Using Data and Insights to Power Your Brand Strategy
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How to use data and insights to understand your audience and measure the impact of your content marketing
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The document discusses trends in content marketing. It notes that $118.4 billion was spent on content marketing, video marketing and social media in 2013, with 25% of marketing budgets spent on content marketing and 33% of B2B budgets allocated to it. Surveys found that 61% of B2B customers are more likely to buy from companies providing custom content, 90% find it useful, and 78% believe it helps build relationships. Content with the best ROI includes videos, blogs, images, infographics, and whitepapers.
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B2 b content marketing
The document discusses trends in content marketing. It notes that $118.4 billion was spent on content marketing, video marketing and social media in 2013, with 25% of marketing budgets spent on content marketing and 33% of B2B budgets allocated to it. Surveys found that 61% of B2B customers are more likely to buy from companies providing custom content, 90% find it useful, and 78% believe it helps build relationships. Content with the best ROI includes videos, blogs, images, infographics, and whitepapers.
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Check out this deck to learn:
- What metrics to track to understand the impact of employee sharing
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- How LinkedIn can help you succeed
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This document discusses the importance of content marketing and outlines challenges that companies face in developing effective content marketing strategies. It notes that content marketing is a top marketing strategy for CMOs but many companies struggle with creating engaging content, budgets, proving ROI, and time constraints. The document then introduces "The Content PROSe" as a solution that can help with content strategy, development, distribution, and analytics. They are experienced marketing and communications professionals who can provide strategic and high-quality outsourced content marketing support.
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3) Integrating the brand within content narratives leads to a powerful positive emotional impact and increased brand perceptions more so than non-integrated content.
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2013: Keith Crowell (Social Instinct) - Technology, Engagement and Brand Prot...
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Join Keith Crowell to learn:
· How to better engage with our customers
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· The importance of monitoring social media activity
· What does moderation and curation look like (humans, technology, or a combination)
BBC Research: The Science of Engagement
This document discusses the findings of a study on content-led marketing. It finds that:
1) Content-led marketing is most effective when the brand involvement is fully transparent, as this leads to heightened engagement without rejection.
2) Properly executed content-led marketing that matches the editorial quality is seen as trusted and can shift opinions towards the brand.
3) Integrating the brand within content narratives leads to a powerful positive emotional impact and increased brand perceptions more so than non-integrated content.
Capture the moment: How real time content marketing can supercharge social en...
Real-time content marketing (RTM) involves creating marketing communications that respond to current events in order to reach a large audience on social media. RTM works because people enjoy authentic, unscripted content that is timely, relevant, and shareable. To implement an effective RTM strategy, brands should define roles and responsibilities, create a streamlined approval process, and use social media monitoring tools to identify opportunities and measure results. While not every RTM post will go viral, those that resonate can increase purchase intent, interest, recommendation likelihood, and consideration for a brand.
Roundtables & Town Hall Discussion: "Brand Marketing in the Programmatic Era"
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This document discusses strategic social media monitoring and listening for businesses. It provides tips on using tools like Google Alerts, social media alerts, and analytics platforms to track competitors, customers and discussions online. Metrics like site traffic, engagement and comments are important to measure. The highest ROI social networks are identified as Facebook, ratings/reviews, Twitter, LinkedIn and participating in industry forums. Developing search and monitoring skills is key to inform business objectives through social listening.
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Context greatly influences our decisions more than we realize. This document discusses how contextual factors like media environment, time of day, location, and editorial relevance can boost the effectiveness of advertising. Research from campaigns on the Guardian website found that ads placed in a contextually relevant editorial environment saw uplifts of 11-25% in perceived benefit, appeal, and positive feelings toward the advertiser compared to non-relevant contexts. Different categories benefited most from relevance context, such as travel ads seeing 40% greater appeal. Contextual relevance also boosted ad perceptions in print editions of the Guardian and Observer.
Pob3 one pager
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Roi socialmedia
This document discusses measuring the return on investment (ROI) of social media marketing. It outlines challenges in measuring fragmented social media data and lack of tying social metrics to business outcomes. The solution proposed uses Google Analytics to develop a comprehensive measurement plan that identifies objectives, strategies, stakeholders, and key performance indicators. This allows attributing dollar values and conversions to social sources. The plan is demonstrated through the example of Maryland Live! Casino, which saw success integrating Google Analytics and Wildfire social data.
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Chapter 4
Transforming and distorting objects can be done using various tools and techniques in Illustrator. Objects can be transformed using tools like Rotate, Scale, Reflect, Shear, and Free Transform. The Pathfinder panel allows combining objects using preset operations. Compound paths and clipping masks allow grouping objects. The Shape Builder and Offset Path tools help create complex shapes from basic ones. Transforming objects maintains their reference points unless changed.
Chapter 9
- The document discusses how to create and customize graphs in Adobe Illustrator, including:
- Creating different types of graphs like column, bar, line, and pie charts from data in the Graph Data window
- Editing graph data and previewing changes using the Graph Data window
- Using tools like the Group Selection tool to edit grouped elements of graphs
- Customizing graph appearance using the Graph Type dialog box for options like drop shadows and tick marks
- Creating combination graphs that combine two graph styles to plot data
- Designing custom column, bar, or marker designs and applying them to graphs
- Applying custom designs uniformly, vertically scaled, repeating, or using a sliding scale
The National Criminal Justice Honor Society
The National Criminal Justice Honor Society is Alpha Phi Sigma (APS), which recognizes academic excellence among criminal justice students. As the only criminal justice honor society accredited by the Association of College Honor Societies, APS has been established since 1942 and represents members worldwide who are striving to promote critical thinking, scholarship, and lifelong learning in criminal justice. APS offers members opportunities such as scholarships, an annual conference, a newsletter, and networking.
Chapter06
The document discusses various topics related to writing text in Photoshop CS6 including:
1) The anatomy of type including x-height, ascenders, and descenders.
2) Different font types such as serif, sans serif, and monospaced fonts.
3) Font options like style, orientation, anti-aliasing, and size.
4) Techniques for masking, altering letter shapes, fine-tuning, and binding text to paths.
5) Creating and adjusting paragraph text frames.
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CHPA 2011 Advanced Integrated New Media Strategies
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The social web is constantly posting, uploading, sharing and ranting-about your brand. By these actions, consumers post and update their needs, desires and complaints across forums, microblogs like Twitter and social networking sites such as Facebook, Foursquare and LinkedIn, for all to view.
Consumers are finally in control, and they have become the programmers, shaping their own experiences by interacting with our brands when they want, where they want, and how they want. Successful marketers need be at every touch point to connect with them. Maintaining an on-going positive relationship with your consumers, partners and prospects is critical to any brands long term success. Today, companies must be a part of the consumer dialogue. This session will discuss sideways marketing tactics that revolve around removing friction, noise in a crowded space and uncertainty for consumers. Find out how to create a customer engagement and brand management strategy by leveraging media such as print, Internet, mobile, social, video, and location-based advertising.
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2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
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5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
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Using Data and Insights to Power Your Brand Strategy
- 1. Using Data And Insights To Power Your Brand Strategy Ben Russell, Insights Analyst, LinkedIn Marketing Solutions
- 2. 93%of Australian Marketers are using content marketing Source: Content Marketing in Australia 2014 Benchmarks, Budgets, and Trends: Content Marketing Institute/ADMA
- 3. 84%leverage social media to distribute their content Source: Content Marketing in Australia 2014 Benchmarks, Budgets, and Trends: Content Marketing Institute/ADMA
- 4. 52%have a documented content marketing strategy Source: Content Marketing in Australia 2014 Benchmarks, Budgets, and Trends: Content Marketing Institute/ADMA
- 5. 41%struggle to produce content that engages their audience Source: Content Marketing in Australia 2014 Benchmarks, Budgets, and Trends: Content Marketing Institute/ADMA
- 6. know your audience + measure your influence Using LinkedIn Insights to when publishing content
- 8. The key ingredient to a better content experience is relevance
- 10. Leadership iPad Cloud Computing Employee Engagement Web Marketing Self Esteem Advertising Real Estate Entrepreneurship John Stewart Pauly D Kim Kardashian Lisa Lopes Michael Jackson Tim Lincenum Jwoww Katy Perry UEFA Champions League Apple Inc. #OneOfMyFavoriteMoviesIs #iHeart1D #ASKPARACHUTE #MQBMarjorieVOTA #mcm Zimmerman Panthers Context is Queen Source: Trending in the US (December, 2013)
- 13. inward focused measurement ignores macro-level perspective
- 14. Reach Frequenc y Engagemen t How do I achieve ‘best in class’ influence?