E-commerce business plan.All details included.Very smart Business plan.

1. GLISTENWAY
www.glistenway.com

2. Submitted To
H M NAFIS JAHID
Honorable Faculty of University of South Asia

3. Submitted By
21(Day) Batch
Chistia Rahman Akash 131-0121-002
Md.Sazzatul Hasan Shovon 123-0301-002
Md.Sohag Hossen Khan 131-0259-006
Md.Neowaj Ahmed 131-0028-002
Iqbal Hossain 131-0192-002

4. Glistenway.com going to be an
e-commerce clothing start-up
company which will position
itself to become the market
leader in offering online
merchants and consumers a
uniform and trouble-free way to
get merchandise purchased
online.

5. Office:
Khilkhet,Nikunja,Road-2,House-9,Dhaka
Factory:
Chowrasta,Gazipur

6. Glistenway.com going to be the one-click solution for all kinds of apparel
purchases. It will provides a good collection of high quality apparels at
competitively low price. Some of these products will exclusive to
Glistenway.com and would not available for purchase in other online
stores.With competitive pricing strategy along with advanced marketing
and excellent customer service, we believe, we can make our business one
of the most successful online business in near future.We will strive to be a
good specialty on-line retailer inspiring people to buy and use our products
to improve their lifestyles through a role and vogue, while creating a world-
class business model. “Our key goal will to be the country’s largest supplier
of fashionable apparels for our customers through online shopping.”

7. COMPANY DESCRIPTION
• Founding by some young entrepreneurs.
• All the member are experienced in textile and programming sector
individually.
• Products for young age people.
• 2 products manufacturing factory attached with our company.
• Small place but big company.
• Few new options in our website.

8. IMPORTANCE

9. -To become the regional leader of fashion Clothes.
-To expand our client base throughout in the Bangladesh.
-To provide excellent customer service.
-To be a trusted and reliable Garments supplier, known
through out Bangladesh.

10. Financial Goals:
• Obtain financial to expand manufacturing capabilities, increase
distribution, and to produce more new products.
• Increase revenues by at least 25%- 30% each year, after the
first year.
• Increase the investment money every year to make this
company bigger.
• Return the bank loan within 5 year.

11. GOALS
Non Financial Goals:
• Develop a best website, which maintain strong relationship
with retailers.
• To be among the top ten favorite bands within 2 years
• To add new design in every season.

12. • Offering a high quality, branded product whose image is
recognizable among consumers.
• Developing a reputation among retailers as a reliable
manufacturer, delivering the products on schedule.
• Affordability of the latest fashion among general people.

13. THE TARGET MRKET
• Segments
For both middle and high class people
• Age
17-30 years boys and girls
• Geography
Expansion the business in all over the country and to export in near
future.

14. PRODUCT CONFIGURATION

15. The marketing mix consists of the Four P’s.The marketing mix
will be implanted as follows:

16. PRODUCTION STRATEGY
• Cloths with different colors.
• Customized design and prints from famous designer.
• On demand modification.
• Variation in products at a certain time later.
• Seasonal product arrive at the starting of the season.

17. DISTRIBUTION(PLACE) STRATEGY
• Internet based distribution and sales
• Online booking before the products come from the factory.
• Offline order by the phone.
• Quick delivery.

18. PROMOTIONAL STRATEGY
• Print media
• Electronic media
• Leaflets and banners
• Fashion magazines
• Facebook updates
• Radios

19. PRICING STRATEGY
• Price within the budget of targeted customers.
• The range starts from 300TK to maximum 3000TK
• Comparatively low price then the competitors expecting high sales.
• 20%Off for every product after buy 3 products.
• Offer at the last time of every season.

20. SALES AND INCOME
2500000
3000000
3500000
4000000
2500000
3000000
3500000
4000000
250000
750000
900000 1200000
Year 1 Year 2 Year 3 Year 4
0
500000
1000000
1500000
2000000
2500000
3000000
3500000
4000000
4500000
Chart Title
Sales Gross Margin Profit

21. Description Cost(TK)
Computer 900000
Furniture and fixture (interior decoration) 200000
Office equipment 100000
Rent for office 360000
Salaries 200000
Promotional expenses 50000
Website 10000
Total capital cost 1820000
Working capital
Our Products 500000
Brand Product 100000
Total working capital 600000
Project cost 2420000
21

22. GIVING PERSIONS AMOUNT OF TK
CHISTIA RAHMAN AKASH 500000 TK
Md.Sazzatul Hasan Shovon 500000 TK
Md.Neowaj Ahmed 500000 TK
Iqbal Hossain 500000 TK
Md.Mir Inshan 500000 TK
TOTAL 2500000 TK
22

23. Customer Database
Contact Details
Payment Details
OnlineVisiting Frequency
Most frequent buying design, style color & segment
Amount they have bought in the life time
In order to personalize the content for each individual visitor, the site needs to track the
visitors’ behavior on the website using cookies.This information is provided to server
software that generates dynamic web pages with contents that the visitor can use.This
information is also used to greet the visitors when come back to the site later.

24. CUSTOMER PRIVACY
glistenway.com is committed to maintaining customer confidence
and trust, and to protect any personal information provided online,
therefore we offer the following privacy policy.
The policy is that all personal information, such as customer name,
postal and email address or telephone number, is private and
confidential. Accordingly, the personal information customers supply
is stored in a secure location, is accessible only by designated staff,
and use only for the purposes for which customer provide the
information (such as to respond to a request or to process customer
order).

25. For Boys For Girls

26. USES OUR WEBSITE
Our automated website is very easy to use. As customer shop
simply click on the "add to cart" icon for any item would
customer like to purchase, it will automatically be added to
customer virtual "shopping cart".When customer are done
shopping, just click on the "checkout" link at the top of the page
and follow the simple instructions to complete customer order.
Shipping will be calculated automatically for depending on
customer location and the shipping method chosen and
customer will be given an order total before finalizing customer
order.

27. Customer can place an order
with us in one of two easy
ways:
Use our secure shopping cart
system on our website.
Call usToll Free to place a
order between 9am to 5pm.
We strive to provide fast
shipping at low economical
prices to all our customers.
We take only one day time to
shipping our products

28. THREATS FOR THE BUSINESS
• Server/Hosting Problems
• Connection Problems
• Expectation Problems

29. • Online trial room.
• Attractive offline service.
• Lots of high class brand.
• Adaptability of consumers satisfaction.
• Low cost then any other shop.

31. 31