The document discusses how insurance agents can use content marketing to build relationships with clients and generate referrals. It explains that content marketing is a way to communicate helpful, non-sales content to audiences and is more effective and less expensive than traditional marketing. Specifically, content marketing can help retain existing policyholders and drive word-of-mouth referrals through helpful articles, newsletters, social media posts and other engaging content. The document also provides an overview of how the OutboundEngine content marketing platform can be used to create and distribute this content across multiple channels.
How Small Business Owners Can Nurture Their Warm Leads OutboundEngine
Here's a link to the webinar recording: http://outbnd.it/19x4scu
Small business owners have leads, whether they're past customers or new warm leads. Either way, there's a knowledge gap to be filled and we can help. We put together a webinar to help SMB owners out to figure out what to do with warm leads.
The slides will go over:
- Content Marketing & Lead Nurturing Overview
- Campaign Follow-up Tips & Tricks
- Campaign Performance Basics
- Leveraging Social Media
8 Golden Rules for Sure-Fire Success with Facebook AdsArik Hanson
In this presentation, Arik Hanson, ACH Communications, and Danny Olson, Weber Shandwick, review 8 simple--but effective--tips to see real success using Facebook ads through real-life examples and client case studies they have managed in the past.
Consumers who are exposed to a brand on social media are more likely to conduct a new search about the company on their mobile device. Even better, small businesses see the largest increase in referral traffic from social to search.
So, what does this synergy mean for your business? It proves that the customer journey is evolving and cross-channel marketing should be a big part of your online strategy.
Erin Sagin, PPC Evangelist at WordStream, and Andrew Caravella, Facebook expert at Sprout Social, will show you how to craft a consistent story across search and social to drive consumer discovery, traffic, and conversions.
During the webinar, you'll learn:
-Best practices for Paid Search & Paid Social
-The power of brand storytelling in Organic Social
-How to use multi-channel marketing as a lead vehicle
July 2008 presentation giving a checklist of 20 tips to improve your web marketing. These are practical best practice tips covering the top mistakes I see in web marketing.
Research shows that marketers are finding new ways to use webinars to drive customer engagement at numerous phases of the buyer’s journey. Webinars present myriad opportunities for marketers to change and interact in experimental ways. You just have to think beyond the traditional uses and find new ways to use webinars to build and engage audiences to ultimately drive marketing success.
From building brand authority to dominating the market, what does it take to manage your brand in today’s modern world? In this safe-for-work eBook, find best practices and telling statistics on how to create and manage a successful brand.
What Have You Done for Me Lately? 5 Questions to Ask Your CMSPercussion Software
Your website has a job to do, and in higher education, that includes engaging the students you hope to enroll. But is your website doing its job, and more importantly, is your CMS helping or in the way? Ask these 5 questions to find out once and for all.
How Small Business Owners Can Nurture Their Warm Leads OutboundEngine
Here's a link to the webinar recording: http://outbnd.it/19x4scu
Small business owners have leads, whether they're past customers or new warm leads. Either way, there's a knowledge gap to be filled and we can help. We put together a webinar to help SMB owners out to figure out what to do with warm leads.
The slides will go over:
- Content Marketing & Lead Nurturing Overview
- Campaign Follow-up Tips & Tricks
- Campaign Performance Basics
- Leveraging Social Media
8 Golden Rules for Sure-Fire Success with Facebook AdsArik Hanson
In this presentation, Arik Hanson, ACH Communications, and Danny Olson, Weber Shandwick, review 8 simple--but effective--tips to see real success using Facebook ads through real-life examples and client case studies they have managed in the past.
Consumers who are exposed to a brand on social media are more likely to conduct a new search about the company on their mobile device. Even better, small businesses see the largest increase in referral traffic from social to search.
So, what does this synergy mean for your business? It proves that the customer journey is evolving and cross-channel marketing should be a big part of your online strategy.
Erin Sagin, PPC Evangelist at WordStream, and Andrew Caravella, Facebook expert at Sprout Social, will show you how to craft a consistent story across search and social to drive consumer discovery, traffic, and conversions.
During the webinar, you'll learn:
-Best practices for Paid Search & Paid Social
-The power of brand storytelling in Organic Social
-How to use multi-channel marketing as a lead vehicle
July 2008 presentation giving a checklist of 20 tips to improve your web marketing. These are practical best practice tips covering the top mistakes I see in web marketing.
Research shows that marketers are finding new ways to use webinars to drive customer engagement at numerous phases of the buyer’s journey. Webinars present myriad opportunities for marketers to change and interact in experimental ways. You just have to think beyond the traditional uses and find new ways to use webinars to build and engage audiences to ultimately drive marketing success.
From building brand authority to dominating the market, what does it take to manage your brand in today’s modern world? In this safe-for-work eBook, find best practices and telling statistics on how to create and manage a successful brand.
What Have You Done for Me Lately? 5 Questions to Ask Your CMSPercussion Software
Your website has a job to do, and in higher education, that includes engaging the students you hope to enroll. But is your website doing its job, and more importantly, is your CMS helping or in the way? Ask these 5 questions to find out once and for all.
We all want to increase our conversion rates, but it often requires hard work and a long process to come up with the right hypothesis and tests to find the changes that will actually lead to great results.
Sometimes all you need is some fresh ideas and a little inspiration from others. That is why we will be taking a closer look at some of favorite case studies on conversion optimization.
Join us for a webinar as Neil Patel discusses how several successful companies have optimized their conversion rates and what we can learn from them.
In this webinar, we will discuss:
- How 31 companies have increased conversion rates by making simple changes to their headlines, copy, and even full-on redesigns
- How you can use this knowledge to increase your conversion rates
- Why some copy changes increase conversion rates while others repel visitors
We recently surveyed 500 global business executives about what they are looking for from content providers. Simultaneously, we asked 500 marketers who participate in content creation about how they are building their content strategy. The disconnect between the two is often stark. With 93% of companies surveyed planning to maintain or increase their investment in content creation in the coming year, addressing these gaps between reader need and company strategy is critical to building a compelling content program.
Face it: content is expensive. Done well, it requires an ecosystem of resources that might include writers, designers, developers or producers. Why bother with all of this expense if it’s not working for you? This Content Marketing Master Class will set you off down the right path on your content efforts. This class is jam-packed with tactics, tools and techniques that you can use to plan a strategic content calendar, create killer content with fewer resources and make your “back catalog” of content work harder for your business. The class will cover content planning and editorial strategy, content production and content optimization. If you are eager to polish your content marketing efforts in 2016, this is the class for you.
Creativity is the skill necessary to differentiate your content. It’s the innovative spark that helps your brand stand out to your audience. At Content Marketing World 2013, Coca-Cola’s Jonathan Mildenhall shared his tips for forming a more
creative content culture.
Thank you for your interest in Content Marketing in the UK 2017: Benchmarks, Budgets, and Trends.
The annual content marketing survey, from which the results of this report were generated, revealed many new insights this year. We asked more questions about content marketing strategy, factors that in uence content marketing success, marketers’ attitudes about content creation and content marketing in general, and much more.
We also asked respondents about their commitment level to content marketing. To see the types of content marketing activities that those who are more committed are prioritizing, see the chart on page 4. Enjoy!
#ContentMarketingWorld 2013 - Building Your Content Marketing Measurement Pro...Jon Wuebben
Presented at Content Marketing World 2013, "Building Your Content Marketing Measurement Program From The Ground Up" - by Jon Wuebben, CEO of Content Launch and Author, Content is Currency: Developing Powerful Content for Web & Mobile
Here’s a framework for conversion optimization called READY, which stands for (R)elevant, (E)ngaging, (A)uthoritative, (D)irectional, and (Y)ield Optimal. These are the five dimensions that we’ve repeatedly seen impact the success of conversion optimization scenarios — landing pages, conversion paths, microsites — in both B2B and B2C markets. Within each dimension, I’ve pulled out 5 elements that I think are most important.
2016 Facebook Advertising Summit Day 2: How To Fix Non-Converting Social TrafficPeter Messmer
Frustrated by the low conversion rates that you see from social channels like Facebook? In this webinar, I explored exactly WHY Facebook traffic converts much lower than any other channel (hint: there are two driving forces behind it) and then gave a framework that you can use for steadily increasing your conversion rates from social traffic.
Design, Promote, Repeat: How Long-Term Marketing Strategies Lead to SuccessShortStack
Brand awareness is key. One goal of any business should be to be the first one that comes to mind when people are in need of a particular product or service. Brand recognition has a direct impact on the success of all businesses. Researchers refer to this concept as “brand equity,” which gauges how consumers react to a brand’s name1. Brand equity and awareness aren’t automatic; companies must employ frequent attempts to introduce their brand and services to their target audience.
Looking at PR stunts and how brands can best use creative marketing tactics, especially post-pandemic. Lots about the history of PR stunts, digital PR and redefining what good creative PR is.
Version of this presentation with video and other functionality available here: https://docs.google.com/presentation/d/e/2PACX-1vT4hnPvDVJt8qGLpKAMSFn17csAMxwpVJDZgJK71FCDj2fd9faMvpw58LpyHjNXL1NDu4017VvwRyCy/pub?start=true&loop=false&delayms=60000
Influencer marketing continues to evolve with some brands looking to double their investment in 2017. In this session our team shares their experience, expertise and what to expect in the coming year.
Nordic Choice Hotels - Bouncy Castles or Fairytales: How Nordic Choice Hotels...Falcon.io
For many years, marketers have been approaching social from an all fun and play perspective. Building social media traffic is a lot like a city planner knowing how to efficiently get traffic in and out of a city. Getting people to your website through social media engagement can be tricky. How do you get people to go to your social channels? Nordic Choice Hotels are in the process of building a fairytale come true: increasing YoY traffic from organic social by 400% and driving revenue by 30%.
Content Marketing Strategies Conference: Ardath Albee Content and Conversationsdlvr.it
The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at twitter.com/content2011.
Our world is full of endless distractions: videos, special offers, articles, the list goes on. So, how do you make sure your content reaches your audience and grabs their attention?
During this webinar, content marketing expert Steve Rayson will share insights gained from analyzing a million headlines, across a range of publications, to discover what phrases amplify content and drive conversions.
And if that's not enough, advertising fanatic Larry Kim will show you how to use this data to craft click-worthy ad copy to use across paid search and social to increase click-through rates and significantly decrease cost-per-click.
Register now to hear this marketing dynamic duo crack the code on engagement.
You'll learn:
-What type of copy performs best on Facebook, Twitter, and Search
-How to curate attention-grabbing, engaging content
-What components make up a powerful headline
Welcome to B2C Content Marketing 2019—Benchmarks, Budgets, and Trends. This report presents the results from the B2C marketers who took our ninth annual content marketing survey.
Our research has consistently shown that creating brand awareness is a top goal for B2C content marketing. However, many of this year’s survey respondents also reported strong concern for using content to solidify existing relationships (see page 13).
Content that can be effective at building loyalty takes many shapes and forms today, for example:
- Videos and social media stories that entertain
- In-person events that create a sense of community and belonging
- Podcasts that inspire
- Live or virtual experiences that evoke emotion
- Articles, guides, newsletters, etc., that provide information
Obviously, the list goes on. The point is, that while driving people to content is critical, giving them reasons to keep coming back will grow long-term success!
Content Marketing: Leveraging print, web and mobile to build brand affinity James Windrow
Details the anatomy of a successful content marketing strategy and provides a case study example of a Fortune 100 financial institution.
This was presented during the Online Marketing Summit in May 2010.
We all want to increase our conversion rates, but it often requires hard work and a long process to come up with the right hypothesis and tests to find the changes that will actually lead to great results.
Sometimes all you need is some fresh ideas and a little inspiration from others. That is why we will be taking a closer look at some of favorite case studies on conversion optimization.
Join us for a webinar as Neil Patel discusses how several successful companies have optimized their conversion rates and what we can learn from them.
In this webinar, we will discuss:
- How 31 companies have increased conversion rates by making simple changes to their headlines, copy, and even full-on redesigns
- How you can use this knowledge to increase your conversion rates
- Why some copy changes increase conversion rates while others repel visitors
We recently surveyed 500 global business executives about what they are looking for from content providers. Simultaneously, we asked 500 marketers who participate in content creation about how they are building their content strategy. The disconnect between the two is often stark. With 93% of companies surveyed planning to maintain or increase their investment in content creation in the coming year, addressing these gaps between reader need and company strategy is critical to building a compelling content program.
Face it: content is expensive. Done well, it requires an ecosystem of resources that might include writers, designers, developers or producers. Why bother with all of this expense if it’s not working for you? This Content Marketing Master Class will set you off down the right path on your content efforts. This class is jam-packed with tactics, tools and techniques that you can use to plan a strategic content calendar, create killer content with fewer resources and make your “back catalog” of content work harder for your business. The class will cover content planning and editorial strategy, content production and content optimization. If you are eager to polish your content marketing efforts in 2016, this is the class for you.
Creativity is the skill necessary to differentiate your content. It’s the innovative spark that helps your brand stand out to your audience. At Content Marketing World 2013, Coca-Cola’s Jonathan Mildenhall shared his tips for forming a more
creative content culture.
Thank you for your interest in Content Marketing in the UK 2017: Benchmarks, Budgets, and Trends.
The annual content marketing survey, from which the results of this report were generated, revealed many new insights this year. We asked more questions about content marketing strategy, factors that in uence content marketing success, marketers’ attitudes about content creation and content marketing in general, and much more.
We also asked respondents about their commitment level to content marketing. To see the types of content marketing activities that those who are more committed are prioritizing, see the chart on page 4. Enjoy!
#ContentMarketingWorld 2013 - Building Your Content Marketing Measurement Pro...Jon Wuebben
Presented at Content Marketing World 2013, "Building Your Content Marketing Measurement Program From The Ground Up" - by Jon Wuebben, CEO of Content Launch and Author, Content is Currency: Developing Powerful Content for Web & Mobile
Here’s a framework for conversion optimization called READY, which stands for (R)elevant, (E)ngaging, (A)uthoritative, (D)irectional, and (Y)ield Optimal. These are the five dimensions that we’ve repeatedly seen impact the success of conversion optimization scenarios — landing pages, conversion paths, microsites — in both B2B and B2C markets. Within each dimension, I’ve pulled out 5 elements that I think are most important.
2016 Facebook Advertising Summit Day 2: How To Fix Non-Converting Social TrafficPeter Messmer
Frustrated by the low conversion rates that you see from social channels like Facebook? In this webinar, I explored exactly WHY Facebook traffic converts much lower than any other channel (hint: there are two driving forces behind it) and then gave a framework that you can use for steadily increasing your conversion rates from social traffic.
Design, Promote, Repeat: How Long-Term Marketing Strategies Lead to SuccessShortStack
Brand awareness is key. One goal of any business should be to be the first one that comes to mind when people are in need of a particular product or service. Brand recognition has a direct impact on the success of all businesses. Researchers refer to this concept as “brand equity,” which gauges how consumers react to a brand’s name1. Brand equity and awareness aren’t automatic; companies must employ frequent attempts to introduce their brand and services to their target audience.
Looking at PR stunts and how brands can best use creative marketing tactics, especially post-pandemic. Lots about the history of PR stunts, digital PR and redefining what good creative PR is.
Version of this presentation with video and other functionality available here: https://docs.google.com/presentation/d/e/2PACX-1vT4hnPvDVJt8qGLpKAMSFn17csAMxwpVJDZgJK71FCDj2fd9faMvpw58LpyHjNXL1NDu4017VvwRyCy/pub?start=true&loop=false&delayms=60000
Influencer marketing continues to evolve with some brands looking to double their investment in 2017. In this session our team shares their experience, expertise and what to expect in the coming year.
Nordic Choice Hotels - Bouncy Castles or Fairytales: How Nordic Choice Hotels...Falcon.io
For many years, marketers have been approaching social from an all fun and play perspective. Building social media traffic is a lot like a city planner knowing how to efficiently get traffic in and out of a city. Getting people to your website through social media engagement can be tricky. How do you get people to go to your social channels? Nordic Choice Hotels are in the process of building a fairytale come true: increasing YoY traffic from organic social by 400% and driving revenue by 30%.
Content Marketing Strategies Conference: Ardath Albee Content and Conversationsdlvr.it
The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at twitter.com/content2011.
Our world is full of endless distractions: videos, special offers, articles, the list goes on. So, how do you make sure your content reaches your audience and grabs their attention?
During this webinar, content marketing expert Steve Rayson will share insights gained from analyzing a million headlines, across a range of publications, to discover what phrases amplify content and drive conversions.
And if that's not enough, advertising fanatic Larry Kim will show you how to use this data to craft click-worthy ad copy to use across paid search and social to increase click-through rates and significantly decrease cost-per-click.
Register now to hear this marketing dynamic duo crack the code on engagement.
You'll learn:
-What type of copy performs best on Facebook, Twitter, and Search
-How to curate attention-grabbing, engaging content
-What components make up a powerful headline
Welcome to B2C Content Marketing 2019—Benchmarks, Budgets, and Trends. This report presents the results from the B2C marketers who took our ninth annual content marketing survey.
Our research has consistently shown that creating brand awareness is a top goal for B2C content marketing. However, many of this year’s survey respondents also reported strong concern for using content to solidify existing relationships (see page 13).
Content that can be effective at building loyalty takes many shapes and forms today, for example:
- Videos and social media stories that entertain
- In-person events that create a sense of community and belonging
- Podcasts that inspire
- Live or virtual experiences that evoke emotion
- Articles, guides, newsletters, etc., that provide information
Obviously, the list goes on. The point is, that while driving people to content is critical, giving them reasons to keep coming back will grow long-term success!
Content Marketing: Leveraging print, web and mobile to build brand affinity James Windrow
Details the anatomy of a successful content marketing strategy and provides a case study example of a Fortune 100 financial institution.
This was presented during the Online Marketing Summit in May 2010.
Disrupted - Executive Perspectives on Banking & InsuranceAlastair Davies
Management Events' Surveys team interviewed more than 600 decision makers from leading Banks and Insurers in Europe and Southeast Asia to find their key business needs, development projects and solution investments.
Presentation: Allianz Global Investors Empowers its Sales Force with Social Media
Presented by: Erin Meijer, Social Media Manager, Allianz Global Investors
In a world where financial professionals are constantly bombarded with emails, news and communications, Allianz Global Investors has given its sales teams the edge by rolling out a robust social business program centered around an engaging content strategy. Since social media is built on the power of relationships the sales teams at AllianzGI are harnessing the power of social media as an effective business communication tool to bring in new business, shorten sales cycles, and strengthen existing customer relationships.
www.bdionline.com
Mit dem kampagnenbegleitenden Marktforschungs-Tool „Axel Springer Media Impact CampaignCheck“ kann der Erfolg einer Online- oder Crossmedia-Kampagne gemessen werden. User-Befragungen liefern dabei Erkenntnisse über die Aufmerksamkeits- und Brandingwirkung der Werbung. Weitere Informationen und Preise gibt es hier.
Die Studie von VORN Strategy Consulting stellt zentrale Trends für den Audiomarkt 2016-2020 vor, beschreibt die Entwicklung des Hörerverhaltens und der Audiokanäle und leitet Handlungsempfehlungen für Markenkommunikation im beginnenden Conversational Age ab. Das Herzstück der Studie sind fünf zentrale Trends der Audiozukunft: Hearing Micromoments, Smartest Sounds, Real Life Audio, Content & Coops, Next Community.
Die gesamte Studie inklusive der wichtigsten Implikationen und Impulse für Ihre zukünftige Markenkommunikation steht hier zum Download bereit:
http://hearandnow.vornconsulting.com
La Agencia SM Digital presenta el resumen de Tendencias Digitales 2017, resultado de una investigación sobre todas las corrientes que prometen ser tendencia en el mundo del marketing digital.
Tendencia #1: Economía de plataformas.
Los Ecommerce y las tiendas online cada vez son más populares, las ventas por internet gracias a sus facilidades de compra, múltiples opciones de pago y entregas relámpago, hacen que esta tendencia se posicione cada vez más y que las compras online sean cada vez más frecuentes.
Tendencia #2: Súper-contenidos
Esta tendencia aplica la ley “mayor calidad, menor cantidad”, el marketing de contenidos por parte de las marcas estará totalmente alineado con los temas de conversación de los usuarios de las marcas, haciendo del marketing en redes sociales un lugar donde el contenido web demostrará su eficacia por medio del análisis de data gracias al comportamiento del usuarios.
Tendencia #3: El Boom del comercio social y móvil.
Una vez más somos testigos de cómo el comercio electrónico se posiciona día a día en nuestro cotidiano, los pagos con el móvil, las compras online y las ventas por internet van consolidando sistemas y comunidades en donde los usuarios pueden interactuar, hacer transferencia, consumir contenido e intercambiar experiencias.
Tendencia #4: Inteligencia artificial.
Más cerca de lo que imaginamos, la inteligencia artificial está presente en muchas de nuestras actividades diarias revolucionando y generando nuevos sistemas que permitan procesar la información mucho más rápido, si aún no lo crees, pregúntale a Siri.
¿Te interesan las Tendencias Digitales de este año?
Te invitamos a hacer zoom sobre cada una de ellas en nuestro evento, inscríbete ahora https://goo.gl/ZyWfUB
Anleitung: Die Content-Marketing-Strategie-MatrixBabak Zand
Die Content-Marketing-Strategie-Matrix ist ein strategisches Instrument, mit dem Sie in einem kurzen Zeitrahmen einen ersten Entwurf Ihrer Content-Strategie definieren können.
Sie hilft Ihnen dabei, überhaupt erst einmal einen Anfang zu finden und eine durchgängige Content-Marketing-Strategie entwickeln. Zudem hilft Sie Ihnen, die einzelnen strategischen Ziele im Content-Marketing zu priorisieren und in eine sinnvolle Reihenfolge zu bringen.
Mehr Infos unter http://bit.ly/28NbEcg
Ein Strategie für viele Marken - IA Konferenz 2016 - BerlinLutz Schmitt
Wie der Schweizer Detail-Händler Coop seine Online-Aktivitäten neu strukturiert. Ein Vortrag von Lutz Schmitt zum IA Konferenz-Thema "Vision, Strategie, Produkt".
Strategisches Content Marketing: Das SCOM FrameworkScribbleLive
Ein Framework zur Entwicklung einer Content Marketing Strategie. SCOM steht für "Strategisches Content Marketing". Passend dazu gibt es mit Scompler (www.scompler.com) ein entsprechendes Tool zur Umsetzung.
Believe it or not, it is easy to create new opportunities for building wealth. In fact, unseen opportunities are passing you by everyday. The only thing you need to do is to look at these overlooked opportunities with fresh eyes and capitalize on them.
Marketing genius Jay Abraham shares with you a program that will help you reach the pinnacle of success. Using the strategies he has utilized as a top advisor to some of America’s top corporations, Jay teaches you how to spot hidden assets and how to use untapped resources to maximize your career and increase your income.
This is a 'how to' for creating a basic marketing plan for a library with each step broken down and explained. I found it was easier to explain if we pretended we were a farm and actually wrote a marketing plan from that perspective. I serve the 8 county libraries on the Eastern Shore of Maryland so the resources section will not apply to everyone.
This is a 'how to' for creating a basic marketing plan for a library. I found it easier to step back from your company and write a marketing plan for something totally different just to understand the process, so we pretended to be farmers. I have a few specific clients so the resource section will not apply to everyone.
People aren't what they seem. Using Market Research can help you figure out what really makes them tick.
Presented to the Hampton Roads Chapter of the American Marketing Association (www.HRAMA.org) by Frank C. Martin, III, CEO of Martin Research, Inc. and www.MartinFocus.com, November 2007
Content Marketing: Before you Write, Understand their PlightNuGrowth Solutions
Over the last several years, content
marketing has exploded in popularity.
In fact, 90% of all organizations use
content in their marketing efforts and
78% of CMOs see custom content as the
future of marketing.
We utilized this presentation during the marketing strategy workshop for local business owners and entrepreneurs, but I can work for anyone. Here are some of the points you will learn:
- What’s a marketing plan and why do you need one?
- What’s the difference between a marketing strategy and a marketing plan?
- Finding the right marketing tools and channels that would work for you.
- How to start building a small business marketing plan.
Sales & Marketing In the Social Era (Citrix Webinar 9/18/2013)Brian Carter
Explore social tools and techniques that will help you reach new lands of opportunity in sales and marketing.
Topic: What’s Working NOW: Best Practices for Marketers and Salespeople in the Social Era
Speaker: Brian Carter, Social Media Expert and Bestselling Author
How to avoid the biggest sales obstacles in recent market trends
Social media tactics that boost referrals and warm up prospects
Proven strategies for generating leads on Facebook and LinkedIn
and more
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
2. What We’ll Cover
Today 1: Why Content Marketing?
– The value and purpose of it
2: What Is Content Marketing?
– What it looks like and can do
3: How Does It Work?
– Actual business results
4: How OutboundEngine Works for You
– Overview of your content marketing
5: Q&A
4. Content marketing is a
way of communicating
with your audience
through interesting,
entertaining, and
informative materials
that are intended to
help, not sell.
Part 1
5. Purpose
Help you retain
policyholders and
generate word-of-mouth
referrals from
them.
6. Value
Content marketing sets
you apart from your
competition, helps
brand you as a trusted
resource and grows
your business.
9. More Effective
Content marketing
generates 3 times
more leads than
traditional marketing.
10. Customer
Acquisition vs.
Customer
Retention
It’s 6 - 7 times more
expensive to acquire
new customers than it
is to retain an existing
one!
11. The Brutal Truth
Your policyholders are
tired of being
inundated with
irrelevant messages,
which is why they tune
out traditional
marketing...
...but you can change
that!
12. Give Them a
Reason
To Love You
• 90% of consumers find
custom content useful
• 78% believe that
organizations
providing custom
content are interested
in building good
relationships with
them.
19. Not as New as
You Might Think
John Deere’s
The Furrow
Magazine
20. Your award-winning
health and wellness newsletter.
Monthly Focus
Get the Skinny on
Trimming Trans Fats
from Your Diet
Trying to figure out how to fight the “good” versus
“bad” cholesterol battle? Arm yourself with
knowledge on trans fats. Learn how to substitute
heart healthy foods for cholesterol clunkers and take
our poll to tell us what change you’ll make.
The Centers for Disease Control and Prevention estimates that 10,000 to 20,000 heart
attacks and 3,000 to 7,000 coronary heart disease deaths could be prevented each year if
Americans reduce the amount of artificial trans fats they eat.
— Centers for Disease Control and Prevention, 2014
Health & Wellness
From Brain Injury to Miss Utah:
How One Woman Recovered
After a Dangerous Fall
Amy Davis never thought she would experience a
traumatic brain injury (TBI), until one misstep during
cheerleading practice sent her to the emergency room.
Watch Amy’s story and learn how to avoid TBIs.
Not as New as
You Might Think
BlueCross
BlueShield of Texas
mail.google.com/mail/u/0/?ui=2&ik=6aa0d38e62&view=pt&q=blue%20cross&qs=true&search=query&th=1485d4207ad597c8&siml=1485d4207ad597c8&si… 1/4
Title: How Insurance Agents Build Relationships Through Content Marketing
Notes:
- We’ll wait for everyone to join the webinar and in the meantime if you want to go ahead and mute your phones and that you’re able to see my screen.
Notes:
Welcome everyone – few housekeeping notes
We’re recording the webinar and will send you a copy after the presentation
I’ve got our product marketing manager helping out today. He’ll be answering your questions live as you type them in the chat box.
Read above slide
Notes:
- Content marketing is the backbone of OutboundEngine. While we might be sending emails, updating social profiles and running your online profiles, the essence of everything we do starts with high quality content marketing.
Notes:
So why is content marketing so important for your business?
Simply put, content marketing is a way of communicating with your audience through interesting, entertaining, and informative materials that are intended to help, not sell.
Good content helps you cut through the noise, commotion, and bad information that is cluttering up their worlds and gives them something that they want to read.
They’re hit daily with “buy this” “discount on that” type of offers that people simply start to tune out any form of communication.
I’m 100% guilty of it myself. CVS coupons, Costco emails about stuff on sale.
Notes:
- Content marketing helps you cut through the noise and cluttered messages in the world to help you have better relationships with your policyholders, thus better retention, and increased referrals.
Notes:
On top of relationships, retention, and referrals, it’s valuable too.
Content marketing helps set you apart from your competitors who are doing the same, tired old message. (Save 15% or more – never going to open that email)
Helps brand you as a trusted resource (because when you’re providing helpful information, people want to read what you have to say)
All of this works together to help your business grow.
Notes:
Simply put, with all the distractions and interruption messages throughout someone’s day, you don’t have the immediate attention of your policyholders like you use to have.
For example, when I get my mail every day, I immediately sort into two piles
Stuff I’m going to throw away and stuff I might read quickly
…
Direct mail
Can’t know who it’s going to
Don’t know the success rate of it (compared to open rates of email, etc)
It’s much more expensive than email marketing (100x’s according to Harvard business review)
Notes:
Content marketing is much less expensive when compared to traditional marketing. 62% less expensive in fact.
Think about what you’re already spending your marketing dollars on. That one piece of direct mail to a zip code just to try and drum up business could cost you thousands of dollars. And for a return on investment that’s too low to even mention.
Other things: bus benches, billboards, internet ads, etc.
You don’t have the budgets to take on the Geico’s and Allstates of the world. You need to be smart about your investments and invest in what gives you the best return, which is of course, your existing client base – referrals.
Notes:
Not only is it less expensive, the end result is vastly more lucrative for business.
Content marketing generates 3x’s more leads than traditional marketing.
Less expensive and greater return = win win
Notes:
Costs a lot more to acquire new customers than it does to retain them
6-7 times more expensive to acquire new customers than it is to retain existing ones.
Think about what you’re currently spending money on and are you able to actually measure how successful it is?
How successful was that direct mail piece? Or sponsoring that softball team? How many referrals did you get from the birthday cards you sent out last year?
You can spend your money on a lot of things but you need to know what return you’re getting.
Notes:
Your policyholders are tired of being inundated with irrelevant messages, which is why they tune out traditional marketing
People have brands/businesses coming at them from all angles and suffer from information overload. It’s all very impersonal and easy to tune out.
This is why building a personal relationship with them is critical to the long-term success of your business
When you build a relationship with them, then you become relevant.
Notes:
Just because they easily tune out brands/businesses, doesn’t mean they can’t or won’t start building a relationship with you.
People love to feel wanted and catered to, which is why content marketing is so powerful for relationship building.
90% of consumers find custom content useful.
78% believe that organizations providing custom content are interested in building good relationships with them.
Notes:
So with all this in mind, I’ll bet you’re wondering just what is content marketing?
Notes:
Content Marketing is the planning, creation, promotion and measurement of content for a specific audience to influence a business outcome.
It’s important to note that content marketing is not just another way to say “marketing/advertising.” While it has some of the same end goals that traditional advertising does, the approach is a lot different. Let me show you a few examples of what it’s not.
Notes:
Birthday cards
Don’t stop what you’re already doing – it’s still great, but it’s not that genuine.
Used to be considered thoughtful 5-10 years ago when you’d get a bday card from your dentist…but it doesn’t have the same effect anymore. Not as cool.
It’s a quick read, thoughtful gesture, but it’s not really building a relationship or building trust. And it’s only once a year. If you’re not doing anything else between birthday card sends, you’re missing out.
This is not content marketing because it’s not helping or useful information.
Notes:
Still important to have yourself listed here for those demographics that might look you up there, but it’s such a small margin and not worth the investment.
But honestly most people go online to look up your information. (search email OR Google)
Notes:
Direct mail
Can’t know who it’s going to
Don’t know the success rate of it (compared to open rates of email, etc)
It’s much more expensive than email marketing (100x’s according to Harvard business review)
Most forms of direct mail aren’t content marketing, but more on that in a few slides
Notes:
Content marketing is an experience
It’s something that’s engaging, entertaining, inspiring, and informative. It’s meant to be enjoyed whether for personal knowledge or enjoyably passing the time.
You’re not forcing a message down their throats, you’re inviting them to engage with you in a way they might not have traditionally done so with other forms of advertising.
Talk about how content can be engaging.
Road trip apps
Ways to make home safe around holidays
Notes:
Content marketing is not as new as you might think…
One of the oldest forms of content marketing.
Since 1895, John Deere has been delivering The Furrow to solve the daily problems of farmers. It’s now the largest circulated farming magazine in the world, delivered to 1.5 million farmers in 40 countries.
Idea here is that they are helping, not selling, and thus, building up the trust and appreciation for the brand without requiring the response from the recipient.
Notes:
Content marketing is not as new as you might think…
Here’s an example from blue cross of Texas, our health insurance provider.
Once a month, we’ll get emails that provide health related tips and advice. While not tied specifically to an agent, it helps to build up the brand’s image as a company who wants to help their members. Again, no commitment from the insured party, only something that is meant to be genuine and share quality of life information.
Notes:
Content marketing is not as new as you might think…
Red bull does an incredible job with content marketing through videos.
Like good content marketing, the point of the videos isn’t to get you to buy their products, but rather to showcase things in life that are push things to the extreme, which is the embodiment of their brand.
Take this video for instance. Red bull had a world famous skydiver make a record breaking jump…from the edge of space. It got over 36 million views.
Needless to say, it certainly entertained, engaged and capture the attention of their target audience.
Notes:
All of these examples have one thing in common – Help not Sell
And if it helps, think about it like this…
If you sell something, you make a customer for a day, but if you help someone, you make a customer for life.
Notes:
With content marketing, you’re working to connect with your policyholders beyond their policies…you want to build that relationship with them.
A good quote to help make this point comes from Roy Williams…“Speak to the dog, in the language of the dog, about what’s in the heart of the dog.”
Which means in order to do that, you have to reach them on the level that they will be receptive to what you have to say to them.
Notes:
So here’s an example of what content marketing looks like in the form of email
Actual campaign we sent
Not trying to get anyone to buy anything
Provides helpful tips and life advice
Something like an email, the header image might grab their attention, and they can flag it and they can come back to and read it later. Unlike a piece of mail that ends up just taking up space, this is something that you can do on your own time and then share with a friend.
More examples later in the presentation.
Notes:
Quick examples from Twitter and Facebook
Same kind of content. Something that isn’t asking your policyholders to buy anything, talking about bundling discounts, or simple just being boring…it’s interesting content that makes people want to click and to learn more.
Notes:
So it sounds good in theory, but lets look at 5 tangible benefits that content marketing can provide to your business.
Notes:
Content marketing keeps your policyholders engaged
Easy to sign someone up and let them be
Even if you send emails to them, without a purposeful approach, you’re not doing much to keep their attention
You need to have stopping power
The idea here is that you want your content marketing to grab their attention for a brief moment, a few times a month. You want to be that person that always have something of interest for them to read. That way, you stay top of mind and hold a special place in their inboxes and social media feeds to keep their interest.
Notes:
Content marketing helps you build long-term relationships with your policyholders
It builds that trust between you and a policyholder. You’re not just viewed as the agent for their insurance, but a trusted resource and friend.
This trust through content is the foundation for your relationship with a policyholder.
Notes:
Content marketing helps you grow and nurture your relationships.
With the number of policyholders you have, it’s tough to stay in touch with all of them, let alone build a one-to-one relationship with them.
Stat from earlier: 78% of of consumers believe that organizations providing custom content want to build good relationships with them.
Relationship growing = trust in you = top of mind recall. People will recommend you to their friends.
You don’t have time to grow one-on-one relationships like this without content marketing.
Notes:
Content marketing supplements what you are already doing.
Not a replacement for you picking up the phone, sending them a birthday card, or even face-to-face interactions…
It supplements what you would do to build a strong relationship when you don’t physically have the ability to be in 1000 places at once.
Just another piece of the puzzle
Notes:
Content marketing has the added benefit of helping you build up your reputation as a trusted friend and industry professional.
Just how the john Deere example and Blue cross examples provided something of value to a specific audience for free, content marketing through email and social media will help brand you as the trusted industry professional.
Notes:
So we’ve covered why content marketing is important and what sort of business benefits it can provide, and now let’s look at how we accomplish that.
Notes:
So for someone who’s been receiving your emails for a few months now, how exactly does this help your retention numbers and gain you more referrals and word-of-mouth business?
Notes:
Mention how hard it is going up against big competition with little budget
Neighborhood coffee shop vs starbucks. Both have their audiences, but the local coffee shop is looking to build that special relationship with a specific, targeted audience
Multi purpose for different channels meaning that you can use the same helpful information from your emails in the form of tweets, facebook posts and linkedin updates. You don’t have to pick a channel and hope for the best, you can be everywhere to get the most exposure.
Notes:
Good content marketing puts the policyholder first and focus on their needs.
Operating this way will keep them interested in you.
Industry adjacent content – not selling your services, but not outside the scope of what you would normally send, again, focusing on their needs.
Good content marketing provides that extra little bit of value to sticking with you rather than abandoning ship. Make you feel like you have an established relationship.
Have that buy in with policyholders that will make tough conversations a bit easier to have. (rate changes, coverage)
Notes:
Consistent delivery is important with good content marketing.
Might have email service you use and pop up on occasion, but need to have a level approach to talking to your policyholders.
Information overload is a problem
Too little and they wont remember or care, too much and they’ll tune you out
Even handed vs quick bursts (link back to building up your identity)
Notes:
And of course, good content marketing helps grow your referral business.
38% of consumers start their insurance research by asking friends and family for recommendations
Study from a few years ago found that 69% of insurance agency new business clients came from client referrals
Content marketing is you investing in your referral business
Through emails, we make it really easy to get that referral business and incentivize people to do so.
Notes:
So let me paint you a picture and show you how this scenario plays out for your existing policyholders.
Emails twice a month, social media updates throughout the week
We do it this way because you really only have time to call that policyholder once a year, if that.
And that one phone call is not enough time to make them really remember you or build up that sense of trust with them.
But now they’re getting your emails and while they open a few of them, the ones they do have time for really hit home with them
Results: further along the path to trusted resource, policyholder much more likely to stick around because they’re happy with their service because they’re doing business with a friend and professional that they now trust.
Notes:
Now let me paint you a picture of how content marketing works to help you build up your referral business
Same happy policyholder from first scenario but this time, they have your name top of mind
Someone posts on facebook “looking for good agent” and they’re immediatley prompted to say “my guy/gal is the BEST! Super friendly and incredible.
Or in person, they pull up their phone, forward your most recent email to a friend and they contact you
Or they fill out the lead form and give you a new lead
Content = more inclined to invite you into their personal world. You’re in the friend zone in a good way.
Notes:
Built on content marketing foundation
Content used to help you stay top of mind and enhance relationships
We automate everything for you.
Hit on time, interest, expertise
Notes:
Here we have an example of an email from the summer.
It’s branded for your business, professional looking, and it’s providing helpful content while asking your policyholders for nothing in return.
While it’s easy to click on a call to action button and refer a friend for example, it’s not the focus on the email. It’s just available if they want.
Notes:
Just like the last email, here’s another campaign that focuses on a topic of interest for some of your clients that again, doesn’t ask them for anything, only provides professional advice.
This campaign doesn’t have the specific calls to action that the last email did. We give you the option to have a more professional look and feel if you want.
Notes:
- And the last example here calls more attention to the social media platforms as well through a more creative layout. Again, the primary focus in this email is on the content first and the calls to action second, making it consistent with you sending them great things to read every few weeks.
Notes:
Here’s an example of a social media post for Facebook
Think of this content as something you’d find when you’re checking Facebook over lunch or before going to bed at night.
Just something quick, bite sized, and informative that engages you for a few 30 second intervals.
Notes:
Same thing here on Twitter but with tweets
Notes;
And again, just like the others, this will help brand you like the other channels, but more professionally, since the network is essentially your living contact list.
Notes:
Someone wants to find you, they’ll search for your name. What do you want them to find?
You want someone to find you and be able to easily see what they’re looking for and be able to connect with you however they want.
BPP’’s are a great way to showcase your past content with the newsletter and social wall.
Notes:
Think of referral email campaigns as your earned media
For every 6 emails you send out that are helpful, you can ask for something in return.
Put those relationships to work
Notes:
Here are some reminders of important areas you should know about.
Performance and results
Upcoming campaigns schedule
Contacts
Check your email afterwards if your interested. We’ll have a special offer for you.
Also, if you’d like to learn more, send an email to Travis and he’ll get you setup with a rep to answer your questions. Travis will enter his email in the chat box now.
Notes:
1: Old marketing tactics don’t work anymore. Policyholders want to be engaged and are interested in building relationships with someone who want to help them.
2: Content marketing is a way of communicating with your audience through interesting, entertaining, and informative materials that are intended to help, not sell.
3: The two visions – relationships with existing policyholders (new & old) to help retain their business AND maximize the return from your policyholders through referrals
4: Creates customer content for your policyholders that is timely, consistent, engaging and entertaining in order to build relationships and save you time.
Like to open up the floor for anyone who might have questions.