Bangladesh has experienced a huge burst of social media marketing in 2013, and it is predicted that 2014 will see multi-channel approaches to digital marketing by Bangladeshi brands. However, a few basics need to be improved before we take the next big steps.

1. Mistakes
Bangladeshi Brands are
Making Online
9
By:

3. Creating Clutter of
Facebook Ads

4. But we missed out
some key tricks…!

5. Not defining clear goals, expectations, and
budget is a recipe for disaster. Many brands are
not incorporating a digital strategy into their
marketing plan.
Defined Strategy #1

6. Many brands are singularly focusing on
acquiring ‘followers’, forgetting to listen
to their users and trigger conversations.
It’s a two-way street!
Engaging Users with the Brand #2

7. Focus on User Experience
Ads are often directed to wrong audience,
and disregards user experience in design
and execution.
#3

8. Exclusively Facebook-based marketing
approach made it difficult for search
engines to index and rank local content.
Visibility on Search Engines #4

9. Brands are not getting the best out of
their content due to lack of effective
copywriting & optimization.
Content Optimization #5

10. Most brands are not directing their
online crowd through a systematic flow
to ensure proper guidance in
consumers’ purchasing cycle and
capture data in the process.
Funnels and Systems #6

11. ROI of digital marketing is rarely measured
and compared to offline platforms, thus
limiting objective assessment of impact on
brands’ bottom-line.
Measuring the Impact on Bottom Line #7

12. Many brands can’t break through the clutter.
Losing Customers in the Clutter #8

13. While it is evolving everyday, digital space is
still in its infancy in Bangladesh. Many brands
are struggling to keep-up with the rapidly
changing dynamics of the digital platforms.
Rapidly Changing Dynamics of Digital Platforms #9

14. Develop content
& break the clutter
Call to action
Targeted Ads
Step 1 Step 2 Step 3
Drive traffic to
website
Automate posts to
social media for
viral effects and
WOM
recommendation
Design a
functional landing
page and install
widgets & plug-ins Store User info
Follow up via Facebook
notifications, E-mail, SMS
Opt-in with social
media/e-mail
Step 4
Use of multiple
digital platforms
with effective media
planning
Getting the Basics Right

15. Every business is “WebAble”
We help “webify” your ventures

16. Measure Impact | Meet Goals | Add Value To Your Business
poke@WebAble.com.bd | +880 1911 916 | www.webable.com.bd
Revamp your digital strategy for 2014 with us