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Client Brochure 2012
                       Social Media Frontiers Ltd. 2012 v2.0
Contents
 3 ‐ About Social Media Fron4ers
 4 ‐ Who are Social Media Fron4ers?
 5 ‐ The Services we Provide
 6 ‐ Social Media Account Set up
 7 ‐ Social Media Management & Social Media Engagement
 8 ‐ Social Media Op4misa4on
 9 ‐ Reputa4on Management
 10 ‐ Customer Reten4on Management 
 11 ‐ Social Media Audits & Market research  
 12 ‐ Training 
 13 ‐ Consultancy
 14 ‐ Tradi4onal Marke4ng Online and Offline VS Social Media
 15 ‐ Our clients include: 
 16 ‐ Social Media Fron4ers Privacy
 17 ‐ Social Media Profiles ‐ David Pocock
 18 ‐ Social Media Profiles ‐ DOMO Systems Group
 19 ‐ Social Media Profiles ‐ Darren Marks Hypnotherapy
About Social Media Frontiers
We were founded in 2010 and from the ini4al start with 4 people 
we have now expanded to a team of 17 split into 2 offices in 
Regus’s  Compass House, Cambridge.
We are a passionate online marke4ng agency that believes:

• Customer sa4sfac4on is foremost. We strongly believe this is 
through the power of listening to what their customers’ wants, 
needs and problems are.

• Every business needs to be present on social media, its not 
whether they do it, its when they do it.
Who are Social Media Frontiers?


   Decision makers 
  interested in your                      Social Media 
products & services on                    Fron4ers Ltd.                                 Your Business
     Social Media




               •   We explore the internet to find and drive your ideal clients to you


               • We listen to what your target market wants, likes and dislikes  and 
                    approach your poten4al clients with what they want


               •   You become market leaders at interac4ng and managing your clients
The Services we Provide
                                                     Consultancy

         Social Media
         Optimisation

                                                    Training

      Social Media
      Engagement                              Social Media Audits




                                                   Social Media
                                                   Management

       Negative
      Mentioning
      Marketing
                                                            Customer
                                                            Retention
            Market                                         Management
           Research


Here are our main services within Social Media marke4ng. We also provide 
other services such as mobile marke4ng, web design and mobile app 
crea4on. But these services we normally offer on a specific basis 
depending on the individual client’s needs. 
Social Media Account Set up
Think of social media as a tunnel to your website, if the tunnel is blocked how will 
the traffic get through. That means it’s important to help create Social Media that 
can convert a browse into an interest in your brand or company. 
We will create and set up your social media for your business and will ensure your 
brand message and brand iden4ty is consistent with your whole company’s online 
marke4ng. 
Our brand management will ensure that the look and design of your Social Media 
will enhance your profiles, bringing a professional and business orientated look and 
feel to your profiles. Our innova4ve designs will help your landing page generate 
interest in your companies’ offerings.
Social Media Management
With marke4ng departments being so busy managing, upda4ng and growing 
their Social Media; It is some4mes more sensible to outsource the whole process 
to our trustworthy experts, who can manage the whole task for you. 

Advantages:
   •  Keeping your brand’s iden4ty and message consistent across your Social 
      Media 
  •  Allocate a specific social media expert to your social media so your brand is 
     looked aeer in the most desirable way. 


Social Media Engagement
Afract your ideal clients to your website and build your own free database of 
prospec4ve clients who are interested in your products. This is a cost‐effec4ve 
way to build databases without the need to pay for extensive lists of non‐
targeted individuals/businesses with no interest in your product or service, when 
you can create your own targeted leads.
Gaining clients through social media makes the connec4on informal; if you are in 
their social network you are perceived as being at the same level as friends and 
family and can be trusted. The connec4on between your business and clients is 
already established and will mean that sales offerings in the future are more 
likely to be accepted. 
Social Media
Optimisation
Social Media Op4misa4on is the best and most effec4ve 
way to rank your company within search engines, as it 
enables your business to dominate the first search page 
on goggle using specific key words. This is the best way to 
drive traffic to your website and will dominate the search 
result.

Our dedicated team will ensure that search engines are 
dominated with your business. You will no4ce the 
increased traffic to your website and then the 
corresponding sales that will come with it.
In any business or as an individual, your reputa4on is vital and any 
Reputation   nega4ve men4oning needs to be fully monitored and addressed. 
             There is an increasing introduc4on of new social media networks, 

Management   which is making communica4on easier and allows for more 
             conversa4ons, men4ons and reviews of your product or yourself 
             across the internet. This means poten4al customers can easily find 
             the posi4ve and nega4ve reviews, which can harm the business or 
             personal image. 

             The most powerful form of marke4ng is WOM (word‐of‐mouth) 
             and since the dawn of the social media networks it has moved 
             from spoken to wrifen.  As the amount of user‐generated content 
             on the internet con4nues to grow, it affects internet search results 
             more meaningfully, meaning that people’s reviews and 
             commentaries about your business on social networks can rank 
             higher than even your own business’ website! 
             With our reputa4on management we can ac4vely select the 
             posi4ve social media WOM so that it is shown ahead of the 
             nega4ve. 

             Don’t let good acknowledgement go to waste. 

             Your online reputa4on is a precious commodity and needs to be 
             looked aeer. We ensure that you can listen to what is being said 
             and can ac4vely address the issues before nega4ve waves spread 
             across the globe. 

             Let us make sure that words don’t harm your revenue. 
Customer Retention Management
Through the use of social media you can 
engage with your customers on a more 
personal level through sekng up a customer 
support channel using social media. This helps 
to create a community within your customer 
base. It is also an effec4ve way to find out 
about product issues and address them 
quickly before any major problems occur.
More companies are adop4ng social media as 
a new CRM tool with the ease and instant 
response available. The easier customers feel 
they can get in touch with your business the 
more they feel looked aeer and will come 
back to you. CRM through social media has 
the benefit of being immediate compared to 
phone or email. 
We help you to set up CRM strategies and 
ensure that you have the training to effec4vely 
interact with your consumers in the correct 
method. Many businesses adopt the wrong 
strategy with Social Media and tend to end up 
losing customers by being to forward or by not 
addressing ques4ons in the right way. It is 
important to get CRM right as this will be the 
first thing to affect your sales. 
Social Media Audits                             Market research
Some4mes what you really need is the            Social media enables you to conduct your 
numbers of what is going on! Our Social         own market research. With this we are able 
Media audits can help. This gives the actual    to listen to 1.8 billion people online and 
background knowledge of what is going on        hear discussions about your product or 
with your brand and products. It is an          service and about your compe4tors. We can 
evalua4on of your social media presence         interact with and learn about what the 
and results compared with your                  online markets want, say and what their 
compe44on.                                      percep4ons of your products or subs4tutes 
                                                are. 
All marke4ng must be measured, otherwise 
there is no point in the investment. Our        Other benefits include:
data gives you an in depth picture of your 
                                                  •  Iden4fica4on of new poten4al 
social media performance, in terms of the 
                                                     products and services that people 
ROI (Return On Investment) and traffic to 
                                                     actually want.  
your website. 
                                                  •  Ability to monitor conversa4ons about 
                                                     your organisa4ons. 

                                                  •  Ability to measure the frequency of 
                                                     discussions about your brand.

                                                  •  Improved insights about your target 
                                                     markets.

                                                  •  Early warning of poten4al product or 
                                                     service issues.
Training
Grow a deeper understanding of the world of Social Media marke4ng and how 
to use it to your advantage in your online marke4ng ac4vi4es. We will guide 
you through the key principles of Social Media marke4ng and op4misa4on to 
                                                                                       Social 
develop the skills to implement, monitor and address issues regarding your 
                                                                                       Media 
reputa4on, afract customers and confidently engage with your consumers and 
                                                                                      Training
poten4al clients in social spaces.

Our Social Media professionals have years of experience in online marke4ng 
and Social Media marke4ng. Our Social Media management team are some of 
the most sought aeer Social Media experts in the world and since 2009 have 
presented in the UK, Ireland, Central Europe, Hong Kong, Singapore, Malaysia, 
US, New Zealand and Australia among others. 

In any business model, investment in people is the most efficient way to get 
higher produc4vity from your workforce. Social media is such a powerful tool in 
leveraging sales and is a training experience that is highly valued in the current 
business market. 
If your company is looking to give its marke4ng team the knowledge and 
experience of social media marke4ng then our social media experts offer the 
best support for you. Whether it is just for the marke4ng manager, or whether 
it is for the whole marke4ng team, we can provide the right support for your 
needs. 

We offer social media marke4ng training on many different social media 
plaqorms including Facebook, Twifer, LinkedIn and Youtube. 
Consultancy
We offer consultancy on:

 •  Online reputa8on management
 •  Brand crea8on & management
 •  Social networks strategy
 •  Clients Database building and nurturing
 •  Email Marke8ng 
 •  Campaign Product launch
We will provide an introduc4on to the world 
of Social Media, demonstra4ng how to make 
the most of modern social networking sites 
such as Twifer, Facebook, Linkedin and 
YouTube as a means of posi4vely benefi4ng 
your organisa4on by truly engaging your 
audience and protec4ng your online brand.
Traditional Marketing Online
                 and Offline VS Social Media

  Tradi4onal marke4ng 
  Tradi4onal online marke4ng    Quan4ty Leads



                                 Quality Leads
               Social Media
                                 Target Leads


                                (Passive Marke4ng) 
Tradi4onal marke4ng             Wait for customers to find 
Tradi4onal online marke4ng      your Ad or Business

                                (Ac4ve Marke4ng) 
                Social Media    You can listen to 80% of the online users and 
                                bring the ones interested 
                                in your business to your door.
Our clients include:

   FTSE 100 companies                        Global client base:

  • World leading SME companies              • Europe
  • Government agencies                      • Hong Kong 
  • Celebri4es                               • Singapore 
  • Sports stars                             • Malaysia
                                             • US
                                             •New Zealand

Privacy for our clients is a very high priority and we take great pride in 
ensuring that your informa4on is kept safe. We manage various social 
accounts from all types of companies and having a strong privacy policy is 
key to protect their best interests.

Next are some examples of our client accounts,
Social Media Frontiers
Our social following and profiles


            573,928 followers

            40,083 likes
David
                                                                           Pocock




Our exper4se in Social Media has given us the opportunity to help 
market the world famous interna4onal Rugby Player David Pocock. We 
helped to create awareness of the release of his new book and the 
charity he has recently set up. 
  •  We manage for David both his Facebook fan page and his twifer 
     account.

  •  We have also helped with the social media marke4ng campaign 
     with the release of his new book Openside. 

  •  We designed and created David Pocock’s website hfp://
     www.davidpocock.com/ 


                                                                      Social Media Profiles
Social Media Profiles

                                                                                    Group




                                         DOMO – Systems are a company that provide energy efficient, eco‐friendly 
                                         and economic infrared hea4ng systems.
                                           •  We manage 4 DOMO country accounts; Ireland, France, Benelux, and 
                                              World.

                                           •  For these accounts we create, design and manage the interac4ons of 
                                              the Facebook and twifer accounts. 
                       Infrared heater
Darren Marks is a very 
               successful hypnotherapist 
               and with the release of his 
               phone apps requested our 
               help to use Social Media 
               Marke4ng to help promote 
               and adver4se his series of 
               hypnotherapy apps.

               For Darren we manage his 
               Facebook fan page, his 
               twifer accounts and his 
               Youtube profile. 




Darren Marks
Hypnotherapy
“We don’t have a choice on whether we DO
   social media, the question is how well we DO it.”
                             Interested in Social Media 
                            Solu4ons for your Business?
                           Phone : +44 (0) 1223 969 053
                           Fax : +44 (0) 1223 280 242
                           Email : info@socialmediafron4ers.com
                           Website : hfp://www.socialmediafron4ers.com


hfp://www.facebook.com/
 socialmediafron4ers.com        Thank you                                @socialmediaf

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