Transmedia storytelling was presented. It is not just multimedia, but uses multiple media platforms to allow for discovery, advocacy, and co-creation across those platforms to engage audiences. This reduces redundancy by distributing content in a way that fans can engage across different media in unique ways. The presentation suggested transmedia storytelling could help all brands reduce redundancy and engage super fans if they have the resources to implement it, but recognized maintaining the status quo may be easier for some.
Here is the presentation I used during my interactive workshop at TEDx Valladolid 2015. This day I revealed the name of the creative innovation agency we will launch in some weeks: FLUOR.
How I learned to (mostly) stop worrying and love action researchhrothera
Workshop given at Academic and Research Libraries Group conference 2014 (#arlg14) reflecting on the experience of becoming an action researcher, and looking at how other librarians might also use an action research model to develop their services and further their own reflective practice and professional development.
Presentation for integrating the flipped classroom in higher education with a focus on experiential learning with videos and other content supporting not driving the instruction.
Over the last few months, I've been asked to speak more and more about the emerging strategic role of marketing, particularly as it relates to technology, something I first started to explore in 2012. The explosion of customer data provided by social and digital have put extreme power in the hands of marketers, if only we'll learn how to wield it (this recent article in Harvard Business Review outlines the enormous opportunity for marketers as other parts of the business start to slow in their ability to deliver value). We're entering a new era of big data, automation and the ability to drive business strategy by delivering real-time access to the voice of the customer. Is your team is ready to let go of decisions made based solely on "gut feel" (though you shouldn't entirely, for our brains are the most advanced supercomputers on the planet) and get ready for the Chief Marketing Technologist, who's much more of a "quant" than a "qual"? Savvy, forward-thinking marketing leaders who "get it" can position themselves to deliver enormous business value and take a seat at the big table if they can figure this stuff out - fast.
Here is the presentation I used during my interactive workshop at TEDx Valladolid 2015. This day I revealed the name of the creative innovation agency we will launch in some weeks: FLUOR.
How I learned to (mostly) stop worrying and love action researchhrothera
Workshop given at Academic and Research Libraries Group conference 2014 (#arlg14) reflecting on the experience of becoming an action researcher, and looking at how other librarians might also use an action research model to develop their services and further their own reflective practice and professional development.
Presentation for integrating the flipped classroom in higher education with a focus on experiential learning with videos and other content supporting not driving the instruction.
Over the last few months, I've been asked to speak more and more about the emerging strategic role of marketing, particularly as it relates to technology, something I first started to explore in 2012. The explosion of customer data provided by social and digital have put extreme power in the hands of marketers, if only we'll learn how to wield it (this recent article in Harvard Business Review outlines the enormous opportunity for marketers as other parts of the business start to slow in their ability to deliver value). We're entering a new era of big data, automation and the ability to drive business strategy by delivering real-time access to the voice of the customer. Is your team is ready to let go of decisions made based solely on "gut feel" (though you shouldn't entirely, for our brains are the most advanced supercomputers on the planet) and get ready for the Chief Marketing Technologist, who's much more of a "quant" than a "qual"? Savvy, forward-thinking marketing leaders who "get it" can position themselves to deliver enormous business value and take a seat at the big table if they can figure this stuff out - fast.
Why Marketers Will Rule The World: Rise of the Marketing TechnologistSocial Media Group
Social and digital have put extreme power in the hands of marketers, if only they'll learn how to wield it. With Gartner research predicting that by 2017 the CMO will spend more on technology that the CIO, marketers are entering a new era of big data, automation and the ability to drive business strategy by delivering real-time access to the voice of the customer, all thanks to the Internet. Is your team ready for the era of the Chief Marketing Technologist? In this session we'll talk about emerging tech trends in marketing and how savvy, forward-thinking leaders can serve up enormous business value and position themselves to take a seat at the big table.
Social Marketing to B2B vs B2C: What's the Difference?Social Media Group
A quirky look at some differences between B2B and B2C Social Marketing, and opportunities to enhance touch-points along the Customer Decision Journey. Presented at Social Media Marketing in Feb/2012.
Social Media Group SMWTO: The New Wave of Visual Content CurationSocial Media Group
With less time and more content to sift through, new emerging visual curation platforms have taken off in a big way. Tapping into our desire for authentic and personal inspiration, Instagram, Tumblr and Pinterest have changed the way we explore and share content. Find out how brands get on board and ride the wave.
Social Media Group SMWTO: Mining Data - Developing Foundations & Social GoodSocial Media Group
Big Data has quickly become an industry buzz term and with it promises of exciting opportunities for consumer intelligence. However, increasing privacy concerns and the logistics associated with data refinement bring their own unique set of challenges for marketers. In his session, Cam will outline some emerging solutions to address these concerns as well as innovative opportunities for social good through real-time data analysis.
This presentation addresses a popular, but misguided request in social media marketing: making a piece of content “go viral.” This session will cover why “viral” isn’t a useful term, what executives really mean when they ask for content to go viral, and how we can design content so that users are likely to spread it throughout their networks.
This presentation will discuss the ways in which barriers to entry for anyone to create content have dissolved in the age of affordable technology. How can your content make an impact when it’s competing with nearly everyone on the planet? Brandon talks about Pop Culture and the importance of taking the road less traveled to make an impact in the digital age.
The new online world and communication landscape has made consumer and market data ubiquitous. Marketers of all stripes have unprecedented access to consumer information and are looking to action that data in almost real time. The reality is that clients and agencies have always had access to data, but the real target is insights, not anecdotes.
Disrupting Traditional Leadership: Flock Behavior in CommunitiesSocial Media Group
Leaders lead and followers follow, right? Not always. Researchers into bird behavior have identified that a few well-placed, co-ordinated "followers" can shift the direction of a flock of hundreds. What are the implications of that for businesses and online communities undergoing change. Can the followers lead?
Case Study: Yamaha's Conversation with Their CustomersSocial Media Group
It’s been two years since Yamaha Motor launched its corporate blog (www.snowmobiles.yamahablogs.ca) Sled Talk debuted in March 2007, but what has happened since? In this engaging case study, Chris Reid, National Manager, Product Planning and Research, Yamaha Motor Canada and Maggie Fox, CEO of Social Media Group, one of the world’s largest independent social media agencies, will walk you through the process of doing it right: getting executive buy in, proper planning and pitfalls to avoid. They’ll also share some of the many benefits Yamaha has realized across their organization as a result of their brave decision to be one of the first companies in Canada to open the doors to conversation with their consumers:
• Changing the rules of engagement: how establishing a blog dramatically changed consumer expectations, as one of Yamaha’s competitors found out, the hard way
• Knocking down barriers – how bypassing the traditional platforms and systems of communication has significantly reduced negative chatter among consumers around recall
and other issues
• Product development: how product development insights have been generated, and acted
upon, via interaction on Sled Talk
• How to do it right: Chris will share insights into addressing the issues that trouble most
executives: negative comments, legal issues and, of course, ROI
We’ll also explain how Yamaha established benchmarks for consumer engagement on the blog,
measured against them and established a value for the program that far exceeded the initial
investment – ensuring senior executive support for many years to come.
Case Study: Setting Content Free at Ford - Web 2.0 Expo PresentationSocial Media Group
In this case study, Maggie Fox, CEO of Social Media Group, Ford's Social Media Agency, describes the process and platforms Ford brought into play to aggregate their digital content and transform the walled garden into a firehose of Creative-Commons licensed assets available for use by anyone who was interested in talking about the company or their brands – good or bad.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Why Marketers Will Rule The World: Rise of the Marketing TechnologistSocial Media Group
Social and digital have put extreme power in the hands of marketers, if only they'll learn how to wield it. With Gartner research predicting that by 2017 the CMO will spend more on technology that the CIO, marketers are entering a new era of big data, automation and the ability to drive business strategy by delivering real-time access to the voice of the customer, all thanks to the Internet. Is your team ready for the era of the Chief Marketing Technologist? In this session we'll talk about emerging tech trends in marketing and how savvy, forward-thinking leaders can serve up enormous business value and position themselves to take a seat at the big table.
Social Marketing to B2B vs B2C: What's the Difference?Social Media Group
A quirky look at some differences between B2B and B2C Social Marketing, and opportunities to enhance touch-points along the Customer Decision Journey. Presented at Social Media Marketing in Feb/2012.
Social Media Group SMWTO: The New Wave of Visual Content CurationSocial Media Group
With less time and more content to sift through, new emerging visual curation platforms have taken off in a big way. Tapping into our desire for authentic and personal inspiration, Instagram, Tumblr and Pinterest have changed the way we explore and share content. Find out how brands get on board and ride the wave.
Social Media Group SMWTO: Mining Data - Developing Foundations & Social GoodSocial Media Group
Big Data has quickly become an industry buzz term and with it promises of exciting opportunities for consumer intelligence. However, increasing privacy concerns and the logistics associated with data refinement bring their own unique set of challenges for marketers. In his session, Cam will outline some emerging solutions to address these concerns as well as innovative opportunities for social good through real-time data analysis.
This presentation addresses a popular, but misguided request in social media marketing: making a piece of content “go viral.” This session will cover why “viral” isn’t a useful term, what executives really mean when they ask for content to go viral, and how we can design content so that users are likely to spread it throughout their networks.
This presentation will discuss the ways in which barriers to entry for anyone to create content have dissolved in the age of affordable technology. How can your content make an impact when it’s competing with nearly everyone on the planet? Brandon talks about Pop Culture and the importance of taking the road less traveled to make an impact in the digital age.
The new online world and communication landscape has made consumer and market data ubiquitous. Marketers of all stripes have unprecedented access to consumer information and are looking to action that data in almost real time. The reality is that clients and agencies have always had access to data, but the real target is insights, not anecdotes.
Disrupting Traditional Leadership: Flock Behavior in CommunitiesSocial Media Group
Leaders lead and followers follow, right? Not always. Researchers into bird behavior have identified that a few well-placed, co-ordinated "followers" can shift the direction of a flock of hundreds. What are the implications of that for businesses and online communities undergoing change. Can the followers lead?
Case Study: Yamaha's Conversation with Their CustomersSocial Media Group
It’s been two years since Yamaha Motor launched its corporate blog (www.snowmobiles.yamahablogs.ca) Sled Talk debuted in March 2007, but what has happened since? In this engaging case study, Chris Reid, National Manager, Product Planning and Research, Yamaha Motor Canada and Maggie Fox, CEO of Social Media Group, one of the world’s largest independent social media agencies, will walk you through the process of doing it right: getting executive buy in, proper planning and pitfalls to avoid. They’ll also share some of the many benefits Yamaha has realized across their organization as a result of their brave decision to be one of the first companies in Canada to open the doors to conversation with their consumers:
• Changing the rules of engagement: how establishing a blog dramatically changed consumer expectations, as one of Yamaha’s competitors found out, the hard way
• Knocking down barriers – how bypassing the traditional platforms and systems of communication has significantly reduced negative chatter among consumers around recall
and other issues
• Product development: how product development insights have been generated, and acted
upon, via interaction on Sled Talk
• How to do it right: Chris will share insights into addressing the issues that trouble most
executives: negative comments, legal issues and, of course, ROI
We’ll also explain how Yamaha established benchmarks for consumer engagement on the blog,
measured against them and established a value for the program that far exceeded the initial
investment – ensuring senior executive support for many years to come.
Case Study: Setting Content Free at Ford - Web 2.0 Expo PresentationSocial Media Group
In this case study, Maggie Fox, CEO of Social Media Group, Ford's Social Media Agency, describes the process and platforms Ford brought into play to aggregate their digital content and transform the walled garden into a firehose of Creative-Commons licensed assets available for use by anyone who was interested in talking about the company or their brands – good or bad.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Good morning everyone. Thank you for joining us here today.In my session, I’m going to talk to you about something that’s not necessarily a new concept but it’s an idea that seems poised gain more and more traction among marketers. I’m talking about Transmedia Storytelling.
I’m going to cover three three main points:What? I’m going to define transmedia storytelling for you, that is (What?)So what? I’m going to tell you why in mattersAnd now what? I’ll pose some questions to consider in regards to it
Ok,What is transmedia storytelling?“Borderless, or open, story worlds arcing over multiple platforms in innovative ways”It’s storytelling across multiple platforms and formats using digital technologies.It’s more about telling a story and less about the technology and media that are used to tell it.
Transmedia storytelling offers participants multiple entry points, enabling participants to go deeper, find new possibilities, insights and experiences within a narrative. Now, let me show you some examples.
Transmedia is not multimedia.Transmedia is focused on the story. Multimedia is focused on the technology.Transmedia is deep content and highly participatory
The Matrix franchise is a classic example of transmedia storytelling.It offers encyclopaedic information with entry points through the film, the comics, the video game or the animated film. Each medium offer participants new details to the broader narrative.
In 2006, Coke released a commercial depicting a magical world housed within Coke vending machines. The narrative carried over to an mockumentary inside the Happinness factory, a game-based website and “Open happiness” track by the artists in this picture: Cee-lo Green, Patrick Stump and Janelle Monae
DosEquis’ Most Interesting Man in The World is a story world that’s created using TV ads, a game based website, digital video, facts and trivia… His story is told in amusing one liners: When in Rome, they do as he does.
After 7 years apart, [Mattel’s] Ken decided that he wanted Barbie back. The story unfolded across Facebook, Twitter, Foursquare and the “Genuine Ken” TV show on Hulu. Participants were able to vote online or by text.Culminated Valentine’s Day 2011Consumers vote by text or online
So what? Why does this transmedia matter? It matters because our brains are wired for narrative construction. Humans love stories. Our lives are filled with stories that travel across media.Lines between media are blurring…“a book … is a book and a newspaper article and a blog post and a tweet,” says Nick Bilton, New York Times, tech reporterIt’s not about being present in all media and platforms. It’s about having continuity across all media.Photo: http://www.flickr.com/photos/36177169@N02/4786376857/
Multiple entry points of a story world can increase the likelihood of participants discovering the story, which can lead to exploration and demand for story knowledge. This generates audience reactions and emotions.Telling a really great story is like building an architectural masterpiece.Creating worldsNew realmsIntense loyaltyPhoto: http://www.ccpixel.net/wp-content/uploads/2009/02/dscf1355.jpg
Stirring emotions among a fan base can inspire intense loyalty and advocacy. This can influence others to discover and explore the story world. In other words, it seeds and nurtures word of mouth marketing.Motivating a fan base to develop intense loyalty and advocacy for the storyPhoto: http://www.flickr.com/photos/rohdesign/3111463283/Telling a really great story is like building an architectural masterpiece.Creating worldsNew realmsIntense loyalty
The audience can create too as seen in the case of Mad Men. Fans took it upon themselves to tweet as characters from the show in a way that feels realistic to readers.Read more: http://news.cnet.com/8301-13772_3-10198587-52.html#ixzz1mVqcHCV4
Rather than repeating the same content across channels, as is often the case, brands have an opportunity to create unique content for each medium that tells a piece of the broader story.
Now what? As marketers, where are we supposed to go with this idea of transmedia storytelling? I think we start by asking ourselves questions about it, taking an inventory and then making decisions.Photo: http://www.geograph.org.uk/photo/165365This is the where we take an inventory and consider transmedia storytelling as a marketing opportunity.
First, we need to ask ourselves whether or not transmedia storytelling is right for all brands? Or is only suitable for entertainment and B2C brands? Or could it also work in B2B?Does fiction fit with your brand’s values?Does the story have to be fictional?Photo: http://www.flickr.com/photos/nananio/2734371922/
Next, Does your brand have ardent fans who would relish in a story world? Is there a potential for them?Would storytelling geared toward your most passionate and loyal fans risk alienating more moderate fans/customers?Photo: http://www.flickr.com/photos/nathaninsandiego/3968321020/
Transmedia storytelling can be demanding of resources call for diverse skillsets. Does your brand have the resources to feed an continuous production? Or would you need to take a start-stop campaign approach?Can we gear-up to a ‘continuous’ rather than ‘start-stop’ mode of production?Photo: http://www.flickr.com/photos/noodlepie/6123144426/
According to “story architect”, Lance Weiler, “transmedia is a transitional term. By its very definition. All media will be trans and will move fluidly.” Do we need to prepare ourselves for it to become the norm?“transmedia is a transitional term. By its very definition.All media will be trans and will move fluidly,” says “story architect” Lance Weiler (in the Wall Street Journal)As the media blur, the narrative… the story takes centre stage. Brands need to become stories.We’re already seeing many B2C companies becoming stories. B2B will too.Photo: http://www.flickr.com/photos/markchadwick/5140003274/
What? Transmedia storytelling – Borderless story worlds arcing over multiple platformsSo what? As humans we likes stories. Can you work your brand into a narrative?Now what? Should we prepare for this as the norm. Photo: http://www.flickr.com/photos/ddalledo/5464803100/