In her Dreamforce 2013 presentation, Kristy Grayson, Executive Director of Marketing at Deluxe Corp, explains why social marketing is essential for B2B companies and how to effectively utilize it.
Steal their Playbook: What Consumer Marketers Can Learn from B2BMarketo
B2B marketers have it easy. Most of the time, they get to talk to every potential customer directly. But how in the world can consumer marketers do that with millions of customers? Find out here!
Marketo Ad Bridge: The Future of Ad Retargeting is HereMarketo
Do you realize that, on average, almost a quarter of digital marketing budgets is spent on ads? Unfortunately, more than 95% of visitors that are paid to come to your site from ads, may never convert.
To enable marketers to get more out of their ad budgets, Marketo came up with Marketo Ad Bridge. This new tool helps you target the right audience with your ads and make them personalized per audience. In this webinar we will focus on personalized retargeting ads with both Google and Facebook. You'll learn:
- How personalized retargeting ads work
- The ROI you can expect to see - hint: a very good one :-)
- Great use cases and examples
- How you can get started, fast
Marketers that Matter: Creating Extraordinary Results & Leading Differently i...Marketo
Exceptional marketers advance our profession by inspiring and leading teams, engaging customers, and leveraging new technologies to drive success. Each year, Marketers that Matter®, sponsored by WSJ and Twitter, awards these marketers, highlighting their innovative strategies and tactics.
See the slides from special guest speaker Cara France, CEO of The Sage Group and founder of Marketers that Matter®, and Sanjay Dholakia, CMO of Marketo, to learn about three real examples of true marketing innovation from Skype, Google, and the creators of #BatKid.
Live Demo: Transform Your Marketing with MarketoMarketo
Since marketing teams at enterprise organizations face many challenges, why not partner with a company that can help you succeed with powerful marketing software, expert services, and a Marketing Nation of over 50,000 marketers?
Join Marketo expert, Julie Norris, for a live demonstration to learn how leading enterprise marketers are doing this and more by leveraging Marketo's Engagement Marketing Platform.
You'll learn how to:
- Align internal teams to provide better insight and efficiency
- Deploy to teams globally and scale to millions of contacts
- Improve the lead qualification and nurture process
- Implement best practices used by top Marketo enterprise customers
Print is Not Dead: The Power of Multi-Channel MarketingMarketo
Like many of us, you've probably heard the rumor that print marketing is dead. Well, we think it's time to squash that rumor.
Adding a print component to digital marketing strengthens your campaigns and increases conversion, retention, and sales. Then, when print and promotional marketing are seamlessly automated, you can transform the customer experience by engaging in a 1:1 dialogue that is memorable, tangible, and high-impact.
Join this month's LaunchPoint webinar to find out how Mathnasium uses PrintingForLess.com and Marketo to automate print marketing as part of a national, multi-channel campaign to drive brand awareness and membership.
You'll discover how to:
- Seamlessly automate your print marketing
- Drive customer engagement and action through a more meaningful channel
- Increase sales efficacy by making more timely and relevant sales calls
Steal their Playbook: What Consumer Marketers Can Learn from B2BMarketo
B2B marketers have it easy. Most of the time, they get to talk to every potential customer directly. But how in the world can consumer marketers do that with millions of customers? Find out here!
Marketo Ad Bridge: The Future of Ad Retargeting is HereMarketo
Do you realize that, on average, almost a quarter of digital marketing budgets is spent on ads? Unfortunately, more than 95% of visitors that are paid to come to your site from ads, may never convert.
To enable marketers to get more out of their ad budgets, Marketo came up with Marketo Ad Bridge. This new tool helps you target the right audience with your ads and make them personalized per audience. In this webinar we will focus on personalized retargeting ads with both Google and Facebook. You'll learn:
- How personalized retargeting ads work
- The ROI you can expect to see - hint: a very good one :-)
- Great use cases and examples
- How you can get started, fast
Marketers that Matter: Creating Extraordinary Results & Leading Differently i...Marketo
Exceptional marketers advance our profession by inspiring and leading teams, engaging customers, and leveraging new technologies to drive success. Each year, Marketers that Matter®, sponsored by WSJ and Twitter, awards these marketers, highlighting their innovative strategies and tactics.
See the slides from special guest speaker Cara France, CEO of The Sage Group and founder of Marketers that Matter®, and Sanjay Dholakia, CMO of Marketo, to learn about three real examples of true marketing innovation from Skype, Google, and the creators of #BatKid.
Live Demo: Transform Your Marketing with MarketoMarketo
Since marketing teams at enterprise organizations face many challenges, why not partner with a company that can help you succeed with powerful marketing software, expert services, and a Marketing Nation of over 50,000 marketers?
Join Marketo expert, Julie Norris, for a live demonstration to learn how leading enterprise marketers are doing this and more by leveraging Marketo's Engagement Marketing Platform.
You'll learn how to:
- Align internal teams to provide better insight and efficiency
- Deploy to teams globally and scale to millions of contacts
- Improve the lead qualification and nurture process
- Implement best practices used by top Marketo enterprise customers
Print is Not Dead: The Power of Multi-Channel MarketingMarketo
Like many of us, you've probably heard the rumor that print marketing is dead. Well, we think it's time to squash that rumor.
Adding a print component to digital marketing strengthens your campaigns and increases conversion, retention, and sales. Then, when print and promotional marketing are seamlessly automated, you can transform the customer experience by engaging in a 1:1 dialogue that is memorable, tangible, and high-impact.
Join this month's LaunchPoint webinar to find out how Mathnasium uses PrintingForLess.com and Marketo to automate print marketing as part of a national, multi-channel campaign to drive brand awareness and membership.
You'll discover how to:
- Seamlessly automate your print marketing
- Drive customer engagement and action through a more meaningful channel
- Increase sales efficacy by making more timely and relevant sales calls
Lead scoring is a shared sales and marketing process for identifying the hottest leads for sales-readiness. It is an invaluable tactic that most companies are struggling with. Watch this 30 minute, fast-paced webinar to get the latest and greatest tips on lead scoring whether you are setting up scoring for the first time or you are looking to optimize your current model.
The Ultimate Conversion: Tying Ad Campaigns to Pipeline & RevenueMarketo
Nowadays, front end metrics such as clicks and click-through-rates (CTR) simply aren't enough to prove your digital ads are driving revenue. View the slides to discover how you can leverage Marketo to truly unveil the direct impact your ad campaigns have on pipeline and revenue.
Find Your Pot of Gold with Marketing Metrics that MatterMarketo
It’s tough dealing with a tight budget, but measuring the right metrics can help you figure out what’s important. See Heidi Bullock and Megan Niedenthal's slides as they explain which marketing metrics can help ensure you’re putting all your “gold” in the right place.
Discover:
-How to increase the effectiveness of marketing programs across multiple channels (social, website, emails, paid programs)
-Proven methods for measuring campaign performance using single and multi-touch attribution metrics
-Best practices for determining the ROI of each marketing program you run
Heidi Bullock, VP of Demand Gen at Marketo, presents how to create a solid planning strategy for 2015. She discusses how to handle any challenges you may face next year, secrets to success, and great ideas for marketing programs.
Happily Ever After: Choosing the Right Marketing Automation SolutionMarketo
As a smart marketer, you're likely using or considering a marketing automation solution, making it easier to engage buyers at scale, driving huge results fast. But it can be confusing to sort through all your options and find a solution that's best for the long-term success of your company.
In this must-see webinar, Mike Berger, Director of Product Marketing at Marketo, will provide guidelines for effectively evaluating the best marketing automation solutions for your organization, as well as tips for avoiding the ones that are just "good enough". You'll also discover:
- Why all marketing automation solutions are not created equal
- Important factors to consider such as reporting, integration, campaign features, and more
- How the right marketing automation can help you drive real engagement through behavioral and demographic data
Targeting Your Social Ads: Facebook Remarketing and Marketo PersonalizationMarketo
If you're looking to double your click-thru rate and simultaneously lower ad spend, look no further! Marketo has joined forces with Facebook to give you the ability to append Marketo firmographic and persona data to your Custom Audiences to execute relevant remarketing efforts!
A Fitter Funnel in 2014: Streamline and Accelerate Your Lead-to-Revenue ModelMarketo
Want to win the revenue race this year? It's time to put your funnel on a fitness program. Discover how HootSuite was able to simplify their lead capture forms and drive higher lead volumes without sacrificing quality. You will learn how, using InsideView and Marketo, they increased conversion rates, accelerated speed from inquiry to sales-qualified leads, and substantially boosted lead quality.
Watch this month's LaunchPoint series webinar to discover how to:
- Increase measurable ROI by optimizing top of funnel
- Get fully enriched leads from minimal form fields
- Make Sales and Marketing play nicely together
- Score and route leads more efficiently and effectively through marketing automation and CRM intelligence
Infuse Marketing Automation with Dynamic Purchase Intent Data from BomboraMarketo
Check out this Marketo LaunchPoint presentation to discover how to combine your potential customers' purchase intent data with the power of marketing automation!
Join Marketo’s lead nurturing experts, Mike Telem and David Myers, to discover how you can leverage lead nurturing concepts online to nurture your top funnel website visitors and turn them into qualified leads!
Summer Camp(aigns) Part 1: Top 10 Reasons to Consider Marketing AutomationMarketo
This summer, are you wondering how your small team can turn up the heat and be more effective and efficient at every stage of the funnel? If so, join Marketo's Heidi Bullock, VP of Demand Generation, to discover key strategies and techniques for B2B demand generation marketers.
Selecting a Marketing Automation Solution that ScalesMarketo
Searching for a marketing automation platform that ensures extensibility without sacrificing functionality? With all of the solutions on the market today, it’s critical to find a partner with the platform and expertise to see your organization into the future.
Join Chris Pooley, Principal Solutions Architect, Enterprise at Marketo, to learn what criteria you should be evaluating to identify the solution that will equip your marketing team to be successful. Attend to learn how Marketo’s Engagement Marketing Platform:
- Leverages complex business objects and relationships to drive relevant, personalized engagement
- Listens and immediately reacts to key interactions with your customers
- Powers your organization's digital objectives now and into the future
Customer Engagement Platform: Smarter Marketing for Better ResultsMarketo
Marketo's Senior Product Marketing Manager, Brian Glover, reviews the concept of smarter marketing for better results with Marketo's Customer Engagement Platform.
SunGard's Marketing Secrets for Revenue and Sales AlignmentMarketo
Everyone knows that technology by itself can only get you so far – even great software must be paired with business process change and organizational collaboration to yield the greatest possible results. But how do you take a transformational set of marketing goals through to execution and success?
Join Christine Nurnberger, VP of Marketing at SunGard Availability Services, and Cyndie Beckwith, Executive Director of Expert Services at Marketo, to learn about approaches to making the most of an enterprise marketing automation implementation, including how to:
-Optimize processes for revenue generation and sales-marketing alignment
-Make the business case for implementing marketing software
-Partner with your vendor to jointly navigate a framework for project success
We’re going back to the basics. Join Mike Tomita, Director of Online Marketing at Marketo, for this short, easy-to-digest, and actionable 15-minute webinar to learn the fundamentals of digital marketing. We'll define the acronyms, translate the buzzwords, and give you the foundation you need to understand and implement an effective digital marketing strategy.
You'll learn:
- How digital marketing fits into your marketing mix
- Best practices for getting started and optimizing your programs
- Pitfalls, perils, and how to avoid them
Social Marketing to B2B vs B2C: What's the Difference?Social Media Group
A quirky look at some differences between B2B and B2C Social Marketing, and opportunities to enhance touch-points along the Customer Decision Journey. Presented at Social Media Marketing in Feb/2012.
Lead scoring is a shared sales and marketing process for identifying the hottest leads for sales-readiness. It is an invaluable tactic that most companies are struggling with. Watch this 30 minute, fast-paced webinar to get the latest and greatest tips on lead scoring whether you are setting up scoring for the first time or you are looking to optimize your current model.
The Ultimate Conversion: Tying Ad Campaigns to Pipeline & RevenueMarketo
Nowadays, front end metrics such as clicks and click-through-rates (CTR) simply aren't enough to prove your digital ads are driving revenue. View the slides to discover how you can leverage Marketo to truly unveil the direct impact your ad campaigns have on pipeline and revenue.
Find Your Pot of Gold with Marketing Metrics that MatterMarketo
It’s tough dealing with a tight budget, but measuring the right metrics can help you figure out what’s important. See Heidi Bullock and Megan Niedenthal's slides as they explain which marketing metrics can help ensure you’re putting all your “gold” in the right place.
Discover:
-How to increase the effectiveness of marketing programs across multiple channels (social, website, emails, paid programs)
-Proven methods for measuring campaign performance using single and multi-touch attribution metrics
-Best practices for determining the ROI of each marketing program you run
Heidi Bullock, VP of Demand Gen at Marketo, presents how to create a solid planning strategy for 2015. She discusses how to handle any challenges you may face next year, secrets to success, and great ideas for marketing programs.
Happily Ever After: Choosing the Right Marketing Automation SolutionMarketo
As a smart marketer, you're likely using or considering a marketing automation solution, making it easier to engage buyers at scale, driving huge results fast. But it can be confusing to sort through all your options and find a solution that's best for the long-term success of your company.
In this must-see webinar, Mike Berger, Director of Product Marketing at Marketo, will provide guidelines for effectively evaluating the best marketing automation solutions for your organization, as well as tips for avoiding the ones that are just "good enough". You'll also discover:
- Why all marketing automation solutions are not created equal
- Important factors to consider such as reporting, integration, campaign features, and more
- How the right marketing automation can help you drive real engagement through behavioral and demographic data
Targeting Your Social Ads: Facebook Remarketing and Marketo PersonalizationMarketo
If you're looking to double your click-thru rate and simultaneously lower ad spend, look no further! Marketo has joined forces with Facebook to give you the ability to append Marketo firmographic and persona data to your Custom Audiences to execute relevant remarketing efforts!
A Fitter Funnel in 2014: Streamline and Accelerate Your Lead-to-Revenue ModelMarketo
Want to win the revenue race this year? It's time to put your funnel on a fitness program. Discover how HootSuite was able to simplify their lead capture forms and drive higher lead volumes without sacrificing quality. You will learn how, using InsideView and Marketo, they increased conversion rates, accelerated speed from inquiry to sales-qualified leads, and substantially boosted lead quality.
Watch this month's LaunchPoint series webinar to discover how to:
- Increase measurable ROI by optimizing top of funnel
- Get fully enriched leads from minimal form fields
- Make Sales and Marketing play nicely together
- Score and route leads more efficiently and effectively through marketing automation and CRM intelligence
Infuse Marketing Automation with Dynamic Purchase Intent Data from BomboraMarketo
Check out this Marketo LaunchPoint presentation to discover how to combine your potential customers' purchase intent data with the power of marketing automation!
Join Marketo’s lead nurturing experts, Mike Telem and David Myers, to discover how you can leverage lead nurturing concepts online to nurture your top funnel website visitors and turn them into qualified leads!
Summer Camp(aigns) Part 1: Top 10 Reasons to Consider Marketing AutomationMarketo
This summer, are you wondering how your small team can turn up the heat and be more effective and efficient at every stage of the funnel? If so, join Marketo's Heidi Bullock, VP of Demand Generation, to discover key strategies and techniques for B2B demand generation marketers.
Selecting a Marketing Automation Solution that ScalesMarketo
Searching for a marketing automation platform that ensures extensibility without sacrificing functionality? With all of the solutions on the market today, it’s critical to find a partner with the platform and expertise to see your organization into the future.
Join Chris Pooley, Principal Solutions Architect, Enterprise at Marketo, to learn what criteria you should be evaluating to identify the solution that will equip your marketing team to be successful. Attend to learn how Marketo’s Engagement Marketing Platform:
- Leverages complex business objects and relationships to drive relevant, personalized engagement
- Listens and immediately reacts to key interactions with your customers
- Powers your organization's digital objectives now and into the future
Customer Engagement Platform: Smarter Marketing for Better ResultsMarketo
Marketo's Senior Product Marketing Manager, Brian Glover, reviews the concept of smarter marketing for better results with Marketo's Customer Engagement Platform.
SunGard's Marketing Secrets for Revenue and Sales AlignmentMarketo
Everyone knows that technology by itself can only get you so far – even great software must be paired with business process change and organizational collaboration to yield the greatest possible results. But how do you take a transformational set of marketing goals through to execution and success?
Join Christine Nurnberger, VP of Marketing at SunGard Availability Services, and Cyndie Beckwith, Executive Director of Expert Services at Marketo, to learn about approaches to making the most of an enterprise marketing automation implementation, including how to:
-Optimize processes for revenue generation and sales-marketing alignment
-Make the business case for implementing marketing software
-Partner with your vendor to jointly navigate a framework for project success
We’re going back to the basics. Join Mike Tomita, Director of Online Marketing at Marketo, for this short, easy-to-digest, and actionable 15-minute webinar to learn the fundamentals of digital marketing. We'll define the acronyms, translate the buzzwords, and give you the foundation you need to understand and implement an effective digital marketing strategy.
You'll learn:
- How digital marketing fits into your marketing mix
- Best practices for getting started and optimizing your programs
- Pitfalls, perils, and how to avoid them
Social Marketing to B2B vs B2C: What's the Difference?Social Media Group
A quirky look at some differences between B2B and B2C Social Marketing, and opportunities to enhance touch-points along the Customer Decision Journey. Presented at Social Media Marketing in Feb/2012.
This webinar presentation deck provides concrete examples, action plans and case studies, including:
· 5 key steps for a business-to-business strategy;
· How to build and engage a community of potential and current customers;
· Real-life case studies from successful business-to-business strategies;
· The highly popular – and now extended – Question and Answer section;
The seminar was led by Brian Giesen a senior regional strategist in Ogilvy’s 360 Digital Influence team and moderated by Graham White, Managing Director of Howorth Communications in Sydney.
Content marketing isn’t a new strategy for the finance industry. For many financial institutions, the value of content marketing is the same today as it was 130 years ago: It strengthens relationships with prospects and customers by building trust. But what, specifically, are financial institutions doing when it comes to content marketing — and, more importantly, what do they need to be doing to evolve and stand out? This industry has its own unique considerations, as well, such as the fact it operates in a heavily regulated industry and its customers can no longer be categorized as being interested in only business finance or only personal finance. This white paper provides an overview of the current state of content marketing in the finance industry and explores key examples that can show you ways to evolve your own program.
Presentation given by Marc Keating, Head of Digital, IAS B2B Marketing at the 2011 How-Do B2B digital marketing forum. The presentation explores the future of B2B marketing, the impact of the digital native and the importance of content marketing as part of an integrated social and digital strategy.
As social media strategies continue to evolve, finding the ability to relate to your customers and stay relevant remains top of mind. Whether it is being responsive with engaging content or providing clear purchase and services paths to each customer, extending brand love and trust is a key component to a successful social media content strategy. In this webinar we joined Al Sturgeon, Product Adoption Manager, ExactTarget Marketing Cloud and Dawn DeVirgilio, Global Social Media Manager, ExactTarget Marketing Cloud as they discussed how Radian6 Buddy Media Social Studio can help social marketers streamline and publish engaging content that resonates with customers. Watch the webinar recording and slides to learn how you can help invite your customers to respond and share your social content to expand reach.
Social Media for B2B - How Salesforce Does SocialMarcus Nelson
This is an old deck, but you'll see exactly how we thought through our systems before setting up Salesforce's social media plans & policies. Use this as a template for your own social media marketing playbook.
Hilarie Koplow-McAdams, President Commercial SMB Unit for Salesforce, and Michael Lazerow, CMO of Marketing Cloud for Salesforce, made this presentation at the McKinsey Chief Marketing & Sales Officer Forum event in 2012.
The New Habits of a Successful Salesforce AdminMike Gerholdt
This year for Dreamforce I wanted to rethink what it means to be a successful Salesforce Admin and what habits Admins should be following. Our approach was a bit different than in previous years, rather than just adding more habits we took a look at the habits I had proposed in previous years and tried to put them into context. In addition, we took at look at the timeliness of each habit- because let’s be honest, we can’t do everything everyday. And we don’t need to tackle that much on a daily basis.
Our approach this year was to make the habits consumable and easy to follow. Believe me, I’ve been in your shoes and being a Salesforce Admin can be a tough job because there really isn’t a user manual to success. To help we broke the habits into daily, weekly, monthly, quarterly, and yearly activities that will help you stay informed, keep your users up to date, and ensure that you completing what you need to get done to keep your org healthy.
Skoll Foundation's Next Generation Grantmaking with SalesforceSalesforce.org
Grant management processes can be complex, and foundations are often challenged by the task of fulfilling their organization’s mission while managing their grant lifecycle efficiently. Hear from the Skoll Foundation, one of the leading foundations supporting social entrepreneurship, on how they manage their philanthropic giving from pipeline and due diligence to approval and budgeting with Salesforce.
This webinar will also include a demo of foundationConnect, a grants management solution built on Salesforce.
Speakers:
Cristina Yoon, Grants Manager, Skoll Foundation
Swati Tyagi, Director, Product Management, roundCorner
Naomi Morenzoni, Director, Philanthropy Outreach & Engagement, Salesforce Foundation
Social Engagement Powering the Connected Nonprofit & Connected CampusSalesforce.org
Keeping in touch with supporters, managing a crisis, and measuring your impact are among the topics that will be discussed during this breakout session. Learn how to maintain easy-to-locate and consistently updated social channels for your constituents and how being engaged on the social web gives you another outlet to share information during emergency situations. Tracking, managing, executing, and reporting on social campaigns from one location will also be discussed showing you how to course-correct in-flight marketing campaigns and test multiple variations of content, channel, timing, and frequency to see what works.
Managing Content at Scale - Nick Spyer, Social.comLinkedIn
Content is king nowadays but once you have a working strategy how easy is it to scale?
Nick Spyer from Social.com joined a host of speakers at TechConnect London 2014 and provided attendees with a unique insight into how to drive their content marketing strategy while maintaining a focused eagle eye approach.
Closing the Sales to Marketing Gap (Dreamforce 2013)Casey Cheshire
Why do Sales & Marketing so often hate each other? The friction between the two departments doesn't have to exist. Utilizing marketing automation, companies can unite these two efforts to dramatically increase revenue. This presentation was presented live at Dreamforce 2013 and presents 6 practical take-home tips that can be implemented.
When marketing and sales are working in lockstep, your revenue soars and your business grows. Resident marketing technology expert, James Kenler, has been on both sides of the sales and marketing divide. Learn how James used marketing automation to align the sales and marketing processes at CareerBuilder around a common business goal to ultimately develop a unified sales strategy driving overall revenue and resulting in the creation of new teams and resources.
Sales and Marketing - Shifting Lead Nurturing Into OverdrivePardot
Both sales and marketing teams are being challenged with bringing in prospects, engaging leads and bringing home the deals. Lead nurturing has historically been known as a marketing tool and has quickly become a successful part of the overall strategy that supports and drives sales deal success.
So, just how does sales leverage lead nurturing? Join Ken Krogue, President and Founder of InsideSales.com, and Derek Grant, Director of Sales at Pardot, a salesforce.com company, to find out!
Similar to Dreamforce 2013 B2B Social Marketing (20)
The overall benchmark for the online customer experience has risen dramatically. Businesses are faced with new challenges and will need to experiment with a variety of channels, deploy their budget strategically, and continue to analyze what is working for them. How can you grow your businesses in this busy market? You will need to level up your marketing game.
You’ll learn:
-Tips for personalizing your customer journey
-How to coordinate a cross-channel strategy
-Ways to analyze what’s working in order to grow your business
Industry Success: Bring Your Content and Demand Generation Teams TogetherMarketo
How can marketing teams stand out in the digital world that is oversaturated with content, emails, and virtual events? One of the ways to achieve efficiency and success is to bring the content, demand generation, and industry teams together to ensure close collaboration.
You'll learn:
-How to approach content strategy design with demand in mind
-What makes the partnership between content and industry teams so valuable
-Why joining the forces enables powerful customer journeys
Customer-First: Embedding Experience Design in Your GTM StrategyMarketo
Customers are the lifeblood of every business, but how many companies can say that they truly have a customer-centric go-to-market strategy? With so many touchpoints in a customer’s lifecycle, there are innumerable ways to misstep and think about what makes sense for your company instead of who your company serves.
Are you segmenting in ways that make sense for your audience? Are you creating marketing events and programs that bring the right types of customers together? When you speak to your audience, are you speaking in their language?
You'll learn:
-Dos and Don’ts of account segmentation
-Creative ways to think through programs and activities
-How to connect with your customers in meaningful ways
Prove Your Marketing Impact: The Fundamentals of Marketing AttributionMarketo
Every marketing team faces the challenge of proving direct impact to the bottom line, but it’s no longer enough to show email metrics or the number of leads generated. In order for marketing to earn its seat at the table, the C-suite needs to know how it translates to revenue for the business.
You'll learn:
-Why attribution is essential to modern marketing teams
-How to establish marketing KPIs that align with business objectives
-How to think like the C-suite in your marketing strategy and reporting
Prove and Improve Your Marketing Impact in 2021Marketo
Many marketing teams are starting 2021 with limited resources, so it is more important than ever before to make your marketing dollars count and consistently optimize your marketing strategy. Fortunately, we have an expert who can help set you up on the right path.
Watch our webinar, Prove and Improve Your Marketing Impact in 2021. Featured speaker Matt Erstad, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale this year.
During this webinar, you will:
-Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns
-Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts
-Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs
-Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know
What's in Store for Marketing Operations in 2021Marketo
As businesses pivot their strategies and start to incorporate new technologies into the mix this year, marketing operations is becoming even more crucial when it comes to keeping the leads flowing and the ROI growing.
Watch Alex Fleming, Head of Marketing Operations, Adobe Experience Cloud, present his webinar: What's in Store for Marketing Operations in 2021.
In this webinar, you'll learn:
-Tips and best practices on how to integrate new technologies into your mix
-Predictions about what's yet to come in marketing operations this year
-How to prioritize and structure your team for success
How to Bring Sales and Marketing Together in 2021Marketo
Marketing and sales have traditionally gone head-to-head. But as we jump into a new year, it’s more important than ever that these two teams come together.
Watch Sam Gong, BDR Director, Adobe Experience Cloud, for his webinar: How to Bring Sales and Marketing Together in 2021.
In this webinar, you'll learn:
• How to create your all-star team
• Tips to drive better results for your business in 2021
• How to bring sales and marketing together in the new year
Demand Generation New Year Planning Session: How to Stand Out in 2021Marketo
An ever-changing environment can shift business priorities in an instant, but one thing remains the same — demand generation has a significant impact on the bottom line.
So, what happens in 2021? And how can we prepare?
In this webinar, you'll learn:
• How to achieve growth with limited resources
• Why and how intent data can be a core part of your strategy
• Simple tactics and optimization techniques to move the needle
Field Marketing in the New Year: Preparing and Planning Events in 2021Marketo
Field marketers have been forced to think outside the box this year as events moved from in-person to digital.
So, what happens in 2021? And how can we prepare?
Join Caroline Hull, Director of Commercial Field and Partner Marketing, Adobe Experience Cloud, for her webinar: Field Marketing in the New Year: Preparing and Planning Events in 2021.
In this webinar, you'll learn:
• How event marketing has changed drastically over the past year
• The silver lining to the sudden chaos
• How to start planning for your virtual events in 2021
Scroll-Stopping Digital Ads: Planning for Success in 2021Marketo
2020 has completely shifted the digital advertising space. Fortunately, digital marketers are pretty experienced at adapting to change.
But as adaptable as you may be, it never hurts to get ahead!
Join Paulo Martins, Head of Global Digital Marketing, Commercial – Adobe Digital Experience, for his webinar: Scroll-Stopping Digital Ads: Planning for Success in 2021.
In this webinar, you'll learn:
• Predictions on what's to come in the digital marketing space in 2021
• Tips and advice on how you can prepare and plan campaigns for the new year
• Which digital trends to keep your eyes on
The New Age of Marketing: Predicting, Planning and Prepping for 2021Marketo
It’s about time we start wrapping up 2020! Even though everyone wants this year to finally be over, when it comes to planning for 2021, we need to be real. There are tons of valuable takeaways and lessons we need to take with us if we want to be sure that 2021 is as successful as possible.
We want to help make 2021 an amazing year! Watch Michael Madden, Director of Commercial Demand Generation, Adobe Experience Cloud for his webinar: The New Age of Marketing: Predicting, Planning, and Prepping for 2021.
In this webinar, you'll learn:
• Which key takeaways from 2020 we should keep in mind going forward
• Essential planning tools for the new year
• Tips on how you can prepare to be successful in 2021
Future Proof: How to Create a Lead Scoring Model That ScalesMarketo
With the right lead scoring model in place, you and your team are able to make the most out of every lead that enters your pipeline.
Kylie Alexander, Marketing Operations Manager at Adobe, covers how you can create a lead scoring model that will scale with your business.
You'll learn:
-How to partner with the right stakeholders to make decisions that are aligned across the business
-Lessons the Marketo Engage operations team has learned so you don't make the same mistakes
-How to plan for a scoring model that will scale
Um die digitalen Erlebnisse zu ermöglichen, die den immer komplexeren Bedürfnissen der Käufer gerecht werden und das Wachstum vorantreiben, brauchst du vorausschauende Lösungen. Hört von Kathrin Thorburn, Solution Consultant von Marketo Engage, die neuesten Innovationen von Marketo Engage informiert euch über all die aufregenden neuen Produktfunktionen, die jetzt verfügbar sind, sowie die, die später in diesem Jahr auf euch zukommen.
Lerne mehr über die Marketo Roadmap Themen und welche Innovationen damit verbunden sind.
Marketing Through the Funnel: Tips for Small Yet Powerful TeamsMarketo
Marketing goals are lofty and it often takes a lot of hands on deck to make them happen. But what if you don’t have enough hands? Or budget? Or time?
Join our Commercial Demand Generation team for their webinar, Marketing Through the Funnel: Tips for Small Yet Powerful Teams, to learn how they overcame these common marketing barriers and get some tips for how small teams can scale their efforts throughout the marketing funnel.
You'll learn:
-What mix of channels will help you see the most results
-How marketing automation helps small teams scale
-How to structure small teams in order to get the most done
Marketing Attribution: The Journey from Cost Center to Cash CowMarketo
Featured speaker Andy Schneider, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale.
During this webinar, you will:
-Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns
-Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts
-Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs
-Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know
The Total Economic Impact of Marketo EngageMarketo
In this webinar, you'll hear from a top marketing analyst on how the world of marketing is changing and why investment is crucial. Next, we’ll share the results of a recent ROI study commissioned by Adobe and conducted by Forrester Consulting, an independent research firm. This study quantifies the value of Marketo Engage, based on interviews with real customers. Finally, you'll hear from a Marketo Engage customer to hear her personal story of driving martech investments, transformation and value at her company.
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...Marketo
Artificial intelligence has demonstrated that it has powerful potential across many industries. According to reports, however, most marketers don't realize that AI and Machine Learning can be used to dramatically streamline and scale marketing efforts.
Marketo Engage makes it simple and seamless to implement AI in your predictive marketing strategy.
Watch as Alexandra Quick (Product Marketing Manager at Adobe) and Badsah Mukherji (Senior Manager, Marketo Engage Product Management at Adobe) share their insights around Artificial Intelligence and the many ways your team can put it to work within Marketo Engage.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
3. Safe harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any
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other than statements of historical fact could be deemed forward-looking, including any projections of product or
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strategies or plans of management for future operations, statements of belief, any statements concerning new,
planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and
delivering new functionality for our service, new products and services, our new business model, our past operating
losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting,
breach of our security measures, the outcome of any litigation, risks associated with completed and any possible
mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our
ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and
successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and
selling to larger enterprise customers. Further information on potential factors that could affect the financial results of
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Any unreleased services or features referenced in this or other presentations, press releases or public statements
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4. Today’s topics
Why social marketing is necessary for B2B
organizations
Social & the buyer’s journey
Real world social tips that work
Building a social roadmap
7. Why social marketing?
92%
Of all B2B buying cycles
begin online
57%
Make a decision before
engaging with sales
8 hours
Time spent consuming
digital content before action
is taken
Source: Forrester, 2013
8. Relevancy – jumpstart a mature brand
Rajeshj (CTO of Andrea)
@Deluxecorp is going to be the
frenemy of banks with their bank
switching tool #finovate
charlesepotts (Fintech guy)
#finovate @Deluxecorp SwitchAgent Bam!
sampasser (VP @communityamercu)
Cool to see @Deluxecorp adding to their
switch kit offer - this is something
everyone has been waiting for #finovate
WARobins (WF Exec)
#Finovate @Deluxecorp makes Wells the
whipping boy 4 SwitchAgent(SM) 2 move
Bill Pay…Lots O stats at end
DP_PSAlliances (Exec ProfitStars)
Ready for day 2 at Finovate in New
York. Day 1 best of show were
@moneydesktop and Deluxe's
#SwitchAgent
comScoreFS (Leading FS company)
#Finovate best in show from Day
1?@dashlane, @LearnVest, @ShopKeep,
@ckmack, @Deluxe get our votes.
9. Social humanizes the brand
People buy from people
Elevates the sales team from
product pusher to insight sharer
Promotes industry dialog
11. Social & the life of a buyer
•
•
•
Not ready to buy?
Nurture the lead
Awareness
•
•
•
•
•
Consideration
•
•
•
Conversion
Retain &
Renew
•
•
•
Reads blog posts
Visits social sites
Attends events
Searches forums
Reaches out to their network
Researches the web
Attends events
Reads testimonials
Reaches out to their network
Watches video testimonials
Reads case studies
Subscribes to blog
Follows on Twitter
User events & best practice sessions
21. Leverage social campaigns for events
Promote those who are
talking about our event
Social ready messages
for field sales
Communicate
throughout the event
22. Use social tools for implementation
Select a Marketo Social Application
Develop a Marketo Social Campaign
Launch!
25. Refer a friend facebook campaign
23% increase in registrations
120% increase in opened emails
500% increase in clicks on event
related Facebook posts
8.6% increase in Twitter followers
635 tweets throughout the
conference
27. Social marketing roadmap
KPIs
ROI
Executives
Marketing
Corporate Brand
Sales Reps
Set
Goals
Create
Buy-in
Define
Strategy
Develop
Content
Engine
Effective
Planning
Keep
Focused
Personas
Editorial Calendar
Contributors
Develop
Team
Small and nimble
Review
& Revise
Organized &
Documented
28. Wrapping it up – take away
Social marketing isn’t going away
Haven’t started your journey yet – do it now!
Follow your buyer’s journey
Integrate social as a thread that runs through your content
engine and marketing machine
Learn what’s worked from other consumer & B2B
organizations
Create your social strategy and road map
Start small and demonstrate a few quick wins
Measure for success
100 year old idea – original business idea rarely lastsWhile checks will have a long tail we realized many years ago we needed additional business lines…hence our transformation storyWe are now one of the few companies providing offerings to financial institutions and small businessesAs a 100 year old company – and as we diversify our product portfolio - its imperative that we transform our brand and obtain permission to engage as an expert in marketing and other services which is far different than our core payment products.
These statistics speak for themselves. If your B2B organization is not investing in social marketing – you may be too late.The Corporate Executive Board completed a study of 1,000 B2B buyers of various sized companies. Before a company ever reaches out to a supplier, they are 57% through their due diligence and decision making process.Like consumers, B2B buyers learn from the internet and peers. They seek reviews and conversations from social media sites.So the day of a buyer phoning a sales representative to find solutions to their problems is over. We need to be where buyers are learning.This is why we are investing in our social marketing strategy.
In Hollywood they say, “If they’re not talking about you…you’re not relevant.”Example:Finovate Fall 2012“What do you do besides SwitchAgent?”
In B2B organizations, at the end of the day people still buy from people. We’ve used social marketing to elevate our sales representatives and allow them to develop a personal brand by sharing insights to critical problems in the financial services industry. Social sites are not forums for product pushing. And – this concept doesn’t come naturally for some sellers. In Deluxe’s social selling program, we invest in frequent coaching of sales representatives. We also provide content and social ready messages. It is an investment in time and resources.
You may recognize this slide. It’s a typical buyers journey funnel.
Define buyer personas – based on accountabilities and jobs to be done. (Decision maker, influencer, user)Develop a matrix of key messages to ensure that content is aligned to commercial insight.Map out the type of content by stage in the buying cycle.This helps us to determine what content we need to create and what content is consumed by persona.
Social marketing sites can be noisy. Like any good marketing activity its important to use proper targeting. With enhancements in sites such as linkedin we’ve been able to target specific groups and titles for our social efforts.
Social media isn’t just a Facebook site that lies in the hands of Corporate Communications.Social needs to be the thread that runs through all integrated marketing strategies. Whether it’s launching a new product, retaining existing customers or gaining awareness – we need to continuously feed the social engine.This is an example of how Deluxe uses an integrated campaign approach to solving the market need of dealing with Identify theft. Content and social channels allow us to use compelling approaches to tell stories and subtle lead the bank or consumer to our Deluxe Identify Theft protection solutions.
Influencer marketing has always been an important component to our marketing strategy. Social media has allowed us to more easily leverage industry influencers, endorsements and our own social team to gain awareness and ultimately drive inbound leads to our web property.Forward Banker Blog – A Daily Download of Wisdom for Bankers Leading Industry TransformationForward Banker is a financial industry community that Deluxe created and hosts. Topics and content posts center around areas of market need. Contributors include hand-picked industry leaders and influencers as well as some Deluxe leaders.We are very careful not to focus on thought leadership for thought leadership sake. Our goal is to provide commercial insight leading to a solution that can be solved by Deluxe. We rotate Deluxe product banner ads which are linked into our marketo lead nurture tracks.We create posts two to three times per week.On average we have 130 visits a day from our twitter posts.We typically receive around 5 to 10 re-tweets per day.We have some high profile industry bloggers such as The Financial Brand and Transcard Payments that frequently repost and exchange in dialog.Best of all, we have seen a direct correlation between our blog posts and leads coming to our website. In January alone, we had 11 solid leads from this tactic.
A few years ago, Deluxe launched a consumer-focused social campaign to increase check usage. Stand Up for Your Right to Write Checks is an advocacy campaign designed to rally consumers around the value of choosing checksThe campaign targeted 20-somethings because research shows that this is a key growth segment for checksTo support the campaign, Deluxe is used a variety of communication channels and tools, including Facebook, Twitter, online video, editorial outreach and a micrositeThis is especially exciting because it’s the first time Deluxe has reached out directly to consumers about checks The tone and style of the consumer campaign may surprise you because it’s unlike anything Deluxe has done before. And that’s a very strategic choice. To fully engage with consumers in their 20s, it is critical to reach out to them using the language, attitude and humor that will resonate best with themThat’s why Deluxe partnered with College Humor to create a video series and character (Duncan Steele) that will break through the clutter and spark discussionBecause much of this campaign is viral, it relies on consumers to share the informationwith friends and family – it must be entertaining to do thatAlthough not in Deluxe’s typical brand voice, this communication is strategically designed to help us change the public’s perception about check writingWe’re excited to launch this innovative program and are confident that it will be a successOur Social Media Press Release yielded over 118 million impressions.
Social marketing is more than telling your story on social properties…its also telling your story face to face.The tablet is our new best friend. In the B2B world, you never know exactly when an opportunity to have a conversation might arise. It could be a scheduled offsite meeting, at a conference or over the telephone. So, our Account team needs to be ready to tell that story anytime – anywhere.Another challenge that we find for our account team is the ability to communicate consistent messages due to the variety and complexity of our products. To help solve these challenges, we’ve developed iPad applications for each of our major product lines. These apps are interactive and visually interesting. Most include short product demos, use cases, customer video testimonials, proof points and even a lead gen form.We originally developed these apps for trade shows, but quickly found that they are a useful tool for our sales teams. We even have prospects and clients ask us to send them a link to the app so they can refer to the information later or socialize it with others in their organization.
Let’s face it. Like most c-level folks today, Banking executives have the attention span of a gnat.We’ve found that the best way to capture their interest is to provide them bite sized chunks of content – including infographics is a great way to reach visually engage an audience without overwhelming them with data.Infographics have become an important component to our content eco-system.
At Deluxe, we’ve used gamification techniques to engage the millennial audience that sells our products through the bank. Not only do these games raise awareness, but they influence sales behavior for a tough audience.Example One: Checks – Education & Awareness (5% increase in new account order penetration)Example Two: Incentives/sweepstakes for selling Visa gift cards (3% to 5% increase in card sales)Our learning:Create a buzz and competition between branches and bankers.Keep in contact. Engage them will compelling & fun messages.Works best for seasonality (back to school, holidays, moms/dads/grads)Keep it fresh. Mix up the games.
At Deluxe we manage anywhere between 60 to 100 events a year. We’ve found that social is a perfect way to reach our audience when we know they will be captive at a conference or trade show. A few examples of social tactics that we’ve found successful are…Refer & Win CampaignsTweet contests & twitter wallTweet-up
We formally began developing our social marketing strategy 18 months ago.Clearly defined strategyObtain buy-in from Executives and key stakeholders. Social what??Establishing the teamEffective PlanningSetting GoalsDeveloping assetsKeep focused – don’t boil the ocean. Get some small wins first to demonstrate program success.Review & Revise – use data to drive your strategy..