Do you see a lot of people being quite effective on LinkedIn in finding new clients and winning new business? Want to know how you can do the same for your business?

1. www.vomaara.com

2. Lead Generation through Social Selling
Social Selling is an important new approach that allows
salespeople to laser-target their prospecting, establish rapport
and trust through existing connections and networks.
As a professional social network, LinkedIn is the best for
engaging in social selling—particularly in the B2B space. After all,
50% of B2B buyers use LinkedIn as a resource when making
purchasing decisions—and you need to be active on LinkedIn to
position yourself as a player in those decisions.
www.vomaara.com

3. Proposed solution
Outbound: Here is how we generate warm leads using LinkedIn for social selling –
1) LinkedIn Sales Navigator – This tool allows us to uncover potential new
connections by leveraging existing relationships within the network. We can reach out to a
larger number of prospects from your network based on the filters we set. We can narrow
down the search by Geography, Industry, Company Size, Designation etc.
2) Target Persona - We discuss and finalize the type of companies/ leads that are
the best match for your business. These details will be used on Navigator to filter the
prospects.
www.vomaara.com

4. Proposed solution
3) Lead Generation - Every month we start by making a list of prospects.
Some of these prospects will be fairly active, in this case, we will interact with them on
their posts/ articles/ shares to encourage a conversation. Next step would be to send
them direct messages either on the same topic or asking a question, subtly including a
request for a brief chat.
Some prospects might not be active, in that case, we would send them a message
related to their company or their profile and then ask them for a meeting.
www.vomaara.com

5. Proposed solution
Inbound: Content that works as lead magnet -
We all know that the best kind of lead is the one that comes to us. And the best way to do
that is to engage them with good quality content that not only adds value to their work/ life
but also informs them of the strengths and expertise of the company.
Content can be shared in two main form on LinkedIn -
1) Long form articles with numbers and examples
2) Short write ups as posts, to share experience, quick thoughts, tips and hacks
Engaging with other LinkedIn members on regular basis will ensure better engagement on
ours along with shares for increased reach.
www.vomaara.com

6. Process
www.vomaara.com

7. Process
1) We start by optimizing the clients profile, with relevant content and keywords
2) Analyse the current network and set up the target network using sales navigator
3) Start connecting with C-level execs with personalised connect requests
4) Build rapport by sharing, liking, commenting on the prospects activities
5) Send a second message which either adds value, asks questions, or shows synergies
6) Continue the conversation along with engagement (like, comment, share)
7) Ask for brief call
8) Once they agree, refer to clients calendar and give them couple of options
9) Send a calendar invitation to all parties once the time is confirmed
10) Handover the prospect to client to take them further
www.vomaara.com

8. What To Expect
- 1st call with warm leads with a better probability of
conversion
- We are able to get a 8-10% agreement for call each month.
This means if we are targeting 100 prospects, you can
expect 8-10 calls/ meeting set-up.
Please note it usually takes 2-3 months to completely optimise the
profiles and the network. You will still start getting queries from 1st
month onwards but the number could vary. We would get to
know the real picture when we set up the profile.
- We use Google sheets to track activities and share it with
the client in real time. Along with Fortnightly calls to discuss
the progress.
www.vomaara.com

9. Success Stories
www.vomaara.com

10. Client: Jonathan Herps an executive coach based out of Australia was looking for a
way to connect with more people in order to increase his client base.
www.vomaara.com

11. Reached out to a
list of
prospects connected
said yes to a
call/ meeting
19.6% 10%
New clients
added
1000%
ROI
57%100
IN MONTH ONEwww.vomaara.com

12. Client: Bimlesh Gundurao, the CEO of Aguai Solutions, was travelling to US for
conferences in multiples locations and wanted to use his free time to meet
prospects that could help him grow his business.
www.vomaara.com

13. Reached out to a
list of
prospects connected
Agreed to a
meeting
10% 23%
New clients
added
157%
ROI
30%150
IN MONTH ONEwww.vomaara.com

14. Thank you.
E: contact@vomaara.com
www.vomaara.com