Covering LinkedIn targeting, creative, and campaign management best practice, this deck provides a helpful overview for anyone running Sponsored Content campaigns on LinkedIn.
Live Customer Webinar: Creative Optimization through A/B TestingLinkedIn
Don’t be afraid to experiment with your creative. Sometimes all it takes is a simple word change or image swap to improve your conversion rates and boost your ROI—and that’s what A/B testing is all about.
Getting started is easy and LinkedIn can help. Join marketing automation consultant Nicki Powers as she walks you through the basics of how to:
- Set up an A/B test
- Accurately measure performance
- Calculate results and identify winning creative
Engaging your Audience with Sponsored InMailLinkedIn
LinkedIn Sponsored InMail is the most direct way to reach prospects by delivering personalized messages straight to their LinkedIn inbox. In this deck, you'll learn how to leverage Sponsored InMail to engage your target audience and generate leads with real-world examples of successful campaigns.
[SlideShare] The Blueprint to B2B Content MetricsKapost
Seventeen percent of marketers say they have no content effectiveness measurements in place and 49% are using only basic metrics such as clicks or downloads, according to a Demand Metric study.
In order to be truly effective with content, the modern marketer needs to understand and measure the health of the content operation, the total reach of content, and the conversions content generates.
Take the guesswork out of measuring the effectiveness of your content and learn more about content marketing metrics: http://bit.ly/1KV57uD
Going Global: Mastering a Cross-Regional Content Marketing StrategyNewsCred
Giuseppe Caltabiano, VP of Marketing Integration at Schneider Electric, talks about how to launch an effective content marketing program using the hub and spoke model: a centralised team creating the general guiding principles and local boards and teams to modify and customise that content for a particular region.
In this webcast, you will learn from LinkedIn's head of marketing about how LinkedIn drives qualified leads, collaborates with sales, and attributes revenue impact by going "beyond the lead".
You'll also hear from HubSpot, a certified marketing partner, about how B2B marketers are thriving by integrating inbound marketing and advertising, through the LinkedIn + HubSpot integration.
Live Customer Webinar: Creative Optimization through A/B TestingLinkedIn
Don’t be afraid to experiment with your creative. Sometimes all it takes is a simple word change or image swap to improve your conversion rates and boost your ROI—and that’s what A/B testing is all about.
Getting started is easy and LinkedIn can help. Join marketing automation consultant Nicki Powers as she walks you through the basics of how to:
- Set up an A/B test
- Accurately measure performance
- Calculate results and identify winning creative
Engaging your Audience with Sponsored InMailLinkedIn
LinkedIn Sponsored InMail is the most direct way to reach prospects by delivering personalized messages straight to their LinkedIn inbox. In this deck, you'll learn how to leverage Sponsored InMail to engage your target audience and generate leads with real-world examples of successful campaigns.
[SlideShare] The Blueprint to B2B Content MetricsKapost
Seventeen percent of marketers say they have no content effectiveness measurements in place and 49% are using only basic metrics such as clicks or downloads, according to a Demand Metric study.
In order to be truly effective with content, the modern marketer needs to understand and measure the health of the content operation, the total reach of content, and the conversions content generates.
Take the guesswork out of measuring the effectiveness of your content and learn more about content marketing metrics: http://bit.ly/1KV57uD
Going Global: Mastering a Cross-Regional Content Marketing StrategyNewsCred
Giuseppe Caltabiano, VP of Marketing Integration at Schneider Electric, talks about how to launch an effective content marketing program using the hub and spoke model: a centralised team creating the general guiding principles and local boards and teams to modify and customise that content for a particular region.
In this webcast, you will learn from LinkedIn's head of marketing about how LinkedIn drives qualified leads, collaborates with sales, and attributes revenue impact by going "beyond the lead".
You'll also hear from HubSpot, a certified marketing partner, about how B2B marketers are thriving by integrating inbound marketing and advertising, through the LinkedIn + HubSpot integration.
This is the presentation from our Exclusive Sydney CBD Event 7:30am August 24th 2017 as Industry Leaders shared their insights and thoughts on how to achieve scale and success with Social.
Todays top performing companies compete based on customer experience. Todays customers want a SMARTER customer service experience through their social channel of choice — one that is both FAST and PERSONAL. In fact, 64% of customers expect companies to respond and interact with them in real-time or they will take their business elsewhere.
What was covered?
* Social Customer Service & Crisis Management - How to offer a ubiquitous and robust service experience across social
* Social Listening - How to drive strategic decisions across your business based on customer and competitive insights
* Social Leads - How to generate Social leads for your sales team to nurture
* Command Centre - How to drive change and awareness within an organisation by making your internal stakeholders aware of everything that's happening on Social, Email, Web, Ads, Journeys and through Sales Leaderboards
At this exclusive event we learned how major brands are able to listen to their customers at scale, control communications in a crisis, and engage with their customers with personal service, in an instant... creating advocacy in this culture of immediacy.
Agenda:
* 7:30am Registration and Networking
* 8:00am Opening Remarks
* 8:05am Presentation: Adam Brown
* 8:45am Panel Discussion
* 9:05am Closing Remarks
* 9:15am Networking
Presenter
Adam Brown is Executive Strategist for Salesforce Marketing Cloud. He and his team deliver integrated social marketing strategy to customers and work with product teams to develop the best marketing products and solutions in the industry. Before joining Salesforce in May of 2013, Adam was Executive Director of Social Media at Dell, where he led the company’s consumer strategy around social media marketing, engagement and social commerce initiatives. Adam joined Dell in 2010 after spending four years creating and leading the Office of Digital & Social Media at The Coca-Cola Company.
Case Study about AustralianSuper on LinkedIn: Using smart advertising solutions to engage professionals
Visit marketing.linkedin.com for more success stories.
It is a known fact that you can’t improve what you can’t measure. One of the main advantages of digital marketing over traditional marketing is the power to measure and assign a numerical value on each step of the process…
But what metrics you should measure? Here are 7 top Digital Marketing Metrics that you shouldn't be leaving.
Machine Learning Tech You Could and Should Use TomorrowHanapin Marketing
This session will explore machine learning tools and platforms already on the market…use cases…and how you can use them right now to create better forecasts, write better ad copy, get better CPAs and literally save lives.
LinkedIn's Latest Updates for Your BusinessHubSpot
LinkedIn is undoubtedly a powerhouse for connecting people professionally, and is extremely effective for company growth and lead generation. Are you up to speed on the latest and greatest ways to use LinkedIn for your business? View full presentation here: http://bit.ly/1eZtbK1
Gill Worby, Head of Digital Marketing at Virgin Media, explains how Virgin Media tackles their challenges of implementing content marketing, achieving executive buy-in, and tracking ROI.
How Datavail Built an Efficient Content Engine with KapostKapost
Datavail used Kapost to streamline their content process—and the results were immediate. Listen to the full webinar to learn more: http://bit.ly/1Gt60Yo
Introduction To Paid Search Dave Chaffey For SesDave Chaffey
I was asked by the Search Engine Strategies programming team to deliver this 1 hour intro to paid search for the many attendees who are new to search engine marketing. As well as covering the key areas important to success it also introduces some of the latest developments in paid search
Live Webinar: Sponsored InMail Demo + Best PracticesLinkedIn
Sponsored InMail is the most direct way to engage your prospects on LinkedIn. New real-time delivery means you can now reach members when they’re most receptive to your message—when they’re already active and engaged on the platform.
Join LinkedIn Product Marketing Manager Irina Skripnik and Senior Marketing Manager Amanda Halle as they demo the product live and walk you through best practices and tips for making the most of the newly enhanced Sponsored InMail.
Discover a new way to increase the effectiveness of your email marketing efforts and drive timely leads for events, webinars, content distribution, special offers, and more.
Tom Wigley's super-useful presentation on pitching SEO. How to approach the topic, how to understand potential traffic, and some key points to remember about your presentations
Five Content Marketing Actions You Can Take Now to Improve Your SEOPercussion Software
Traditional SEO is gone for good. Over the past year or two, Google has released a series of updates to its algorithm that has
profoundly impacted SEO as we’ve known it. Updates include encryptions on searches, personalized search results tailored
especially to you, and a brand new social media platform. When taken individually, each impacts one particular issue such as
helping to eliminate content farms from top search results, or helping to rank freshly updated content higher. But when taken together and with the benefit of hindsight, it’s game over for what you thought you knew about traditional SEO.
Creating Better Sales with Interactive Contention interactive
Senior Account Executive Benjamin Pitman discusses the benefits of sales and marketing alignment, and how you can leverage content insights to accelerate your sales cycle. Learn 3 ways that content allows for sales enablement; 3 tips for using interactivity to accelerate your sales cycle; How to use a solution finder for sales enablement; and How to leverage assessments for sales enablement.
Secret Sauce: How LinkedIn uses LinkedIn for marketingLinkedIn
At LinkedIn Marketing Solutions, we use our own products, ‘sprinkle on our own spices’ so to speak and now we’re ready to share EXTRA HOT insider tips for effective LinkedIn campaigns.
This very unique deck brings together the minds of our content marketing, demand generation and digital teams to give you a holistic, tactical look at how LinkedIn uses LinkedIn for marketing. It’s a resource for practitioners, by practitioners, if you will.
Google Analytics: Setting Up Your Content Hub to Measure Conversions (Part 1)NewsCred
Google Analytics (GA) provides very powerful analytics tools right out of the box. However, most marketers are not familiar enough with what those tools can do, and are therefore not using them to their full advantage.
Back to LinkedIn: Fundamentals of Marketing on LinkedInLinkedIn
We'll begin with how to build your organic presence, do a deep dive into LinkedIn’s product suite and run through how to set up, optimize and measure your campaigns.
This is the presentation from our Exclusive Sydney CBD Event 7:30am August 24th 2017 as Industry Leaders shared their insights and thoughts on how to achieve scale and success with Social.
Todays top performing companies compete based on customer experience. Todays customers want a SMARTER customer service experience through their social channel of choice — one that is both FAST and PERSONAL. In fact, 64% of customers expect companies to respond and interact with them in real-time or they will take their business elsewhere.
What was covered?
* Social Customer Service & Crisis Management - How to offer a ubiquitous and robust service experience across social
* Social Listening - How to drive strategic decisions across your business based on customer and competitive insights
* Social Leads - How to generate Social leads for your sales team to nurture
* Command Centre - How to drive change and awareness within an organisation by making your internal stakeholders aware of everything that's happening on Social, Email, Web, Ads, Journeys and through Sales Leaderboards
At this exclusive event we learned how major brands are able to listen to their customers at scale, control communications in a crisis, and engage with their customers with personal service, in an instant... creating advocacy in this culture of immediacy.
Agenda:
* 7:30am Registration and Networking
* 8:00am Opening Remarks
* 8:05am Presentation: Adam Brown
* 8:45am Panel Discussion
* 9:05am Closing Remarks
* 9:15am Networking
Presenter
Adam Brown is Executive Strategist for Salesforce Marketing Cloud. He and his team deliver integrated social marketing strategy to customers and work with product teams to develop the best marketing products and solutions in the industry. Before joining Salesforce in May of 2013, Adam was Executive Director of Social Media at Dell, where he led the company’s consumer strategy around social media marketing, engagement and social commerce initiatives. Adam joined Dell in 2010 after spending four years creating and leading the Office of Digital & Social Media at The Coca-Cola Company.
Case Study about AustralianSuper on LinkedIn: Using smart advertising solutions to engage professionals
Visit marketing.linkedin.com for more success stories.
It is a known fact that you can’t improve what you can’t measure. One of the main advantages of digital marketing over traditional marketing is the power to measure and assign a numerical value on each step of the process…
But what metrics you should measure? Here are 7 top Digital Marketing Metrics that you shouldn't be leaving.
Machine Learning Tech You Could and Should Use TomorrowHanapin Marketing
This session will explore machine learning tools and platforms already on the market…use cases…and how you can use them right now to create better forecasts, write better ad copy, get better CPAs and literally save lives.
LinkedIn's Latest Updates for Your BusinessHubSpot
LinkedIn is undoubtedly a powerhouse for connecting people professionally, and is extremely effective for company growth and lead generation. Are you up to speed on the latest and greatest ways to use LinkedIn for your business? View full presentation here: http://bit.ly/1eZtbK1
Gill Worby, Head of Digital Marketing at Virgin Media, explains how Virgin Media tackles their challenges of implementing content marketing, achieving executive buy-in, and tracking ROI.
How Datavail Built an Efficient Content Engine with KapostKapost
Datavail used Kapost to streamline their content process—and the results were immediate. Listen to the full webinar to learn more: http://bit.ly/1Gt60Yo
Introduction To Paid Search Dave Chaffey For SesDave Chaffey
I was asked by the Search Engine Strategies programming team to deliver this 1 hour intro to paid search for the many attendees who are new to search engine marketing. As well as covering the key areas important to success it also introduces some of the latest developments in paid search
Live Webinar: Sponsored InMail Demo + Best PracticesLinkedIn
Sponsored InMail is the most direct way to engage your prospects on LinkedIn. New real-time delivery means you can now reach members when they’re most receptive to your message—when they’re already active and engaged on the platform.
Join LinkedIn Product Marketing Manager Irina Skripnik and Senior Marketing Manager Amanda Halle as they demo the product live and walk you through best practices and tips for making the most of the newly enhanced Sponsored InMail.
Discover a new way to increase the effectiveness of your email marketing efforts and drive timely leads for events, webinars, content distribution, special offers, and more.
Tom Wigley's super-useful presentation on pitching SEO. How to approach the topic, how to understand potential traffic, and some key points to remember about your presentations
Five Content Marketing Actions You Can Take Now to Improve Your SEOPercussion Software
Traditional SEO is gone for good. Over the past year or two, Google has released a series of updates to its algorithm that has
profoundly impacted SEO as we’ve known it. Updates include encryptions on searches, personalized search results tailored
especially to you, and a brand new social media platform. When taken individually, each impacts one particular issue such as
helping to eliminate content farms from top search results, or helping to rank freshly updated content higher. But when taken together and with the benefit of hindsight, it’s game over for what you thought you knew about traditional SEO.
Creating Better Sales with Interactive Contention interactive
Senior Account Executive Benjamin Pitman discusses the benefits of sales and marketing alignment, and how you can leverage content insights to accelerate your sales cycle. Learn 3 ways that content allows for sales enablement; 3 tips for using interactivity to accelerate your sales cycle; How to use a solution finder for sales enablement; and How to leverage assessments for sales enablement.
Secret Sauce: How LinkedIn uses LinkedIn for marketingLinkedIn
At LinkedIn Marketing Solutions, we use our own products, ‘sprinkle on our own spices’ so to speak and now we’re ready to share EXTRA HOT insider tips for effective LinkedIn campaigns.
This very unique deck brings together the minds of our content marketing, demand generation and digital teams to give you a holistic, tactical look at how LinkedIn uses LinkedIn for marketing. It’s a resource for practitioners, by practitioners, if you will.
Google Analytics: Setting Up Your Content Hub to Measure Conversions (Part 1)NewsCred
Google Analytics (GA) provides very powerful analytics tools right out of the box. However, most marketers are not familiar enough with what those tools can do, and are therefore not using them to their full advantage.
Back to LinkedIn: Fundamentals of Marketing on LinkedInLinkedIn
We'll begin with how to build your organic presence, do a deep dive into LinkedIn’s product suite and run through how to set up, optimize and measure your campaigns.
There is significant synergy between Content Marketing and Marketing Automation. Knowing how to integrate the two functions can really drive discovery and lead generation
Data-Driven Best Practices for LinkedIn Sponsored InMailLinkedIn
How can you reach engaged target audiences on LinkedIn to build more successful marketing programs across branding, email, demand gen or social?
After talking to marketers who have been using LinkedIn’s Sponsored InMail and looking at thousands of different campaigns, we’ve put together data-driven best practices to help you succeed with this highly underutilized tool. Combat data decay and reach highly engaged target audience on LinkedIn with valuable content that resonates!
In this session join LinkedIn's Global Product Marketing Manager Irina Skripnik and Business Analytics Manager Sophia Wong as they take a data driven approach to best practices.
- Featuring best in class customer examples and case studies
- Tutorial on leveraging your existing email content
- Live demo of real-time reporting dashboard and targeting capabilities
Live Webcast: LinkedIn Marketing Solutions 101LinkedIn
Learn how to manage the content and insights on a company page, track your content’s engagement through our insight tags, and tap into demographic data through LinkedIn data overlayed on your website traffic.
Live Webinar: Market to Who Matters - How to Get Started with Advertising on ...LinkedIn
Join us for our live demo of our advertising solutions: LinkedIn Sponsored Content and LinkedIn Text Ads. These products allow you to connect with the world's largest audience of active, influential professionals. In this webinar you will learn how:
- Sponsored Content enables you to publish relevant content straight to the feed of any member across desktop and mobile. With native ads in the world’s professional feed, your content marketing captures the attention of highly engaged people – and drives qualified traffic right to you.
- Text Ads are easy to create and great for budget-conscious campaigns—set your own budget and only pay for ads that work on our pay-per-click platform.
Sponsored Updates enables you to publish relevant content straight to the feed of any member on the LinkedIn site. That means your own brand content will appear right alongside other high-quality updates from news sites, thought leaders, and member connections. It's a great way to get your message in front of the people that matter most to your business.
Getting started is easy. In fact, in less than an hour we'll show you how to create and sponsor content, set up campaigns, and measure performance. We'll even tackle best practices like how to:
- Keep your content relevant
- Build trust through authenticity
- Boost performance using images and video
Join us to learn how you can start driving qualified leads on the world’s only professional feed.
Live Webinar: 10 Ways to Drive Killer Results for your Clients with Sponsored...LinkedIn
As an agency professional, you know how important content marketing is - 98% of B2B marketers say it’s core to their marketing strategy and more than half of them plan to increase their content marketing budget this year.
And you’re constantly looking to drive a higher return on investment for the content marketing campaigns you manage. We get it and we can help.
LinkedIn product marketing manager Phillip Han and senior global marketing manager, Ligia Ishida as they show you how to drive killer results for your clients using Sponsored Updates. They'll bring winning content strategies to life by showcasing real campaigns from top-performing B2B brands.
A presentation delivered at the Singapore Management University (SMU), in collaboration with the UOB-SMU Asian Enterprise Institute, in February 2017.
For a digital copy of the accompanying Branding and Marketing Planning worksheet, please contact me or drop an email to enquire@leverpunch.com
More of us at www.leverpunch.com
Whether LinkedIn is already be part of your social media marketing strategy or you are just starting out, discover how to master this platform in order to achieve your goals. We’ll cover best practices, the latest products and share some examples of organizations that are achieving impressive results in 2019.
View this #sps17 Webcast on-demand here: http://dg-r.co/2fXqvEW
Join Paige Musto, Sr. Director, Corporate Marketing at Act-On Software as she walks you through six important steps that will help you jumpstart your 2018 marketing strategy and execution plan. Plus, learn the necessary tips to help you close out 2017 on a high note.
Attendees will benefit by learning how to:
● Build effective campaign themes to support their marketing goals;
● Pull the levers needed to grow brand awareness and influence in the market;
● Identify the keys to successful reporting;
● Make an impact on the business by championing a big idea!
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
1. Vanessa Vallejo
Senior Account Manager
LinkedIn Marketing Solutions
Aline Gorey
Content Strategist
LinkedIn Marketing Solutions
Getting the Most from Sponsored Content
LinkedIn Webcast I 1st April 2016
2. Today’s Agenda
Overview of sponsored content1
Setting up for success: targeting best practice2
Live demonstration of Direct Sponsored Content3
Direct sponsored content: six tips for A/B testing4
5 What’s coming in 2016
5. Where does Sponsored Content appear on
LinkedIn?
• 15 content slots on the desktop
home page
• SU’s appear in the LinkedIn
newsfeed
• Frequency cap of 2 Sponsored
updates per company page, per
day for each member*
* Please note that this is subject to change
6. a
The Anatomy of a Sponsored Update
Intro Text (include CTA and url)
90 characters
Description Text
(customisable and not
visible on mobile)
max 230 characters
Headline (bolded)
Max 70 characters
Customisable Image
1200x627 px best
Company Logo
Company Name
7. 2 Ways to Publish: Sponsor existing updates, or post
directly to the personal feed of your target audience
Personalise
Customise your message for each target
audience
Test
A/B test variations of your content to
optimise performance
Control
What gets published on your Company
page locally or globally
2. Direct Sponsored Content
(newsfeed only)
1. Sponsor Organic Company Updates
(company page)
Validate
Post organically to gain insight into
performance of update before putting
budget behind it
Increase reach
Reach your organic follower base in
addition to your target audience
8. Direct Sponsored Content appears in the LinkedIn feed, without
appearing on the Company Page
Great for localised
language targeting
A/B testing
headlines, images
or CTAs
Must have page
DSC admin
access
Sponsor
content directly in
your target
audience’s feed
11. Targeting Best Practice
Audience size minimum = 100,000
Engagement increases with broader audiences
More clicks leads to increased virality and visibility of your campaign
The buyer’s journey is too complex to target niche audiences
E.g. 45% of IT Decision Makers are not in the IT Function
Use your click data to inform campaign optimisations
12. Consider Jeff Senior Manager in the
IT Function based in an
Enterprise company
…
in the UK
Targeting
Seniority
Function
Company Size
Geography
Audience Size
Niche
Manager+
IT
1000+
UK
101,000
Broad
Senior IC+
IT, Eng, Ops, Cons
1000+
UK
895,000
13. 3 Tips for Effective Targeting
Target a minimum audience size of 100,000 and consider less
senior roles that influence the buying decision
Optimise to what works best using real-time click
demographics
Target a maximum of 4 facets: function, seniority, company size,
and geo. E.g. ‘IT Manager+ 500+ UK’
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14. D I R E C T S P O N S O R E D C O N T E N T
D E M O
15. D I R E C T S P O N S O R E D
C O N T E N T :
S I X T I P S F O R A / B T E S T I N G
16. Why A/B Test?
Optimise to the best performing updates
Learn more about your audience
Improve campaign ROI
17. A/B test with Direct Sponsored Content
Relevance = Strong CTRs
A/B Test your headline and description text
A/B Test images
38%
CTR*
lift
19. Lesson #2: Less content, more variations
120% increase in CTR
20. Lesson #3: Invest In Strong Images
Processed 60,000x faster than words
Pair links / photos
Use infographics / big + small
Leverage videos and Slideshare
21. Lesson #4: Optimise for Mobile
Ensure intro copy is fewer than 90 characters or
eliminate it all together
Get to the point / don’t bury the hook
Have a clear CTA
Consider mobile landing page and UX
22. L
Tip #5: Test different image sizes
Large images work best for:
• Brand campaigns
• Graphs
• Images with an emotional
impact
• Infographics
Thumbnail images allow
advertisers more space to
explain content you are
promoting and state CTA.
Always include a link to
the landing page in the
intro text as if you don’t,
you’re missing out on an
extra clickable link
23. Tip #6: Have a Strong Call to Action
Make an Announcement!
Call to Action
Ask a Question
?
24. Run 3-4 unique updates per target audience. Frequency cap: members see up
to 2 unique pieces of content per advertiser every day.
Rotate in 1-2 new updates weekly. Prevents content from becoming stale and
allows for updating content strategy based on what works.
Less content, more variations. Republish best performing content with new
copy and images.
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Key Takeaways
Split test, learn, repeat
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