The document discusses marketing strategies for fintech startups. It outlines the benefits of inbound marketing over traditional push marketing and explains why marketing is important for startups to gain momentum, validate their ideas, acquire customers fast, and build an audience. The document then promotes Ideaswalla, a marketing agency experienced in financial services that provides services like marketing strategy, content creation, lead generation, and integrated campaigns.

1. www.ideaswalla.com swati@ideaswalla.com
Marketing for Fintech Startups

2. pu
Traditional Marketing Vs. Inbound Marketing
Content Marketing Lead Nurturing
Marketing Automation PR
Social Media Integrated Campaigns
Traditional PUSH Marketing Inbound PULL Marketing
Low Customer Engagement,
High Costs, Difficult to Measure
Higher Customer Engagement,
Lower Costs, Easy to Measure
www.ideaswalla.com swati@ideaswalla.com

3. Why is Marketing a Good Fit for Startups?
“As a startup it’s tempting to say, I’m just going
to build a great product, why should I waste my
time and resources on marketing?”
But......
www.ideaswalla.com swati@ideaswalla.com

4. Why is Marketing a Good Fit for Startups?
1. Ideas need momentum – Marketing today is much
more complicated than even five years ago and
startups need a strategy to spread their story
2. Marketing offers the best ROI – Every dollar invested
in marketing has a triple return: a)market
validation/critical early feedback b)actual customers &
distribution paths c)pipeline for potential
partners/employees
3. Startups need customers fast –Without marketing,
startups can’t acquire clients at a rate fast enough to
grow into a mature company
4. Small budgets don’t equal lack of options –Invest
wisely in marketing activities to suit your budget
5. The time to build an audience is now – Always be
marketing. Establishing a strong brand is the best
investment a startup can make.
30% of startups fail because their management was not experienced enough
to handle finances, marketing and hiring (Source: Entrepreneurial Insights)
www.ideaswalla.com swati@ideaswalla.com

5. Consider the Following
• Businesses that use marketing automation to nurture prospects experience a
451% increase in qualified leads (Salesforce Marketing Automation Stats)
• Adopting an inbound marketing strategy doubles the avg. website conversion rate
from 6% to 12% (sproutcontent.com)
• Companies who have prioritized blogging are 13x more likely to enjoy positive
ROI (HubSpot State of Inbound, 2015)
• Brands that create 15 blog posts per month average 1,200 new leads per month
(State Of Inbound 2015)
• 70% of customers prefer getting to know a company via articles rather than ads
(sproutcontent.com)
• Content marketing generates 3x as many leads as traditional outbound
marketing, but costs 62% less (Demand Metric)
• 27,000,000 pieces of content are shared daily (AOL & Nielsen Study)
www.ideaswalla.com swati@ideaswalla.com

6. Inbound Marketing – A Great Fit for Fintech
www.ideaswalla.com swati@ideaswalla.com

7. Fintech Startup Stages – Need for Marketing
Seed Funding
Angel Investors
Series A
Series B
D-I-Y approach to marketing based on skillsets of founders
Skills & expertise of experienced marketing professionals required
to go-to-market at scale.
Ideaswalla is a good fit for fintech startups at this stage who have
acquired some funding and clients.
VC funding in fintech investment globally grew to over $13.8 billion in 2015. India’s
fintech investment grew from $247 million in 2014 to over $1.5 billion in 2015. (KPMG)
www.ideaswalla.com swati@ideaswalla.com

8. Ideaswalla
B2B Marketing agency with proven results in financial services
www.ideaswalla.com swati@ideaswalla.com

9. Ideaswalla Services
Marketing Strategy
Creating the right strategy to
define buyer personas, customer
decision journeys & putting into place
marketing processes to achieve goals
Content Creation
Building white papers, case
studies, blogs, factsheets etc. to
drive lead generation, customer
engagement, thought leadership
Lead Generation
Generating qualified leads
through integrated campaigns
that use every element of your
marketing mix
Website Design
We design, optimize and refresh
your website content to increase
lead conversion
Integrated Campaigns
Running integrated marketing
campaigns that pull together
content, digital, social & PR to
generate leads
PR
Creation & distribution of press
releases. Outreach to journalists &
media. Thought-leadership & editorial
articles, interviews expertise
www.ideaswalla.com swati@ideaswalla.com

10. Ideaswalla - How We’re Different
• Experience in Financial Services – Asset Management/Fintech/Bank/Insurance
• Startups Experience – Marketing Strategy, Content Creation, Email Marketing,
Marketing Automation, Communications etc.
• Proven Results – Delivered 20x qualified leads through marketing campaigns,
managed NASDAQ bell-ringing event, got prime-time exclusive coverage of NASDAQ Times
Square tower & secured national & international PR coverage
• Bring best-in-class marketing processes from my experience working in USA,
Europe, and Asia-Pacific regions
• Flexible engagement models to choose from
www.ideaswalla.com swati@ideaswalla.com

11. What’s Next?
swati@ideaswalla.com
www.ideaswalla.com
www.ideaswalla.com
swati@ideaswalla.com