A quirky look at some differences between B2B and B2C Social Marketing, and opportunities to enhance touch-points along the Customer Decision Journey. Presented at Social Media Marketing in Feb/2012.
B2B vs. B2C: 10 Marketing Experts Have Their Say (SlideShare)Babcock Jenkins
In B2B marketing we've got funnels and waterfalls, channels and verticals. But none of that matters until you hook someone with a big idea. So is B2B is the same as B2C? It depends on who you ask. See what 10 leading B2B experts say.
Basic differences between b2 b and b2c businessesAnita-Ray
Business model of any company is defined as either B2B (business-to-business) or B2C (business-to-consumer) based on its marketing approach. If a company is doing business with another company for selling its products and services or for exchange of information then we say it is following B2B model. Examples include, CA firm offering audit services to companies, advertising agencies helping other businesses with graphic design needs etc.
B2B and B2C are two different business modules that people follow. B2C stands for business-to-consumer. In this module, businesses sell their products and services directly to the final consumer.
What's the difference between B2B and B2C marketing automation?
Learn more about B2B & B2C marketing automation and other new trends:
http://www.bridg.com/
Linkedin: http://www.linkedin.com/company/bridg-com
Facebook: https://www.facebook.com/pages/Bridg/432269966891144
Twitter: https://twitter.com/gobridg
Bridg knows what works
Using proprietary data science, our platform listens to your customer behaviors in real-time and recommends undiscovered segments, campaigns and offers, daily. Why? So you can focus on what drives sales.
See all sales impact, including in-store
With Bridg Connect™, all campaigns are tied to actual sales results. Test, iterate and monitor them in real-time, and measure sales impact immediately.
Enrich your data with Bridg Data™
Learn new information about your customers and reveal segments and behaviors that you didn’t even know existed. So you can drive revenue by tailoring offers to the most unique customer tastes.
B2B vs. B2C: 10 Marketing Experts Have Their Say (SlideShare)Babcock Jenkins
In B2B marketing we've got funnels and waterfalls, channels and verticals. But none of that matters until you hook someone with a big idea. So is B2B is the same as B2C? It depends on who you ask. See what 10 leading B2B experts say.
Basic differences between b2 b and b2c businessesAnita-Ray
Business model of any company is defined as either B2B (business-to-business) or B2C (business-to-consumer) based on its marketing approach. If a company is doing business with another company for selling its products and services or for exchange of information then we say it is following B2B model. Examples include, CA firm offering audit services to companies, advertising agencies helping other businesses with graphic design needs etc.
B2B and B2C are two different business modules that people follow. B2C stands for business-to-consumer. In this module, businesses sell their products and services directly to the final consumer.
What's the difference between B2B and B2C marketing automation?
Learn more about B2B & B2C marketing automation and other new trends:
http://www.bridg.com/
Linkedin: http://www.linkedin.com/company/bridg-com
Facebook: https://www.facebook.com/pages/Bridg/432269966891144
Twitter: https://twitter.com/gobridg
Bridg knows what works
Using proprietary data science, our platform listens to your customer behaviors in real-time and recommends undiscovered segments, campaigns and offers, daily. Why? So you can focus on what drives sales.
See all sales impact, including in-store
With Bridg Connect™, all campaigns are tied to actual sales results. Test, iterate and monitor them in real-time, and measure sales impact immediately.
Enrich your data with Bridg Data™
Learn new information about your customers and reveal segments and behaviors that you didn’t even know existed. So you can drive revenue by tailoring offers to the most unique customer tastes.
Social CRM: what it is and how you can use it to grow customer valueOgilvy Consulting
Social is increasingly powerful in your customer’s lives, but rarely well integrated with or used as a CRM programme. This presentation covers the key four pillars of Social CRM, examples of it being successfully used in practice and what you can do to drive purchasing, loyalty and advocacy using Social CRM.
25 Ways to Get More Customers by Todd EbertTodd Ebert
In today's highly competitive market it’s not realistic to think that every prospect will become a customer. In other words, some lead leaks are inevitable but you can plug leaks and close more business by following these 25 marketing best practices.
Chapter 8 of Marketing 4.0: Moving from Traditional to Digital discusses the need for brands to adopt human qualities to attract customers in the human-centric era.
A well prepared and well -thought out presentation on the topic of Marketing and E-marketing covering topics like digital marketing over traditional marketing and goes further to explain how relevant digital marketing is in the business world today.
The Future Of B2B Marketing / By @TheCoolestCoolRoss Simmonds
From RossSimmonds.com - Check it out for great information on B2B Marketing!
Over the last few years, the entire sales and marketing process for B2B and enterprise organizations has shifted. These companies are no longer armed with information that is hidden from the public and sales teams are no longer in the driver seat. Leads and prospects now hold the power as information is more readily available and the increase in competition has resulted in a plentiful supply of choice. Beyond that, technology has completed disrupted the once linear buying process and behaviour of B2B customers and has forced marketers to become more strategic and efficient in their approach. Here are a few trends that I believe are going to redefine marketing in the B2B space over the next few years.
The New Face of Digital Marketing. Inside this eBook, you will discover the topics about what & why & types of Content Marketing, Curating vs Creating Content, Using Content to get leads and social media.
Virtually everyone agrees that a personalized message tailored specifically to an individual’s wants and needs is more likely to drive a transaction than a general one. Here are a few key drivers behind this belief and the increasing interest in marketing personalization:
• The population is more heterogeneous
• Products are more specialized and purchase cycles have fragmented
• Media channels and audiences have fragmented
• Relentless evaluation, extensive comparison shopping
and show rooming are the norm, not the exception
• Individuals are more demanding – they expect a seamless
brand experience, along with messages and offers that
match their particular preferences
As a result of these market forces, many marketers are convinced that personalized communications with prospects and customers are essential to maximize their retail sales.
Get ready to move quickly through 7 different tables, where you’ll get to meet and learn about a handful of digital advertising tactics:
Contextual advertising
Lookalike advertising
CRM targeting
Search engine marketing (SEM)
Retargeting
Social media advertising
Content Distribution
We’ll move through each 6-minute round quickly and cover the benefits, uses and available platforms.
If you’ve never experimented with online advertising or you’re a pro, this is your chance to learn it all or learn a few things in just under an hour.
Facing difficulty in picking the right strategy or the areas of focus for digital marketing in 2015? Here is an inspiring collection of the marketing experts revealing the most significant changes and important trends in 2015.
How To Build Your Inbound Marketing GamePlanPR 20/20
Learn how to generate leads and build loyalty by outthinking, not outspending, the competition. Inbound marketing is powered by content and community. In order to grow smarter and faster, organizations must maintain powerful Websites, participate in social media and continually publish great content. The Inbound Marketing GamePlan follows a proven eight-step system that concentrates on shifting resources to more effective and measurable inbound marketing strategies. Presented June 28, 2010 at Online Marketing Summit Milwaukee.
Re-imagining Branding for the New B2B Digital Marketplace: Unless your brand, your products and your company can be found digitally through search, your product will not be successfully marketed. Much of the B@B consumers decision is now made before the search process begins. An overview of these changes and a research agenda are included in this presentation.
Is your digital marketing strategy well defined? There's no denying we are firmly in the digital era and nearly every company needs a solid online presence to grow. This webinar is designed for experienced and new marketers starting out in digital marketing. In this slideshare, you will learn how to plan your digital marketing strategies with an overview on: budgeting, planning, channels, lists and segmentation (CRM), tools and tactics.
Defines the imperative reasons for thinking seriously about building personalization into digital marketing, and provides a diagram of a digital analytics systems 'stack' to drive such personalization.
In her Dreamforce 2013 presentation, Kristy Grayson, Executive Director of Marketing at Deluxe Corp, explains why social marketing is essential for B2B companies and how to effectively utilize it.
Social CRM: what it is and how you can use it to grow customer valueOgilvy Consulting
Social is increasingly powerful in your customer’s lives, but rarely well integrated with or used as a CRM programme. This presentation covers the key four pillars of Social CRM, examples of it being successfully used in practice and what you can do to drive purchasing, loyalty and advocacy using Social CRM.
25 Ways to Get More Customers by Todd EbertTodd Ebert
In today's highly competitive market it’s not realistic to think that every prospect will become a customer. In other words, some lead leaks are inevitable but you can plug leaks and close more business by following these 25 marketing best practices.
Chapter 8 of Marketing 4.0: Moving from Traditional to Digital discusses the need for brands to adopt human qualities to attract customers in the human-centric era.
A well prepared and well -thought out presentation on the topic of Marketing and E-marketing covering topics like digital marketing over traditional marketing and goes further to explain how relevant digital marketing is in the business world today.
The Future Of B2B Marketing / By @TheCoolestCoolRoss Simmonds
From RossSimmonds.com - Check it out for great information on B2B Marketing!
Over the last few years, the entire sales and marketing process for B2B and enterprise organizations has shifted. These companies are no longer armed with information that is hidden from the public and sales teams are no longer in the driver seat. Leads and prospects now hold the power as information is more readily available and the increase in competition has resulted in a plentiful supply of choice. Beyond that, technology has completed disrupted the once linear buying process and behaviour of B2B customers and has forced marketers to become more strategic and efficient in their approach. Here are a few trends that I believe are going to redefine marketing in the B2B space over the next few years.
The New Face of Digital Marketing. Inside this eBook, you will discover the topics about what & why & types of Content Marketing, Curating vs Creating Content, Using Content to get leads and social media.
Virtually everyone agrees that a personalized message tailored specifically to an individual’s wants and needs is more likely to drive a transaction than a general one. Here are a few key drivers behind this belief and the increasing interest in marketing personalization:
• The population is more heterogeneous
• Products are more specialized and purchase cycles have fragmented
• Media channels and audiences have fragmented
• Relentless evaluation, extensive comparison shopping
and show rooming are the norm, not the exception
• Individuals are more demanding – they expect a seamless
brand experience, along with messages and offers that
match their particular preferences
As a result of these market forces, many marketers are convinced that personalized communications with prospects and customers are essential to maximize their retail sales.
Get ready to move quickly through 7 different tables, where you’ll get to meet and learn about a handful of digital advertising tactics:
Contextual advertising
Lookalike advertising
CRM targeting
Search engine marketing (SEM)
Retargeting
Social media advertising
Content Distribution
We’ll move through each 6-minute round quickly and cover the benefits, uses and available platforms.
If you’ve never experimented with online advertising or you’re a pro, this is your chance to learn it all or learn a few things in just under an hour.
Facing difficulty in picking the right strategy or the areas of focus for digital marketing in 2015? Here is an inspiring collection of the marketing experts revealing the most significant changes and important trends in 2015.
How To Build Your Inbound Marketing GamePlanPR 20/20
Learn how to generate leads and build loyalty by outthinking, not outspending, the competition. Inbound marketing is powered by content and community. In order to grow smarter and faster, organizations must maintain powerful Websites, participate in social media and continually publish great content. The Inbound Marketing GamePlan follows a proven eight-step system that concentrates on shifting resources to more effective and measurable inbound marketing strategies. Presented June 28, 2010 at Online Marketing Summit Milwaukee.
Re-imagining Branding for the New B2B Digital Marketplace: Unless your brand, your products and your company can be found digitally through search, your product will not be successfully marketed. Much of the B@B consumers decision is now made before the search process begins. An overview of these changes and a research agenda are included in this presentation.
Is your digital marketing strategy well defined? There's no denying we are firmly in the digital era and nearly every company needs a solid online presence to grow. This webinar is designed for experienced and new marketers starting out in digital marketing. In this slideshare, you will learn how to plan your digital marketing strategies with an overview on: budgeting, planning, channels, lists and segmentation (CRM), tools and tactics.
Defines the imperative reasons for thinking seriously about building personalization into digital marketing, and provides a diagram of a digital analytics systems 'stack' to drive such personalization.
In her Dreamforce 2013 presentation, Kristy Grayson, Executive Director of Marketing at Deluxe Corp, explains why social marketing is essential for B2B companies and how to effectively utilize it.
What Works in B2B Marketing. Difference Between B2B and B2C Marketing. IndiaMART.com
B2B Marketing : Difference Between B2B and B2C Marketing. And What Works in B2B Marketing. Presentation given by Arun Tyagi, GM, Marketing, IndiaMART at NIILM. 4 March 2011.
IndiaMART- ET Now Leaders of Tomorrow Awards 2013IndiaMART.com
IndiaMART Leaders of Tomorrow Awards aims at celebrating the success stories and honor entrepreneurs who have transformed stumbling blocks into stepping stones driven by their passion, determination and undying spirit of entrepreneurship. The Awards, in association with ET NOW Business News Channel, has had three successful editions in 2010, 2011 & 2012 and will have its 4th edition this year in 2013. Our process partners, Nielsen in 2010 and E&Y in 2011, 2012 & 2013, ensure complete process compliance and veracity of the data received from nominee MSMEs. The Awards this year will feature 14 categories under which the SMEs will be recognized for their outstanding performance along with 3 special recognition awards selected by Jury
Mr. Arun Tyagi, GM, Marketing, IndiaMART, shares his expertise and experience on the subject, Product Marketing Strategy with IILM students as a part of guest lecture.
This webinar presentation deck provides concrete examples, action plans and case studies, including:
· 5 key steps for a business-to-business strategy;
· How to build and engage a community of potential and current customers;
· Real-life case studies from successful business-to-business strategies;
· The highly popular – and now extended – Question and Answer section;
The seminar was led by Brian Giesen a senior regional strategist in Ogilvy’s 360 Digital Influence team and moderated by Graham White, Managing Director of Howorth Communications in Sydney.
Content marketing isn’t a new strategy for the finance industry. For many financial institutions, the value of content marketing is the same today as it was 130 years ago: It strengthens relationships with prospects and customers by building trust. But what, specifically, are financial institutions doing when it comes to content marketing — and, more importantly, what do they need to be doing to evolve and stand out? This industry has its own unique considerations, as well, such as the fact it operates in a heavily regulated industry and its customers can no longer be categorized as being interested in only business finance or only personal finance. This white paper provides an overview of the current state of content marketing in the finance industry and explores key examples that can show you ways to evolve your own program.
Es un instrumento de planificación y organización de las actividades que asegurarán la implementación de la tutoría y orientación educativa en la escuela.
Presentation given by Marc Keating, Head of Digital, IAS B2B Marketing at the 2011 How-Do B2B digital marketing forum. The presentation explores the future of B2B marketing, the impact of the digital native and the importance of content marketing as part of an integrated social and digital strategy.
How Social Business Is Changing the Game in B2B: Sales, Marketing, Human Reso...CSRA, Inc.
Social business changes the cost of business relationships, so it's disrupting B2B marketing sales HR IT customer service. Here's how you can use it to your advantage
This white paper examines the emerging field of conversational marketing, as social media becomes part of the relationship marketing conversation.
Beginning with a definition of conversational marketing, this white paper looks at how our traditional marketing approaches should be modified to include the new possibilities that social media creates for marketers. Along the way it goes into depth on the importance of viewing social media not as a channel, but as an integrated part of our marketing campaigns and on-going programs.
"A brave, new business world."
It’s difficult to imagine any landscape that’s changed more than business-to-business. The last 5 years has seen almost all the rules re-written, re-worked or simply revoked. Social platforms. Mobile connectivity. Niche business media. Content as a sales source. Targeting business people as people. They're just the tip of a moving landscape. In the pages of 'Engaging a business audience of One,' the OgilvyOne thought-leaders examine each of these game-changers.
For a while now we've been discussing where the big opportunities for B2B brands are. Here's my take on what I think needs to happen next in the world of B2B Marketing
B2B Marketing: Assess the Impact of Social Media in a B2B Setting by Julie Be...Julie Bevacqua
A look at the difficulty in creating brand awareness in a B2B setting, and adopting 5 different approaches to assess the impact of social media has in such an environment.
Wake Up Your Brand: Talking Finger & Michael Desroches PresentationBrand Inspiration
Co-hosts Bill DeRosa of Talking Finger, Social Media Marketing Agency and Michael Desroches of Brand Inspiration present an engaging talk and workshop -- sharing some of their favorite tips for breaking through the noise to invigorate your brand.
In this seminar, you will learn:
• How to leverage social media to build brand awareness and advocacy
• How to develop a consistent brand narrative between traditional “static” marketing programs and interactive social media channels
• How to react to your customers’ voice within online media channels
B2B marketing and Covid19: How the industry has adaptedDavid Gyertson
When the world changes suddenly, business and
industries react in different ways, at different speeds.
The B2B marketing industry has proved both resilient
and adaptable. This guide looks at some of the more
interesting and potentially long-lasting impacts
on our industry.
At
Branding in the Digital World: Thinking Beyond Logos and Colour PalettesStephen McGill
A presentation that I made to a wonderful crowd at the Ottawa Search & Digital Marketing Meetup on April 15, 2014. Terrific group of people to speak to.
The B2B Marketer's Lead Generation Field GuidePascal Bourhis
To learn how to track and identify your ideal buyer, amplify your efforts across multiple channels, and work with sales to capture different types of leads.
Philadelphia Fashion Incubator Presentation - May 2018 Jami Slotnick
A fun and frank discussion about branding and fashion. We cover methods of communication 1980 vs. today and take a look at messaging, research/discovery and brand evolution.
Philadelphia Fashion Incubator Presentation May 2018David Hitt
A fun collaborative discussion about what branding looks like in 2018. We take a look at yesterday and today and compare the methods, messaging and strategies pertaining to the world of fashion.
Social Selling University is not like social media courses which are typically designed for marketing departments. Social selling is a series of content that is being developed around how social media can be used to identify new opportunities and engage customers/prospects in social networks they spend the most time in. LinkedIn, Twitter, blogs and other social networks are filled with people asking for advice on products and looking to engage with friends, peers and experts to make intelligent buying decisions. This is where the opportunities are being created and sales people need to be part of those conversations.
Conversant what the bleep does personalized marketing really meanConversant, Inc.
Outlines the essential components of a personalized marketing strategy and solution. Simplifies the process of identifying the right approach to personalization for any brand.
Over the last few months, I've been asked to speak more and more about the emerging strategic role of marketing, particularly as it relates to technology, something I first started to explore in 2012. The explosion of customer data provided by social and digital have put extreme power in the hands of marketers, if only we'll learn how to wield it (this recent article in Harvard Business Review outlines the enormous opportunity for marketers as other parts of the business start to slow in their ability to deliver value). We're entering a new era of big data, automation and the ability to drive business strategy by delivering real-time access to the voice of the customer. Is your team is ready to let go of decisions made based solely on "gut feel" (though you shouldn't entirely, for our brains are the most advanced supercomputers on the planet) and get ready for the Chief Marketing Technologist, who's much more of a "quant" than a "qual"? Savvy, forward-thinking marketing leaders who "get it" can position themselves to deliver enormous business value and take a seat at the big table if they can figure this stuff out - fast.
Why Marketers Will Rule The World: Rise of the Marketing TechnologistSocial Media Group
Social and digital have put extreme power in the hands of marketers, if only they'll learn how to wield it. With Gartner research predicting that by 2017 the CMO will spend more on technology that the CIO, marketers are entering a new era of big data, automation and the ability to drive business strategy by delivering real-time access to the voice of the customer, all thanks to the Internet. Is your team ready for the era of the Chief Marketing Technologist? In this session we'll talk about emerging tech trends in marketing and how savvy, forward-thinking leaders can serve up enormous business value and position themselves to take a seat at the big table.
Social Media Group SMWTO: The New Wave of Visual Content CurationSocial Media Group
With less time and more content to sift through, new emerging visual curation platforms have taken off in a big way. Tapping into our desire for authentic and personal inspiration, Instagram, Tumblr and Pinterest have changed the way we explore and share content. Find out how brands get on board and ride the wave.
Social Media Group SMWTO: Mining Data - Developing Foundations & Social GoodSocial Media Group
Big Data has quickly become an industry buzz term and with it promises of exciting opportunities for consumer intelligence. However, increasing privacy concerns and the logistics associated with data refinement bring their own unique set of challenges for marketers. In his session, Cam will outline some emerging solutions to address these concerns as well as innovative opportunities for social good through real-time data analysis.
This presentation addresses a popular, but misguided request in social media marketing: making a piece of content “go viral.” This session will cover why “viral” isn’t a useful term, what executives really mean when they ask for content to go viral, and how we can design content so that users are likely to spread it throughout their networks.
This presentation will discuss the ways in which barriers to entry for anyone to create content have dissolved in the age of affordable technology. How can your content make an impact when it’s competing with nearly everyone on the planet? Brandon talks about Pop Culture and the importance of taking the road less traveled to make an impact in the digital age.
The new online world and communication landscape has made consumer and market data ubiquitous. Marketers of all stripes have unprecedented access to consumer information and are looking to action that data in almost real time. The reality is that clients and agencies have always had access to data, but the real target is insights, not anecdotes.
This presentation explores the emerging trend of transmedia storytelling, which is storytelling across multiple platforms and formats using digital technologies. This talk will illustrate how, more than ever, brands have an opportunity to create a continuous content narrative that engages an audience through multiple media formats.
Disrupting Traditional Leadership: Flock Behavior in CommunitiesSocial Media Group
Leaders lead and followers follow, right? Not always. Researchers into bird behavior have identified that a few well-placed, co-ordinated "followers" can shift the direction of a flock of hundreds. What are the implications of that for businesses and online communities undergoing change. Can the followers lead?
Case Study: Yamaha's Conversation with Their CustomersSocial Media Group
It’s been two years since Yamaha Motor launched its corporate blog (www.snowmobiles.yamahablogs.ca) Sled Talk debuted in March 2007, but what has happened since? In this engaging case study, Chris Reid, National Manager, Product Planning and Research, Yamaha Motor Canada and Maggie Fox, CEO of Social Media Group, one of the world’s largest independent social media agencies, will walk you through the process of doing it right: getting executive buy in, proper planning and pitfalls to avoid. They’ll also share some of the many benefits Yamaha has realized across their organization as a result of their brave decision to be one of the first companies in Canada to open the doors to conversation with their consumers:
• Changing the rules of engagement: how establishing a blog dramatically changed consumer expectations, as one of Yamaha’s competitors found out, the hard way
• Knocking down barriers – how bypassing the traditional platforms and systems of communication has significantly reduced negative chatter among consumers around recall
and other issues
• Product development: how product development insights have been generated, and acted
upon, via interaction on Sled Talk
• How to do it right: Chris will share insights into addressing the issues that trouble most
executives: negative comments, legal issues and, of course, ROI
We’ll also explain how Yamaha established benchmarks for consumer engagement on the blog,
measured against them and established a value for the program that far exceeded the initial
investment – ensuring senior executive support for many years to come.
Case Study: Setting Content Free at Ford - Web 2.0 Expo PresentationSocial Media Group
In this case study, Maggie Fox, CEO of Social Media Group, Ford's Social Media Agency, describes the process and platforms Ford brought into play to aggregate their digital content and transform the walled garden into a firehose of Creative-Commons licensed assets available for use by anyone who was interested in talking about the company or their brands – good or bad.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
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VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
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Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Attending a job Interview for B1 and B2 Englsih learners
Social Marketing to B2B vs B2C: What's the Difference?
1. Social Marketing to
Business vs Consumers:
What’s the difference?
Ruth Bastedo
Group Head, Director,
Client Strategy and Innovation
r uth.bastedo@socialmediagroup.com
2. What is the overlap between a B2B
approach and B2C approach to social
marketing ?
Is it as simple as LinkedIn vs Facebook?
What about influencer outreach ?
Why is content marketing so hot?
And what is “out of the park” going to
look like in the near future?
3. B2B vs B2C
Circa 2012
What does this
shoe symbolize to
you- fashion
or power?
Check out shoe on Bluefly
4. Is it fish or fowl?
“Many firms you'd typically
think of as B2C actually have
B2B efforts in place as well…
running in parallel, using many
of the same tools and
capabilities they have in place
for their B2C efforts.”
Paul’s Post
5. B2B Marketing B2C Marketing
Tend to be smaller, more Tend to be larger target
specialized target markets markets
Complex solution- more More product oriented, less
“consultative” selling “consultative”
Generally smaller above the Larger “above the line”
line advertising/marketing advertising budgets= more
budgets= well known brands
Less well known brands
Longer sales cycle Shorter sales cycle
Can be very relationship Relationship tends to be with
oriented- longstanding sales the product- not sales person!
relationships
Less personal, more “value Very personal, ties into
driven” personal ideas of status, self
image, peer group etc.
6. B2B vs B2C
What is the same?
Both B2B and
B2C customers
go through a
tough decision
journey
7. This might look like this…
Harvard Business Review, Spotlight on Social Media and The New Rules of
Branding: “Branding in a Digital Age” by David C. Edeleman
8. Both B2B and B2C Customers
Consider/Buy
Evaluate/Advocate
Bond
10. This is what is going to work
best with a “Person”:
To market to him or her, in
accordance with his/her own
worldview, tastes, interests,
life stage, unique set of needs
and life experiences.
12. How would I use this
information, if I were
marketing a B2B product?
Some B2B companies are
starting to actively segment
customers. Check out this
women’s business event
hosted by Dell- I attended last
week…
13.
14. There are more potential
touch-points than ever before
along the Customer Decision
Journey.
And ways to deliver an almost
1:1 marketing message, offer
and customer experience.
16. Point 1
Emerging Reality: It’s going to be
increasingly helpful to understand
your Customer Decision Journey.
And how it is expressed in the
digital environment.
A map will be a valuable tool.
18. Point 2
Understand who your customers
are as people: Invest in tools that
will help you deeply understand
your customer segments.
http://microstrategy.com/Social-Intelligence/Enterprise/
19. Point 3
Focus on relevant touch-points:
Where will they emerge?
Facebook? LinkedIn? Google Plus?
Twitter? Microblogs?
Will the touch points be on paid
channels? Blogs?
Try to understand this.
20. Point 4
Develop a content marketing
strategy: Base this on the right mix
of touch-points, content
types, formats and channels.
And develop great content assets.
22. Point 5
Make it a point this year to try and
understand what Google is doing:
Remember, if your customer can’t
find it, it doesn’t exist.
23. “Google is insisting
upon making its new
social layer a
pervasive, personaliz
ed filter for the
whole Google
experience”
Jon Mitchell, ReadWriteWeb.com
http://www.readwriteweb.com/archives/google_adds_more_social_seo_with_1d_new
s_articles.php
24. So what is “out of
the park” going to
look like for Social
Marketers in the
future?
25. It’s going to mean
really, truly
understanding the
language and
mindset of your
audience.
26. It’s going to mean
figuring out what
this shoe means to
each of the women
in your target
audience.
Check out shoe on Bluefly
27. And using that
knowledge to sell
each of those
women, your
product.
And have them feel
good about it.
28. To me, the Power thing
trumps the Fashion thing.
Just for the record.
But it is also just a great
shoe.
29. Thank you!
Social Marketing to
Business vs Consumers:
What’s the difference?
Ruth Bastedo
Group Head, Director,
Client Strategy and Innovation
r uth.bastedo@socialmediagroup.com
Source: quaero.csgi.com/writable/files/mapping_customer_journey.pdfGreat example!This is an example of the output after a couple of steps; showing an approach to design a WOW experience for a flight to NYC. Here are some of the reasons that I really like this tool:It’s great to have a formal approach to describing/designing experiencesIt starts with the description of a specific customer (in the center)It recognizes the life cycle of experiences: before, during, and afterIt’s easy to use and simple to understandhttp://experiencematters.wordpress.com/2009/03/03/legos-building-block-for-good-experiences/
What experiences will resonate with your target audience? What will engage them and anchor them to your brand.Let’s look at an online wine tasting strategy we used for Sopexa Beaujolais… dead simple in concept- hugely successful in execution. Wine lovers love drinking wine, and are happy to do so in front of their computers, and talk about it with other who enjoy the same activity.The Discovering Beaujolais: Holiday Wines and Food Pairing tasting was a 90-minute online event organized and tracked through the #beaujolaishashtagRodolphe Boulanger guided the group through the tasting of the four selected wines providing insights on their provenance and flavor profilesThe event fostered an interesting discussion from the experts who shared their opinions on the selected wines and Beaujolais in general
Context of Shared Content, by IndustryAcross four key industries, most shared content is informational—consisting of general news, announcements, product information, and how-to exchanges.Even so, tech-related informational content is most likely to be shared (74%), as is commentary and opinion related to the financial sector (28%).Read more: http://www.marketingprofs.com/charts/2011/4972/content-fuels-social-media-interaction#ixzz1ajFMDisA
Through search, of course! If you can’t find it, it doesn’t exist…
Basically, Google is starting to personalize results based not just on what I’m typing in, but who I know and what they think is important, meaning that you, as a brand, will have to understand your market in a much more sophisticated way in order to maintain your relevance. I’d suggest that level of sophistication can only be based on large amounts of data – and the question I’ll ask you to think about is who would have that data? (GOOGLE)- Narrowing circles of increasing relevance, lead to increasing relevance… serendipity or discoveryhttp://www.readwriteweb.com/archives/google_adds_more_social_seo_with_1d_news_articles.php
So “What is “out of the park” going to look like for social marketers?Stuff that gets shared gets higher search rankings. That tends to be good stuff. Google will now be providing a wonderful feedback loop to help you understand what content is resonating and what content is not – in the form of enhanced search results – Search Plus Your World."Building an audience on Google+ may be the smartest thing you do as a content marketer when it comes to improved search rankings. You still need to understand the language of your audience and reflect it back in your content, but Google will now have direct indications that you’re putting out quality stuff.
So “What is “out of the park” going to look like for social marketers?
So “What is “out of the park” going to look like for social marketers?
So “What is “out of the park” going to look like for social marketers?