Explore how leading marketers from LinkedIn, Jive and Netbrain are using LinkedIn Marketing Solutions (Display, Sponsored Updates, Sponsored InMail, and/or Lead Accelerator) to reach and engage their target business audiences. They’ll discuss which products they use and why, how to best measure success across multiple channels, and what the future holds for their marketing organizations in 2016.
Live Webinar: Get More Out of LinkedIn Marketing with Tips From Our TeamLinkedIn
Interested in fueling even better results with marketing on LinkedIn? Here’s your chance to hear firsthand how the LinkedIn marketing team achieves success. I’ll share our secrets and best practices that you can implement immediately.
-Join me to enhance your marketing as you learn how we harness the power of LinkedIn to:
- Build awareness and shift perception among the right target audiences
- Demonstrate thought leadership
- Nurture prospects with content until they are ready to buy
- Drive more qualified leads faster than ever before
The new LinkedIn Sales Navigator is a stand-alone solution designed for sales professionals that allows you to focus on the right people and companies, stay informed of key updates, and build trust with prospects and customers.
Understanding the Metrics that Drive Real Business ImpactLinkedIn
When budgets are tight and teams are slim, understanding the impact of your programs is more important than ever. But what are the metrics that really matter? It’s time to move beyond top funnel engagement metrics and dive beneath the surface to understand the quality and effectiveness of the KPIs that actually benefit the business.
If you’re struggling to identify the metrics that prove your marketing efforts are providing business worthy return, this should help. By reviewing this presentation, you’ll learn the difference between metrics and analytics and which powerful metrics you should be looking at to become more efficient at optimizing the purchase path and driving revenue.
David will share new products that are fast making LinkedIn a professional publishing powerhouse for B2B marketing and the implications and opportunities for technology marketers.
Presented at TechConnect:13 by David Thacker, Vice President Product, Marketing Solutions at LinkedIn
Live Webinar: The Importance of Full Funnel Content MarketingLinkedIn
Demand Metric recently found that content marketing costs about 63% less than traditional marketing, yet generates almost 3 times as many leads. However, many marketers today struggle with a full funnel approach to content when measured solely on CPL.
But with the momentum of content marketing only continuing to increase, is your business leveraging the benefits of content marketing to the fullest extent?
In this webcast, we'll explore:
- A framework for creating relevant content for each stage of the funnel
- How to leverage top funnel content to drive results
Influencing the buying committee through content
Explore how leading marketers from LinkedIn, Jive and Netbrain are using LinkedIn Marketing Solutions (Display, Sponsored Updates, Sponsored InMail, and/or Lead Accelerator) to reach and engage their target business audiences. They’ll discuss which products they use and why, how to best measure success across multiple channels, and what the future holds for their marketing organizations in 2016.
Live Webinar: Get More Out of LinkedIn Marketing with Tips From Our TeamLinkedIn
Interested in fueling even better results with marketing on LinkedIn? Here’s your chance to hear firsthand how the LinkedIn marketing team achieves success. I’ll share our secrets and best practices that you can implement immediately.
-Join me to enhance your marketing as you learn how we harness the power of LinkedIn to:
- Build awareness and shift perception among the right target audiences
- Demonstrate thought leadership
- Nurture prospects with content until they are ready to buy
- Drive more qualified leads faster than ever before
The new LinkedIn Sales Navigator is a stand-alone solution designed for sales professionals that allows you to focus on the right people and companies, stay informed of key updates, and build trust with prospects and customers.
Understanding the Metrics that Drive Real Business ImpactLinkedIn
When budgets are tight and teams are slim, understanding the impact of your programs is more important than ever. But what are the metrics that really matter? It’s time to move beyond top funnel engagement metrics and dive beneath the surface to understand the quality and effectiveness of the KPIs that actually benefit the business.
If you’re struggling to identify the metrics that prove your marketing efforts are providing business worthy return, this should help. By reviewing this presentation, you’ll learn the difference between metrics and analytics and which powerful metrics you should be looking at to become more efficient at optimizing the purchase path and driving revenue.
David will share new products that are fast making LinkedIn a professional publishing powerhouse for B2B marketing and the implications and opportunities for technology marketers.
Presented at TechConnect:13 by David Thacker, Vice President Product, Marketing Solutions at LinkedIn
Live Webinar: The Importance of Full Funnel Content MarketingLinkedIn
Demand Metric recently found that content marketing costs about 63% less than traditional marketing, yet generates almost 3 times as many leads. However, many marketers today struggle with a full funnel approach to content when measured solely on CPL.
But with the momentum of content marketing only continuing to increase, is your business leveraging the benefits of content marketing to the fullest extent?
In this webcast, we'll explore:
- A framework for creating relevant content for each stage of the funnel
- How to leverage top funnel content to drive results
Influencing the buying committee through content
Metrics Matter: A B2B Guide to Finding Real Marketing ROILinkedIn
BusinessOnline CEO, Thad Kahlow, Lithium Technologies VP of Marketing, Dayle Hall, and LinkedIn Global Marketing Director, Kelly Kyer discuss the challenges B2B marketers face when it comes to data in today's ever-more-competitive world. Enjoy expert opinions about how to deliver meaningful results and why meaningful metrics must include both people and data — in addition to:
-- Why data is the great clarifier
-- Three secrets to demystifying data
-- How data should inform content alignment across the buying journey
Masterclass: Exceed Your Demand Generation GoalsLinkedIn
Marketers are more likely than ever to have a seat at the revenue table with the C-suite. But with this raised profile comes added accountability. Increasingly, marketers are concerned with how to exceed demand gen objectives that demonstrate their impact to the bottom line. Learn how you can target, convert and measure on LinkedIn, and how you can use the platform to deliver real business impact.
How to Take Advantage of the Trends that Make ABM a Successful Strategy for B...LinkedIn
The rising importance of data-driven marketing, marketing automation, and customer experience have made account-based marketing inevitable. If you're in B2B marketing, you're going to use an ABM approach sooner or later.
Experts from DXC Technology, Engagio, and LinkedIn will discuss:
• Why Account-Based Marketing has become essential if you're in B2B marketing and sales
• How you can get started with Account- Based Marketing today (it's easier than you think)
• A step-by-step blueprint for running the best Account-Based Marketing plays
Live Webinar: Advanced Strategies for Leveraging Linkedin Like a ProLinkedIn
Learn how to get the most out of LinkedIn in this advanced session that explores smart ways to organize, manage, track, and optimize your campaigns to achieve maximum results.
Expert advertiser and consultant AJ Wilcox shares strategies and tactics for leveraging the LinkedIn platform like a pro. Join AJ and our own in-house demand generation authority Cassandra Clark as they reveal proven techniques for how to:
- Structure campaigns for ease of scale, organization, and reporting
- Drive leads using LinkedIn’s advanced targeting and accurate, first-party data
- Create sophisticated targeting models around key audiences
- Bid strategically and budget effectively to accomplish your goals
- Launch creative and campaigns at scale
- Set up ad tracking for proper attribution
Originally presented at LinkedIn's FinanceConnect:13 event in NY on 5/2/2013. David Hahn, VP Product Management at LinkedIn, provides a preview of enhancements planned for LinkedIn in 2013 and the implications they will will have for Financial Service Marketers.
Digital Marketing Statistics of 2014 & 2015- Credible Projections with Rules ...Makesbridge
Evolution is the only way to be relevant and no one knows this better than a marketer. When we look at the digital marketing statistics of 2014; there is a visible growth in numbers, diversification in channels and change in selection. This Slideshow presents you a very decent depiction of digital marketing statistics of 2014 and 2015.
In addition, it contains some rules of engagement and success ahead. Plan your strategy accordingly and win quality leads fast.
For latest thoughts and professional insight, follow Makesbridge Blog (www.makesbridge.com/blog) or reach us out on social networks.
Live Webinar: How to Kick-Start a Successful Content Marketing Strategy - Qui...LinkedIn
Seth Godin says that “Content marketing is the only marketing left.”
The marketing world appears to be agreeing with him, as content marketing budgets continue to grow exponentially. But as you build your content strategy, how can you be sure that you’re setting out on a path to success from Day One?
Join us for this dynamic, live webcast co-hosted by LinkedIn and the award-winning content marketing agency King Content. Speakers include Jon Lombardo, Creative Lead for LinkedIn’s Creative Agency, and Lieu Pham, VP, Strategy & Innovation for King Content.
We will explore the fundamentals to building a strong content marketing strategy—giving you the tools and confidence to secure the budget and succeed from the very start. We’ll cover three key concepts:
- Why you need to do a content audit—and how to do one
- What types of content you should produce for your audience
- How to measure success against short and long-term objectives
Live Webinar: How to be a World Class Content Marketer on LinkedInLinkedIn
- Why content marketing matters and why it’s critical for your business to embrace
- Why LinkedIn should be part of your content marketing strategy
- How to create content that works and get to winning content
- How to distribute your content on LinkedIn
- What it means to optimize your content and best practices
Live Webinar: What You Need to Succeed with Marketing on LinkedInLinkedIn
Discover how you can leverage the latest solutions from LinkedIn to reach, nurture and acquire prospects.
LinkedIn Director of Marketing Keith Richey shares best practices that both large- and medium-sized companies have used to achieve success, as well as tips that his own LinkedIn marketing team uses.
Learn how to reach your audiences, nurture them, and acquire more customers using the only professional platform built to impact every stage of the marketing funnel.
Northeastern Case Study: Testing and Scaling LinkedIn CampaignsLinkedIn
Chris Aldrich, Marketing Manager at Northeastern University, talks about his ability to test and scale a sophisticated marketing strategy on LinkedIn's marketing platform.
Sponsored Updates enables you to publish relevant content straight to the feed of any member on the LinkedIn site. That means your own brand content will appear right alongside other high-quality updates from news sites, thought leaders, and member connections. It's a great way to get your message in front of the people that matter most to your business.
Getting started is easy. In fact, in less than an hour we'll show you how to create and sponsor content, set up campaigns, and measure performance. We'll even tackle best practices like how to:
- Keep your content relevant
- Build trust through authenticity
- Boost performance using images and video
Join us to learn how you can start driving qualified leads on the world’s only professional feed.
How Lead Generation has Changed in 2017Peter Caddick
How we generate leads is changing at a rapid pace. These slides by Sella look at how lead generation has changed in 2017 and gives you tips on how you can keep up!
Metrics Matter: A B2B Guide to Finding Real Marketing ROILinkedIn
BusinessOnline CEO, Thad Kahlow, Lithium Technologies VP of Marketing, Dayle Hall, and LinkedIn Global Marketing Director, Kelly Kyer discuss the challenges B2B marketers face when it comes to data in today's ever-more-competitive world. Enjoy expert opinions about how to deliver meaningful results and why meaningful metrics must include both people and data — in addition to:
-- Why data is the great clarifier
-- Three secrets to demystifying data
-- How data should inform content alignment across the buying journey
Masterclass: Exceed Your Demand Generation GoalsLinkedIn
Marketers are more likely than ever to have a seat at the revenue table with the C-suite. But with this raised profile comes added accountability. Increasingly, marketers are concerned with how to exceed demand gen objectives that demonstrate their impact to the bottom line. Learn how you can target, convert and measure on LinkedIn, and how you can use the platform to deliver real business impact.
How to Take Advantage of the Trends that Make ABM a Successful Strategy for B...LinkedIn
The rising importance of data-driven marketing, marketing automation, and customer experience have made account-based marketing inevitable. If you're in B2B marketing, you're going to use an ABM approach sooner or later.
Experts from DXC Technology, Engagio, and LinkedIn will discuss:
• Why Account-Based Marketing has become essential if you're in B2B marketing and sales
• How you can get started with Account- Based Marketing today (it's easier than you think)
• A step-by-step blueprint for running the best Account-Based Marketing plays
Live Webinar: Advanced Strategies for Leveraging Linkedin Like a ProLinkedIn
Learn how to get the most out of LinkedIn in this advanced session that explores smart ways to organize, manage, track, and optimize your campaigns to achieve maximum results.
Expert advertiser and consultant AJ Wilcox shares strategies and tactics for leveraging the LinkedIn platform like a pro. Join AJ and our own in-house demand generation authority Cassandra Clark as they reveal proven techniques for how to:
- Structure campaigns for ease of scale, organization, and reporting
- Drive leads using LinkedIn’s advanced targeting and accurate, first-party data
- Create sophisticated targeting models around key audiences
- Bid strategically and budget effectively to accomplish your goals
- Launch creative and campaigns at scale
- Set up ad tracking for proper attribution
Originally presented at LinkedIn's FinanceConnect:13 event in NY on 5/2/2013. David Hahn, VP Product Management at LinkedIn, provides a preview of enhancements planned for LinkedIn in 2013 and the implications they will will have for Financial Service Marketers.
Digital Marketing Statistics of 2014 & 2015- Credible Projections with Rules ...Makesbridge
Evolution is the only way to be relevant and no one knows this better than a marketer. When we look at the digital marketing statistics of 2014; there is a visible growth in numbers, diversification in channels and change in selection. This Slideshow presents you a very decent depiction of digital marketing statistics of 2014 and 2015.
In addition, it contains some rules of engagement and success ahead. Plan your strategy accordingly and win quality leads fast.
For latest thoughts and professional insight, follow Makesbridge Blog (www.makesbridge.com/blog) or reach us out on social networks.
Live Webinar: How to Kick-Start a Successful Content Marketing Strategy - Qui...LinkedIn
Seth Godin says that “Content marketing is the only marketing left.”
The marketing world appears to be agreeing with him, as content marketing budgets continue to grow exponentially. But as you build your content strategy, how can you be sure that you’re setting out on a path to success from Day One?
Join us for this dynamic, live webcast co-hosted by LinkedIn and the award-winning content marketing agency King Content. Speakers include Jon Lombardo, Creative Lead for LinkedIn’s Creative Agency, and Lieu Pham, VP, Strategy & Innovation for King Content.
We will explore the fundamentals to building a strong content marketing strategy—giving you the tools and confidence to secure the budget and succeed from the very start. We’ll cover three key concepts:
- Why you need to do a content audit—and how to do one
- What types of content you should produce for your audience
- How to measure success against short and long-term objectives
Live Webinar: How to be a World Class Content Marketer on LinkedInLinkedIn
- Why content marketing matters and why it’s critical for your business to embrace
- Why LinkedIn should be part of your content marketing strategy
- How to create content that works and get to winning content
- How to distribute your content on LinkedIn
- What it means to optimize your content and best practices
Live Webinar: What You Need to Succeed with Marketing on LinkedInLinkedIn
Discover how you can leverage the latest solutions from LinkedIn to reach, nurture and acquire prospects.
LinkedIn Director of Marketing Keith Richey shares best practices that both large- and medium-sized companies have used to achieve success, as well as tips that his own LinkedIn marketing team uses.
Learn how to reach your audiences, nurture them, and acquire more customers using the only professional platform built to impact every stage of the marketing funnel.
Northeastern Case Study: Testing and Scaling LinkedIn CampaignsLinkedIn
Chris Aldrich, Marketing Manager at Northeastern University, talks about his ability to test and scale a sophisticated marketing strategy on LinkedIn's marketing platform.
Sponsored Updates enables you to publish relevant content straight to the feed of any member on the LinkedIn site. That means your own brand content will appear right alongside other high-quality updates from news sites, thought leaders, and member connections. It's a great way to get your message in front of the people that matter most to your business.
Getting started is easy. In fact, in less than an hour we'll show you how to create and sponsor content, set up campaigns, and measure performance. We'll even tackle best practices like how to:
- Keep your content relevant
- Build trust through authenticity
- Boost performance using images and video
Join us to learn how you can start driving qualified leads on the world’s only professional feed.
How Lead Generation has Changed in 2017Peter Caddick
How we generate leads is changing at a rapid pace. These slides by Sella look at how lead generation has changed in 2017 and gives you tips on how you can keep up!
DIgital/Online Marketing Proposal from Industry LeadersJustine Jes Thomas
We are a performance driven marketing company.
We combine the best of next generation interactive marketing and classical direct marketing services to deliver measurable business results.
We can - bring visitors to your website; generate business leads; optimize your marketing investments & time spent by your sales staff, by working with existing leads; and perhaps get you a sale itself.
We don't stop here as yet; we can devise programs to cross-sell and up-sell to maximize customer life time value, design & manage loyalty programs to sustain & build relationships with your customers.
Digital Marketing for Lead Generation & SalesDigital Vidya
Interested in leveraging Digital Marketing to multiply your organizational revenue? You will find this deck on Digital Marketing for Lead Generation & Sales relevant and interesting. You can find about upcoming hands-on Digital Marketing trainings by Digital Vidya at http://www.digitalvidya.com
Digital Gateway is the Digital Marketing Agency. we have mention Everything in this Slide Please have a look. for any query text us on skype : Elaborationindia
12 Ways Insurance Providers Can Increase Lead Quantity And Quality in 2017The Web Showroom
It is more difficult than ever for insurance businesses to attract high quality customers from digital. Changes in the digital landscape, a more sophisticated consumer and ever increased competition have had a compounding effect in 2016.
This slide-deck will educate insurance providers on the most critical developments in digital throughout 2016 that is impacting bottom line revenue and customer acquisition. This includes 12 proven techniques that insurance providers must do in the next 12 months in order to generate better quality leads from digital in 2017.
SEO Trends to Stay Ahead and Dominate 2016Manoj Pallai
Here are trends in the search optimization landscape and why digital marketers should pay attention.Check out these simple to implement SEO tricks that will help your digital marketing efforts in 2016 by staying ahead of everybody!
Digital Marketing in Canada, an IntroductionAlex Rascanu
Alex Rascanu delivered the "Digital Marketing in Canada, an Introduction" presentation on March 15, 2014 at the Summit 2014 conference, organized by the Rotman Commerce Marketing Association in Toronto. More details about the presentation: http://www.alexrascanu.com/digital-marketing-canada-introduction
Today, most companies have moved to online marketing.
That’s because Google and Facebook generate more revenue than any traditional media company. After all, they control more eyeballs. That’s why digital marketing matters; it’s where the attention is.
Nearly 5 billion people worldwide go online to shop, learn, entertain themselves and even work.
If you want to reach those people, digital marketing is a must.
Maybe you think you have a local store, so you don’t need to worry about digital marketing.
You’d be wrong.
With the twitch of the internet and explosion of social media, B2B marketing and lead generation has changed intensely in the last few years.
In this case study, we’ve defined what has changed in the recent years and additionally, a few B2B marketing strategies to increase lead generation.
Ideas on innovation in online marketing and technology platforms thats will be important in 2014.
Uploaded by Dave Chaffey, CEO SmartInsights.com and co-author of Emarketing Excellence.
See http://bit.ly/smarttrends for more details on the trends.
5 Tips to Create Successful Content in the COVID-19 | GMA WebinarsGraceChong37
The 1st in Asia | Growth Marketing Academy
🙌🏻Register for FREE and watch the recording whenever you’re FREE!🙌🏻
👉🏻Join Now: https://bit.ly/3kUligs
【5 Tips to Create Successful Content in the COVID-19 Era Like The Economist】
✍🏻What will I learn…
1.How to optimize your content marketing efforts in the harsh period
2.How to communicate effectively with customers and find the right balance between “tone-deaf” and “COVID-fatigue”
3.How businesses can stay relevant, emerging at the end of this crisis as winners
4.Current examples from The Economist to showcase these skills
👨🏻💼Meet Our Speaker - Alice
Alice is the Head of marketing in APAC, Content Solutions, at The Economist. She oversees the strategy and amplifications for content marketing campaigns in the region. She is in charge of social media, email marketing, and PR of sponsored campaigns, and she works closely with the advertising and events team on integrated projects. She has led amplification efforts for successful integrated programmes such as the Safe Cities Index.
🐾We will update the webinars, if you want to get more marketing knowledge, please subscribe to our channel!
👉🏻 learn more: https://www.growthmarketer.academy/
[Webinar] How Tech Companies Leverage Personas and SegmentationMarketo
As a B2B technology marketer, chances are your buyers have complex journeys. How can you help them find you, learn more, and choose your solution? By adding value with relevant information at every touch!
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
Digital Lead Generation 2016
1. Turning on the Tap:
Harnessing the Digital Revolution to Transform
Your Business
Senior Consultant
smumford@thewebshowroom.com.au
Stephen Mumford
The Web Showroom
2. 1. We’re a specialist lead generation digital agency
2. Assuming a varied level of digital experience & knowledge
3. Q&A at the end
4. Slide deck available
5. 12 Tactics – You Need One Strategy
6. We have a lot to cover…
Introduction
11. Marketing Automation
• Scheduled and triggered emails
• Landing page for signups
• Call lists in the CRM
• Nurturing with great content
and automation
28. SEO in 2016
• Keywords – yes, but no longer one to one.
• Links – earned not bought, built or collected.
• Content – expertise, thought leadership.
• Relevance, quality, trust, personalised.
• Fundamentals still apply – strong foundations
29. Micro Moments I want-to-know…
I want-to-go…
I want-to-do…
I want-to-buy…
https://www.thinkwithgoogle.com/collections/micromoments.html
36. The Facts
89% of B2B researchers use the internet
during the B2B research process.
Source: https://www.thinkwithgoogle.com/articles/the-changing-face-b2b-marketing.html
Buyers go through about 57% of the purchasing
process before ever talking to sales
Source: http://www.executiveboard.com/exbd-resources/content/digital-evolution/index.html
Currently writing a white paper. Could do whole seminar
Shorter forms
Reduce content. Mobile site shouldn’t be longer version of desktop
Measure phone conversions – mobile users more likely to call than complete a form
Make numbers clickable
Remove Hamburger
From Mad Men to Math Men
US best practice.
initially large corporations
But it’s most needed by SMEs for scale and efficiency
Not a strategy or a tactic.
It is software and an approach which makes your tactics and your strategy much more effective.
We use it for ourselves and our clients
Up until a couple of years ago most digital marketing discussions revolved around quantitative factors like rankings, keywords, clicks and bounce rates. These are still important measurements. But equally important is having a clear understanding of who exactly it is you are wanting to communicate to.
A digital marketing strategy will really perform when it is focussed on attracting and influencing the right people to a website.
This is fairly obvious. The tricky part though is getting a real understanding about who those people are and what influences them.
We’ve worked with many different approaches in this area over the years.
Moby
Tranformational
We used this for the seminar.
Custom lists
Lookalike audiences
Before you switch off… yes in some ways commodity / offshore and low end providers promising incredible results for next to no money.
You don’t really do SEO anymore. It’s a side effect of a well constructed marketing campaign.
In our view SEO done well remains a cornerstone of any campaign to drive effective traffic to a website. But it has to be done well!
SEO has changed: SERP pages
There is volume and in many areas competition is low
Local search can be amazing
Don’t obsess about ranking, obsess about quality and commercial Intent
Risks: Post-Penguin / Post-Panda
And what about ‘Mobilegeddon’?
The conversion rate of a website is the rate at which people go from being simply a website visitor to going on to take a meaningful action like making a call or filling in a form.
This is expressed as a percentage – i.e. for every 100 people who visit my website 2 go on to contact us. This is a conversion rate of 2%. This is a rough average of a normal conversion rate for a professional services website.
In this point I am going to talk you through some examples of ways a website can be killing it’s conversion rate.
Why is this important? Well let’s say you have 2,000 visitors a month with a conversion rate of 2%. This mean you are getting 40 enquiries a month from your website. For a price, you might be able to double your traffic and get another 40 enquiries in the same month.
Or you could find out why 3960 people did not convert and do something about it. There can be big wins here.
Example of company who removed phone number from website because people calling rather than following process they had designed for them on website.
Sales plummeted.
Turns out the people calling were there perfect clients but did not like the process.
