Take a look at these fascinating differences of marketing AI. The original source can be found at http://growthmedia.ca/blog/artificial-intelligence-in-marketing

1. @tomaskolafa | growthmedia.ca
PARADIGM CHANGE
Marketing & AI

2. How did the paradigm change over
the past 20 years?

3. vs.
1
Companies are
looking for buyers.
Buyers are finding
companies.
20 years
ago today

4. vs.
2
Companies fight for
an inch on a display
shelf in retail store.
Companies fight to
crush their
competition online.
20 years
ago today

5. vs.
3
Very few people put
their personal
information on the
internet.
More than 1/2 of the
world population
gives their personal
data to social media
companies.
20 years
ago today

6. vs.
4
Companies base their
marketing on
educated guess work
and assumptions.
20 years
ago today
Companies base their
marketing on
actionable data and
predctive behavioral
analytics.

7. vs.
5
Search engines are a
possibility to find
more information.
20 years
ago today
People use search
engines daily to get
instant answers.

8. vs.
6
Pay per placement. Pay per lead.
20 years
ago today

9. vs.
7
Customers expect to
receive value after
they buy.
Customers expect to
receive value before
they buy.
20 years
ago today

10. vs.
8
People are put on
hold and wait for the
next available
representative.
People get instant
replies from
automated bots.
20 years
ago today

11. Thank You!
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