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Building a successful multichannel sales and marketing strategy

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J Sainsbury plc
J Sainsbury plc

Jon Rudoe, Sainsbury’s Director of Online, Digital & Cross-Channel recently spoke at the Internet Retailing Expo 2014 about building a successful multichannel sales and marketing strategy. I talked about our £1 billion online grocery business, how customer service is an important part of the growth of our online business, the power of Nectar data in multichannel retail and some our other initiatives from Click and Collect to eBooks and in store digital shopping.

BusinessNews & Politics
1 of 18
Building A Successful Multichannel Sales and Marketing Strategy Jon Rudoe, Director of Online, Digital & Cross-Channel, Sainsbury's
The world is Multichannel
Multichannel is very different by category
For Sainsbury’s, the world is very much Multichannel ‘SAINSBURY'S ONLINE GROCERY SALES HIT £1B’
For Sainsbury’s, the world is very much Multichannel ‘TOTAL SALES UP 4.6% TO £25B’
The rules of retail are very similar across different channels...
The rules of retail are very similar across different channels...
Use your core assets…
…Before investing in new ones
Understanding the Multichannel customer can be a challenge
Retailers need to think differently about cut through in the social media age
Innovation and experimentation is key
Innovation and experimentation is key Click & Collect eBooks by Sainsbury’sMobile Scan & Go
Customers increasingly want seamless interaction between channels across multiple devices in multiple locations… Web HomeStore
…but
Who could have predicted the change from this (2005)...
…to this (2013)
Building A Successful Multichannel Sales and Marketing Strategy Thank you

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