Bangladeshi brands are struggling with their online marketing due to a lack of clear goals, ineffective strategies, and poor user experience, often focusing solely on Facebook ads. They fail to optimize content for search engines and do not systematically guide consumers through the purchasing process. The document emphasizes the need for effective digital strategy development, user engagement, and measuring ROI to enhance brand visibility and impact in the evolving digital landscape.

1. Mistakes
Bangladeshi Brands are
Making Online
9
By:

3. Creating Clutter of
Facebook Ads

4. But we missed out
some key tricks…!

5. Not defining clear goals, expectations, and
budget is a recipe for disaster. Many brands are
not incorporating a digital strategy into their
marketing plan.
Defined Strategy #1

6. Many brands are singularly focusing on
acquiring ‘followers’, forgetting to listen
to their users and trigger conversations.
It’s a two-way street!
Engaging Users with the Brand #2

7. Focus on User Experience
Ads are often directed to wrong audience,
and disregards user experience in design
and execution.
#3

8. Exclusively Facebook-based marketing
approach made it difficult for search
engines to index and rank local content.
Visibility on Search Engines #4

9. Brands are not getting the best out of
their content due to lack of effective
copywriting & optimization.
Content Optimization #5

10. Most brands are not directing their
online crowd through a systematic flow
to ensure proper guidance in
consumers’ purchasing cycle and
capture data in the process.
Funnels and Systems #6

11. ROI of digital marketing is rarely measured
and compared to offline platforms, thus
limiting objective assessment of impact on
brands’ bottom-line.
Measuring the Impact on Bottom Line #7

12. Many brands can’t break through the clutter.
Losing Customers in the Clutter #8

13. While it is evolving everyday, digital space is
still in its infancy in Bangladesh. Many brands
are struggling to keep-up with the rapidly
changing dynamics of the digital platforms.
Rapidly Changing Dynamics of Digital Platforms #9

14. Develop content
& break the clutter
Call to action
Targeted Ads
Step 1 Step 2 Step 3
Drive traffic to
website
Automate posts to
social media for
viral effects and
WOM
recommendation
Design a
functional landing
page and install
widgets & plug-ins Store User info
Follow up via Facebook
notifications, E-mail, SMS
Opt-in with social
media/e-mail
Step 4
Use of multiple
digital platforms
with effective media
planning
Getting the Basics Right

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16. Measure Impact | Meet Goals | Add Value To Your Business
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