at the right angle and the lens magnifies what is
displayed on the phone's screen.
*
Source:
Hong
Kong
Pizza
Hut
"Blockbuster
Box"
32.
Nestlé Turns Healthy Meals into Fun
Nestlé has released a creative range of products to help children re-imagine eating healthy food as more of an adventure than a chore.
The range of 14 products is part of Nestlé's global campaign United for Healthier Kids, and the set has been first released in Mexico, due to the fact that the North
American country now has the highest rate of obesity in the world. Rather than focusing on weight loss, the Nestlé campaign instead chose to focus on positive, fun
behavior to promote good health. The range includes 3D story plates, a juicer kids can arm wrestle with, and maracas that help shake away fat. The products also
include a digital pet that grows the more the body moves, and cups with pictures at the bottom that are revealed only when fluids are gone. The products are
released in conjunction with a TV show on Televisa (Latin America's largest network), that supports families against obesity, as well as an online platform that gives
tips on healthy living.
*
Source:
United
for
Healthier
Kids
33.
Kindle Scout
Kindle Scout is a new program by Amazon which lets customers nominate their favorite unpublished titles by aspiring authors to be published in
the Kindle format.
The program in some way replicates the Amazon Studios' process of letting TV viewers watch pilots and rate them before deciding to go into full production. The
approach leverages the companies large consumer base for market research into the viability of profiting off this unpublished content. The crowdsourcing publishing
campaign will include titles from genres like fiction, historical fiction, romance, mystery, thriller, and science fiction. Authors who have their work chosen will receive
a 5-year publishing deal and a $1,500 advance and a royalty rate of 50%. To encourage participation, Amazon will give a free copy of the e-book to those who chose
it, once it is published.
*
Source:
Kindle
Scout
35.
Marriott's Concierge App
The hotel chain's mobile app feature "Mobile Request" acts like a digital concierge, offering guests the ability to text in requests at any time.
The app will let guests make requests not only during their stay, but also before and after and give guests immediate access to hotel staff. The requests will only be
limited to "anything within reason"– presumably bound only by local laws and common sense. Most guests won't be pushing that limit; instead, they will be asking for
in-room amenities such as extra towels, wake up calls or other services traditionally performed by the hotel. The program is called "Mobile Request" and is being
rolled out first for the members of the chain's loyalty program throughout its 503 properties.
*
Source:
Marriot
Mobile
Request
36.
KFC Tray Typer
As part of the advertising campaign for its new German restaurants, KFC has developed a way of keeping chicken grease off diners' touchscreens.
The KFC Tray Typer is a high-tech replacement for the paper slip that is often found on fast food trays. It is a fully functional keyboard that connects to diners'
devices so they can enter text into their devices without getting chicken grease on the touchscreen. Super-thin and rechargeable, the Bluetooth-enabled keyboard
was so popular when given out during the opening week of new KFC restaurants in Germany, that every Tray Typer was taken home.
*
Source:
KFC
Tray
Typer
(Vimeo)
37.
Japan Airlines' Charging Docks
Japan Airlines (JAL) have begun offering convenient and plentiful charging docks throughout their gates at Osaka Airport.
Rather than waiting in queues of battery-deficient passengers waiting for their turn to recharge, passengers can now simply plug into one of the airline's charging
stations. JAL is offering numerous power outlets, both USB power ports and AC sockets. While they wait for boarding, passengers now have the ability to stand by or
sit at a bar chair while their batteries recharge. The rolling-out of the power station bar service is part of the airlines' overall strategy of appealing to passengers via
technological solutions such as their mobile app, automated bag tagging service, and onboard JAL Wi-Fi.
*
Source:
JAL
Power
Sta2on
Provides
Babery
Charging
Service
near
Boarding
Gates
at
Osaka
Airport
38.
HeyLets
HeyLets is a new location discovery app that stands apart by delivering personalized recommendations that range from general to niche interests.
Heylets is based on the principle that people should not be given recommendations from others with different interests. It also streamlines reviews, limiting them to
200 words and only accepts positive reviews (if a venue fails to get a certain amount of recommendations, it does not show up in searches), which brings out the
most important information. The app currently offers over 100,000 recommendations from users in 91 countries, which it differentiates based on user metrics. This
varies from other location discovery services that simply show where their friends are and have been, or those that read like curated travel guides.
*
Source:
HeyLets
39. ABOUT
INSPIRATION-
HUB
The LHBS Inspiration-Hub systematically tracks changes in culture,
markets and technology.
It is a digital platform that brings customized insights and inspiration
to the heart of your organisation.
Ž
http://www.inspiration-hub.com
40. • How your organization can track relevant business and innovation
opportunities?
• How other industries and companies affect your customer needs?
• How insights & inspiration be can easily accessed and shared within your
organization to fuel innovation?
Feel free to visit inspiration-hub.com or get in touch with Fabiola
Lewandowska at fl@lhbs.com.
If you would like to learn more about:
41. THANK YOU!
Impressum:
Die in dieser Präsentation dokumentierten Gedanken und Vorschläge sind geistiges Eigentum der
LHBS Consulting Berlin GmbH und unterliegen den geltenden Urhebergesetzen. Die unautorisierte Nutzung,
die ganze oder teilweise Vervielfältigung sowie jede Weitergabe an Dritte ist nicht gestattet.
LHBS Consulting Berlin GmbH
Köpenicker Straße 154
10997 Berlin Germany