B280 Business Capstone Project Strategic Planning Johnetta Farmah 11/03/2013 Rasmussen College: Mark D. Anderson MISSION STATEMENT The mission of J.F Arts and Printing Company is to graphically design and print quality jobs for my community in particular and the society in general. Our Core Values · To be professional in our actions to our clients, partners and each other. · To effectively impact the marketplace. · To have honesty, integrity and respect for all individuals. · To continually explore the technological world and make meaningful impact in the printing industry. Competitive Advantage What we do best Business Networking Patented Intellectual Property – compugrapic / lithographic works Software Systems – auto cad, Unique Team - complimentary talents/gifts and designs Company Strategies 2013 Seek loan approval from Small Business Administration (SBA) and Lay the foundation for the business. March 2014 Leasing of business office and acquiring of office infrastructures/ printing equipments. April 2014 business awareness, make fliers and advertisements June 2014 Hiring process, August 2014 Execute a market penetration strategy to increase customers Strategic Objectives and Corporate Goals Financial · Revenue Growth: Grow business 40% per year. · To generate sales of $250.000 by the end of the year. · Productivity Improvement: Maintain an acceptable ROI on all Projects. Customer · New Customers: to increase new customer base · Referral: developed a discount program · Obtain one new client per day · To provide increased value to all customers, and to enhance "stickiness." · To developed an ethical base company People · Training: Continue to learn and adopt · best practices in the art and printing industry, · To be the employer of choice in our field. · maintain services of public relations · Culture: To align incentives and employee rewards with staff performance. Vision To be known as the state of the art technological based printing industry Implementation • Appoint a strategic plan manager • Hold people accountable • Put in place an incentive compensation plan • Coach for achievement • Empower employees • Hold effective strategy meetings - first Mondays • Hold annual retreat - second week in December Johnetta farmah J.F Creative Art and Printing Company 7145 Chicago ave so suite 700 Richfield, Minnesota 55423 10/27/3013 The Executive Director Finance, Small Business Administration 409 3rd St SW Washington, D.C, DC 20024 Dear Sir/Madam: I’m writing to request for your assistance in procuring a loan for the business that I have established for some years now but need some financial boost to meet the ever increasing demand of my community. I’m specifically asking for the information on the requirements of obtaining a loan from the SBA, in regards to document and eligibility? Thanks in anticipation of your prompt response. Respectfully yours, Johnetta F ...

1. B280 Business Capstone Project
Strategic Planning
Johnetta Farmah
11/03/2013
Rasmussen College: Mark D. Anderson
MISSION STATEMENT
The mission of J.F Arts and Printing Company is to graphically
design and print quality jobs for my community in particular
and the society in general.
Our Core Values
· To be professional in our actions to our clients, partners and
each other.
· To effectively impact the marketplace.
· To have honesty, integrity and respect for all individuals.
· To continually explore the technological world and make
meaningful impact in the printing industry.
Competitive Advantage

2. What we do best
Business Networking
Patented Intellectual Property – compugrapic / lithographic
works
Software Systems – auto cad,
Unique Team - complimentary talents/gifts and designs
Company Strategies
2013
Seek loan approval from Small Business Administration (SBA)
and Lay the foundation for the business.
March 2014
Leasing of business office and acquiring of office
infrastructures/ printing equipments.
April 2014
business awareness, make fliers and advertisements
June 2014
Hiring process,
August 2014
Execute a market penetration strategy to increase customers
Strategic Objectives and Corporate Goals
Financial
· Revenue Growth: Grow business 40% per year.
· To generate sales of $250.000 by the end of the year.
· Productivity Improvement: Maintain an acceptable ROI on all
Projects.
Customer
· New Customers: to increase new customer base
· Referral: developed a discount program

3. · Obtain one new client per day
· To provide increased value to all customers, and to enhance
"stickiness."
· To developed an ethical base company
People
· Training: Continue to learn and adopt
· best practices in the art and printing industry,
· To be the employer of choice in our field.
· maintain services of public relations
· Culture: To align incentives and employee rewards with staff
performance.
Vision
To be known as the state of the art technological based printing
industry
Implementation
• Appoint a strategic plan manager
• Hold people accountable
• Put in place an incentive compensation plan
• Coach for achievement
• Empower employees
• Hold effective strategy meetings - first Mondays
• Hold annual retreat - second week in December
Johnetta farmah
J.F Creative Art and Printing Company
7145 Chicago ave so
suite 700
Richfield, Minnesota 55423
10/27/3013

4. The Executive Director Finance,
Small Business Administration
409 3rd St SW
Washington, D.C, DC 20024
Dear Sir/Madam:
I’m writing to request for your assistance in procuring a loan
for the business that I have established for some years now but
need some financial boost to meet the ever increasing demand
of my community. I’m specifically asking for the information
on the requirements of obtaining a loan from the SBA, in
regards to document and eligibility?
Thanks in anticipation of your prompt response.
Respectfully yours,
Johnetta Farmah
CEO
Business capstone project
Johnetta Farmah
10/27/13

5. My project will be on the establishment of Creative art and
printing company. The company will be J.F Arts and Printing
Company.
The company’s major specialization will be creative art,
compugraphic works…..which include lithographic and final
printing. J.F graphic designers will bring ideas to life through
expert design, layout and typesetting. Ask for advice on how to
best present the information or tell us how you want your
materials to look we will ensure the accuracy of your message
with precise proofreading and editing.
Our services include printing of : Newsletters, Brochures ,
Flyers, Catalogs, Calendars, Letterhead Envelopes, Business
Cards, Pads, Invitations, Certificates, Labels, Bookmarks,
Posters, Carbonless forms Student Newsletters, Journals,
Banners. Etc
Delivery Services:we will be delivering on request at the giving
address.